Geico
Company
Geico
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Geico, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
20 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
8 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
6 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
60 DMAs
17 States
|
|
Monitor & Maintain
|
All other markets
|
109 DMAs
32 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
5 DMAs
|
Brand Insights
Brand Insights reveal Geico’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Geico shows challenging performance with -5.5% average growth across 51 markets (19.6% avg brand interest), with positive growth in 5 of 51 markets
Geico has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 34 declining markets
Geico maintains strong brand interest positions in key markets: California (32.0% brand interest, -1.0% change), Connecticut (32.0% brand interest, -1.0% change), and District of Columbia (32.0% brand interest, -5.0% change)
Geico shows positive brand interest momentum in 5 markets, notably in Maryland (+1.0% brand interest), Kentucky (+1.0% brand interest), South Carolina (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate leads category performance with 4.8% average brand interest growth, particularly strong in Arkansas (+15.4%, 15.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Kansas (+15.4%, 15.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 13.4% with consistent performance across 7 markets
State Farm Insurance maintains market dominance with an average 36.1% brand interest across key markets: District of Columbia (33.0% brand interest, +43.5% growth), Alabama (44.0% brand interest, +2.3% growth), and Arizona (34.0% brand interest, +3.0% growth)
Progressive maintains market dominance with an average 36.3% brand interest across key markets: Florida (36.0% brand interest, +2.9% growth), Indiana (36.0% brand interest, +2.9% growth), and Minnesota (42.0% brand interest, +2.4% growth)
Investment Recommendations
Strategic recommendations for Geico in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 39.0% | -2.5% | +2.6% |
| Los Angeles CA | 4,962,377 | 28.0% | -9.7% | -6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | -2.9% | -2.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | -5.1% | +2.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 30.0% | -3.2% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 33.0% | -2.9% | -5.7% |
| Charlotte NC | 1,124,890 | 20.0% | -13.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 23.0% | -11.5% | -4.2% |
Emerging Market
Smaller markets showing strong growth potential
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Duluth MN-Superior WI | 148,546 | 10.0% | +11.1% | +11.1% |
| Terre Haute IN | 118,890 | 13.0% | +18.2% | +8.3% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 16.0% | +23.1% | +23.1% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 12.0% | +33.3% | +33.3% |
| Marquette MI | 74,545 | 13.0% | +30.0% | +8.3% |
| Victoria TX | 28,475 | 24.0% | +33.3% | +9.1% |
| Juneau AK | 22,882 | 30.0% | +76.5% | +42.9% |
| Utica NY | N/A | 26.0% | +13.0% | +4.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 16.0% | +6.7% | +14.3% |
| Flint-Saginaw-Bay City MI | 375,743 | 9.0% | +12.5% | +12.5% |
| Syracuse NY | 330,353 | 30.0% | +3.5% | +3.5% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 14.0% | +16.7% | +16.7% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 12.0% | +9.1% | +20.0% |
| Augusta GA | 240,635 | 18.0% | +5.9% | +5.9% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 36.0% | +2.9% | +16.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 17.0% | +13.3% | -5.6% |
| Milwaukee WI | 765,170 | 16.0% | +0.0% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
60
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 14.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 24.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 17.0% | -5.6% | +6.3% |
| Phoenix AZ | 1,818,040 | 22.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 12.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 12.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 13.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 17.0% | +6.3% | +6.3% |
Monitor & Maintain
All other markets
109
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | +0.0% | +11.1% |
| Houston TX | 2,266,381 | 22.0% | +4.8% | +10.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 33.0% | +3.1% | +10.0% |
| Detroit MI | 1,646,663 | 10.0% | +11.1% | +25.0% |
| Denver CO | 1,523,659 | 16.0% | -11.1% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 8.0% | +0.0% | +0.0% |
| Oklahoma City OK | 631,839 | 13.0% | -13.3% | -7.1% |
| Louisville KY | 612,910 | 13.0% | -7.1% | -7.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 36.0% | -2.7% | -14.3% |
| Seattle-Tacoma WA | 1,798,974 | 23.0% | -4.2% | -20.7% |
| San Diego CA | 940,959 | 38.0% | -9.5% | -9.5% |
| Hartford & New Haven CT | 862,036 | 30.0% | -6.3% | -9.1% |
| Las Vegas NV | 739,704 | 24.0% | +0.0% | -14.3% |
Brand Insights
Brand Insights for Geico in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Geico shows challenging performance with -4.3% average growth across 207 markets (18.3% avg brand interest), with positive growth in 34 of 207 markets
Top performing markets for Geico demonstrate exceptional results in Juneau AK (+76.5% growth, 30.0% brand interest, +13.0% brand interest change), Utica NY (+13.0% growth, 26.0% brand interest, +3.0% brand interest change), and Elmira NY (+12.5% growth, 27.0% brand interest, +3.0% brand interest change)
Geico has 8 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 62 stable markets (0-5%), and 118 declining markets
Notable high-growth markets for Geico include Alexandria LA (+15.4% growth, 15.0% brand interest), Bluefield-Beckley-Oak Hill WV (+23.1% growth, 16.0% brand interest), and Juneau AK (+76.5% growth, 30.0% brand interest)
Geico maintains strong brand interest positions in key markets: Boston MA-Manchester NH (36.0% brand interest, -1.0% change), Buffalo NY (33.0% brand interest, -3.0% change), and Gainesville FL (33.0% brand interest, -3.0% change)
Geico shows positive brand interest momentum in 34 markets, notably in Alexandria LA (+2.0% brand interest), Bluefield-Beckley-Oak Hill WV (+3.0% brand interest), Juneau AK (+13.0% brand interest)
Geico demonstrates strong market momentum with combined growth and brand interest gains in key markets: Juneau AK (+76.5% growth, +13.0% gain, 30.0% current brand interest) and Victoria TX (+33.3% growth, +6.0% gain, 24.0% current brand interest)
Geico successfully defends strong market positions while maintaining brand interest growth in Juneau AK (maintained 30.0% brand interest, +76.5% growth), Bakersfield CA (maintained 34.0% brand interest, +0.0% decline), and Baltimore MD (maintained 34.0% brand interest, +3.0% growth)
Geico maintains dominant market position with >35% brand interest in key markets: Boston MA-Manchester NH (36.0% brand interest, -2.7% change) and New York NY (39.0% brand interest, -2.5% change)
Geico achieves significant brand interest gains in Juneau AK (+13.0% brand interest growth, now at 30.0%) and Victoria TX (+6.0% brand interest growth, now at 24.0%)
Geico shows accelerating brand interest growth in Alexandria LA (+15.4% growth, 15.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+23.1% growth, 16.0% brand interest)
Geico demonstrates emerging brand interest strength in Alexandria LA (+15.4% growth, 15.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+23.1% growth, 16.0% brand interest)
Geico maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.3% decline, 29.0% brand interest) and Albuquerque-Santa Fe NM (-4.5% decline, 21.0% brand interest)
Geico faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.3% decline, 29.0% brand interest) and Boston MA-Manchester NH (-2.7% decline, 36.0% brand interest)
Geico performance in major markets: Atlanta GA (-5.6% decline, 17.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-2.7% decline, 36.0% brand interest, 2.6M TVHH), and Charlotte NC (-13.0% decline, 20.0% brand interest, 1.3M TVHH)
Geico shows positive brand interest growth in markets representing 14.7% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Geico performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Allstate demonstrates category dominance with 5.8% average brand interest growth, showing exceptional performance in Alexandria LA (+66.7%, 15.0% brand interest), Baltimore MD (+15.4%, 15.0% brand interest), and Bowling Green KY (+40.0%, 14.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 14.0% with consistent performance across 42 markets
Allstate shows strong momentum with 5.8% average brand interest growth across key markets: St. Joseph MO (+85.7% growth, +6.0% brand interest), Alexandria LA (+66.7% growth, +6.0% brand interest), and Zanesville OH (+58.3% growth, +7.0% brand interest)
Allstate captured additional brand interest in 116 markets, averaging +1.8% brand interest growth in key growth markets
Geico maintains market dominance with an average 33.2% brand interest across key markets: Baltimore MD (34.0% brand interest, +3.0% growth), Fresno-Visalia CA (31.0% brand interest, +3.3% growth), and Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth)
State Farm Insurance maintains market dominance with an average 38.2% brand interest across key markets: Butte-Bozeman MT (43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (43.0% brand interest, +22.9% growth), and Anchorage AK (38.0% brand interest, +2.7% growth)
Progressive maintains market dominance with an average 37.3% brand interest across key markets: Alpena MI (94.0% brand interest, +135.0% growth), Helena MT (48.0% brand interest, +20.0% growth), and Macon GA (33.0% brand interest, +17.9% growth)
State Farm Insurance dominates in 137 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 31.0% brand interest), Albany GA (16.0% vs 30.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 26.0% brand interest)
Progressive dominates in 135 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (16.0% vs 41.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 32.0% brand interest)
Allstate dominates in 151 of 190 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 13.0% brand interest), Albany GA (16.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 12.0% brand interest)
Progressive dominates in 91 of 182 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 41.0% brand interest), Alexandria LA (39.0% vs 31.0% brand interest), and Alpena MI (6.0% vs 94.0% brand interest)
Allstate dominates in 137 of 207 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 13.0% brand interest), Alexandria LA (39.0% vs 15.0% brand interest), and Amarillo TX (34.0% vs 18.0% brand interest)
Allstate dominates in 139 of 207 key battleground markets against Progressive, notably in Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), Alexandria LA (31.0% vs 15.0% brand interest), and Austin TX (34.0% vs 17.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 30.0% brand interest, +76.5% growth), Bakersfield CA (maintained 34.0% brand interest, +0.0% decline), and Baltimore MD (maintained 34.0% brand interest, +3.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (maintained 43.0% brand interest, +22.9% growth), and Abilene-Sweetwater TX (maintained 31.0% brand interest, +0.0% decline)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 94.0% brand interest, +135.0% growth), Helena MT (maintained 48.0% brand interest, +20.0% growth), and Macon GA (maintained 33.0% brand interest, +17.9% growth)