Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Monitor & Maintain
|
All other markets
|
205 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cheerios shows challenging performance with -12.2% average growth across 48 markets (9.4% avg brand interest), with positive growth in 6 of 48 markets
Cheerios has 5 markets with high growth (>15%), 1 market with moderate growth (5-15%), 10 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Cheerios include District of Columbia (+44.4% growth, 13.0% brand interest), Kansas (+25.0% growth, 10.0% brand interest), and Montana (+15.4% growth, 15.0% brand interest)
Cheerios shows positive brand interest momentum in 6 markets, notably in District of Columbia (+4.0% brand interest), Kansas (+2.0% brand interest), Montana (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops shows market leadership with 10.2% average brand interest growth and notable strength in Delaware (+75.0%, 14.0% brand interest), Idaho (+60.0%, 8.0% brand interest), and Kansas (+42.9%, 10.0% brand interest)
In high-growth markets, Kellogg's Froot Loops maintains an average brand interest of 10.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.8% average brand interest growth across key markets: North Dakota (+52.6% growth, +20.0% brand interest), South Dakota (+36.8% growth, +14.0% brand interest), and Louisiana (+25.0% growth, +8.0% brand interest)
Frosted Flakes captured additional brand interest in 32 markets, averaging +5.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | +9.1% | -76.9% |
| Charlotte NC | 1,124,890 | 12.0% | +9.1% | -73.3% |
| Baltimore MD | 977,058 | 12.0% | +9.1% | -76.0% |
| San Diego CA | 940,959 | 12.0% | +9.1% | -75.0% |
| Las Vegas NV | 739,704 | 12.0% | +9.1% | -71.4% |
Monitor & Maintain
All other markets
205
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | -15.4% | -75.6% |
| Chicago IL | 3,081,097 | 10.0% | -9.1% | -79.6% |
| Philadelphia PA | 2,642,616 | 10.0% | -16.7% | -80.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +0.0% | -72.7% |
| Atlanta GA | 2,277,873 | 12.0% | -7.7% | -73.3% |
| Houston TX | 2,266,381 | 12.0% | -14.3% | -72.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 11.0% | +0.0% | -78.0% |
| Boston MA-Manchester NH | 2,206,762 | 8.0% | -20.0% | -86.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 15.0% | +0.0% | -65.1% |
Brand Insights
Brand Insights for Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cheerios shows challenging performance with -29.5% average growth across 116 markets (7.9% avg brand interest), with positive growth in 25 of 116 markets
Cheerios has 13 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 79 declining markets
Notable high-growth markets for Cheerios include Albany-Schenectady-Troy NY (+42.9% growth, 10.0% brand interest), Augusta GA (+28.6% growth, 18.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+60.0% growth, 16.0% brand interest)
Cheerios shows positive brand interest momentum in 25 markets, notably in Albany-Schenectady-Troy NY (+3.0% brand interest), Augusta GA (+4.0% brand interest), Harlingen-Weslaco-Brownsville-McAllen TX (+6.0% brand interest)
Cheerios achieves significant brand interest gains in Harlingen-Weslaco-Brownsville-McAllen TX (+6.0% brand interest growth, now at 16.0%) and Montgomery (Selma) AL (+11.0% brand interest growth, now at 24.0%)
Cheerios shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+42.9% growth, 10.0% brand interest) and Augusta GA (+28.6% growth, 18.0% brand interest)
Cheerios demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+42.9% growth, 10.0% brand interest) and Augusta GA (+28.6% growth, 18.0% brand interest)
Cheerios performance in major markets: Atlanta GA (-7.7% decline, 12.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-20.0% decline, 8.0% brand interest, 2.6M TVHH), and Chicago IL (-9.1% decline, 10.0% brand interest, 3.6M TVHH)
Cheerios shows positive brand interest growth in markets representing 21.0% of total TVHH coverage
Cheerios shows challenging performance with -89.3% average growth across 190 markets (5.3% avg brand interest), with positive growth in 0 of 190 markets
Cheerios has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 190 declining markets
Cheerios performance in major markets: Atlanta GA (-73.3% decline, 12.0% brand interest, 2.7M TVHH), Baltimore MD (-76.0% decline, 12.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-86.0% decline, 8.0% brand interest, 2.6M TVHH)
Cheerios shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Frosted Flakes shows market leadership with 13.6% average brand interest growth and notable strength in Augusta GA (+39.5%, 53.0% brand interest), Bakersfield CA (+38.1%, 58.0% brand interest), and Baton Rouge LA (+30.3%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 61.6% with consistent performance across 62 markets
Frosted Flakes shows strong momentum with 13.6% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+177.1% growth, +62.0% brand interest), Terre Haute IN (+143.9% growth, +59.0% brand interest), and Panama City FL (+138.1% growth, +58.0% brand interest)
Frosted Flakes captured additional brand interest in 102 markets, averaging +13.0% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 53.4% brand interest across key markets: Augusta GA (53.0% brand interest, +39.5% growth), Bakersfield CA (58.0% brand interest, +38.1% growth), and Baton Rouge LA (43.0% brand interest, +30.3% growth)
Honey Nut Cheerios maintains market dominance with an average 35.3% brand interest across key markets: Erie PA (41.0% brand interest, +24.2% growth), La Crosse-Eau Claire WI (32.0% brand interest, +45.5% growth), and Minot-Bismarck-Dickinson(Williston) ND (35.0% brand interest, +25.0% growth)
Frosted Flakes dominates in 94 of 114 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 38.0% brand interest), Austin TX (11.0% vs 43.0% brand interest), and Baton Rouge LA (0.0% vs 43.0% brand interest)
Honey Nut Cheerios dominates in 69 of 113 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 20.0% brand interest), Austin TX (11.0% vs 19.0% brand interest), and Baton Rouge LA (0.0% vs 29.0% brand interest)
Kellogg's Froot Loops dominates in 53 of 74 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 9.0% brand interest), Austin TX (11.0% vs 10.0% brand interest), and Boston MA-Manchester NH (8.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 76 of 111 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 21.0% brand interest), Austin TX (11.0% vs 17.0% brand interest), and Baton Rouge LA (0.0% vs 28.0% brand interest)
Frosted Flakes dominates in 121 of 149 key battleground markets against Honey Nut Cheerios, notably in Anchorage AK (44.0% vs 32.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 12.0% brand interest), and Columbia-Jefferson City MO (48.0% vs 25.0% brand interest)
Frosted Flakes dominates in 52 of 93 key battleground markets against Kellogg's Froot Loops, notably in El Paso TX (42.0% vs 0.0% brand interest), Grand Rapids-Kalamazoo-Battle Creek MI (42.0% vs 7.0% brand interest), and Green Bay-Appleton WI (45.0% vs 10.0% brand interest)
Frosted Flakes dominates in 96 of 142 key battleground markets against Cinnamon Toast Crunch, notably in Binghamton NY (48.0% vs 52.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 21.0% brand interest), and Davenport IA-Rock Island-Moline IL (45.0% vs 15.0% brand interest)
Kellogg's Froot Loops dominates in 56 of 92 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 7.0% brand interest), and Austin TX (19.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 66 of 121 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 15.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 13.0% brand interest), and Augusta GA (1.0% vs 28.0% brand interest)
Kellogg's Froot Loops dominates in 47 of 90 key battleground markets against Cinnamon Toast Crunch, notably in Birmingham AL (8.0% vs 21.0% brand interest), Boise ID (0.0% vs 14.0% brand interest), and Champaign & Springfield-Decatur IL (0.0% vs 26.0% brand interest)