Priceline
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Priceline, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
17 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
167 DMAs
47 States
|
Brand Insights
Brand Insights reveal Priceline’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Priceline shows challenging performance with -8.5% average growth across 51 markets (17.7% avg brand interest), with positive growth in 3 of 51 markets
Priceline has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 43 declining markets
In small markets, Priceline shows significant decline with notable brand interest: Arizona (-10.5% growth, 17.0% brand interest) and Arkansas (-15.4% growth, 22.0% brand interest)
Priceline maintains stable brand interest performance in mature markets: Nebraska (-4.8% growth, 20.0% brand interest) and New Mexico (-4.8% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia dominates head-to-head competition against Booking.com in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 11.0% brand interest), and Idaho (48.0% vs 9.0% brand interest)
Expedia dominates head-to-head competition against Priceline in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 14.0% brand interest), and Idaho (48.0% vs 20.0% brand interest)
Expedia dominates head-to-head competition against Kayak in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 11.0% brand interest), Connecticut (52.0% vs 18.0% brand interest), and Idaho (48.0% vs 18.0% brand interest)
Expedia dominates head-to-head competition against Orbitz in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 4.0% brand interest), Connecticut (52.0% vs 5.0% brand interest), and Idaho (48.0% vs 5.0% brand interest)
Investment Recommendations
Strategic recommendations for Priceline in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 20.0% | -4.8% | +5.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 18.0% | -14.3% | +5.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 24.0% | +4.4% | +4.4% |
| Portland-Auburn ME | 364,761 | 16.0% | +6.7% | -5.9% |
| Wilmington NC | 186,609 | 18.0% | +5.9% | +5.9% |
| Chico-Redding CA | 160,565 | 17.0% | +6.3% | -5.6% |
| Salisbury MD | 157,650 | 15.0% | +7.1% | -21.1% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 26.0% | +4.0% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Spokane WA | 409,624 | 18.0% | +12.5% | -10.0% |
| Charleston-Huntington WV | 363,503 | 20.0% | +11.1% | -20.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 24.0% | +14.3% | +4.4% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 21.0% | +16.7% | -4.6% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 19.0% | +18.8% | +5.6% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 12.0% | +20.0% | +0.0% |
| Sioux City IA | 132,124 | 21.0% | +10.5% | -4.6% |
| Terre Haute IN | 118,890 | 27.0% | +22.7% | -6.9% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 16.0% | +0.0% | +0.0% |
| Boise ID | 280,534 | 18.0% | +0.0% | +0.0% |
| Greenville-New Bern-Washington NC | 259,522 | 23.0% | +0.0% | +0.0% |
| Victoria TX | 28,475 | 29.0% | +0.0% | +0.0% |
| Helena MT | 27,557 | 24.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 0.0% | +0.0% | +0.0% |
| North Platte NE | 12,546 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
167
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | +0.0% | -7.7% |
| Los Angeles CA | 4,962,377 | 12.0% | -7.7% | -7.7% |
| Chicago IL | 3,081,097 | 14.0% | -12.5% | -17.7% |
| Philadelphia PA | 2,642,616 | 14.0% | -6.7% | -12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 22.0% | -12.0% | -8.3% |
| Atlanta GA | 2,277,873 | 23.0% | -8.0% | -8.0% |
| Houston TX | 2,266,381 | 18.0% | +0.0% | -18.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | -13.3% | -18.8% |
Brand Insights
Brand Insights for Priceline in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Priceline shows challenging performance with -7.6% average growth across 209 markets (19.2% avg brand interest), with positive growth in 34 of 209 markets
Top performing markets for Priceline demonstrate exceptional results in Meridian MS (+100.0% growth, 25.0% brand interest, +25.0% change), Victoria TX (+100.0% growth, 29.0% brand interest, +29.0% change), and Missoula MT (+42.9% growth, 20.0% brand interest, +6.0% change)
Priceline has 12 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 35 stable markets (0-5%), and 148 declining markets
Notable high-growth markets for Priceline include Casper-Riverton WY (+25.0% growth, 20.0% brand interest), Davenport IA-Rock Island-Moline IL (+16.7% growth, 21.0% brand interest), and Eureka CA (+31.2% growth, 21.0% brand interest)
Priceline demonstrates strong market momentum with combined growth and brand interest gains in key markets: Eureka CA (+31.2% growth, +5.0% gain, 21.0% current brand interest), Juneau AK (+36.7% growth, +11.0% gain, 41.0% current brand interest), and Lima OH (+22.2% growth, +8.0% gain, 44.0% current brand interest)
Priceline successfully defends strong market positions while maintaining brand interest growth in Davenport IA-Rock Island-Moline IL (maintained 21.0% brand interest, +16.7% growth), Eureka CA (maintained 21.0% brand interest, +31.2% growth), and Juneau AK (maintained 41.0% brand interest, +36.7% growth)
In large markets, Priceline shows significant decline with notable brand interest: Atlanta GA (-8.0% growth, 23.0% brand interest) and Baltimore MD (-19.1% growth, 17.0% brand interest)
In medium markets, Priceline shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-11.1% growth, 16.0% brand interest) and Albuquerque-Santa Fe NM (-5.0% growth, 19.0% brand interest)
In small markets, Priceline shows significant decline with notable brand interest: Abilene-Sweetwater TX (-24.2% growth, 25.0% brand interest) and Albany GA (-34.6% growth, 17.0% brand interest)
Priceline achieves significant brand interest gains in Eureka CA (+5.0% brand interest growth, now at 21.0%) and Juneau AK (+11.0% brand interest growth, now at 41.0%)
Priceline shows accelerating brand interest growth in Casper-Riverton WY (+25.0% growth, 20.0% brand interest) and Davenport IA-Rock Island-Moline IL (+16.7% growth, 21.0% brand interest)
Priceline demonstrates emerging brand interest strength in Mankato MN (+28.6% growth, 18.0% brand interest) and Santa Barbara-Santa Maria-San Luis Obispo CA (+20.0% growth, 12.0% brand interest)
Priceline maintains stable brand interest performance in mature markets: Birmingham AL (-4.3% growth, 22.0% brand interest) and Cleveland-Akron (Canton) OH (-4.3% growth, 22.0% brand interest)
Priceline faces growth challenges in historically strong markets: Alexandria LA (-17.1% growth, 29.0% brand interest) and Jackson MS (-10.3% growth, 26.0% brand interest)
Priceline performance in major markets: Atlanta GA (-8.0% growth, 23.0% brand interest, 2.7M TVHH), Baltimore MD (-19.1% growth, 17.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-9.1% growth, 10.0% brand interest, 2.6M TVHH)
Priceline shows positive brand interest growth in markets representing 5.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Priceline performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Booking.com demonstrates category leadership at dma level with 5.5% average brand interest growth, showing exceptional performance in Amarillo TX (+15.8%, 22.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Beaumont-Port Arthur TX (+53.3%, 23.0% brand interest)
In high-growth dma markets, Booking.com maintains an average brand interest of 16.8% with consistent performance across 48 markets
Booking.com shows strong momentum with 5.5% average brand interest growth across key dma markets: Great Falls MT (+100.0% growth, +9.0% brand interest), Watertown NY (+100.0% growth, +10.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +18.0% brand interest)
Booking.com captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Booking.com outperforms Expedia with 33.9 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 38.0% brand interest, 22.8% growth), Bangor ME (gap: 42.0% brand interest, 33.7% growth), and Biloxi-Gulfport MS (gap: 33.0% brand interest, 29.5% growth)
In select markets, Expedia outperforms Booking.com despite weaker overall growth (+5.0% vs +5.5% overall): Bakersfield CA (Expedia leads: 55.0% share, +12.2% growth vs Booking.com: 17.0%, -10.5%), Bangor ME (Expedia leads: 52.0% share, +10.6% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Expedia leads: 47.0% share, +11.9% growth vs Booking.com: 14.0%, -17.6%)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-7.6% vs +5.5% overall): Bangor ME (Priceline leads: 16.0% share, -20.0% growth vs Booking.com: 10.0%, -23.1%), Biloxi-Gulfport MS (Priceline leads: 24.0% share, -7.7% growth vs Booking.com: 14.0%, -17.6%), and Boston MA-Manchester NH (Priceline: -9.1% growth vs Booking.com: -16.7% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-1.6% vs +5.5% overall): Bakersfield CA (Kayak: +9.1% growth vs Booking.com: -10.5% growth), Bangor ME (Kayak leads: 18.0% share, +5.9% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Kayak: +10.0% growth vs Booking.com: -17.6% growth)
In select markets, Orbitz outperforms Booking.com despite weaker overall growth (+0.2% vs +5.5% overall): Bangor ME (Orbitz: +33.3% growth vs Booking.com: -23.1% growth), Boston MA-Manchester NH (Orbitz: +0.0% growth vs Booking.com: -16.7% growth), and Burlington VT-Plattsburgh NY (Orbitz: +0.0% growth vs Booking.com: -15.4% growth)
Kayak demonstrates relative improvement against Priceline in select markets despite weaker overall momentum (-1.6% vs -7.6%): Albany GA (Kayak: +0.0% growth vs Priceline: -34.6% growth), Albany-Schenectady-Troy NY (Kayak leads: 17.0% share, -5.6% growth vs Priceline: 16.0%, -11.1%), and Alexandria LA (Kayak: +41.7% growth vs Priceline: -17.1% growth)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.6% vs -1.6% overall): Abilene-Sweetwater TX (Priceline leads: 25.0% share, -24.2% growth vs Kayak: 7.0%, -30.0%), Albuquerque-Santa Fe NM (Priceline leads: 19.0% share, -5.0% growth vs Kayak: 13.0%, -13.3%), and Baton Rouge LA (Priceline leads: 22.0% share, -8.3% growth vs Kayak: 10.0%, -16.7%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-7.6% vs +0.2% overall): Anchorage AK (Priceline leads: 21.0% share, +0.0% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Priceline leads: 23.0% share, -8.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Priceline: 20.0% share vs Orbitz: 3.0% share)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-1.6% vs +0.2% overall): Anchorage AK (Kayak leads: 20.0% share, +5.3% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Kayak leads: 13.0% share, +0.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Kayak leads: 12.0% share, +33.3% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 48.0% brand interest, +23.1% growth), Albany GA (maintained 43.0% brand interest, +22.9% growth), and Amarillo TX (maintained 49.0% brand interest, +19.5% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 30.0% brand interest, +50.0% growth), Bowling Green KY (maintained 27.0% brand interest, +68.8% growth), and Hattiesburg-Laurel MS (maintained 26.0% brand interest, +30.0% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 41.0% brand interest, +36.7% growth), Lima OH (maintained 44.0% brand interest, +22.2% growth), and Terre Haute IN (maintained 27.0% brand interest, +22.7% growth)