Kayak
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Kayak, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
50 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
103 DMAs
25 States
|
Brand Insights
Brand Insights reveal Kayak’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kayak shows challenging performance with -1.5% average growth across 51 markets (16.0% avg brand interest), with positive growth in 11 of 51 markets
Kayak has 1 market with high growth (>15%), 10 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Kayak include Arkansas (+16.7% growth, 14.0% brand interest)
Kayak successfully defends strong market positions while maintaining brand interest growth in District of Columbia (maintained 24.0% brand interest, +0.0% growth), Vermont (maintained 22.0% brand interest, +0.0% growth), and Maine (maintained 21.0% brand interest, +5.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia dominates head-to-head competition against Booking.com in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 11.0% brand interest), and Idaho (48.0% vs 9.0% brand interest)
Expedia dominates head-to-head competition against Priceline in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 14.0% brand interest), and Idaho (48.0% vs 20.0% brand interest)
Expedia dominates head-to-head competition against Kayak in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 11.0% brand interest), Connecticut (52.0% vs 18.0% brand interest), and Idaho (48.0% vs 18.0% brand interest)
Expedia dominates head-to-head competition against Orbitz in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 4.0% brand interest), Connecticut (52.0% vs 5.0% brand interest), and Idaho (48.0% vs 5.0% brand interest)
Investment Recommendations
Strategic recommendations for Kayak in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 16.0% | +6.7% | -5.9% |
| Boston MA-Manchester NH | 2,206,762 | 22.0% | +4.8% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | +4.6% | +9.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +7.1% | +0.0% |
| Charlotte NC | 1,124,890 | 15.0% | +7.1% | -6.3% |
| Portland OR | 1,086,232 | 19.0% | +0.0% | +5.6% |
| Nashville TN | 993,259 | 16.0% | +6.7% | +0.0% |
| Baltimore MD | 977,058 | 17.0% | -5.6% | +6.3% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 16.0% | +6.7% | +6.7% |
| Pittsburgh PA | 998,699 | 17.0% | +6.3% | +6.3% |
| Kansas City MO | 866,618 | 16.0% | +6.7% | +6.7% |
| Milwaukee WI | 765,170 | 19.0% | +11.8% | +5.6% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 19.0% | +11.8% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 15.0% | +15.4% | +7.1% |
| Buffalo NY | 537,294 | 14.0% | +7.7% | +7.7% |
| Ft. Myers-Naples FL | 525,402 | 18.0% | +12.5% | -5.3% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 13.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 22.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 17.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 18.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 12.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 20.0% | +5.3% | -4.8% |
| El Paso TX | 315,971 | 9.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
103
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | -5.3% | -5.3% |
| Los Angeles CA | 4,962,377 | 15.0% | -6.3% | -6.3% |
| Chicago IL | 3,081,097 | 16.0% | -5.9% | -5.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +0.0% | -6.7% |
| Houston TX | 2,266,381 | 12.0% | -7.7% | -7.7% |
| Phoenix AZ | 1,818,040 | 14.0% | -6.7% | +0.0% |
| Detroit MI | 1,646,663 | 14.0% | -6.7% | -6.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 18.0% | -5.3% | +0.0% |
Brand Insights
Brand Insights for Kayak in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kayak shows challenging performance with -1.6% average growth across 209 markets (13.9% avg brand interest), with positive growth in 63 of 209 markets
Top performing markets for Kayak demonstrate exceptional results in Parkersburg WV (+43.8% growth, 23.0% brand interest, +7.0% change), Twin Falls ID (+42.9% growth, 20.0% brand interest, +6.0% change), and Harrisonburg VA (+29.4% growth, 22.0% brand interest, +5.0% change)
Kayak has 22 markets with high growth (>15%), 37 markets with moderate growth (5-15%), 54 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for Kayak include Alexandria LA (+41.7% growth, 17.0% brand interest), Augusta GA (+33.3% growth, 12.0% brand interest), and Billings, MT (+18.8% growth, 19.0% brand interest)
Kayak demonstrates strong market momentum with combined growth and brand interest gains in key markets: Harrisonburg VA (+29.4% growth, +5.0% gain, 22.0% current brand interest) and Parkersburg WV (+43.8% growth, +7.0% gain, 23.0% current brand interest)
Kayak successfully defends strong market positions while maintaining brand interest growth in Harrisonburg VA (maintained 22.0% brand interest, +29.4% growth), Parkersburg WV (maintained 23.0% brand interest, +43.8% growth), and Santa Barbara-Santa Maria-San Luis Obispo CA (maintained 21.0% brand interest, +16.7% growth)
In large markets, Kayak shows slight decline with notable brand interest: Baltimore MD (-5.6% growth, 17.0% brand interest) and Chicago IL (-5.9% growth, 16.0% brand interest)
Kayak achieves significant brand interest gains in Alexandria LA (+5.0% brand interest growth, now at 17.0%) and Cheyenne WY-Scottsbluff NE (+11.0% brand interest growth, now at 11.0%)
Kayak shows accelerating brand interest growth in Alexandria LA (+41.7% growth, 17.0% brand interest) and Augusta GA (+33.3% growth, 12.0% brand interest)
Kayak demonstrates emerging brand interest strength in Alexandria LA (+41.7% growth, 17.0% brand interest) and Augusta GA (+33.3% growth, 12.0% brand interest)
Kayak maintains stable brand interest performance in mature markets: Binghamton NY (-4.5% growth, 21.0% brand interest) and Grand Junction-Montrose CO (-4.8% growth, 20.0% brand interest)
Kayak performance in major markets: Baltimore MD (-5.6% growth, 17.0% brand interest, 1.1M TVHH), Chicago IL (-5.9% growth, 16.0% brand interest, 3.6M TVHH), and Columbus OH (-5.9% growth, 16.0% brand interest, 1.0M TVHH)
Kayak shows positive brand interest growth in markets representing 28.2% of total TVHH coverage
Kayak maintains strong brand interest positions (>30% share) in key markets: Binghamton NY (21.0% brand interest, -1.0% change), Grand Junction-Montrose CO (20.0% brand interest, -1.0% change), and Madison WI (23.0% brand interest, -1.0% change)
Kayak achieves significant brand interest gains in Alexandria LA (+5.0% brand interest), Augusta GA (+3.0% brand interest), and Billings, MT (+3.0% brand interest)
Kayak maintains dominant market position with >35% brand interest in key markets: Bend OR (25.0% brand interest, +0.0% change) and Butte-Bozeman MT (27.0% brand interest, +3.9% change)
Competitive Insights
Competitive Insights showcase how Kayak performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Booking.com demonstrates category leadership at dma level with 5.5% average brand interest growth, showing exceptional performance in Amarillo TX (+15.8%, 22.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Beaumont-Port Arthur TX (+53.3%, 23.0% brand interest)
In high-growth dma markets, Booking.com maintains an average brand interest of 16.8% with consistent performance across 48 markets
Booking.com shows strong momentum with 5.5% average brand interest growth across key dma markets: Great Falls MT (+100.0% growth, +9.0% brand interest), Watertown NY (+100.0% growth, +10.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +18.0% brand interest)
Booking.com captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Booking.com outperforms Expedia with 33.9 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 38.0% brand interest, 22.8% growth), Bangor ME (gap: 42.0% brand interest, 33.7% growth), and Biloxi-Gulfport MS (gap: 33.0% brand interest, 29.5% growth)
In select markets, Expedia outperforms Booking.com despite weaker overall growth (+5.0% vs +5.5% overall): Bakersfield CA (Expedia leads: 55.0% share, +12.2% growth vs Booking.com: 17.0%, -10.5%), Bangor ME (Expedia leads: 52.0% share, +10.6% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Expedia leads: 47.0% share, +11.9% growth vs Booking.com: 14.0%, -17.6%)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-7.6% vs +5.5% overall): Bangor ME (Priceline leads: 16.0% share, -20.0% growth vs Booking.com: 10.0%, -23.1%), Biloxi-Gulfport MS (Priceline leads: 24.0% share, -7.7% growth vs Booking.com: 14.0%, -17.6%), and Boston MA-Manchester NH (Priceline: -9.1% growth vs Booking.com: -16.7% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-1.6% vs +5.5% overall): Bakersfield CA (Kayak: +9.1% growth vs Booking.com: -10.5% growth), Bangor ME (Kayak leads: 18.0% share, +5.9% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Kayak: +10.0% growth vs Booking.com: -17.6% growth)
In select markets, Orbitz outperforms Booking.com despite weaker overall growth (+0.2% vs +5.5% overall): Bangor ME (Orbitz: +33.3% growth vs Booking.com: -23.1% growth), Boston MA-Manchester NH (Orbitz: +0.0% growth vs Booking.com: -16.7% growth), and Burlington VT-Plattsburgh NY (Orbitz: +0.0% growth vs Booking.com: -15.4% growth)
Kayak demonstrates relative improvement against Priceline in select markets despite weaker overall momentum (-1.6% vs -7.6%): Albany GA (Kayak: +0.0% growth vs Priceline: -34.6% growth), Albany-Schenectady-Troy NY (Kayak leads: 17.0% share, -5.6% growth vs Priceline: 16.0%, -11.1%), and Alexandria LA (Kayak: +41.7% growth vs Priceline: -17.1% growth)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.6% vs -1.6% overall): Abilene-Sweetwater TX (Priceline leads: 25.0% share, -24.2% growth vs Kayak: 7.0%, -30.0%), Albuquerque-Santa Fe NM (Priceline leads: 19.0% share, -5.0% growth vs Kayak: 13.0%, -13.3%), and Baton Rouge LA (Priceline leads: 22.0% share, -8.3% growth vs Kayak: 10.0%, -16.7%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-7.6% vs +0.2% overall): Anchorage AK (Priceline leads: 21.0% share, +0.0% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Priceline leads: 23.0% share, -8.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Priceline: 20.0% share vs Orbitz: 3.0% share)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-1.6% vs +0.2% overall): Anchorage AK (Kayak leads: 20.0% share, +5.3% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Kayak leads: 13.0% share, +0.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Kayak leads: 12.0% share, +33.3% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 48.0% brand interest, +23.1% growth), Albany GA (maintained 43.0% brand interest, +22.9% growth), and Amarillo TX (maintained 49.0% brand interest, +19.5% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 30.0% brand interest, +50.0% growth), Bowling Green KY (maintained 27.0% brand interest, +68.8% growth), and Hattiesburg-Laurel MS (maintained 26.0% brand interest, +30.0% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 41.0% brand interest, +36.7% growth), Lima OH (maintained 44.0% brand interest, +22.2% growth), and Terre Haute IN (maintained 27.0% brand interest, +22.7% growth)