Froot Loops
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Froot Loops, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
1 State
|
|
Monitor & Maintain
|
All other markets
|
210 DMAs
48 States
|
Brand Insights
Brand Insights reveal Froot Loops’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kellogg's Froot Loops shows strong performance with 10.2% average growth across 45 markets (8.7% avg brand interest), with positive growth in 23 of 45 markets
Kellogg's Froot Loops has 7 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Kellogg's Froot Loops include Delaware (+75.0% growth, 14.0% brand interest), Idaho (+60.0% growth, 8.0% brand interest), and Kansas (+42.9% growth, 10.0% brand interest)
Kellogg's Froot Loops shows positive brand interest momentum in 23 markets, notably in Delaware (+6.0% brand interest), Idaho (+3.0% brand interest), Kansas (+3.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops shows market leadership with 10.2% average brand interest growth and notable strength in Delaware (+75.0%, 14.0% brand interest), Idaho (+60.0%, 8.0% brand interest), and Kansas (+42.9%, 10.0% brand interest)
In high-growth markets, Kellogg's Froot Loops maintains an average brand interest of 10.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.8% average brand interest growth across key markets: North Dakota (+52.6% growth, +20.0% brand interest), South Dakota (+36.8% growth, +14.0% brand interest), and Louisiana (+25.0% growth, +8.0% brand interest)
Frosted Flakes captured additional brand interest in 32 markets, averaging +5.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Froot Loops in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 11.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
210
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +0.0% | -40.0% |
| Los Angeles CA | 4,962,377 | 8.0% | +14.3% | -57.9% |
| Chicago IL | 3,081,097 | 8.0% | -11.1% | -50.0% |
| Philadelphia PA | 2,642,616 | 9.0% | +0.0% | -40.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | +14.3% | -55.6% |
| Atlanta GA | 2,277,873 | 9.0% | +0.0% | -55.0% |
| Houston TX | 2,266,381 | 7.0% | +16.7% | -65.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | +11.1% | -37.5% |
Brand Insights
Brand Insights for Froot Loops in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kellogg's Froot Loops shows challenging performance with -11.3% average growth across 95 markets (6.8% avg brand interest), with positive growth in 43 of 95 markets
Kellogg's Froot Loops has 27 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Kellogg's Froot Loops include Austin TX (+25.0% growth, 10.0% brand interest), Buffalo NY (+150.0% growth, 10.0% brand interest), and Chattanooga TN (+25.0% growth, 10.0% brand interest)
Kellogg's Froot Loops shows positive brand interest momentum in 43 markets, notably in Austin TX (+2.0% brand interest), Buffalo NY (+6.0% brand interest), Chattanooga TN (+2.0% brand interest)
Kellogg's Froot Loops achieves significant brand interest gains in Buffalo NY (+6.0% brand interest growth, now at 10.0%) and Columbus OH (+6.0% brand interest growth, now at 12.0%)
Kellogg's Froot Loops shows accelerating brand interest growth in Austin TX (+25.0% growth, 10.0% brand interest) and Buffalo NY (+150.0% growth, 10.0% brand interest)
Kellogg's Froot Loops demonstrates emerging brand interest strength in Austin TX (+25.0% growth, 10.0% brand interest) and Buffalo NY (+150.0% growth, 10.0% brand interest)
Kellogg's Froot Loops performance in major markets: Chicago IL (-11.1% decline, 8.0% brand interest, 3.6M TVHH), San Diego CA (-30.0% decline, 7.0% brand interest, 1.1M TVHH), and Cleveland-Akron (Canton) OH (+33.3% growth, 8.0% brand interest, 1.6M TVHH)
Kellogg's Froot Loops shows positive brand interest growth in markets representing 50.4% of total TVHH coverage
Kellogg's Froot Loops shows challenging performance with -67.7% average growth across 135 markets (5.5% avg brand interest), with positive growth in 1 of 135 markets
Top performing markets for Kellogg's Froot Loops demonstrate exceptional results in Traverse City-Cadillac MI (+50.0% growth, 36.0% brand interest, +12.0% brand interest change)
Kellogg's Froot Loops has 1 market with high growth (>15%), 0 markets with moderate growth (5-15%), 1 stable market (0-5%), and 133 declining markets
Notable high-growth markets for Kellogg's Froot Loops include Traverse City-Cadillac MI (+50.0% growth, 36.0% brand interest)
Kellogg's Froot Loops maintains strong brand interest positions in key markets: Traverse City-Cadillac MI (36.0% brand interest, +12.0% change)
Kellogg's Froot Loops maintains dominant market position with >35% brand interest in key markets: Traverse City-Cadillac MI (36.0% brand interest, +50.0% change)
Kellogg's Froot Loops achieves significant brand interest gains in Traverse City-Cadillac MI (+12.0% brand interest growth, now at 36.0%)
Competitive Insights
Competitive Insights showcase how Froot Loops performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Frosted Flakes shows market leadership with 13.6% average brand interest growth and notable strength in Augusta GA (+39.5%, 53.0% brand interest), Bakersfield CA (+38.1%, 58.0% brand interest), and Baton Rouge LA (+30.3%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 61.6% with consistent performance across 62 markets
Frosted Flakes shows strong momentum with 13.6% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+177.1% growth, +62.0% brand interest), Terre Haute IN (+143.9% growth, +59.0% brand interest), and Panama City FL (+138.1% growth, +58.0% brand interest)
Frosted Flakes captured additional brand interest in 102 markets, averaging +13.0% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 53.4% brand interest across key markets: Augusta GA (53.0% brand interest, +39.5% growth), Bakersfield CA (58.0% brand interest, +38.1% growth), and Baton Rouge LA (43.0% brand interest, +30.3% growth)
Honey Nut Cheerios maintains market dominance with an average 35.3% brand interest across key markets: Erie PA (41.0% brand interest, +24.2% growth), La Crosse-Eau Claire WI (32.0% brand interest, +45.5% growth), and Minot-Bismarck-Dickinson(Williston) ND (35.0% brand interest, +25.0% growth)
Frosted Flakes dominates in 94 of 114 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 38.0% brand interest), Austin TX (11.0% vs 43.0% brand interest), and Baton Rouge LA (0.0% vs 43.0% brand interest)
Honey Nut Cheerios dominates in 69 of 113 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 20.0% brand interest), Austin TX (11.0% vs 19.0% brand interest), and Baton Rouge LA (0.0% vs 29.0% brand interest)
Kellogg's Froot Loops dominates in 53 of 74 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 9.0% brand interest), Austin TX (11.0% vs 10.0% brand interest), and Boston MA-Manchester NH (8.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 76 of 111 key battleground markets against Cheerios, notably in Atlanta GA (12.0% vs 21.0% brand interest), Austin TX (11.0% vs 17.0% brand interest), and Baton Rouge LA (0.0% vs 28.0% brand interest)
Frosted Flakes dominates in 121 of 149 key battleground markets against Honey Nut Cheerios, notably in Anchorage AK (44.0% vs 32.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 12.0% brand interest), and Columbia-Jefferson City MO (48.0% vs 25.0% brand interest)
Frosted Flakes dominates in 52 of 93 key battleground markets against Kellogg's Froot Loops, notably in El Paso TX (42.0% vs 0.0% brand interest), Grand Rapids-Kalamazoo-Battle Creek MI (42.0% vs 7.0% brand interest), and Green Bay-Appleton WI (45.0% vs 10.0% brand interest)
Frosted Flakes dominates in 96 of 142 key battleground markets against Cinnamon Toast Crunch, notably in Binghamton NY (48.0% vs 52.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (56.0% vs 21.0% brand interest), and Davenport IA-Rock Island-Moline IL (45.0% vs 15.0% brand interest)
Kellogg's Froot Loops dominates in 56 of 92 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 7.0% brand interest), and Austin TX (19.0% vs 10.0% brand interest)
Cinnamon Toast Crunch dominates in 66 of 121 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (25.0% vs 15.0% brand interest), Albuquerque-Santa Fe NM (19.0% vs 13.0% brand interest), and Augusta GA (1.0% vs 28.0% brand interest)
Kellogg's Froot Loops dominates in 47 of 90 key battleground markets against Cinnamon Toast Crunch, notably in Birmingham AL (8.0% vs 21.0% brand interest), Boise ID (0.0% vs 14.0% brand interest), and Champaign & Springfield-Decatur IL (0.0% vs 26.0% brand interest)