Frosted Flakes
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
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Investment Recommendations
Targeted investment recommendations for Frosted Flakes, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
4 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
21 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
31 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
93 DMAs
27 States
|
Brand Insights
Brand Insights reveal Frosted Flakes’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Frosted Flakes shows strong performance with 8.8% average growth across 51 markets (45.6% avg brand interest), with positive growth in 42 of 51 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in North Dakota (+52.6% growth, 58.0% brand interest, +20.0% brand interest change), South Dakota (+36.8% growth, 52.0% brand interest, +14.0% brand interest change), and Louisiana (+25.0% growth, 40.0% brand interest, +8.0% brand interest change)
Frosted Flakes has 10 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Frosted Flakes include Arizona (+18.9% growth, 44.0% brand interest), Indiana (+18.4% growth, 45.0% brand interest), and Louisiana (+25.0% growth, 40.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops shows market leadership with 10.2% average brand interest growth and notable strength in Delaware (+75.0%, 14.0% brand interest), Idaho (+60.0%, 8.0% brand interest), and Kansas (+42.9%, 10.0% brand interest)
In high-growth markets, Kellogg's Froot Loops maintains an average brand interest of 10.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.8% average brand interest growth across key markets: North Dakota (+52.6% growth, +20.0% brand interest), South Dakota (+36.8% growth, +14.0% brand interest), and Louisiana (+25.0% growth, +8.0% brand interest)
Frosted Flakes captured additional brand interest in 32 markets, averaging +5.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Frosted Flakes in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 42.0% | -2.3% | +281.8% |
| Wilkes Barre-Scranton PA | 501,832 | 46.0% | -4.2% | +557.1% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 41.0% | -4.7% | +412.5% |
| Little Rock-Pine Bluff AR | 490,561 | 40.0% | -13.0% | +471.4% |
Emerging Market
Smaller markets showing strong growth potential
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston SC | N/A | 54.0% | +86.2% | +315.4% |
| Lafayette LA | N/A | 54.0% | +54.3% | +125.0% |
| Jackson MS | N/A | 53.0% | +60.6% | +253.3% |
| Tri-Cities TN-VA | N/A | 52.0% | +36.8% | +271.4% |
| Portland OR | N/A | 45.0% | +12.5% | +542.9% |
| Columbus GA | N/A | 44.0% | +41.9% | +109.5% |
| Columbia SC | N/A | 40.0% | +11.1% | +207.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 46.0% | +4.6% | +318.2% |
| Louisville KY | 612,910 | 42.0% | +10.5% | +366.7% |
| Albuquerque-Santa Fe NM | 612,638 | 48.0% | +9.1% | +433.3% |
| New Orleans LA | 584,044 | 38.0% | +11.8% | +322.2% |
| Memphis TN | 547,706 | 42.0% | +7.7% | +366.7% |
| Fresno-Visalia CA | 539,002 | 45.0% | +18.4% | +400.0% |
| Buffalo NY | 537,294 | 51.0% | +13.3% | +628.6% |
| Ft. Myers-Naples FL | 525,402 | 50.0% | +31.6% | +400.0% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 44.0% | +7.3% | +340.0% |
| Los Angeles CA | 4,962,377 | 42.0% | +7.7% | +281.8% |
| Chicago IL | 3,081,097 | 43.0% | +0.0% | +377.8% |
| Philadelphia PA | 2,642,616 | 46.0% | +12.2% | +411.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 40.0% | +11.1% | +263.6% |
| Atlanta GA | 2,277,873 | 38.0% | +2.7% | +280.0% |
| Houston TX | 2,266,381 | 39.0% | +11.4% | +254.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | +2.3% | +340.0% |
Maintain & Optimize
Stable markets with consistent performance
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 400,512 | 45.0% | -6.3% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 49.0% | +0.0% | +0.0% |
| El Paso TX | 315,971 | 42.0% | -6.7% | +0.0% |
| Wilmington NC | 186,609 | 49.0% | +2.1% | +0.0% |
| Amarillo TX | 167,518 | 100.0% | +0.0% | +0.0% |
| Chico-Redding CA | 160,565 | 60.0% | +0.0% | +0.0% |
| Salisbury MD | 157,650 | 55.0% | +5.8% | +0.0% |
| Rockford IL | 154,224 | 47.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
93
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 46.0% | +2.2% | +360.0% |
| Knoxville TN | 475,703 | 46.0% | +2.2% | +318.2% |
| Spokane WA | 409,624 | 54.0% | +28.6% | +0.0% |
| Roanoke-Lynchburg VA | 387,932 | 42.0% | -2.3% | +366.7% |
| Madison WI | 386,495 | 47.0% | -19.0% | +291.7% |
| Toledo OH | 360,723 | 36.0% | -2.7% | +350.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 35.0% | -2.8% | +218.2% |
| Champaign & Springfield-Decatur IL | 317,118 | 58.0% | +16.0% | +0.0% |
Brand Insights
Brand Insights for Frosted Flakes in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Frosted Flakes shows strong performance with 13.6% average growth across 173 markets (53.7% avg brand interest), with positive growth in 121 of 173 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in Joplin MO-Pittsburg KS (+177.1% growth, 97.0% brand interest, +62.0% brand interest change), Terre Haute IN (+143.9% growth, 100.0% brand interest, +59.0% brand interest change), and Panama City FL (+138.1% growth, 100.0% brand interest, +58.0% brand interest change)
Frosted Flakes has 62 markets with high growth (>15%), 42 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Frosted Flakes include Augusta GA (+39.5% growth, 53.0% brand interest), Bakersfield CA (+38.1% growth, 58.0% brand interest), and Baton Rouge LA (+30.3% growth, 43.0% brand interest)
Frosted Flakes maintains strong brand interest positions in key markets: Anchorage AK (44.0% brand interest, -11.0% change), Binghamton NY (48.0% brand interest, -22.0% change), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% brand interest, -2.0% change)
Frosted Flakes shows positive brand interest momentum in 121 markets, notably in Augusta GA (+15.0% brand interest), Bakersfield CA (+16.0% brand interest), Baton Rouge LA (+10.0% brand interest)
Frosted Flakes demonstrates strong market momentum with combined growth and brand interest gains in key markets: Augusta GA (+39.5% growth, +15.0% gain, 53.0% current brand interest), Bakersfield CA (+38.1% growth, +16.0% gain, 58.0% current brand interest), and Baton Rouge LA (+30.3% growth, +10.0% gain, 43.0% current brand interest)
Frosted Flakes successfully defends strong market positions while maintaining brand interest growth in Augusta GA (maintained 53.0% brand interest, +39.5% growth), Bakersfield CA (maintained 58.0% brand interest, +38.1% growth), and Baton Rouge LA (maintained 43.0% brand interest, +30.3% growth)
In large markets, Frosted Flakes shows strong growth with moderate brand interest: Indianapolis IN (+20.5% growth, 47.0% brand interest) and Pittsburgh PA (+15.2% growth, 53.0% brand interest)
In medium markets, Frosted Flakes shows strong growth with moderate brand interest: Grand Rapids-Kalamazoo-Battle Creek MI (-2.3% decline, 42.0% brand interest) and Greensboro-High Point-Winston Salem NC (-2.3% decline, 42.0% brand interest)
In small markets, Frosted Flakes shows strong growth with high brand interest: Anchorage AK (-20.0% decline, 44.0% brand interest) and Billings, MT (-100.0% decline, 0.0% brand interest)
Frosted Flakes maintains dominant market position with >35% brand interest in key markets: Anchorage AK (44.0% brand interest, -20.0% change) and Binghamton NY (48.0% brand interest, -31.4% change)
Frosted Flakes achieves significant brand interest gains in Augusta GA (+15.0% brand interest growth, now at 53.0%) and Bakersfield CA (+16.0% brand interest growth, now at 58.0%)
Frosted Flakes shows accelerating brand interest growth in Augusta GA (+39.5% growth, 53.0% brand interest) and Bakersfield CA (+38.1% growth, 58.0% brand interest)
Frosted Flakes maintains stable brand interest performance in mature markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (-3.5% decline, 56.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (-2.3% decline, 42.0% brand interest)
Frosted Flakes faces growth challenges in historically strong markets: Anchorage AK (-20.0% decline, 44.0% brand interest) and Binghamton NY (-31.4% decline, 48.0% brand interest)
Competitive Insights
Competitive Insights showcase how Frosted Flakes performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Frosted Flakes shows market leadership with 13.6% average brand interest growth and notable strength in Augusta GA (+39.5%, 53.0% brand interest), Bakersfield CA (+38.1%, 58.0% brand interest), and Baton Rouge LA (+30.3%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 61.6% with consistent performance across 62 markets
Frosted Flakes shows strong momentum with 13.6% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+177.1% growth, +62.0% brand interest), Terre Haute IN (+143.9% growth, +59.0% brand interest), and Panama City FL (+138.1% growth, +58.0% brand interest)
Frosted Flakes captured additional brand interest in 102 markets, averaging +13.0% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 53.4% brand interest across key markets: Augusta GA (53.0% brand interest, +39.5% growth), Bakersfield CA (58.0% brand interest, +38.1% growth), and Baton Rouge LA (43.0% brand interest, +30.3% growth)
Honey Nut Cheerios maintains market dominance with an average 35.3% brand interest across key markets: Erie PA (41.0% brand interest, +24.2% growth), La Crosse-Eau Claire WI (32.0% brand interest, +45.5% growth), and Minot-Bismarck-Dickinson(Williston) ND (35.0% brand interest, +25.0% growth)
Frosted Flakes dominates in 94 of 114 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 38.0% brand interest), Austin TX (11.0% vs 43.0% brand interest), and Baton Rouge LA (0.0% vs 43.0% brand interest)
Honey Nut Cheerios dominates in 69 of 113 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 20.0% brand interest), Austin TX (11.0% vs 19.0% brand interest), and Baton Rouge LA (0.0% vs 29.0% brand interest)
Kellogg's Froot Loops dominates in 53 of 74 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 9.0% brand interest), Austin TX (11.0% vs 10.0% brand interest), and Boston MA-Manchester NH (8.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 76 of 111 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 21.0% brand interest), Austin TX (11.0% vs 17.0% brand interest), and Baton Rouge LA (0.0% vs 28.0% brand interest)
Frosted Flakes dominates in 121 of 149 key battleground markets against Honey Nut Cheerios, notably in Anchorage AK (44.0% vs 32.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 12.0% brand interest), and Columbia-Jefferson City MO (48.0% vs 25.0% brand interest)
Frosted Flakes dominates in 52 of 93 key battleground markets against Kellogg's Froot Loops, notably in El Paso TX (42.0% vs 0.0% brand interest), Grand Rapids-Kalamazoo-Battle Creek MI (42.0% vs 7.0% brand interest), and Green Bay-Appleton WI (45.0% vs 10.0% brand interest)
Frosted Flakes dominates in 96 of 142 key battleground markets against Cinnamon Toast Crunch, notably in Binghamton NY (48.0% vs 52.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 21.0% brand interest), and Davenport IA-Rock Island-Moline IL (45.0% vs 15.0% brand interest)
Kellogg's Froot Loops dominates in 56 of 92 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 7.0% brand interest), and Austin TX (19.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 66 of 121 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 15.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 13.0% brand interest), and Augusta GA (1.0% vs 28.0% brand interest)
Kellogg's Froot Loops dominates in 47 of 90 key battleground markets against Cinnamon Toast Crunch, notably in Birmingham AL (8.0% vs 21.0% brand interest), Boise ID (0.0% vs 14.0% brand interest), and Champaign & Springfield-Decatur IL (0.0% vs 26.0% brand interest)