State Farm Insurance
Company
State Farm Insurance
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for State Farm Insurance, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
27 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
51 DMAs
19 States
|
|
Monitor & Maintain
|
All other markets
|
96 DMAs
29 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
21 DMAs
|
Brand Insights
Brand Insights reveal State Farm Insurance’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
State Farm Insurance shows stable performance with 1.7% average growth across 51 markets (33.2% avg brand interest), with positive growth in 25 of 51 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in District of Columbia (+43.5% growth, 33.0% brand interest, +10.0% brand interest change) and California (+10.7% growth, 31.0% brand interest, +3.0% brand interest change)
State Farm Insurance has 2 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for State Farm Insurance include District of Columbia (+43.5% growth, 33.0% brand interest) and Rhode Island (+16.7% growth, 7.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate leads category performance with 4.8% average brand interest growth, particularly strong in Arkansas (+15.4%, 15.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Kansas (+15.4%, 15.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 13.4% with consistent performance across 7 markets
State Farm Insurance maintains market dominance with an average 36.1% brand interest across key markets: District of Columbia (33.0% brand interest, +43.5% growth), Alabama (44.0% brand interest, +2.3% growth), and Arizona (34.0% brand interest, +3.0% growth)
Progressive maintains market dominance with an average 36.3% brand interest across key markets: Florida (36.0% brand interest, +2.9% growth), Indiana (36.0% brand interest, +2.9% growth), and Minnesota (42.0% brand interest, +2.4% growth)
Investment Recommendations
Strategic recommendations for State Farm Insurance in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 29.0% | +0.0% | -6.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +6.5% | -5.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 38.0% | -5.0% | -7.3% |
| Baltimore MD | 977,058 | 27.0% | -3.6% | -3.6% |
| Austin TX | 831,742 | 27.0% | +0.0% | -6.9% |
| Cincinnati OH | 810,849 | 34.0% | +3.0% | -5.6% |
| Milwaukee WI | 765,170 | 30.0% | -3.2% | -6.3% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 24.0% | +4.4% | -4.0% |
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Palm Springs CA | 142,979 | 33.0% | +13.8% | +3.1% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 43.0% | +13.2% | +2.4% |
| Butte-Bozeman MT | 69,267 | 43.0% | +19.4% | +7.5% |
| Parkersburg WV | 53,788 | 54.0% | +14.9% | +8.0% |
| Greenwood-Greenville MS | 52,998 | 43.0% | +22.9% | +13.2% |
| District of Columbia | N/A | 33.0% | +43.5% | +22.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 38.0% | +11.8% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | +10.7% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +12.0% | -3.5% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +20.0% | -7.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +11.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 36.0% | +9.1% | +0.0% |
| St. Louis MO | 1,066,886 | 48.0% | +9.1% | +0.0% |
| San Diego CA | 940,959 | 25.0% | +19.1% | +4.2% |
| Hartford & New Haven CT | 862,036 | 22.0% | +10.0% | -4.4% |
Maintain & Optimize
Stable markets with consistent performance
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 30.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 18.0% | +0.0% | +0.0% |
| Fresno-Visalia CA | 539,002 | 27.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 27.0% | +3.9% | +0.0% |
| Spokane WA | 409,624 | 33.0% | +0.0% | -2.9% |
| Green Bay-Appleton WI | 400,512 | 35.0% | +2.9% | -5.4% |
| Roanoke-Lynchburg VA | 387,932 | 40.0% | +2.6% | +0.0% |
| Madison WI | 386,495 | 36.0% | +2.9% | -2.7% |
Monitor & Maintain
All other markets
96
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 7.0% | +16.7% | +0.0% |
| Honolulu HI | 411,655 | 31.0% | +3.3% | -8.8% |
| Des Moines-Ames IA | 401,464 | 38.0% | -5.0% | -9.5% |
| Wichita-Hutchinson KS | 388,977 | 35.0% | +0.0% | -12.5% |
| Portland-Auburn ME | 364,761 | 28.0% | -6.7% | -15.2% |
| Charleston-Huntington WV | 363,503 | 44.0% | +0.0% | -10.2% |
| Huntsville-Decatur (Florence) AL | 350,515 | 43.0% | +7.5% | -6.5% |
| Waco-Temple-Bryan TX | 346,477 | 26.0% | +4.0% | -7.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | +0.0% | -12.0% |
| Chicago IL | 3,081,097 | 42.0% | -2.3% | -8.7% |
| Atlanta GA | 2,277,873 | 36.0% | -2.7% | -10.0% |
| Houston TX | 2,266,381 | 26.0% | +0.0% | -13.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | -4.2% | -14.8% |
| Detroit MI | 1,646,663 | 31.0% | -3.1% | -13.9% |
| Denver CO | 1,523,659 | 37.0% | +2.8% | -9.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 28.0% | -3.5% | -9.7% |
Brand Insights
Brand Insights for State Farm Insurance in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
State Farm Insurance shows challenging performance with -0.4% average growth across 209 markets (34.3% avg brand interest), with positive growth in 85 of 209 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in Greenwood-Greenville MS (+22.9% growth, 43.0% brand interest, +8.0% brand interest change), Butte-Bozeman MT (+19.4% growth, 43.0% brand interest, +7.0% brand interest change), and San Diego CA (+19.1% growth, 25.0% brand interest, +4.0% brand interest change)
State Farm Insurance has 5 markets with high growth (>15%), 45 markets with moderate growth (5-15%), 74 stable markets (0-5%), and 85 declining markets
Notable high-growth markets for State Farm Insurance include Boston MA-Manchester NH (+20.0% growth, 12.0% brand interest), Butte-Bozeman MT (+19.4% growth, 43.0% brand interest), and Greenwood-Greenville MS (+22.9% growth, 43.0% brand interest)
State Farm Insurance maintains strong brand interest positions in key markets: Albany GA (30.0% brand interest, -5.0% change), Alexandria LA (39.0% brand interest, -3.0% change), and Amarillo TX (34.0% brand interest, -2.0% change)
State Farm Insurance shows positive brand interest momentum in 85 markets, notably in Boston MA-Manchester NH (+2.0% brand interest), Butte-Bozeman MT (+7.0% brand interest), Greenwood-Greenville MS (+8.0% brand interest)
State Farm Insurance demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+19.4% growth, +7.0% gain, 43.0% current brand interest), Greenwood-Greenville MS (+22.9% growth, +8.0% gain, 43.0% current brand interest), and San Diego CA (+19.1% growth, +4.0% gain, 25.0% current brand interest)
State Farm Insurance successfully defends strong market positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (maintained 43.0% brand interest, +22.9% growth), and Abilene-Sweetwater TX (maintained 31.0% brand interest, +0.0% decline)
In large markets, State Farm Insurance shows steady growth with moderate brand interest: Atlanta GA (-2.7% decline, 36.0% brand interest) and Baltimore MD (-3.6% decline, 27.0% brand interest)
In medium markets, State Farm Insurance shows steady growth with moderate brand interest: Birmingham AL (-2.5% decline, 39.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (-6.4% decline, 44.0% brand interest)
In small markets, State Farm Insurance shows slight decline with moderate brand interest: Albany GA (-14.3% decline, 30.0% brand interest) and Alexandria LA (-7.1% decline, 39.0% brand interest)
State Farm Insurance maintains dominant market position with >35% brand interest in key markets: Alexandria LA (39.0% brand interest, -7.1% change) and Atlanta GA (36.0% brand interest, -2.7% change)
State Farm Insurance achieves significant brand interest gains in Butte-Bozeman MT (+7.0% brand interest growth, now at 43.0%) and Greenwood-Greenville MS (+8.0% brand interest growth, now at 43.0%)
State Farm Insurance shows accelerating brand interest growth in Boston MA-Manchester NH (+20.0% growth, 12.0% brand interest) and Butte-Bozeman MT (+19.4% growth, 43.0% brand interest)
State Farm Insurance demonstrates emerging brand interest strength in Boston MA-Manchester NH (+20.0% growth, 12.0% brand interest) and Providence RI-New Bedford MA (+16.7% growth, 7.0% brand interest)
State Farm Insurance maintains stable brand interest performance in mature markets: Atlanta GA (-2.7% decline, 36.0% brand interest) and Baltimore MD (-3.6% decline, 27.0% brand interest)
Competitive Insights
Competitive Insights showcase how State Farm Insurance performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Allstate demonstrates category dominance with 5.8% average brand interest growth, showing exceptional performance in Alexandria LA (+66.7%, 15.0% brand interest), Baltimore MD (+15.4%, 15.0% brand interest), and Bowling Green KY (+40.0%, 14.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 14.0% with consistent performance across 42 markets
Allstate shows strong momentum with 5.8% average brand interest growth across key markets: St. Joseph MO (+85.7% growth, +6.0% brand interest), Alexandria LA (+66.7% growth, +6.0% brand interest), and Zanesville OH (+58.3% growth, +7.0% brand interest)
Allstate captured additional brand interest in 116 markets, averaging +1.8% brand interest growth in key growth markets
Geico maintains market dominance with an average 33.2% brand interest across key markets: Baltimore MD (34.0% brand interest, +3.0% growth), Fresno-Visalia CA (31.0% brand interest, +3.3% growth), and Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth)
State Farm Insurance maintains market dominance with an average 38.2% brand interest across key markets: Butte-Bozeman MT (43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (43.0% brand interest, +22.9% growth), and Anchorage AK (38.0% brand interest, +2.7% growth)
Progressive maintains market dominance with an average 37.3% brand interest across key markets: Alpena MI (94.0% brand interest, +135.0% growth), Helena MT (48.0% brand interest, +20.0% growth), and Macon GA (33.0% brand interest, +17.9% growth)
State Farm Insurance dominates in 137 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 31.0% brand interest), Albany GA (16.0% vs 30.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 26.0% brand interest)
Progressive dominates in 135 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (16.0% vs 41.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 32.0% brand interest)
Allstate dominates in 151 of 190 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 13.0% brand interest), Albany GA (16.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 12.0% brand interest)
Progressive dominates in 91 of 182 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 41.0% brand interest), Alexandria LA (39.0% vs 31.0% brand interest), and Alpena MI (6.0% vs 94.0% brand interest)
Allstate dominates in 137 of 207 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 13.0% brand interest), Alexandria LA (39.0% vs 15.0% brand interest), and Amarillo TX (34.0% vs 18.0% brand interest)
Allstate dominates in 139 of 207 key battleground markets against Progressive, notably in Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), Alexandria LA (31.0% vs 15.0% brand interest), and Austin TX (34.0% vs 17.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 30.0% brand interest, +76.5% growth), Bakersfield CA (maintained 34.0% brand interest, +0.0% decline), and Baltimore MD (maintained 34.0% brand interest, +3.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (maintained 43.0% brand interest, +22.9% growth), and Abilene-Sweetwater TX (maintained 31.0% brand interest, +0.0% decline)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 94.0% brand interest, +135.0% growth), Helena MT (maintained 48.0% brand interest, +20.0% growth), and Macon GA (maintained 33.0% brand interest, +17.9% growth)