Priceline
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
Integrate Priceline's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Priceline, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
6 States
|
|
Monitor & Maintain
|
All other markets
|
164 DMAs
43 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
14 DMAs
|
Brand Insights
Brand Insights reveal Priceline’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Priceline shows challenging performance with -1.7% average growth across 51 markets (16.0% avg brand interest), with positive growth in 13 of 51 markets
Priceline has 2 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Priceline include Arkansas (+16.7% growth, 14.0% brand interest) and South Dakota (+16.7% growth, 14.0% brand interest)
Priceline shows positive brand interest momentum in 13 markets, notably in Arkansas (+2.0% brand interest), South Dakota (+2.0% brand interest), Massachusetts (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Booking.com shows strong momentum with 5.4% average brand interest growth across key markets: Vermont (+11.9% growth, +5.0% brand interest), Iowa (+11.4% growth, +5.0% brand interest), and Michigan (+10.9% growth, +5.0% brand interest)
Booking.com captured additional brand interest in 27 markets, averaging +3.6% brand interest growth in key growth markets
Booking.com maintains market dominance with an average 48.0% brand interest across key markets: Alaska (43.0% brand interest, +2.4% growth), California (51.0% brand interest, +2.0% growth), and Connecticut (51.0% brand interest, +2.0% growth)
Booking.com dominates in 31 of 51 key battleground markets against Expedia, notably in Connecticut (11.0% vs 51.0% brand interest), Florida (16.0% vs 48.0% brand interest), and Illinois (12.0% vs 50.0% brand interest)
Investment Recommendations
Strategic recommendations for Priceline in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 21.0% | +10.5% | +75.0% |
| Harrisonburg VA | 84,057 | 21.0% | +23.5% | +40.0% |
| Lafayette IN | N/A | 21.0% | +23.5% | +50.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 23.0% | +43.8% | +35.3% |
| Portland-Auburn ME | 364,761 | 22.0% | +4.8% | +29.4% |
| Boise ID | 280,534 | 18.0% | +5.9% | +5.9% |
| Eugene OR | 213,214 | 22.0% | +10.0% | +15.8% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | +0.0% | +38.5% |
| Los Angeles CA | 4,962,377 | 16.0% | +0.0% | +14.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 23.0% | +4.6% | +43.8% |
| Boston MA-Manchester NH | 2,206,762 | 21.0% | -8.7% | +75.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | +4.6% | +53.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +15.4% | -28.6% |
| Denver CO | 1,523,659 | 19.0% | -5.0% | +26.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 16.0% | +14.3% | -5.9% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 16.0% | -5.9% | -5.9% |
| Philadelphia PA | 2,642,616 | 16.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 18.0% | +0.0% | -5.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 18.0% | +5.9% | -5.3% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 19.0% | +5.6% | +5.6% |
| Albany-Schenectady-Troy NY | 491,946 | 17.0% | -5.6% | -5.6% |
| Honolulu HI | 411,655 | 20.0% | +0.0% | +5.3% |
| Green Bay-Appleton WI | 400,512 | 20.0% | +5.3% | +0.0% |
Monitor & Maintain
All other markets
164
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | -6.7% | -41.7% |
| Atlanta GA | 2,277,873 | 13.0% | +0.0% | -48.0% |
| Houston TX | 2,266,381 | 12.0% | +0.0% | -42.9% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +0.0% | +7.1% |
| Detroit MI | 1,646,663 | 14.0% | +0.0% | -33.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 13.0% | +0.0% | -40.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 13.0% | -13.3% | -13.3% |
| Charlotte NC | 1,124,890 | 14.0% | +0.0% | -36.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 15.0% | +0.0% | -25.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 17.0% | +0.0% | -26.1% |
| St. Louis MO | 1,066,886 | 15.0% | -6.3% | -46.4% |
| Indianapolis IN | 1,026,188 | 15.0% | +0.0% | -37.5% |
| Pittsburgh PA | 998,699 | 16.0% | -5.9% | -23.8% |
| Nashville TN | 993,259 | 16.0% | +6.7% | -36.0% |
| Baltimore MD | 977,058 | 16.0% | -11.1% | -20.0% |
| Salt Lake City UT | 975,902 | 15.0% | -6.3% | -21.1% |
Brand Insights
Brand Insights for Priceline in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Priceline shows challenging performance with -2.3% average growth across 198 markets (14.6% avg brand interest), with positive growth in 62 of 198 markets
Priceline has 29 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 51 stable markets (0-5%), and 90 declining markets
Notable high-growth markets for Priceline include Augusta GA (+57.1% growth, 11.0% brand interest), Bakersfield CA (+20.0% growth, 12.0% brand interest), and Casper-Riverton WY (+100.0% growth, 18.0% brand interest)
Priceline maintains strong brand interest positions in key markets: Helena MT (31.0% brand interest, +1.0% change)
Priceline shows positive brand interest momentum in 62 markets, notably in Augusta GA (+4.0% brand interest), Bakersfield CA (+2.0% brand interest), Casper-Riverton WY (+9.0% brand interest)
Priceline demonstrates strong market momentum with combined growth and brand interest gains in key markets: Harrisonburg VA (+23.5% growth, +4.0% gain, 21.0% current brand interest), Idaho Falls-Pocatello ID (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Lafayette IN (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Priceline achieves significant brand interest gains in Casper-Riverton WY (+9.0% brand interest growth, now at 18.0%) and Clarksburg-Weston WV (+7.0% brand interest growth, now at 16.0%)
Priceline shows accelerating brand interest growth in Augusta GA (+57.1% growth, 11.0% brand interest) and Bakersfield CA (+20.0% growth, 12.0% brand interest)
Priceline demonstrates emerging brand interest strength in Augusta GA (+57.1% growth, 11.0% brand interest) and Bakersfield CA (+20.0% growth, 12.0% brand interest)
Priceline maintains stable brand interest performance in mature markets: Burlington VT-Plattsburgh NY (-4.3% decline, 22.0% brand interest) and Anchorage AK (+0.0% decline, 21.0% brand interest)
Priceline performance in major markets: Baltimore MD (-11.1% decline, 16.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-8.7% decline, 21.0% brand interest, 2.6M TVHH), and Chicago IL (-5.9% decline, 16.0% brand interest, 3.6M TVHH)
Priceline shows positive brand interest growth in markets representing 24.3% of total TVHH coverage
Priceline shows challenging performance with -28.9% average growth across 205 markets (14.3% avg brand interest), with positive growth in 32 of 205 markets
Top performing markets for Priceline demonstrate exceptional results in Bend OR (+150.0% growth, 25.0% brand interest, +15.0% brand interest change), Helena MT (+121.4% growth, 31.0% brand interest, +17.0% brand interest change), and Butte-Bozeman MT (+108.3% growth, 25.0% brand interest, +13.0% brand interest change)
Priceline has 19 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 168 declining markets
Notable high-growth markets for Priceline include Bend OR (+150.0% growth, 25.0% brand interest), Binghamton NY (+50.0% growth, 21.0% brand interest), and Boston MA-Manchester NH (+75.0% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights showcase how Priceline performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Booking.com leads category performance with 20.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.6%, 47.0% brand interest), Albany GA (+22.9%, 43.0% brand interest), and Amarillo TX (+16.7%, 49.0% brand interest)
In high-growth markets, Booking.com maintains an average brand interest of 56.8% with consistent performance across 31 markets
Booking.com shows strong momentum with 20.9% average brand interest growth across key markets: Minneapolis-St. Paul MN (+500.0% growth, +40.0% brand interest), Green Bay-Appleton WI (+433.3% growth, +39.0% brand interest), and Milwaukee WI (+422.2% growth, +38.0% brand interest)
Booking.com captured additional brand interest in 99 markets, averaging +9.3% brand interest growth in key growth markets
Expedia maintains market dominance with an average 36.0% brand interest across key markets: Greenwood-Greenville MS (39.0% brand interest, +18.2% growth), Albany GA (33.0% brand interest, +3.1% growth), and Meridian MS (36.0% brand interest, +5.9% growth)
Booking.com maintains market dominance with an average 49.5% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +30.6% growth), Albany GA (43.0% brand interest, +22.9% growth), and Amarillo TX (49.0% brand interest, +16.7% growth)
Booking.com dominates in 128 of 203 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (14.0% vs 48.0% brand interest), Bakersfield CA (17.0% vs 52.0% brand interest), and Bangor ME (10.0% vs 52.0% brand interest)
Expedia dominates in 100 of 178 key battleground markets against Priceline, notably in Bakersfield CA (17.0% vs 12.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Expedia dominates in 91 of 165 key battleground markets against Kayak, notably in Albany-Schenectady-Troy NY (14.0% vs 5.0% brand interest), Bakersfield CA (17.0% vs 3.0% brand interest), and Bangor ME (10.0% vs 4.0% brand interest)
Expedia dominates in 137 of 191 key battleground markets against Orbitz, notably in Bakersfield CA (17.0% vs 16.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Booking.com dominates in 133 of 198 key battleground markets against Priceline, notably in Anchorage AK (41.0% vs 21.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 8.0% brand interest), and Bend OR (44.0% vs 25.0% brand interest)
Booking.com dominates in 127 of 169 key battleground markets against Kayak, notably in Anchorage AK (41.0% vs 7.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 0.0% brand interest), and Bend OR (44.0% vs 6.0% brand interest)
Booking.com dominates in 174 of 207 key battleground markets against Orbitz, notably in Alexandria LA (52.0% vs 27.0% brand interest), Anchorage AK (41.0% vs 20.0% brand interest), and Beaumont-Port Arthur TX (46.0% vs 22.0% brand interest)
Kayak dominates in 87 of 169 key battleground markets against Priceline, notably in Albany-Schenectady-Troy NY (17.0% vs 5.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 5.0% brand interest), and Baltimore MD (16.0% vs 4.0% brand interest)
Priceline dominates in 120 of 184 key battleground markets against Orbitz, notably in Abilene-Sweetwater TX (1.0% vs 32.0% brand interest), Albany GA (6.0% vs 18.0% brand interest), and Albuquerque-Santa Fe NM (12.0% vs 20.0% brand interest)
Kayak dominates in 98 of 169 key battleground markets against Orbitz, notably in Amarillo TX (0.0% vs 19.0% brand interest), Atlanta GA (3.0% vs 23.0% brand interest), and Bakersfield CA (3.0% vs 16.0% brand interest)