Cinnamon Toast Crunch
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cinnamon Toast Crunch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
12 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
8 States
|
|
Monitor & Maintain
|
All other markets
|
138 DMAs
30 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Cinnamon Toast Crunch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinnamon Toast Crunch shows stable performance with 0.6% average growth across 50 markets (18.4% avg brand interest), with positive growth in 19 of 50 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in Rhode Island (+19.1% growth, 25.0% brand interest, +4.0% brand interest change)
Cinnamon Toast Crunch has 9 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 22 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Alaska (+60.0% growth, 24.0% brand interest), Connecticut (+17.6% growth, 20.0% brand interest), and Hawaii (+41.2% growth, 24.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops shows market leadership with 10.2% average brand interest growth and notable strength in Delaware (+75.0%, 14.0% brand interest), Idaho (+60.0%, 8.0% brand interest), and Kansas (+42.9%, 10.0% brand interest)
In high-growth markets, Kellogg's Froot Loops maintains an average brand interest of 10.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.8% average brand interest growth across key markets: North Dakota (+52.6% growth, +20.0% brand interest), South Dakota (+36.8% growth, +14.0% brand interest), and Louisiana (+25.0% growth, +8.0% brand interest)
Frosted Flakes captured additional brand interest in 32 markets, averaging +5.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Cinnamon Toast Crunch in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 20.0% | -9.1% | -4.8% |
| New Orleans LA | 584,044 | 21.0% | +50.0% | -19.2% |
| Wilkes Barre-Scranton PA | 501,832 | 21.0% | +31.3% | -4.6% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 26.0% | +18.2% | +62.5% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 21.0% | +61.5% | +5.0% |
| Binghamton NY | 113,033 | 52.0% | +73.3% | +116.7% |
| Columbus GA | N/A | 30.0% | +66.7% | +30.4% |
| Tri-Cities TN-VA | N/A | 29.0% | +123.1% | +141.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 17.0% | +13.3% | +13.3% |
| Memphis TN | 547,706 | 20.0% | +5.3% | +25.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 20.0% | +5.3% | +11.1% |
| Little Rock-Pine Bluff AR | 490,561 | 20.0% | +17.7% | +17.7% |
| Honolulu HI | 411,655 | 28.0% | +86.7% | +100.0% |
| Des Moines-Ames IA | 401,464 | 21.0% | +16.7% | +40.0% |
| Green Bay-Appleton WI | 400,512 | 20.0% | +33.3% | +5.3% |
| Flint-Saginaw-Bay City MI | 375,743 | 20.0% | +25.0% | +81.8% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | -5.3% | +20.0% |
| Los Angeles CA | 4,962,377 | 19.0% | +0.0% | +18.8% |
| Chicago IL | 3,081,097 | 20.0% | +17.7% | +17.7% |
| Philadelphia PA | 2,642,616 | 19.0% | +0.0% | +18.8% |
| Atlanta GA | 2,277,873 | 21.0% | +0.0% | +16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +11.8% | +18.8% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | +6.7% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | +6.3% | +21.4% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 19.0% | -5.0% | +5.6% |
| San Antonio TX | 900,609 | 18.0% | -5.3% | +5.9% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 19.0% | +0.0% | -5.0% |
| Milwaukee WI | 765,170 | 17.0% | -5.6% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 18.0% | +5.9% | +5.9% |
| Charleston-Huntington WV | 363,503 | 17.0% | +0.0% | +6.3% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 31.0% | -3.1% | +0.0% |
| Wausau-Rhinelander WI | 160,633 | 18.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
138
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | -9.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 18.0% | -10.0% | +5.9% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | -15.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 20.0% | +5.3% | +11.1% |
| Kansas City MO | 866,618 | 17.0% | -19.1% | +0.0% |
| Jacksonville FL | 671,993 | 16.0% | -20.0% | +6.7% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 20.0% | +5.3% | +11.1% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 21.0% | +0.0% | +61.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,026,188 | 16.0% | -20.0% | -20.0% |
| Salt Lake City UT | 975,902 | 15.0% | +7.1% | -11.8% |
Brand Insights
Brand Insights for Cinnamon Toast Crunch in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinnamon Toast Crunch shows challenging performance with -8.0% average growth across 145 markets (17.5% avg brand interest), with positive growth in 55 of 145 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in Tallahassee FL-Thomasville GA (+145.4% growth, 27.0% brand interest, +16.0% brand interest change), Tri-Cities TN-VA (+123.1% growth, 29.0% brand interest, +16.0% brand interest change), and Champaign & Springfield-Decatur IL (+116.7% growth, 26.0% brand interest, +14.0% brand interest change)
Cinnamon Toast Crunch has 32 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 77 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Augusta GA (+40.0% growth, 28.0% brand interest), Binghamton NY (+73.3% growth, 52.0% brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+50.0% growth, 21.0% brand interest)
Cinnamon Toast Crunch maintains strong brand interest positions in key markets: Tyler-Longview(Lufkin & Nacogdoches) TX (31.0% brand interest, -1.0% change), Binghamton NY (52.0% brand interest, +22.0% change), and Columbus GA (30.0% brand interest, +12.0% change)
Cinnamon Toast Crunch shows positive brand interest momentum in 55 markets, notably in Augusta GA (+8.0% brand interest), Binghamton NY (+22.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+7.0% brand interest)
Cinnamon Toast Crunch demonstrates strong market momentum with combined growth and brand interest gains in key markets: Augusta GA (+40.0% growth, +8.0% gain, 28.0% current brand interest), Binghamton NY (+73.3% growth, +22.0% gain, 52.0% current brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+50.0% growth, +7.0% gain, 21.0% current brand interest)
Cinnamon Toast Crunch successfully defends strong market positions while maintaining brand interest growth in Augusta GA (maintained 28.0% brand interest, +40.0% growth), Binghamton NY (maintained 52.0% brand interest, +73.3% growth), and Champaign & Springfield-Decatur IL (maintained 26.0% brand interest, +116.7% growth)
Cinnamon Toast Crunch maintains dominant market position with >35% brand interest in key markets: Binghamton NY (52.0% brand interest, +73.3% change)
Cinnamon Toast Crunch achieves significant brand interest gains in Augusta GA (+8.0% brand interest growth, now at 28.0%) and Binghamton NY (+22.0% brand interest growth, now at 52.0%)
Cinnamon Toast Crunch shows accelerating brand interest growth in Augusta GA (+40.0% growth, 28.0% brand interest) and Binghamton NY (+73.3% growth, 52.0% brand interest)
Cinnamon Toast Crunch demonstrates emerging brand interest strength in Davenport IA-Rock Island-Moline IL (+25.0% growth, 15.0% brand interest) and Knoxville TN (+50.0% growth, 18.0% brand interest)
Cinnamon Toast Crunch maintains stable brand interest performance in mature markets: Baton Rouge LA (-3.5% decline, 28.0% brand interest) and Detroit MI (-4.5% decline, 21.0% brand interest)
Cinnamon Toast Crunch faces growth challenges in historically strong markets: Baton Rouge LA (-3.5% decline, 28.0% brand interest) and Greenville-New Bern-Washington NC (-6.9% decline, 27.0% brand interest)
Cinnamon Toast Crunch performance in major markets: Dallas-Ft. Worth TX (-9.5% decline, 19.0% brand interest, 3.0M TVHH), Denver CO (-5.9% decline, 16.0% brand interest, 1.8M TVHH), and Detroit MI (-4.5% decline, 21.0% brand interest, 1.9M TVHH)
Cinnamon Toast Crunch shows positive brand interest growth in markets representing 36.6% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Cinnamon Toast Crunch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Frosted Flakes shows market leadership with 13.6% average brand interest growth and notable strength in Augusta GA (+39.5%, 53.0% brand interest), Bakersfield CA (+38.1%, 58.0% brand interest), and Baton Rouge LA (+30.3%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 61.6% with consistent performance across 62 markets
Frosted Flakes shows strong momentum with 13.6% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+177.1% growth, +62.0% brand interest), Terre Haute IN (+143.9% growth, +59.0% brand interest), and Panama City FL (+138.1% growth, +58.0% brand interest)
Frosted Flakes captured additional brand interest in 102 markets, averaging +13.0% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 53.4% brand interest across key markets: Augusta GA (53.0% brand interest, +39.5% growth), Bakersfield CA (58.0% brand interest, +38.1% growth), and Baton Rouge LA (43.0% brand interest, +30.3% growth)
Honey Nut Cheerios maintains market dominance with an average 35.3% brand interest across key markets: Erie PA (41.0% brand interest, +24.2% growth), La Crosse-Eau Claire WI (32.0% brand interest, +45.5% growth), and Minot-Bismarck-Dickinson(Williston) ND (35.0% brand interest, +25.0% growth)
Frosted Flakes dominates in 94 of 114 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 38.0% brand interest), Austin TX (11.0% vs 43.0% brand interest), and Baton Rouge LA (0.0% vs 43.0% brand interest)
Honey Nut Cheerios dominates in 69 of 113 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 20.0% brand interest), Austin TX (11.0% vs 19.0% brand interest), and Baton Rouge LA (0.0% vs 29.0% brand interest)
Kellogg's Froot Loops dominates in 53 of 74 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 9.0% brand interest), Austin TX (11.0% vs 10.0% brand interest), and Boston MA-Manchester NH (8.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 76 of 111 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 21.0% brand interest), Austin TX (11.0% vs 17.0% brand interest), and Baton Rouge LA (0.0% vs 28.0% brand interest)
Frosted Flakes dominates in 121 of 149 key battleground markets against Honey Nut Cheerios, notably in Anchorage AK (44.0% vs 32.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 12.0% brand interest), and Columbia-Jefferson City MO (48.0% vs 25.0% brand interest)
Frosted Flakes dominates in 52 of 93 key battleground markets against Kellogg's Froot Loops, notably in El Paso TX (42.0% vs 0.0% brand interest), Grand Rapids-Kalamazoo-Battle Creek MI (42.0% vs 7.0% brand interest), and Green Bay-Appleton WI (45.0% vs 10.0% brand interest)
Frosted Flakes dominates in 96 of 142 key battleground markets against Cinnamon Toast Crunch, notably in Binghamton NY (48.0% vs 52.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 21.0% brand interest), and Davenport IA-Rock Island-Moline IL (45.0% vs 15.0% brand interest)
Kellogg's Froot Loops dominates in 56 of 92 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 7.0% brand interest), and Austin TX (19.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 66 of 121 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 15.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 13.0% brand interest), and Augusta GA (1.0% vs 28.0% brand interest)
Kellogg's Froot Loops dominates in 47 of 90 key battleground markets against Cinnamon Toast Crunch, notably in Birmingham AL (8.0% vs 21.0% brand interest), Boise ID (0.0% vs 14.0% brand interest), and Champaign & Springfield-Decatur IL (0.0% vs 26.0% brand interest)