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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Booking.com, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
36 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
47 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
82 DMAs
46 States
|
Brand Insights
Brand Insights reveal Booking.com’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Booking.com shows strong performance with 5.4% average growth across 51 markets (47.8% avg brand interest), with positive growth in 46 of 51 markets
Top performing markets for Booking.com demonstrate exceptional results in Vermont (+11.9% growth, 47.0% brand interest, +5.0% brand interest change), Iowa (+11.4% growth, 49.0% brand interest, +5.0% brand interest change), and Michigan (+10.9% growth, 51.0% brand interest, +5.0% brand interest change)
Booking.com has 0 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 2 declining markets
Booking.com maintains strong brand interest positions in key markets: Alabama (39.0% brand interest, -2.0% change), Oregon (48.0% brand interest, -2.0% change), and Alaska (43.0% brand interest, +1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Booking.com shows strong momentum with 5.4% average brand interest growth across key markets: Vermont (+11.9% growth, +5.0% brand interest), Iowa (+11.4% growth, +5.0% brand interest), and Michigan (+10.9% growth, +5.0% brand interest)
Booking.com captured additional brand interest in 27 markets, averaging +3.6% brand interest growth in key growth markets
Booking.com maintains market dominance with an average 48.0% brand interest across key markets: Alaska (43.0% brand interest, +2.4% growth), California (51.0% brand interest, +2.0% growth), and Connecticut (51.0% brand interest, +2.0% growth)
Booking.com dominates in 31 of 51 key battleground markets against Expedia, notably in Connecticut (11.0% vs 51.0% brand interest), Florida (16.0% vs 48.0% brand interest), and Illinois (12.0% vs 50.0% brand interest)
Investment Recommendations
Strategic recommendations for Booking.com in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 37.0% | -2.6% | +117.7% |
Emerging Market
Smaller markets showing strong growth potential
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 50.0% | +11.1% | +400.0% |
| La Crosse-Eau Claire WI | 192,704 | 55.0% | +400.0% | +685.7% |
| Wilmington NC | 186,609 | 49.0% | +11.4% | +250.0% |
| Corpus Christi TX | 177,217 | 47.0% | +11.9% | +176.5% |
| Amarillo TX | 167,518 | 49.0% | +16.7% | +188.2% |
| Wausau-Rhinelander WI | 160,633 | 50.0% | +400.0% | +525.0% |
| Columbus-Tupelo-West Point MS | 160,242 | 47.0% | +17.5% | +95.8% |
| Columbia-Jefferson City MO | 154,462 | 54.0% | +17.4% | +350.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 47.0% | +6.8% | +261.5% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 44.0% | +4.8% | +158.8% |
| Louisville KY | 612,910 | 46.0% | +4.6% | +228.6% |
| Albuquerque-Santa Fe NM | 612,638 | 48.0% | +9.1% | +220.0% |
| New Orleans LA | 584,044 | 44.0% | +7.3% | +175.0% |
| Providence RI-New Bedford MA | 564,315 | 52.0% | +10.6% | +372.7% |
| Fresno-Visalia CA | 539,002 | 47.0% | +4.4% | +193.8% |
| Buffalo NY | 537,294 | 49.0% | +8.9% | +390.0% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 53.0% | +3.9% | +307.7% |
| Los Angeles CA | 4,962,377 | 53.0% | +3.9% | +307.7% |
| Chicago IL | 3,081,097 | 52.0% | +4.0% | +420.0% |
| Philadelphia PA | 2,642,616 | 53.0% | +3.9% | +341.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 49.0% | +8.9% | +345.5% |
| Atlanta GA | 2,277,873 | 45.0% | +9.8% | +181.3% |
| Houston TX | 2,266,381 | 52.0% | +4.0% | +333.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 43.0% | +2.4% | +186.7% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Presque Isle ME | 23,953 | 100.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
82
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 501,832 | 49.0% | +0.0% | +250.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 43.0% | +0.0% | +207.1% |
| Knoxville TN | 475,703 | 42.0% | +2.4% | +90.9% |
| Tulsa OK | 462,154 | 43.0% | +2.4% | +186.7% |
| Lexington KY | 434,265 | 42.0% | +2.4% | +162.5% |
| Spokane WA | 409,624 | 52.0% | +2.0% | +477.8% |
| Roanoke-Lynchburg VA | 387,932 | 43.0% | +2.4% | +152.9% |
| Omaha NE | 384,022 | 49.0% | +2.1% | +444.4% |
Brand Insights
Brand Insights for Booking.com in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Booking.com shows strong performance with 20.9% average growth across 208 markets (48.6% avg brand interest), with positive growth in 160 of 208 markets
Top performing markets for Booking.com demonstrate exceptional results in Minneapolis-St. Paul MN (+500.0% growth, 48.0% brand interest, +40.0% brand interest change), Green Bay-Appleton WI (+433.3% growth, 48.0% brand interest, +39.0% brand interest change), and Milwaukee WI (+422.2% growth, 47.0% brand interest, +38.0% brand interest change)
Booking.com has 31 markets with high growth (>15%), 70 markets with moderate growth (5-15%), 77 stable markets (0-5%), and 30 declining markets
Notable high-growth markets for Booking.com include Abilene-Sweetwater TX (+30.6% growth, 47.0% brand interest), Albany GA (+22.9% growth, 43.0% brand interest), and Amarillo TX (+16.7% growth, 49.0% brand interest)
Booking.com maintains strong brand interest positions in key markets: Alexandria LA (52.0% brand interest, -3.0% change), Anchorage AK (41.0% brand interest, -2.0% change), and Beaumont-Port Arthur TX (46.0% brand interest, -6.0% change)
Booking.com shows positive brand interest momentum in 160 markets, notably in Abilene-Sweetwater TX (+11.0% brand interest), Albany GA (+8.0% brand interest), Amarillo TX (+7.0% brand interest)
Booking.com demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+30.6% growth, +11.0% gain, 47.0% current brand interest), Albany GA (+22.9% growth, +8.0% gain, 43.0% current brand interest), and Amarillo TX (+16.7% growth, +7.0% gain, 49.0% current brand interest)
Booking.com successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 47.0% brand interest, +30.6% growth), Albany GA (maintained 43.0% brand interest, +22.9% growth), and Amarillo TX (maintained 49.0% brand interest, +16.7% growth)
In large markets, Booking.com shows strong growth with moderate brand interest: Charlotte NC (-6.7% decline, 42.0% brand interest) and Raleigh-Durham (Fayetteville) NC (-4.5% decline, 42.0% brand interest)
In medium markets, Booking.com shows strong growth with moderate brand interest: Birmingham AL (-7.1% decline, 39.0% brand interest) and Memphis TN (-2.6% decline, 37.0% brand interest)
In small markets, Booking.com shows strong growth with moderate brand interest: Alexandria LA (-5.5% decline, 52.0% brand interest) and Anchorage AK (-4.7% decline, 41.0% brand interest)
Booking.com maintains dominant market position with >35% brand interest in key markets: Alexandria LA (52.0% brand interest, -5.5% change) and Anchorage AK (41.0% brand interest, -4.7% change)
Booking.com achieves significant brand interest gains in Abilene-Sweetwater TX (+11.0% brand interest growth, now at 47.0%) and Albany GA (+8.0% brand interest growth, now at 43.0%)
Booking.com shows accelerating brand interest growth in Abilene-Sweetwater TX (+30.6% growth, 47.0% brand interest) and Albany GA (+22.9% growth, 43.0% brand interest)
Booking.com maintains stable brand interest performance in mature markets: Anchorage AK (-4.7% decline, 41.0% brand interest) and Bowling Green KY (-2.3% decline, 43.0% brand interest)
Booking.com faces growth challenges in historically strong markets: Alexandria LA (-5.5% decline, 52.0% brand interest) and Anchorage AK (-4.7% decline, 41.0% brand interest)
Competitive Insights
Competitive Insights showcase how Booking.com performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Booking.com leads category performance with 20.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.6%, 47.0% brand interest), Albany GA (+22.9%, 43.0% brand interest), and Amarillo TX (+16.7%, 49.0% brand interest)
In high-growth markets, Booking.com maintains an average brand interest of 56.8% with consistent performance across 31 markets
Booking.com shows strong momentum with 20.9% average brand interest growth across key markets: Minneapolis-St. Paul MN (+500.0% growth, +40.0% brand interest), Green Bay-Appleton WI (+433.3% growth, +39.0% brand interest), and Milwaukee WI (+422.2% growth, +38.0% brand interest)
Booking.com captured additional brand interest in 99 markets, averaging +9.3% brand interest growth in key growth markets
Expedia maintains market dominance with an average 36.0% brand interest across key markets: Greenwood-Greenville MS (39.0% brand interest, +18.2% growth), Albany GA (33.0% brand interest, +3.1% growth), and Meridian MS (36.0% brand interest, +5.9% growth)
Booking.com maintains market dominance with an average 49.5% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +30.6% growth), Albany GA (43.0% brand interest, +22.9% growth), and Amarillo TX (49.0% brand interest, +16.7% growth)
Booking.com dominates in 128 of 203 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (14.0% vs 48.0% brand interest), Bakersfield CA (17.0% vs 52.0% brand interest), and Bangor ME (10.0% vs 52.0% brand interest)
Expedia dominates in 100 of 178 key battleground markets against Priceline, notably in Bakersfield CA (17.0% vs 12.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Expedia dominates in 91 of 165 key battleground markets against Kayak, notably in Albany-Schenectady-Troy NY (14.0% vs 5.0% brand interest), Bakersfield CA (17.0% vs 3.0% brand interest), and Bangor ME (10.0% vs 4.0% brand interest)
Expedia dominates in 137 of 191 key battleground markets against Orbitz, notably in Bakersfield CA (17.0% vs 16.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Booking.com dominates in 133 of 198 key battleground markets against Priceline, notably in Anchorage AK (41.0% vs 21.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 8.0% brand interest), and Bend OR (44.0% vs 25.0% brand interest)
Booking.com dominates in 127 of 169 key battleground markets against Kayak, notably in Anchorage AK (41.0% vs 7.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 0.0% brand interest), and Bend OR (44.0% vs 6.0% brand interest)
Booking.com dominates in 174 of 207 key battleground markets against Orbitz, notably in Alexandria LA (52.0% vs 27.0% brand interest), Anchorage AK (41.0% vs 20.0% brand interest), and Beaumont-Port Arthur TX (46.0% vs 22.0% brand interest)
Kayak dominates in 87 of 169 key battleground markets against Priceline, notably in Albany-Schenectady-Troy NY (17.0% vs 5.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 5.0% brand interest), and Baltimore MD (16.0% vs 4.0% brand interest)
Priceline dominates in 120 of 184 key battleground markets against Orbitz, notably in Abilene-Sweetwater TX (1.0% vs 32.0% brand interest), Albany GA (6.0% vs 18.0% brand interest), and Albuquerque-Santa Fe NM (12.0% vs 20.0% brand interest)
Kayak dominates in 98 of 169 key battleground markets against Orbitz, notably in Amarillo TX (0.0% vs 19.0% brand interest), Atlanta GA (3.0% vs 23.0% brand interest), and Bakersfield CA (3.0% vs 16.0% brand interest)