Volvo XC60
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC60, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
9 DMAs
18 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
37 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
40 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
21 DMAs
16 States
|
|
Monitor & Maintain
|
All other markets
|
98 DMAs
16 States
|
Brand Insights
Brand Insights reveal Volvo XC60’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC60 shows strong performance with 7.8% average growth across 51 markets (30.8% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in North Dakota (+41.7% growth, 51.0% brand interest, +15.0% brand interest change), Louisiana (+23.1% growth, 32.0% brand interest, +6.0% brand interest change), and Vermont (+22.9% growth, 43.0% brand interest, +8.0% brand interest change)
Volvo XC60 has 8 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Volvo XC60 include Delaware (+17.4% growth, 27.0% brand interest), Idaho (+18.9% growth, 44.0% brand interest), and Iowa (+20.0% growth, 36.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus NX demonstrates category dominance with 16.1% average brand interest growth, showing exceptional performance in Alabama (+60.0%, 8.0% brand interest), Arizona (+16.7%, 7.0% brand interest), and Arkansas (+33.3%, 8.0% brand interest)
In high-growth markets, Lexus NX maintains an average brand interest of 9.2% with consistent performance across 16 markets
Volvo XC60 shows strong momentum with 7.8% average brand interest growth across key markets: North Dakota (+41.7% growth, +15.0% brand interest), Louisiana (+23.1% growth, +6.0% brand interest), and Vermont (+22.9% growth, +8.0% brand interest)
Volvo XC60 captured additional brand interest in 30 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Volvo XC60 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 24.0% | -4.0% | +9.1% |
| San Antonio TX | 900,609 | 28.0% | +3.7% | -6.7% |
| Austin TX | 831,742 | 26.0% | -3.7% | -3.7% |
| Albany-Schenectady-Troy NY | 491,946 | 27.0% | -3.6% | +237.5% |
| Little Rock-Pine Bluff AR | 490,561 | 21.0% | -8.7% | +162.5% |
| Lexington KY | 434,265 | 21.0% | -4.6% | +200.0% |
Emerging Market
Smaller markets showing strong growth potential
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 32.0% | +10.3% | +300.0% |
| Monterey-Salinas CA | 197,948 | 35.0% | +16.7% | +150.0% |
| Corpus Christi TX | 177,217 | 25.0% | +31.6% | +47.1% |
| Odessa-Midland TX | 136,170 | 31.0% | +72.2% | +24.0% |
| Binghamton NY | 113,033 | 41.0% | +10.8% | +115.8% |
| Missoula MT | 110,645 | 60.0% | +22.5% | +185.7% |
| Elmira NY | 80,555 | 44.0% | +18.9% | +29.4% |
| Springfield MO | N/A | 35.0% | +40.0% | +337.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 34.0% | +13.3% | +277.8% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 30.0% | +20.0% | +275.0% |
| Louisville KY | 612,910 | 30.0% | +25.0% | +200.0% |
| Albuquerque-Santa Fe NM | 612,638 | 29.0% | +20.8% | +314.3% |
| New Orleans LA | 584,044 | 31.0% | +14.8% | +342.9% |
| Memphis TN | 547,706 | 29.0% | +11.5% | +314.3% |
| Fresno-Visalia CA | 539,002 | 26.0% | +13.0% | +766.7% |
| Buffalo NY | 537,294 | 28.0% | +33.3% | +211.1% |
High Growth Priority
Large markets showing strong consistent growth
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 25.0% | +4.2% | +257.1% |
| Los Angeles CA | 4,962,377 | 23.0% | +4.6% | +283.3% |
| Chicago IL | 3,081,097 | 29.0% | +7.4% | +262.5% |
| Philadelphia PA | 2,642,616 | 27.0% | +3.9% | +200.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 26.0% | +8.3% | +8.3% |
| Atlanta GA | 2,277,873 | 26.0% | +4.0% | +333.3% |
| Houston TX | 2,266,381 | 26.0% | +8.3% | +4.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +4.2% | +150.0% |
Maintain & Optimize
Stable markets with consistent performance
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tucson (Sierra Vista) AZ | 416,976 | 25.0% | +4.2% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 30.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 36.0% | +5.9% | +0.0% |
| Shreveport LA | 317,492 | 28.0% | -6.7% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 24.0% | +4.4% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 33.0% | +3.1% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 38.0% | +2.7% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 21.0% | -4.6% | +5.0% |
Monitor & Maintain
All other markets
98
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 30.0% | +15.4% | +0.0% |
| Honolulu HI | 411,655 | 18.0% | -10.0% | +200.0% |
| Toledo OH | 360,723 | 32.0% | +23.1% | +0.0% |
| Chattanooga TN | 341,284 | 35.0% | +25.0% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 27.0% | +17.4% | +0.0% |
| South Bend-Elkhart IN | 279,718 | 39.0% | +8.3% | +0.0% |
| Reno NV | 260,899 | 35.0% | -7.9% | +483.3% |
| Greenville-New Bern-Washington NC | 259,522 | 30.0% | -11.8% | +0.0% |
Brand Insights
Brand Insights for Volvo XC60 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC60 shows strong performance with 10.2% average growth across 178 markets (33.0% avg brand interest), with positive growth in 126 of 178 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in Joplin MO-Pittsburg KS (+170.3% growth, 100.0% brand interest, +63.0% brand interest change), Butte-Bozeman MT (+108.3% growth, 100.0% brand interest, +52.0% brand interest change), and Minot-Bismarck-Dickinson(Williston) ND (+93.9% growth, 95.0% brand interest, +46.0% brand interest change)
Volvo XC60 has 59 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 39 declining markets
Notable high-growth markets for Volvo XC60 include Albuquerque-Santa Fe NM (+20.8% growth, 29.0% brand interest), Alexandria LA (+26.9% growth, 33.0% brand interest), and Amarillo TX (+34.5% growth, 39.0% brand interest)
Volvo XC60 maintains strong brand interest positions in key markets: Bangor ME (41.0% brand interest, -5.0% change), Bend OR (40.0% brand interest, -6.0% change), and Erie PA (37.0% brand interest, -6.0% change)
Volvo XC60 shows positive brand interest momentum in 126 markets, notably in Albuquerque-Santa Fe NM (+5.0% brand interest), Alexandria LA (+7.0% brand interest), Amarillo TX (+10.0% brand interest)
Volvo XC60 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+20.8% growth, +5.0% gain, 29.0% current brand interest), Alexandria LA (+26.9% growth, +7.0% gain, 33.0% current brand interest), and Amarillo TX (+34.5% growth, +10.0% gain, 39.0% current brand interest)
Volvo XC60 successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 29.0% brand interest, +20.8% growth), Alexandria LA (maintained 33.0% brand interest, +26.9% growth), and Amarillo TX (maintained 39.0% brand interest, +34.5% growth)
In large markets, Volvo XC60 shows steady growth with notable brand interest: Cleveland-Akron (Canton) OH (-3.5% decline, 28.0% brand interest) and Nashville TN (-3.7% decline, 26.0% brand interest)
In medium markets, Volvo XC60 shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (-3.6% decline, 27.0% brand interest) and Austin TX (-3.7% decline, 26.0% brand interest)
In small markets, Volvo XC60 shows strong growth with moderate brand interest: Abilene-Sweetwater TX (-87.8% decline, 5.0% brand interest) and Albany GA (-90.9% decline, 2.0% brand interest)
Volvo XC60 maintains dominant market position with >35% brand interest in key markets: Bangor ME (41.0% brand interest, -10.9% change) and Bend OR (40.0% brand interest, -13.0% change)
Volvo XC60 achieves significant brand interest gains in Albuquerque-Santa Fe NM (+5.0% brand interest growth, now at 29.0%) and Alexandria LA (+7.0% brand interest growth, now at 33.0%)
Volvo XC60 shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+20.8% growth, 29.0% brand interest) and Alexandria LA (+26.9% growth, 33.0% brand interest)
Volvo XC60 maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.6% decline, 27.0% brand interest) and Austin TX (-3.7% decline, 26.0% brand interest)
Volvo XC60 faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.6% decline, 27.0% brand interest) and Austin TX (-3.7% decline, 26.0% brand interest)
Competitive Insights
Competitive Insights showcase how Volvo XC60 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Volvo XC60 shows market leadership with 10.2% average brand interest growth and notable strength in Albuquerque-Santa Fe NM (+20.8%, 29.0% brand interest), Alexandria LA (+26.9%, 33.0% brand interest), and Amarillo TX (+34.5%, 39.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 40.4% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 10.2% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+170.3% growth, +63.0% brand interest), Butte-Bozeman MT (+108.3% growth, +52.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+93.9% growth, +46.0% brand interest)
Volvo XC60 captured additional brand interest in 102 markets, averaging +8.1% brand interest growth in key growth markets
Lexus NX shows strong momentum with 8.5% average brand interest growth across key markets: Omaha NE (+175.0% growth, +7.0% brand interest), Fresno-Visalia CA (+166.7% growth, +5.0% brand interest), and Bend OR (+162.5% growth, +13.0% brand interest)
Lexus NX captured additional brand interest in 58 markets, averaging +2.6% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 43.4% brand interest across key markets: Alexandria LA (33.0% brand interest, +26.9% growth), Amarillo TX (39.0% brand interest, +34.5% growth), and Boise ID (45.0% brand interest, +36.4% growth)
Audi Q5 maintains market dominance with an average 47.9% brand interest across key markets: Abilene-Sweetwater TX (95.0% brand interest, +61.0% growth), Alexandria LA (67.0% brand interest, +48.9% growth), and Bowling Green KY (100.0% brand interest, +72.4% growth)
Mercedes-Benz GLC maintains market dominance with an average 41.8% brand interest across key markets: Albany GA (53.0% brand interest, +82.8% growth), Beaumont-Port Arthur TX (35.0% brand interest, +34.6% growth), and Biloxi-Gulfport MS (45.0% brand interest, +221.4% growth)
Volvo XC60 dominates in 128 of 168 key battleground markets against Audi Q5, notably in Abilene-Sweetwater TX (5.0% vs 95.0% brand interest), Albany GA (2.0% vs 45.0% brand interest), and Albany-Schenectady-Troy NY (27.0% vs 41.0% brand interest)
Volvo XC60 dominates in 60 of 113 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 9.0% brand interest), and Bend OR (40.0% vs 21.0% brand interest)
Volvo XC60 dominates in 102 of 139 key battleground markets against BMW X3, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 14.0% brand interest), and Bend OR (40.0% vs 0.0% brand interest)
Volvo XC60 dominates in 98 of 150 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (2.0% vs 53.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 12.0% brand interest), and Austin TX (26.0% vs 20.0% brand interest)
Lexus NX dominates in 73 of 113 key battleground markets against Audi Q5, notably in Albuquerque-Santa Fe NM (36.0% vs 7.0% brand interest), Augusta GA (33.0% vs 0.0% brand interest), and Austin TX (31.0% vs 9.0% brand interest)
Audi Q5 dominates in 72 of 141 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (36.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 24.0% brand interest), and Augusta GA (33.0% vs 18.0% brand interest)
Mercedes-Benz GLC dominates in 88 of 156 key battleground markets against Audi Q5, notably in Albany GA (45.0% vs 53.0% brand interest), Albuquerque-Santa Fe NM (36.0% vs 11.0% brand interest), and Amarillo TX (36.0% vs 1.0% brand interest)