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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Booking.com, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
70 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
85 DMAs
20 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
43 DMAs
4 States
|
Brand Insights
Brand Insights reveal Booking.com’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Booking.com shows stable performance with 2.6% average growth across 51 markets (13.7% avg brand interest), with positive growth in 25 of 51 markets
Booking.com has 1 market with high growth (>15%), 22 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Booking.com include Pennsylvania (+16.7% growth, 14.0% brand interest)
Booking.com successfully defends strong market positions while maintaining brand interest growth in District of Columbia (maintained 24.0% brand interest, +4.3% growth), Mississippi (maintained 22.0% brand interest, +4.8% growth), and Alabama (maintained 23.0% brand interest, +9.5% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia dominates head-to-head competition against Booking.com in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 11.0% brand interest), and Idaho (48.0% vs 9.0% brand interest)
Expedia dominates head-to-head competition against Priceline in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 14.0% brand interest), and Idaho (48.0% vs 20.0% brand interest)
Expedia dominates head-to-head competition against Kayak in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 11.0% brand interest), Connecticut (52.0% vs 18.0% brand interest), and Idaho (48.0% vs 18.0% brand interest)
Expedia dominates head-to-head competition against Orbitz in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 4.0% brand interest), Connecticut (52.0% vs 5.0% brand interest), and Idaho (48.0% vs 5.0% brand interest)
Investment Recommendations
Strategic recommendations for Booking.com in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 16.0% | +0.0% | +23.1% |
| Houston TX | 2,266,381 | 14.0% | +0.0% | +7.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +0.0% | +6.7% |
| Phoenix AZ | 1,818,040 | 14.0% | +0.0% | +7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 14.0% | -6.7% | +16.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | +0.0% | +6.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 19.0% | +0.0% | +5.6% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 16.0% | +0.0% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +7.7% | +7.7% |
| Chicago IL | 3,081,097 | 11.0% | +10.0% | +10.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +8.3% | +18.2% |
| Atlanta GA | 2,277,873 | 16.0% | +6.7% | +6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 18.0% | +20.0% | +20.0% |
| Seattle-Tacoma WA | 1,798,974 | 11.0% | +10.0% | +22.2% |
| Detroit MI | 1,646,663 | 12.0% | +9.1% | +9.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 12.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 15.0% | +0.0% | +0.0% |
| Des Moines-Ames IA | 401,464 | 8.0% | +0.0% | +0.0% |
| Roanoke-Lynchburg VA | 387,932 | 18.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 10.0% | +0.0% | +0.0% |
| Great Falls MT | 55,922 | 9.0% | +0.0% | +0.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 0.0% | +0.0% | +0.0% |
| Zanesville OH | 28,849 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 10.0% | -16.7% | +0.0% |
| Milwaukee WI | 765,170 | 9.0% | -10.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 13.0% | -7.1% | +0.0% |
| Las Vegas NV | 739,704 | 13.0% | +0.0% | -7.1% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 11.0% | -8.3% | +0.0% |
| Knoxville TN | 475,703 | 21.0% | +0.0% | -4.6% |
| Portland-Auburn ME | 364,761 | 9.0% | -25.0% | -10.0% |
| Waco-Temple-Bryan TX | 346,477 | 12.0% | -7.7% | -7.7% |
Brand Insights
Brand Insights for Booking.com in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Booking.com shows strong performance with 5.5% average growth across 209 markets (14.5% avg brand interest), with positive growth in 102 of 209 markets
Top performing markets for Booking.com demonstrate exceptional results in Bowling Green KY (+68.8% growth, 27.0% brand interest, +11.0% change), Beaumont-Port Arthur TX (+53.3% growth, 23.0% brand interest, +8.0% change), and Bluefield-Beckley-Oak Hill WV (+50.0% growth, 30.0% brand interest, +10.0% change)
Booking.com has 48 markets with high growth (>15%), 51 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Booking.com include Amarillo TX (+15.8% growth, 22.0% brand interest), Anchorage AK (+22.2% growth, 11.0% brand interest), and Beaumont-Port Arthur TX (+53.3% growth, 23.0% brand interest)
Booking.com demonstrates strong market momentum with combined growth and brand interest gains in key markets: Beaumont-Port Arthur TX (+53.3% growth, +8.0% gain, 23.0% current brand interest), Birmingham AL (+20.0% growth, +4.0% gain, 24.0% current brand interest), and Bluefield-Beckley-Oak Hill WV (+50.0% growth, +10.0% gain, 30.0% current brand interest)
Booking.com successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 22.0% brand interest, +15.8% growth), Beaumont-Port Arthur TX (maintained 23.0% brand interest, +53.3% growth), and Birmingham AL (maintained 24.0% brand interest, +20.0% growth)
In medium markets, Booking.com shows strong growth with notable brand interest: Ft. Myers-Naples FL (-7.7% growth, 12.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (-8.3% growth, 11.0% brand interest)
Booking.com achieves significant brand interest gains in Beaumont-Port Arthur TX (+8.0% brand interest growth, now at 23.0%) and Bluefield-Beckley-Oak Hill WV (+10.0% brand interest growth, now at 30.0%)
Booking.com shows accelerating brand interest growth in Amarillo TX (+15.8% growth, 22.0% brand interest) and Anchorage AK (+22.2% growth, 11.0% brand interest)
Booking.com demonstrates emerging brand interest strength in Anchorage AK (+22.2% growth, 11.0% brand interest) and Bend OR (+40.0% growth, 14.0% brand interest)
Booking.com maintains stable brand interest performance in mature markets: Charleston-Huntington WV (-4.3% growth, 22.0% brand interest) and Monroe LA-El Dorado AR (-4.0% growth, 24.0% brand interest)
Booking.com faces growth challenges in historically strong markets: Greenwood-Greenville MS (-11.4% growth, 39.0% brand interest) and Meridian MS (-13.6% growth, 38.0% brand interest)
Booking.com performance in major markets: Boston MA-Manchester NH (-16.7% growth, 10.0% brand interest, 2.6M TVHH), Hartford & New Haven CT (-15.4% growth, 11.0% brand interest, 1.0M TVHH), and Tampa-St. Petersburg (Sarasota) FL (-6.7% growth, 14.0% brand interest, 2.1M TVHH)
Booking.com shows positive brand interest growth in markets representing 52.8% of total TVHH coverage
Booking.com maintains strong brand interest positions (>30% share) in key markets: Charleston-Huntington WV (22.0% brand interest, -1.0% change), Greenwood-Greenville MS (39.0% brand interest, -5.0% change), and Meridian MS (38.0% brand interest, -6.0% change)
Booking.com achieves significant brand interest gains in Amarillo TX (+3.0% brand interest), Anchorage AK (+2.0% brand interest), and Beaumont-Port Arthur TX (+8.0% brand interest)
Competitive Insights
Competitive Insights showcase how Booking.com performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Booking.com demonstrates category leadership at dma level with 5.5% average brand interest growth, showing exceptional performance in Amarillo TX (+15.8%, 22.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Beaumont-Port Arthur TX (+53.3%, 23.0% brand interest)
In high-growth dma markets, Booking.com maintains an average brand interest of 16.8% with consistent performance across 48 markets
Booking.com shows strong momentum with 5.5% average brand interest growth across key dma markets: Great Falls MT (+100.0% growth, +9.0% brand interest), Watertown NY (+100.0% growth, +10.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +18.0% brand interest)
Booking.com captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Booking.com outperforms Expedia with 33.9 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 38.0% brand interest, 22.8% growth), Bangor ME (gap: 42.0% brand interest, 33.7% growth), and Biloxi-Gulfport MS (gap: 33.0% brand interest, 29.5% growth)
In select markets, Expedia outperforms Booking.com despite weaker overall growth (+5.0% vs +5.5% overall): Bakersfield CA (Expedia leads: 55.0% share, +12.2% growth vs Booking.com: 17.0%, -10.5%), Bangor ME (Expedia leads: 52.0% share, +10.6% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Expedia leads: 47.0% share, +11.9% growth vs Booking.com: 14.0%, -17.6%)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-7.6% vs +5.5% overall): Bangor ME (Priceline leads: 16.0% share, -20.0% growth vs Booking.com: 10.0%, -23.1%), Biloxi-Gulfport MS (Priceline leads: 24.0% share, -7.7% growth vs Booking.com: 14.0%, -17.6%), and Boston MA-Manchester NH (Priceline: -9.1% growth vs Booking.com: -16.7% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-1.6% vs +5.5% overall): Bakersfield CA (Kayak: +9.1% growth vs Booking.com: -10.5% growth), Bangor ME (Kayak leads: 18.0% share, +5.9% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Kayak: +10.0% growth vs Booking.com: -17.6% growth)
In select markets, Orbitz outperforms Booking.com despite weaker overall growth (+0.2% vs +5.5% overall): Bangor ME (Orbitz: +33.3% growth vs Booking.com: -23.1% growth), Boston MA-Manchester NH (Orbitz: +0.0% growth vs Booking.com: -16.7% growth), and Burlington VT-Plattsburgh NY (Orbitz: +0.0% growth vs Booking.com: -15.4% growth)
Kayak demonstrates relative improvement against Priceline in select markets despite weaker overall momentum (-1.6% vs -7.6%): Albany GA (Kayak: +0.0% growth vs Priceline: -34.6% growth), Albany-Schenectady-Troy NY (Kayak leads: 17.0% share, -5.6% growth vs Priceline: 16.0%, -11.1%), and Alexandria LA (Kayak: +41.7% growth vs Priceline: -17.1% growth)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.6% vs -1.6% overall): Abilene-Sweetwater TX (Priceline leads: 25.0% share, -24.2% growth vs Kayak: 7.0%, -30.0%), Albuquerque-Santa Fe NM (Priceline leads: 19.0% share, -5.0% growth vs Kayak: 13.0%, -13.3%), and Baton Rouge LA (Priceline leads: 22.0% share, -8.3% growth vs Kayak: 10.0%, -16.7%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-7.6% vs +0.2% overall): Anchorage AK (Priceline leads: 21.0% share, +0.0% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Priceline leads: 23.0% share, -8.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Priceline: 20.0% share vs Orbitz: 3.0% share)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-1.6% vs +0.2% overall): Anchorage AK (Kayak leads: 20.0% share, +5.3% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Kayak leads: 13.0% share, +0.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Kayak leads: 12.0% share, +33.3% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 48.0% brand interest, +23.1% growth), Albany GA (maintained 43.0% brand interest, +22.9% growth), and Amarillo TX (maintained 49.0% brand interest, +19.5% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 30.0% brand interest, +50.0% growth), Bowling Green KY (maintained 27.0% brand interest, +68.8% growth), and Hattiesburg-Laurel MS (maintained 26.0% brand interest, +30.0% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 41.0% brand interest, +36.7% growth), Lima OH (maintained 44.0% brand interest, +22.2% growth), and Terre Haute IN (maintained 27.0% brand interest, +22.7% growth)