Lexus NX
Lexus
Company
Lexus
Industry
Compact Luxury SUV
Related Brands
Integrate Lexus NX's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lexus NX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
204 DMAs
44 States
|
Brand Insights
Brand Insights reveal Lexus NX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus NX shows strong performance with 16.1% average growth across 47 markets (8.6% avg brand interest), with positive growth in 25 of 47 markets
Lexus NX has 16 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Lexus NX include Alabama (+60.0% growth, 8.0% brand interest), Arizona (+16.7% growth, 7.0% brand interest), and Arkansas (+33.3% growth, 8.0% brand interest)
Lexus NX shows positive brand interest momentum in 25 markets, notably in Alabama (+3.0% brand interest), Arizona (+1.0% brand interest), Arkansas (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus NX demonstrates category dominance with 16.1% average brand interest growth, showing exceptional performance in Alabama (+60.0%, 8.0% brand interest), Arizona (+16.7%, 7.0% brand interest), and Arkansas (+33.3%, 8.0% brand interest)
In high-growth markets, Lexus NX maintains an average brand interest of 9.2% with consistent performance across 16 markets
Volvo XC60 shows strong momentum with 7.8% average brand interest growth across key markets: North Dakota (+41.7% growth, +15.0% brand interest), Louisiana (+23.1% growth, +6.0% brand interest), and Vermont (+22.9% growth, +8.0% brand interest)
Volvo XC60 captured additional brand interest in 30 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lexus NX in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Des Moines-Ames IA | 401,464 | 11.0% | +37.5% | +10.0% |
| Waco-Temple-Bryan TX | 346,477 | 7.0% | +16.7% | +16.7% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 10.0% | +100.0% | +11.1% |
| Burlington VT-Plattsburgh NY | 306,170 | 17.0% | +6.3% | +142.9% |
| Lansing MI | 221,663 | 17.0% | +112.5% | +30.8% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Wayne IN | 242,556 | 11.0% | +0.0% | +0.0% |
| Bangor ME | 120,853 | 29.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
204
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | +16.7% | -50.0% |
| Los Angeles CA | 4,962,377 | 6.0% | +20.0% | -68.4% |
| Chicago IL | 3,081,097 | 8.0% | +14.3% | -42.9% |
| Philadelphia PA | 2,642,616 | 9.0% | +0.0% | -30.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 6.0% | -14.3% | +0.0% |
| Atlanta GA | 2,277,873 | 6.0% | +0.0% | -60.0% |
| Houston TX | 2,266,381 | 5.0% | +0.0% | -16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | +11.1% | -33.3% |
Brand Insights
Brand Insights for Lexus NX in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus NX shows strong performance with 8.5% average growth across 113 markets (7.7% avg brand interest), with positive growth in 58 of 113 markets
Lexus NX has 46 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Lexus NX include Albany-Schenectady-Troy NY (+25.0% growth, 10.0% brand interest), Bend OR (+162.5% growth, 21.0% brand interest), and Birmingham AL (+40.0% growth, 7.0% brand interest)
Lexus NX shows positive brand interest momentum in 58 markets, notably in Albany-Schenectady-Troy NY (+2.0% brand interest), Bend OR (+13.0% brand interest), Birmingham AL (+2.0% brand interest)
Lexus NX achieves significant brand interest gains in Bend OR (+13.0% brand interest growth, now at 21.0%) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+5.0% brand interest growth, now at 10.0%)
Lexus NX shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+25.0% growth, 10.0% brand interest) and Bend OR (+162.5% growth, 21.0% brand interest)
Lexus NX demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+25.0% growth, 10.0% brand interest) and Birmingham AL (+40.0% growth, 7.0% brand interest)
Lexus NX performance in major markets: Cleveland-Akron (Canton) OH (-12.5% decline, 7.0% brand interest, 1.6M TVHH), Dallas-Ft. Worth TX (-14.3% decline, 6.0% brand interest, 3.0M TVHH), and Detroit MI (-14.3% decline, 6.0% brand interest, 1.9M TVHH)
Lexus NX shows positive brand interest growth in markets representing 52.1% of total TVHH coverage
Lexus NX shows challenging performance with -44.4% average growth across 128 markets (6.7% avg brand interest), with positive growth in 11 of 128 markets
Lexus NX has 7 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 115 declining markets
Notable high-growth markets for Lexus NX include Burlington VT-Plattsburgh NY (+142.9% growth, 17.0% brand interest), Harlingen-Weslaco-Brownsville-McAllen TX (+25.0% growth, 5.0% brand interest), and Lafayette LA (+16.7% growth, 14.0% brand interest)
Lexus NX shows positive brand interest momentum in 11 markets, notably in Burlington VT-Plattsburgh NY (+10.0% brand interest), Harlingen-Weslaco-Brownsville-McAllen TX (+1.0% brand interest), Lafayette LA (+2.0% brand interest)
Lexus NX achieves significant brand interest gains in Burlington VT-Plattsburgh NY (+10.0% brand interest growth, now at 17.0%) and Portland-Auburn ME (+6.0% brand interest growth, now at 14.0%)
Lexus NX shows accelerating brand interest growth in Burlington VT-Plattsburgh NY (+142.9% growth, 17.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+25.0% growth, 5.0% brand interest)
Lexus NX demonstrates emerging brand interest strength in Burlington VT-Plattsburgh NY (+142.9% growth, 17.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+25.0% growth, 5.0% brand interest)
Competitive Insights
Competitive Insights showcase how Lexus NX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Volvo XC60 shows market leadership with 10.2% average brand interest growth and notable strength in Albuquerque-Santa Fe NM (+20.8%, 29.0% brand interest), Alexandria LA (+26.9%, 33.0% brand interest), and Amarillo TX (+34.5%, 39.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 40.4% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 10.2% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+170.3% growth, +63.0% brand interest), Butte-Bozeman MT (+108.3% growth, +52.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+93.9% growth, +46.0% brand interest)
Volvo XC60 captured additional brand interest in 102 markets, averaging +8.1% brand interest growth in key growth markets
Lexus NX shows strong momentum with 8.5% average brand interest growth across key markets: Omaha NE (+175.0% growth, +7.0% brand interest), Fresno-Visalia CA (+166.7% growth, +5.0% brand interest), and Bend OR (+162.5% growth, +13.0% brand interest)
Lexus NX captured additional brand interest in 58 markets, averaging +2.6% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 43.4% brand interest across key markets: Alexandria LA (33.0% brand interest, +26.9% growth), Amarillo TX (39.0% brand interest, +34.5% growth), and Boise ID (45.0% brand interest, +36.4% growth)
Audi Q5 maintains market dominance with an average 47.9% brand interest across key markets: Abilene-Sweetwater TX (95.0% brand interest, +61.0% growth), Alexandria LA (67.0% brand interest, +48.9% growth), and Bowling Green KY (100.0% brand interest, +72.4% growth)
Mercedes-Benz GLC maintains market dominance with an average 41.8% brand interest across key markets: Albany GA (53.0% brand interest, +82.8% growth), Beaumont-Port Arthur TX (35.0% brand interest, +34.6% growth), and Biloxi-Gulfport MS (45.0% brand interest, +221.4% growth)
Volvo XC60 dominates in 128 of 168 key battleground markets against Audi Q5, notably in Abilene-Sweetwater TX (5.0% vs 95.0% brand interest), Albany GA (2.0% vs 45.0% brand interest), and Albany-Schenectady-Troy NY (27.0% vs 41.0% brand interest)
Volvo XC60 dominates in 60 of 113 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 9.0% brand interest), and Bend OR (40.0% vs 21.0% brand interest)
Volvo XC60 dominates in 102 of 139 key battleground markets against BMW X3, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 14.0% brand interest), and Bend OR (40.0% vs 0.0% brand interest)
Volvo XC60 dominates in 98 of 150 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (2.0% vs 53.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 12.0% brand interest), and Austin TX (26.0% vs 20.0% brand interest)
Lexus NX dominates in 73 of 113 key battleground markets against Audi Q5, notably in Albuquerque-Santa Fe NM (36.0% vs 7.0% brand interest), Augusta GA (33.0% vs 0.0% brand interest), and Austin TX (31.0% vs 9.0% brand interest)
Audi Q5 dominates in 72 of 141 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (36.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 24.0% brand interest), and Augusta GA (33.0% vs 18.0% brand interest)
Mercedes-Benz GLC dominates in 88 of 156 key battleground markets against Audi Q5, notably in Albany GA (45.0% vs 53.0% brand interest), Albuquerque-Santa Fe NM (36.0% vs 11.0% brand interest), and Amarillo TX (36.0% vs 1.0% brand interest)