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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for USPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
54 DMAs
28 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
53 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Monitor & Maintain
|
All other markets
|
58 DMAs
22 States
|
Brand Insights
Brand Insights reveal USPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
USPS shows strong performance with 84.5% average growth across 51 markets (50.8% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for USPS demonstrate exceptional results in Alaska (+261.1% growth, 65.0% brand interest, +47.0% brand interest change), Hawaii (+177.3% growth, 61.0% brand interest, +39.0% brand interest change), and Vermont (+119.2% growth, 57.0% brand interest, +31.0% brand interest change)
USPS has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for USPS include Alabama (+82.8% growth, 53.0% brand interest), Alaska (+261.1% growth, 65.0% brand interest), and Arizona (+85.2% growth, 50.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
USPS demonstrates category dominance with 84.5% average brand interest growth, showing exceptional performance in Alabama (+82.8%, 53.0% brand interest), Alaska (+261.1%, 65.0% brand interest), and Arizona (+85.2%, 50.0% brand interest)
In high-growth markets, USPS maintains an average brand interest of 50.8% with consistent performance across 51 markets
USPS shows strong momentum with 84.5% average brand interest growth across key markets: Alaska (+261.1% growth, +47.0% brand interest), Hawaii (+177.3% growth, +39.0% brand interest), and Vermont (+119.2% growth, +31.0% brand interest)
USPS captured additional brand interest in 51 markets, averaging +22.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for USPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Myers-Naples FL | 525,402 | 49.0% | +69.0% | -3.9% |
| Richmond-Petersburg VA | 516,962 | 48.0% | +65.5% | -4.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 50.0% | +72.4% | -3.9% |
Emerging Market
Smaller markets showing strong growth potential
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 56.0% | +100.0% | +115.4% |
| Wilmington NC | 186,609 | 53.0% | +112.0% | +1.9% |
| Wausau-Rhinelander WI | 160,633 | 53.0% | +96.3% | +76.7% |
| Columbus-Tupelo-West Point MS | 160,242 | 53.0% | +96.3% | +6.0% |
| Medford-Klamath Falls OR | 155,635 | 51.0% | +82.1% | +2.0% |
| Rockford IL | 154,224 | 47.0% | +42.4% | +46.9% |
| Palm Springs CA | 142,979 | 48.0% | +71.4% | +4.4% |
| Anchorage AK | 137,029 | 62.0% | +210.0% | +226.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 49.0% | +88.5% | +88.5% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 49.0% | +75.0% | +4.3% |
| Louisville KY | 612,910 | 51.0% | +41.7% | +15.9% |
| Albuquerque-Santa Fe NM | 612,638 | 53.0% | +103.9% | +103.9% |
| New Orleans LA | 584,044 | 54.0% | +100.0% | +17.4% |
| Providence RI-New Bedford MA | 564,315 | 50.0% | +78.6% | +66.7% |
| Memphis TN | 547,706 | 41.0% | +78.3% | +20.6% |
| Buffalo NY | 537,294 | 48.0% | +71.4% | +77.8% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 46.0% | +48.4% | +53.3% |
| Los Angeles CA | 4,962,377 | 46.0% | +58.6% | +4.6% |
| Chicago IL | 3,081,097 | 47.0% | +56.7% | +6.8% |
| Philadelphia PA | 2,642,616 | 48.0% | +65.5% | +2.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 43.0% | +43.3% | -4.4% |
| Atlanta GA | 2,277,873 | 43.0% | +30.3% | +59.3% |
| Houston TX | 2,266,381 | 45.0% | +45.2% | -10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 48.0% | +65.5% | +2.1% |
Monitor & Maintain
All other markets
58
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 52.0% | +73.3% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 52.0% | +92.6% | -1.9% |
| Roanoke-Lynchburg VA | 387,932 | 54.0% | +86.2% | -1.8% |
| Charleston-Huntington WV | 363,503 | 56.0% | +115.4% | -1.8% |
| Waco-Temple-Bryan TX | 346,477 | 53.0% | +76.7% | -1.9% |
| Boise ID | 280,534 | 51.0% | +82.1% | -1.9% |
| Florence-Myrtle Beach SC | 273,785 | 54.0% | +92.9% | +0.0% |
| Ft. Wayne IN | 242,556 | 53.0% | +96.3% | +0.0% |
Brand Insights
Brand Insights for USPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
USPS shows strong performance with 84.3% average growth across 210 markets (51.3% avg brand interest), with positive growth in 210 of 210 markets
Top performing markets for USPS demonstrate exceptional results in Juneau AK (+300.0% growth, 72.0% brand interest, +54.0% brand interest change), Fairbanks AK (+225.0% growth, 65.0% brand interest, +45.0% brand interest change), and Honolulu HI (+215.0% growth, 63.0% brand interest, +43.0% brand interest change)
USPS has 210 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for USPS include Abilene-Sweetwater TX (+66.7% growth, 50.0% brand interest), Albany GA (+72.4% growth, 50.0% brand interest), and Albany-Schenectady-Troy NY (+96.3% growth, 53.0% brand interest)
USPS maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (50.0% brand interest, +20.0% change), Albany GA (50.0% brand interest, +21.0% change), and Albany-Schenectady-Troy NY (53.0% brand interest, +26.0% change)
USPS shows positive brand interest momentum in 210 markets, notably in Abilene-Sweetwater TX (+20.0% brand interest), Albany GA (+21.0% brand interest), Albany-Schenectady-Troy NY (+26.0% brand interest)
USPS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+66.7% growth, +20.0% gain, 50.0% current brand interest), Albany GA (+72.4% growth, +21.0% gain, 50.0% current brand interest), and Albany-Schenectady-Troy NY (+96.3% growth, +26.0% gain, 53.0% current brand interest)
USPS successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 50.0% brand interest, +66.7% growth), Albany GA (maintained 50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +96.3% growth)
In large markets, USPS shows strong growth with moderate brand interest: Atlanta GA (+30.3% growth, 43.0% brand interest) and Baltimore MD (+82.1% growth, 51.0% brand interest)
In medium markets, USPS shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+96.3% growth, 53.0% brand interest) and Albuquerque-Santa Fe NM (+103.8% growth, 53.0% brand interest)
In small markets, USPS shows strong growth with high brand interest: Abilene-Sweetwater TX (+66.7% growth, 50.0% brand interest) and Albany GA (+72.4% growth, 50.0% brand interest)
USPS maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (50.0% brand interest, +66.7% change) and Albany GA (50.0% brand interest, +72.4% change)
USPS achieves significant brand interest gains in Abilene-Sweetwater TX (+20.0% brand interest growth, now at 50.0%) and Albany GA (+21.0% brand interest growth, now at 50.0%)
USPS shows accelerating brand interest growth in Abilene-Sweetwater TX (+66.7% growth, 50.0% brand interest) and Albany GA (+72.4% growth, 50.0% brand interest)
USPS performance in major markets: Atlanta GA (+30.3% growth, 43.0% brand interest, 2.7M TVHH), Baltimore MD (+82.1% growth, 51.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+69.0% growth, 49.0% brand interest, 2.6M TVHH)
USPS shows positive brand interest growth in markets representing 100.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how USPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
USPS shows market leadership with 84.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+66.7%, 50.0% brand interest), Albany GA (+72.4%, 50.0% brand interest), and Albany-Schenectady-Troy NY (+96.3%, 53.0% brand interest)
In high-growth markets, USPS maintains an average brand interest of 51.3% with consistent performance across 210 markets
USPS shows strong momentum with 84.3% average brand interest growth across key markets: Juneau AK (+300.0% growth, +54.0% brand interest), Fairbanks AK (+225.0% growth, +45.0% brand interest), and Honolulu HI (+215.0% growth, +43.0% brand interest)
USPS captured additional brand interest in 210 markets, averaging +23.1% brand interest growth in key growth markets
USPS maintains market dominance with an average 51.3% brand interest across key markets: Abilene-Sweetwater TX (50.0% brand interest, +66.7% growth), Albany GA (50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (53.0% brand interest, +96.3% growth)
Fedex dominates in 209 of 210 key battleground markets against UPS, notably in Albany GA (20.0% vs 30.0% brand interest), Albuquerque-Santa Fe NM (22.0% vs 25.0% brand interest), and Alpena MI (15.0% vs 34.0% brand interest)
USPS dominates in 210 of 210 key battleground markets against Fedex, notably in Albany GA (20.0% vs 50.0% brand interest), Albuquerque-Santa Fe NM (22.0% vs 53.0% brand interest), and Alpena MI (15.0% vs 51.0% brand interest)
USPS dominates in 210 of 210 key battleground markets against UPS, notably in Abilene-Sweetwater TX (27.0% vs 50.0% brand interest), Albany GA (30.0% vs 50.0% brand interest), and Albany-Schenectady-Troy NY (25.0% vs 53.0% brand interest)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 26.0% brand interest, +23.8% growth), Atlanta GA (maintained 27.0% brand interest, +0.0% decline), and Charlotte NC (maintained 26.0% brand interest, +0.0% decline)
USPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 50.0% brand interest, +66.7% growth), Albany GA (maintained 50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +96.3% growth)
Fedex emerges as competitive challenger to UPS with superior brand interest growth rates in Albany GA (-16.7% vs -36.2% growth), Albuquerque-Santa Fe NM (-4.3% vs -51.0% growth), and Alpena MI (-25.0% vs -30.6% growth)
USPS demonstrates competitive strength with 210 high brand interest markets and 210 high-growth markets, notably in Abilene-Sweetwater TX (50.0% brand interest, +66.7% growth), Albany GA (50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (53.0% brand interest, +96.3% growth)
UPS demonstrates competitive strength with 147 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (27.0% brand interest, -46.0% growth), Albany GA (30.0% brand interest, -36.2% growth), and Alpena MI (34.0% brand interest, -30.6% growth)
Major market competition: Fedex and UPS show significant brand interest performance differences in key markets: Baltimore MD (Fedex: -8.0%, UPS: -44.7%) and Boston MA-Manchester NH (Fedex: -4.0%, UPS: -41.3%)
Major market competition: Fedex and USPS show significant brand interest performance differences in key markets: Baltimore MD (Fedex: -8.0%, USPS: +82.1%) and Boston MA-Manchester NH (Fedex: -4.0%, USPS: +69.0%)
Major market competition: UPS and USPS show significant brand interest performance differences in key markets: Atlanta GA (UPS: -25.0%, USPS: +30.3%) and Baltimore MD (UPS: -44.7%, USPS: +82.1%)