Mercedes-Benz GLC
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLC, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
5 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
13 DMAs
10 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
13 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
19 States
|
|
Monitor & Maintain
|
All other markets
|
135 DMAs
21 States
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLC’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLC shows stable performance with 1.2% average growth across 51 markets (16.1% avg brand interest), with positive growth in 20 of 51 markets
Mercedes-Benz GLC has 10 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Connecticut (+15.4% growth, 15.0% brand interest), District of Columbia (+16.7% growth, 21.0% brand interest), and Hawaii (+41.7% growth, 17.0% brand interest)
Mercedes-Benz GLC shows positive brand interest momentum in 20 markets, notably in Connecticut (+2.0% brand interest), District of Columbia (+3.0% brand interest), Hawaii (+5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus NX demonstrates category dominance with 16.1% average brand interest growth, showing exceptional performance in Alabama (+60.0%, 8.0% brand interest), Arizona (+16.7%, 7.0% brand interest), and Arkansas (+33.3%, 8.0% brand interest)
In high-growth markets, Lexus NX maintains an average brand interest of 9.2% with consistent performance across 16 markets
Volvo XC60 shows strong momentum with 7.8% average brand interest growth across key markets: North Dakota (+41.7% growth, +15.0% brand interest), Louisiana (+23.1% growth, +6.0% brand interest), and Vermont (+22.9% growth, +8.0% brand interest)
Volvo XC60 captured additional brand interest in 30 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLC in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 22.0% | -4.4% | +10.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 21.0% | -4.6% | +10.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 20.0% | +0.0% | -4.8% |
| Birmingham AL | 651,287 | 21.0% | -8.7% | +5.0% |
| Memphis TN | 547,706 | 23.0% | -11.5% | -8.0% |
Emerging Market
Smaller markets showing strong growth potential
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 22.0% | +37.5% | +83.3% |
| Bakersfield CA | 210,103 | 21.0% | +16.7% | +40.0% |
| Wilmington NC | 186,609 | 18.0% | +20.0% | +80.0% |
| Salisbury MD | 157,650 | 23.0% | +64.3% | +53.3% |
| Beaumont-Port Arthur TX | 143,616 | 35.0% | +34.6% | +20.7% |
| Palm Springs CA | 142,979 | 21.0% | +23.5% | +16.7% |
| Panama City FL | 128,095 | 29.0% | +190.0% | +52.6% |
| Albany GA | N/A | 53.0% | +82.8% | +26.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 18.0% | +28.6% | +20.0% |
| New Orleans LA | 584,044 | 24.0% | +14.3% | +26.3% |
| Wilkes Barre-Scranton PA | 501,832 | 15.0% | +7.1% | +15.4% |
| Lexington KY | 434,265 | 18.0% | +38.5% | +20.0% |
| Honolulu HI | 411,655 | 17.0% | +41.7% | +54.6% |
| Spokane WA | 409,624 | 14.0% | +27.3% | +16.7% |
| Des Moines-Ames IA | 401,464 | 12.0% | +9.1% | +9.1% |
| Wichita-Hutchinson KS | 388,977 | 20.0% | +17.7% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | +10.5% | +10.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 20.0% | +11.1% | +11.1% |
| Phoenix AZ | 1,818,040 | 19.0% | +11.8% | +18.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 14.0% | +16.7% | +7.7% |
| Denver CO | 1,523,659 | 12.0% | +0.0% | +20.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 24.0% | +9.1% | +9.1% |
| Indianapolis IN | 1,026,188 | 17.0% | -5.6% | +21.4% |
| Pittsburgh PA | 998,699 | 18.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 18.0% | -5.3% | -5.3% |
| Philadelphia PA | 2,642,616 | 17.0% | +6.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 22.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 25.0% | +4.2% | +4.2% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +6.7% | +6.7% |
Monitor & Maintain
All other markets
135
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 19.0% | +5.6% | +11.8% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | -16.7% | -6.3% |
| St. Louis MO | 1,066,886 | 12.0% | -14.3% | -25.0% |
| Baltimore MD | 977,058 | 21.0% | +5.0% | +10.5% |
| Kansas City MO | 866,618 | 13.0% | -13.3% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 12.0% | -7.7% | +0.0% |
| Milwaukee WI | 765,170 | 14.0% | +7.7% | -12.5% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 19.0% | -9.5% | +0.0% |
Brand Insights
Brand Insights for Mercedes-Benz GLC in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLC shows challenging performance with -5.8% average growth across 160 markets (16.3% avg brand interest), with positive growth in 63 of 160 markets
Top performing markets for Mercedes-Benz GLC demonstrate exceptional results in Biloxi-Gulfport MS (+221.4% growth, 45.0% brand interest, +31.0% brand interest change), Panama City FL (+190.0% growth, 29.0% brand interest, +19.0% brand interest change), and Albany GA (+82.8% growth, 53.0% brand interest, +24.0% brand interest change)
Mercedes-Benz GLC has 31 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 77 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Albany GA (+82.8% growth, 53.0% brand interest), Augusta GA (+15.0% growth, 23.0% brand interest), and Bakersfield CA (+16.7% growth, 21.0% brand interest)
Mercedes-Benz GLC maintains strong brand interest positions in key markets: Laredo TX (35.0% brand interest, -4.0% change), Albany GA (53.0% brand interest, +24.0% change), and Beaumont-Port Arthur TX (35.0% brand interest, +9.0% change)
Mercedes-Benz GLC shows positive brand interest momentum in 63 markets, notably in Albany GA (+24.0% brand interest), Augusta GA (+3.0% brand interest), Bakersfield CA (+3.0% brand interest)
Mercedes-Benz GLC demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+82.8% growth, +24.0% gain, 53.0% current brand interest), Beaumont-Port Arthur TX (+34.6% growth, +9.0% gain, 35.0% current brand interest), and Biloxi-Gulfport MS (+221.4% growth, +31.0% gain, 45.0% current brand interest)
Mercedes-Benz GLC successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 53.0% brand interest, +82.8% growth), Beaumont-Port Arthur TX (maintained 35.0% brand interest, +34.6% growth), and Biloxi-Gulfport MS (maintained 45.0% brand interest, +221.4% growth)
Mercedes-Benz GLC maintains dominant market position with >35% brand interest in key markets: Laredo TX (35.0% brand interest, -10.3% change) and Albany GA (53.0% brand interest, +82.8% change)
Mercedes-Benz GLC achieves significant brand interest gains in Albany GA (+24.0% brand interest growth, now at 53.0%) and Beaumont-Port Arthur TX (+9.0% brand interest growth, now at 35.0%)
Mercedes-Benz GLC shows accelerating brand interest growth in Albany GA (+82.8% growth, 53.0% brand interest) and Bakersfield CA (+16.7% growth, 21.0% brand interest)
Mercedes-Benz GLC demonstrates emerging brand interest strength in Chattanooga TN (+33.3% growth, 16.0% brand interest) and Fargo-Valley City ND (+26.7% growth, 19.0% brand interest)
Mercedes-Benz GLC maintains stable brand interest performance in mature markets: Los Angeles CA (-4.3% decline, 22.0% brand interest) and Tampa-St. Petersburg (Sarasota) FL (-4.5% decline, 21.0% brand interest)
Mercedes-Benz GLC performance in major markets: Chicago IL (-5.3% decline, 18.0% brand interest, 3.6M TVHH), Detroit MI (-5.0% decline, 19.0% brand interest, 1.9M TVHH), and Indianapolis IN (-5.6% decline, 17.0% brand interest, 1.2M TVHH)
Mercedes-Benz GLC shows positive brand interest growth in markets representing 37.1% of total TVHH coverage
Mercedes-Benz GLC shows stable performance with 0.9% average growth across 148 markets (17.4% avg brand interest), with positive growth in 74 of 148 markets
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLC performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Volvo XC60 shows market leadership with 10.2% average brand interest growth and notable strength in Albuquerque-Santa Fe NM (+20.8%, 29.0% brand interest), Alexandria LA (+26.9%, 33.0% brand interest), and Amarillo TX (+34.5%, 39.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 40.4% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 10.2% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+170.3% growth, +63.0% brand interest), Butte-Bozeman MT (+108.3% growth, +52.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+93.9% growth, +46.0% brand interest)
Volvo XC60 captured additional brand interest in 102 markets, averaging +8.1% brand interest growth in key growth markets
Lexus NX shows strong momentum with 8.5% average brand interest growth across key markets: Omaha NE (+175.0% growth, +7.0% brand interest), Fresno-Visalia CA (+166.7% growth, +5.0% brand interest), and Bend OR (+162.5% growth, +13.0% brand interest)
Lexus NX captured additional brand interest in 58 markets, averaging +2.6% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 43.4% brand interest across key markets: Alexandria LA (33.0% brand interest, +26.9% growth), Amarillo TX (39.0% brand interest, +34.5% growth), and Boise ID (45.0% brand interest, +36.4% growth)
Audi Q5 maintains market dominance with an average 47.9% brand interest across key markets: Abilene-Sweetwater TX (95.0% brand interest, +61.0% growth), Alexandria LA (67.0% brand interest, +48.9% growth), and Bowling Green KY (100.0% brand interest, +72.4% growth)
Mercedes-Benz GLC maintains market dominance with an average 41.8% brand interest across key markets: Albany GA (53.0% brand interest, +82.8% growth), Beaumont-Port Arthur TX (35.0% brand interest, +34.6% growth), and Biloxi-Gulfport MS (45.0% brand interest, +221.4% growth)
Volvo XC60 dominates in 128 of 168 key battleground markets against Audi Q5, notably in Abilene-Sweetwater TX (5.0% vs 95.0% brand interest), Albany GA (2.0% vs 45.0% brand interest), and Albany-Schenectady-Troy NY (27.0% vs 41.0% brand interest)
Volvo XC60 dominates in 60 of 113 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 9.0% brand interest), and Bend OR (40.0% vs 21.0% brand interest)
Volvo XC60 dominates in 102 of 139 key battleground markets against BMW X3, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 14.0% brand interest), and Bend OR (40.0% vs 0.0% brand interest)
Volvo XC60 dominates in 98 of 150 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (2.0% vs 53.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 12.0% brand interest), and Austin TX (26.0% vs 20.0% brand interest)
Lexus NX dominates in 73 of 113 key battleground markets against Audi Q5, notably in Albuquerque-Santa Fe NM (36.0% vs 7.0% brand interest), Augusta GA (33.0% vs 0.0% brand interest), and Austin TX (31.0% vs 9.0% brand interest)
Audi Q5 dominates in 72 of 141 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (36.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 24.0% brand interest), and Augusta GA (33.0% vs 18.0% brand interest)
Mercedes-Benz GLC dominates in 88 of 156 key battleground markets against Audi Q5, notably in Albany GA (45.0% vs 53.0% brand interest), Albuquerque-Santa Fe NM (36.0% vs 11.0% brand interest), and Amarillo TX (36.0% vs 1.0% brand interest)