Kayak
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
Integrate Kayak's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Kayak, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
211 DMAs
50 States
|
Brand Insights
Brand Insights reveal Kayak’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kayak shows challenging performance with -3.6% average growth across 51 markets (4.6% avg brand interest), with positive growth in 4 of 51 markets
Kayak has 4 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 33 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Kayak include Illinois (+20.0% growth, 6.0% brand interest), Montana (+20.0% growth, 6.0% brand interest), and Vermont (+16.7% growth, 7.0% brand interest)
Kayak shows positive brand interest momentum in 4 markets, notably in Illinois (+1.0% brand interest), Montana (+1.0% brand interest), Vermont (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Booking.com shows strong momentum with 5.4% average brand interest growth across key markets: Vermont (+11.9% growth, +5.0% brand interest), Iowa (+11.4% growth, +5.0% brand interest), and Michigan (+10.9% growth, +5.0% brand interest)
Booking.com captured additional brand interest in 27 markets, averaging +3.6% brand interest growth in key growth markets
Booking.com maintains market dominance with an average 48.0% brand interest across key markets: Alaska (43.0% brand interest, +2.4% growth), California (51.0% brand interest, +2.0% growth), and Connecticut (51.0% brand interest, +2.0% growth)
Booking.com dominates in 31 of 51 key battleground markets against Expedia, notably in Connecticut (11.0% vs 51.0% brand interest), Florida (16.0% vs 48.0% brand interest), and Illinois (12.0% vs 50.0% brand interest)
Investment Recommendations
Strategic recommendations for Kayak in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 4.0% | +0.0% | -77.8% |
| Los Angeles CA | 4,962,377 | 4.0% | +33.3% | -76.5% |
| Chicago IL | 3,081,097 | 7.0% | +16.7% | -58.8% |
| Philadelphia PA | 2,642,616 | 4.0% | -20.0% | -76.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 4.0% | +0.0% | -73.3% |
| Atlanta GA | 2,277,873 | 3.0% | -25.0% | -76.9% |
| Houston TX | 2,266,381 | 4.0% | +0.0% | -69.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 5.0% | +25.0% | -77.3% |
Brand Insights
Brand Insights for Kayak in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kayak shows challenging performance with -11.0% average growth across 169 markets (4.1% avg brand interest), with positive growth in 33 of 169 markets
Kayak has 33 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 70 stable markets (0-5%), and 66 declining markets
Notable high-growth markets for Kayak include Augusta GA (+33.3% growth, 4.0% brand interest), Austin TX (+33.3% growth, 4.0% brand interest), and Billings, MT (+50.0% growth, 6.0% brand interest)
Kayak shows positive brand interest momentum in 33 markets, notably in Augusta GA (+1.0% brand interest), Austin TX (+1.0% brand interest), Billings, MT (+2.0% brand interest)
Kayak shows accelerating brand interest growth in Augusta GA (+33.3% growth, 4.0% brand interest) and Austin TX (+33.3% growth, 4.0% brand interest)
Kayak demonstrates emerging brand interest strength in Augusta GA (+33.3% growth, 4.0% brand interest) and Austin TX (+33.3% growth, 4.0% brand interest)
Kayak performance in major markets: Atlanta GA (-25.0% decline, 3.0% brand interest, 2.7M TVHH), Cleveland-Akron (Canton) OH (-16.7% decline, 5.0% brand interest, 1.6M TVHH), and Minneapolis-St. Paul MN (-65.0% decline, 7.0% brand interest, 1.8M TVHH)
Kayak shows positive brand interest growth in markets representing 22.4% of total TVHH coverage
Kayak shows challenging performance with -77.1% average growth across 200 markets (3.5% avg brand interest), with positive growth in 0 of 200 markets
Kayak has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 200 declining markets
Kayak performance in major markets: Atlanta GA (-76.9% decline, 3.0% brand interest, 2.7M TVHH), Baltimore MD (-75.0% decline, 4.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-77.3% decline, 5.0% brand interest, 2.6M TVHH)
Kayak shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Kayak performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Booking.com leads category performance with 20.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.6%, 47.0% brand interest), Albany GA (+22.9%, 43.0% brand interest), and Amarillo TX (+16.7%, 49.0% brand interest)
In high-growth markets, Booking.com maintains an average brand interest of 56.8% with consistent performance across 31 markets
Booking.com shows strong momentum with 20.9% average brand interest growth across key markets: Minneapolis-St. Paul MN (+500.0% growth, +40.0% brand interest), Green Bay-Appleton WI (+433.3% growth, +39.0% brand interest), and Milwaukee WI (+422.2% growth, +38.0% brand interest)
Booking.com captured additional brand interest in 99 markets, averaging +9.3% brand interest growth in key growth markets
Expedia maintains market dominance with an average 36.0% brand interest across key markets: Greenwood-Greenville MS (39.0% brand interest, +18.2% growth), Albany GA (33.0% brand interest, +3.1% growth), and Meridian MS (36.0% brand interest, +5.9% growth)
Booking.com maintains market dominance with an average 49.5% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +30.6% growth), Albany GA (43.0% brand interest, +22.9% growth), and Amarillo TX (49.0% brand interest, +16.7% growth)
Booking.com dominates in 128 of 203 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (14.0% vs 48.0% brand interest), Bakersfield CA (17.0% vs 52.0% brand interest), and Bangor ME (10.0% vs 52.0% brand interest)
Expedia dominates in 100 of 178 key battleground markets against Priceline, notably in Bakersfield CA (17.0% vs 12.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Expedia dominates in 91 of 165 key battleground markets against Kayak, notably in Albany-Schenectady-Troy NY (14.0% vs 5.0% brand interest), Bakersfield CA (17.0% vs 3.0% brand interest), and Bangor ME (10.0% vs 4.0% brand interest)
Expedia dominates in 137 of 191 key battleground markets against Orbitz, notably in Bakersfield CA (17.0% vs 16.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Booking.com dominates in 133 of 198 key battleground markets against Priceline, notably in Anchorage AK (41.0% vs 21.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 8.0% brand interest), and Bend OR (44.0% vs 25.0% brand interest)
Booking.com dominates in 127 of 169 key battleground markets against Kayak, notably in Anchorage AK (41.0% vs 7.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 0.0% brand interest), and Bend OR (44.0% vs 6.0% brand interest)
Booking.com dominates in 174 of 207 key battleground markets against Orbitz, notably in Alexandria LA (52.0% vs 27.0% brand interest), Anchorage AK (41.0% vs 20.0% brand interest), and Beaumont-Port Arthur TX (46.0% vs 22.0% brand interest)
Kayak dominates in 87 of 169 key battleground markets against Priceline, notably in Albany-Schenectady-Troy NY (17.0% vs 5.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 5.0% brand interest), and Baltimore MD (16.0% vs 4.0% brand interest)
Priceline dominates in 120 of 184 key battleground markets against Orbitz, notably in Abilene-Sweetwater TX (1.0% vs 32.0% brand interest), Albany GA (6.0% vs 18.0% brand interest), and Albuquerque-Santa Fe NM (12.0% vs 20.0% brand interest)
Kayak dominates in 98 of 169 key battleground markets against Orbitz, notably in Amarillo TX (0.0% vs 19.0% brand interest), Atlanta GA (3.0% vs 23.0% brand interest), and Bakersfield CA (3.0% vs 16.0% brand interest)