Honey Nut Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Honey Nut Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
14 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
131 DMAs
46 States
|
Brand Insights
Brand Insights reveal Honey Nut Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honey Nut Cheerios shows challenging performance with -14.0% average growth across 51 markets (18.6% avg brand interest), with positive growth in 6 of 51 markets
Honey Nut Cheerios has 2 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 42 declining markets
Notable high-growth markets for Honey Nut Cheerios include Arkansas (+29.4% growth, 22.0% brand interest) and Rhode Island (+17.6% growth, 20.0% brand interest)
Honey Nut Cheerios maintains strong brand interest positions in key markets: Alaska (30.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops shows market leadership with 10.2% average brand interest growth and notable strength in Delaware (+75.0%, 14.0% brand interest), Idaho (+60.0%, 8.0% brand interest), and Kansas (+42.9%, 10.0% brand interest)
In high-growth markets, Kellogg's Froot Loops maintains an average brand interest of 10.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.8% average brand interest growth across key markets: North Dakota (+52.6% growth, +20.0% brand interest), South Dakota (+36.8% growth, +14.0% brand interest), and Louisiana (+25.0% growth, +8.0% brand interest)
Frosted Flakes captured additional brand interest in 32 markets, averaging +5.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Honey Nut Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 20.0% | -4.8% | +122.2% |
| New Orleans LA | 584,044 | 22.0% | -12.0% | +0.0% |
| Buffalo NY | 537,294 | 21.0% | -4.6% | +200.0% |
| Albany-Schenectady-Troy NY | 491,946 | 25.0% | -7.4% | +525.0% |
| Knoxville TN | 475,703 | 20.0% | -20.0% | +0.0% |
| Lexington KY | 434,265 | 21.0% | -4.6% | +90.9% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| La Crosse-Eau Claire WI | 192,704 | 32.0% | +45.5% | +166.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 19.0% | +18.8% | +216.7% |
| Providence RI-New Bedford MA | 564,315 | 19.0% | +18.8% | +137.5% |
| Little Rock-Pine Bluff AR | 490,561 | 23.0% | +53.3% | +109.1% |
| Honolulu HI | 411,655 | 24.0% | +20.0% | +140.0% |
| Green Bay-Appleton WI | 400,512 | 25.0% | +38.9% | +127.3% |
| Roanoke-Lynchburg VA | 387,932 | 20.0% | +11.1% | +150.0% |
| Madison WI | 386,495 | 19.0% | +11.8% | +171.4% |
| Toledo OH | 360,723 | 26.0% | +4.0% | +225.0% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | -15.0% | +112.5% |
| Los Angeles CA | 4,962,377 | 20.0% | -9.1% | +122.2% |
| Chicago IL | 3,081,097 | 19.0% | -5.0% | +111.1% |
| Philadelphia PA | 2,642,616 | 16.0% | -15.8% | +100.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | -12.5% | +162.5% |
| Atlanta GA | 2,277,873 | 20.0% | +0.0% | +185.7% |
| Houston TX | 2,266,381 | 23.0% | -8.0% | +187.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -20.0% | +100.0% |
Maintain & Optimize
Stable markets with consistent performance
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 23.0% | +4.6% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 32.0% | +3.2% | +0.0% |
| Boise ID | 280,534 | 19.0% | +5.6% | +0.0% |
| Ft. Wayne IN | 242,556 | 24.0% | -4.0% | +0.0% |
| Macon GA | 213,027 | 27.0% | -6.9% | +0.0% |
| Chico-Redding CA | 160,565 | 40.0% | +0.0% | +0.0% |
| Odessa-Midland TX | 136,170 | 51.0% | +0.0% | +0.0% |
| Yuma AZ-El Centro CA | 107,619 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
131
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 19.0% | -9.5% | +90.0% |
| Albuquerque-Santa Fe NM | 612,638 | 19.0% | -42.4% | +216.7% |
| Memphis TN | 547,706 | 17.0% | -19.1% | +142.9% |
| Fresno-Visalia CA | 539,002 | 18.0% | -5.3% | +125.0% |
| Ft. Myers-Naples FL | 525,402 | 16.0% | -27.3% | +128.6% |
| Richmond-Petersburg VA | 516,962 | 17.0% | +0.0% | +70.0% |
| Wilkes Barre-Scranton PA | 501,832 | 15.0% | -25.0% | +114.3% |
| Tulsa OK | 462,154 | 16.0% | -38.5% | +100.0% |
Brand Insights
Brand Insights for Honey Nut Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honey Nut Cheerios shows challenging performance with -13.9% average growth across 153 markets (19.1% avg brand interest), with positive growth in 44 of 153 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in El Paso TX (+133.3% growth, 28.0% brand interest, +16.0% brand interest change), Springfield MO (+87.5% growth, 30.0% brand interest, +14.0% brand interest change), and Tyler-Longview(Lufkin & Nacogdoches) TX (+75.0% growth, 28.0% brand interest, +12.0% brand interest change)
Honey Nut Cheerios has 26 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 102 declining markets
Notable high-growth markets for Honey Nut Cheerios include Baton Rouge LA (+16.0% growth, 29.0% brand interest), Columbus GA (+19.1% growth, 25.0% brand interest), and Corpus Christi TX (+33.3% growth, 28.0% brand interest)
Honey Nut Cheerios maintains strong brand interest positions in key markets: Anchorage AK (32.0% brand interest, -13.0% change), Erie PA (41.0% brand interest, +8.0% change), and La Crosse-Eau Claire WI (32.0% brand interest, +10.0% change)
Honey Nut Cheerios shows positive brand interest momentum in 44 markets, notably in Baton Rouge LA (+4.0% brand interest), Columbus GA (+4.0% brand interest), Corpus Christi TX (+7.0% brand interest)
Honey Nut Cheerios demonstrates strong market momentum with combined growth and brand interest gains in key markets: Baton Rouge LA (+16.0% growth, +4.0% gain, 29.0% current brand interest), Columbus GA (+19.1% growth, +4.0% gain, 25.0% current brand interest), and Corpus Christi TX (+33.3% growth, +7.0% gain, 28.0% current brand interest)
Honey Nut Cheerios successfully defends strong market positions while maintaining brand interest growth in Baton Rouge LA (maintained 29.0% brand interest, +16.0% growth), Corpus Christi TX (maintained 28.0% brand interest, +33.3% growth), and El Paso TX (maintained 28.0% brand interest, +133.3% growth)
Honey Nut Cheerios maintains dominant market position with >35% brand interest in key markets: Erie PA (41.0% brand interest, +24.2% change) and Minot-Bismarck-Dickinson(Williston) ND (35.0% brand interest, +25.0% change)
Honey Nut Cheerios achieves significant brand interest gains in Corpus Christi TX (+7.0% brand interest growth, now at 28.0%) and El Paso TX (+16.0% brand interest growth, now at 28.0%)
Honey Nut Cheerios shows accelerating brand interest growth in Baton Rouge LA (+16.0% growth, 29.0% brand interest) and Columbus GA (+19.1% growth, 25.0% brand interest)
Honey Nut Cheerios demonstrates emerging brand interest strength in Greensboro-High Point-Winston Salem NC (+18.8% growth, 19.0% brand interest) and Providence RI-New Bedford MA (+18.8% growth, 19.0% brand interest)
Honey Nut Cheerios maintains stable brand interest performance in mature markets: Buffalo NY (-4.5% decline, 21.0% brand interest) and Charleston SC (-3.9% decline, 25.0% brand interest)
Honey Nut Cheerios faces growth challenges in historically strong markets: Anchorage AK (-28.9% decline, 32.0% brand interest) and Macon GA (-6.9% decline, 27.0% brand interest)
Honey Nut Cheerios performance in major markets: Baltimore MD (-21.1% decline, 15.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-11.1% decline, 16.0% brand interest, 2.6M TVHH), and Charlotte NC (-18.2% decline, 18.0% brand interest, 1.3M TVHH)
Honey Nut Cheerios shows positive brand interest growth in markets representing 14.4% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Honey Nut Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Frosted Flakes shows market leadership with 13.6% average brand interest growth and notable strength in Augusta GA (+39.5%, 53.0% brand interest), Bakersfield CA (+38.1%, 58.0% brand interest), and Baton Rouge LA (+30.3%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 61.6% with consistent performance across 62 markets
Frosted Flakes shows strong momentum with 13.6% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+177.1% growth, +62.0% brand interest), Terre Haute IN (+143.9% growth, +59.0% brand interest), and Panama City FL (+138.1% growth, +58.0% brand interest)
Frosted Flakes captured additional brand interest in 102 markets, averaging +13.0% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 53.4% brand interest across key markets: Augusta GA (53.0% brand interest, +39.5% growth), Bakersfield CA (58.0% brand interest, +38.1% growth), and Baton Rouge LA (43.0% brand interest, +30.3% growth)
Honey Nut Cheerios maintains market dominance with an average 35.3% brand interest across key markets: Erie PA (41.0% brand interest, +24.2% growth), La Crosse-Eau Claire WI (32.0% brand interest, +45.5% growth), and Minot-Bismarck-Dickinson(Williston) ND (35.0% brand interest, +25.0% growth)
Frosted Flakes dominates in 94 of 114 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 38.0% brand interest), Austin TX (11.0% vs 43.0% brand interest), and Baton Rouge LA (0.0% vs 43.0% brand interest)
Honey Nut Cheerios dominates in 69 of 113 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 20.0% brand interest), Austin TX (11.0% vs 19.0% brand interest), and Baton Rouge LA (0.0% vs 29.0% brand interest)
Kellogg's Froot Loops dominates in 53 of 74 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 9.0% brand interest), Austin TX (11.0% vs 10.0% brand interest), and Boston MA-Manchester NH (8.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 76 of 111 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 21.0% brand interest), Austin TX (11.0% vs 17.0% brand interest), and Baton Rouge LA (0.0% vs 28.0% brand interest)
Frosted Flakes dominates in 121 of 149 key battleground markets against Honey Nut Cheerios, notably in Anchorage AK (44.0% vs 32.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 12.0% brand interest), and Columbia-Jefferson City MO (48.0% vs 25.0% brand interest)
Frosted Flakes dominates in 52 of 93 key battleground markets against Kellogg's Froot Loops, notably in El Paso TX (42.0% vs 0.0% brand interest), Grand Rapids-Kalamazoo-Battle Creek MI (42.0% vs 7.0% brand interest), and Green Bay-Appleton WI (45.0% vs 10.0% brand interest)
Frosted Flakes dominates in 96 of 142 key battleground markets against Cinnamon Toast Crunch, notably in Binghamton NY (48.0% vs 52.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 21.0% brand interest), and Davenport IA-Rock Island-Moline IL (45.0% vs 15.0% brand interest)
Kellogg's Froot Loops dominates in 56 of 92 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 7.0% brand interest), and Austin TX (19.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 66 of 121 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 15.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 13.0% brand interest), and Augusta GA (1.0% vs 28.0% brand interest)
Kellogg's Froot Loops dominates in 47 of 90 key battleground markets against Cinnamon Toast Crunch, notably in Birmingham AL (8.0% vs 21.0% brand interest), Boise ID (0.0% vs 14.0% brand interest), and Champaign & Springfield-Decatur IL (0.0% vs 26.0% brand interest)