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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
49 DMAs
|
|
Monitor & Maintain
|
All other markets
|
150 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
12 DMAs
|
Brand Insights
Brand Insights reveal UPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
UPS shows challenging performance with -46.1% average growth across 51 markets (26.3% avg brand interest), with positive growth in 0 of 51 markets
UPS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
UPS maintains strong brand interest positions in key markets: Kentucky (30.0% brand interest, -17.0% change)
In small markets, UPS shows significant decline with notable brand interest: Alabama (-45.8% decline, 26.0% brand interest) and Alaska (-71.6% decline, 19.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
USPS demonstrates category dominance with 84.5% average brand interest growth, showing exceptional performance in Alabama (+82.8%, 53.0% brand interest), Alaska (+261.1%, 65.0% brand interest), and Arizona (+85.2%, 50.0% brand interest)
In high-growth markets, USPS maintains an average brand interest of 50.8% with consistent performance across 51 markets
USPS shows strong momentum with 84.5% average brand interest growth across key markets: Alaska (+261.1% growth, +47.0% brand interest), Hawaii (+177.3% growth, +39.0% brand interest), and Vermont (+119.2% growth, +31.0% brand interest)
USPS captured additional brand interest in 51 markets, averaging +22.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for UPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 28.0% | -37.8% | -3.5% |
| Philadelphia PA | 2,642,616 | 28.0% | -41.7% | -6.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 29.0% | -31.0% | +3.6% |
| Houston TX | 2,266,381 | 27.0% | -37.2% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -43.5% | -7.1% |
| Boston MA-Manchester NH | 2,206,762 | 27.0% | -41.3% | -3.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | -44.7% | -7.1% |
| Phoenix AZ | 1,818,040 | 27.0% | -42.6% | +0.0% |
Monitor & Maintain
All other markets
150
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 26.0% | -45.8% | -13.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 27.0% | -47.1% | -6.9% |
| Honolulu HI | 411,655 | 20.0% | -68.3% | -9.1% |
| Spokane WA | 409,624 | 26.0% | -50.0% | +0.0% |
| Des Moines-Ames IA | 401,464 | 28.0% | -45.1% | -45.1% |
| Green Bay-Appleton WI | 400,512 | 28.0% | -42.9% | -44.0% |
| Wichita-Hutchinson KS | 388,977 | 26.0% | -46.9% | -10.3% |
| Roanoke-Lynchburg VA | 387,932 | 26.0% | -49.0% | -7.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 28.0% | -37.8% | -37.8% |
| Chicago IL | 3,081,097 | 27.0% | -37.2% | -10.0% |
| Atlanta GA | 2,277,873 | 30.0% | -25.0% | -37.5% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -45.8% | -49.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 26.0% | -42.2% | -16.1% |
| St. Louis MO | 1,066,886 | 24.0% | -48.9% | -11.1% |
| Indianapolis IN | 1,026,188 | 25.0% | -46.8% | -10.7% |
| Pittsburgh PA | 998,699 | 25.0% | -47.9% | -47.9% |
Brand Insights
Brand Insights for UPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
UPS shows challenging performance with -46.2% average growth across 210 markets (26.6% avg brand interest), with positive growth in 0 of 210 markets
UPS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 210 declining markets
UPS maintains strong brand interest positions in key markets: Albany GA (30.0% brand interest, -17.0% change), Alpena MI (34.0% brand interest, -15.0% change), and Atlanta GA (30.0% brand interest, -10.0% change)
In large markets, UPS shows significant decline with notable brand interest: Atlanta GA (-25.0% decline, 30.0% brand interest) and Baltimore MD (-44.7% decline, 26.0% brand interest)
In medium markets, UPS shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-51.9% decline, 25.0% brand interest) and Albuquerque-Santa Fe NM (-51.0% decline, 25.0% brand interest)
In small markets, UPS shows significant decline with notable brand interest: Abilene-Sweetwater TX (-46.0% decline, 27.0% brand interest) and Albany GA (-36.2% decline, 30.0% brand interest)
UPS maintains dominant market position with >35% brand interest in key markets: Glendive MT (40.0% brand interest, -20.0% change)
UPS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-46.0% decline, 27.0% brand interest) and Albany GA (-36.2% decline, 30.0% brand interest)
UPS performance in major markets: Atlanta GA (-25.0% decline, 30.0% brand interest, 2.7M TVHH), Baltimore MD (-44.7% decline, 26.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-41.3% decline, 27.0% brand interest, 2.6M TVHH)
UPS shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
UPS shows challenging performance with -15.9% average growth across 210 markets (26.6% avg brand interest), with positive growth in 19 of 210 markets
Top performing markets for UPS demonstrate exceptional results in Alpena MI (+25.9% growth, 34.0% brand interest, +7.0% brand interest change), Glendive MT (+25.0% growth, 40.0% brand interest, +8.0% brand interest change), and St. Joseph MO (+13.8% growth, 33.0% brand interest, +4.0% brand interest change)
UPS has 2 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 35 stable markets (0-5%), and 166 declining markets
Notable high-growth markets for UPS include Alpena MI (+25.9% growth, 34.0% brand interest) and Glendive MT (+25.0% growth, 40.0% brand interest)
UPS maintains strong brand interest positions in key markets: Albany GA (30.0% brand interest, -21.0% change), Atlanta GA (30.0% brand interest, -18.0% change), and Columbia SC (30.0% brand interest, -23.0% change)
UPS shows positive brand interest momentum in 19 markets, notably in Alpena MI (+7.0% brand interest), Glendive MT (+8.0% brand interest), Abilene-Sweetwater TX (+1.0% brand interest)
Competitive Insights
Competitive Insights showcase how UPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
USPS shows market leadership with 84.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+66.7%, 50.0% brand interest), Albany GA (+72.4%, 50.0% brand interest), and Albany-Schenectady-Troy NY (+96.3%, 53.0% brand interest)
In high-growth markets, USPS maintains an average brand interest of 51.3% with consistent performance across 210 markets
USPS shows strong momentum with 84.3% average brand interest growth across key markets: Juneau AK (+300.0% growth, +54.0% brand interest), Fairbanks AK (+225.0% growth, +45.0% brand interest), and Honolulu HI (+215.0% growth, +43.0% brand interest)
USPS captured additional brand interest in 210 markets, averaging +23.1% brand interest growth in key growth markets
USPS maintains market dominance with an average 51.3% brand interest across key markets: Abilene-Sweetwater TX (50.0% brand interest, +66.7% growth), Albany GA (50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (53.0% brand interest, +96.3% growth)
Fedex dominates in 209 of 210 key battleground markets against UPS, notably in Albany GA (20.0% vs 30.0% brand interest), Albuquerque-Santa Fe NM (22.0% vs 25.0% brand interest), and Alpena MI (15.0% vs 34.0% brand interest)
USPS dominates in 210 of 210 key battleground markets against Fedex, notably in Albany GA (20.0% vs 50.0% brand interest), Albuquerque-Santa Fe NM (22.0% vs 53.0% brand interest), and Alpena MI (15.0% vs 51.0% brand interest)
USPS dominates in 210 of 210 key battleground markets against UPS, notably in Abilene-Sweetwater TX (27.0% vs 50.0% brand interest), Albany GA (30.0% vs 50.0% brand interest), and Albany-Schenectady-Troy NY (25.0% vs 53.0% brand interest)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 26.0% brand interest, +23.8% growth), Atlanta GA (maintained 27.0% brand interest, +0.0% decline), and Charlotte NC (maintained 26.0% brand interest, +0.0% decline)
USPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 50.0% brand interest, +66.7% growth), Albany GA (maintained 50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +96.3% growth)
Fedex emerges as competitive challenger to UPS with superior brand interest growth rates in Albany GA (-16.7% vs -36.2% growth), Albuquerque-Santa Fe NM (-4.3% vs -51.0% growth), and Alpena MI (-25.0% vs -30.6% growth)
USPS demonstrates competitive strength with 210 high brand interest markets and 210 high-growth markets, notably in Abilene-Sweetwater TX (50.0% brand interest, +66.7% growth), Albany GA (50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (53.0% brand interest, +96.3% growth)
UPS demonstrates competitive strength with 147 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (27.0% brand interest, -46.0% growth), Albany GA (30.0% brand interest, -36.2% growth), and Alpena MI (34.0% brand interest, -30.6% growth)
Major market competition: Fedex and UPS show significant brand interest performance differences in key markets: Baltimore MD (Fedex: -8.0%, UPS: -44.7%) and Boston MA-Manchester NH (Fedex: -4.0%, UPS: -41.3%)
Major market competition: Fedex and USPS show significant brand interest performance differences in key markets: Baltimore MD (Fedex: -8.0%, USPS: +82.1%) and Boston MA-Manchester NH (Fedex: -4.0%, USPS: +69.0%)
Major market competition: UPS and USPS show significant brand interest performance differences in key markets: Atlanta GA (UPS: -25.0%, USPS: +30.3%) and Baltimore MD (UPS: -44.7%, USPS: +82.1%)