Allstate
Company
Allstate
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Allstate, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
23 DMAs
10 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
17 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
43 DMAs
17 States
|
|
Monitor & Maintain
|
All other markets
|
106 DMAs
23 States
|
Brand Insights
Brand Insights reveal Allstate’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Allstate shows stable performance with 4.8% average growth across 51 markets (13.7% avg brand interest), with positive growth in 28 of 51 markets
Allstate has 7 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Allstate include Arkansas (+15.4% growth, 15.0% brand interest), Connecticut (+16.7% growth, 14.0% brand interest), and Kansas (+15.4% growth, 15.0% brand interest)
Allstate shows positive brand interest momentum in 28 markets, notably in Arkansas (+2.0% brand interest), Connecticut (+2.0% brand interest), Kansas (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate leads category performance with 4.8% average brand interest growth, particularly strong in Arkansas (+15.4%, 15.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Kansas (+15.4%, 15.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 13.4% with consistent performance across 7 markets
State Farm Insurance maintains market dominance with an average 36.1% brand interest across key markets: District of Columbia (33.0% brand interest, +43.5% growth), Alabama (44.0% brand interest, +2.3% growth), and Arizona (34.0% brand interest, +3.0% growth)
Progressive maintains market dominance with an average 36.3% brand interest across key markets: Florida (36.0% brand interest, +2.9% growth), Indiana (36.0% brand interest, +2.9% growth), and Minnesota (42.0% brand interest, +2.4% growth)
Investment Recommendations
Strategic recommendations for Allstate in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 19.0% | +11.8% | +11.8% |
| Amarillo TX | 167,518 | 18.0% | +12.5% | +12.5% |
| Rockford IL | 154,224 | 18.0% | +20.0% | +12.5% |
| Monroe LA-El Dorado AR | 147,849 | 12.0% | +33.3% | +20.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 11.0% | +10.0% | +37.5% |
| Wichita Falls TX & Lawton OK | 132,252 | 15.0% | +15.4% | +7.1% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 10.0% | +11.1% | +25.0% |
| Joplin MO-Pittsburg KS | 128,486 | 9.0% | +12.5% | +12.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 18.0% | +5.9% | +5.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 14.0% | +16.7% | +7.7% |
| Knoxville TN | 475,703 | 15.0% | +7.1% | +15.4% |
| Tulsa OK | 462,154 | 15.0% | +7.1% | +25.0% |
| Dayton OH | 418,047 | 18.0% | +5.9% | +5.9% |
| Des Moines-Ames IA | 401,464 | 12.0% | +9.1% | +9.1% |
| Portland-Auburn ME | 364,761 | 14.0% | +7.7% | +7.7% |
| Charleston-Huntington WV | 363,503 | 11.0% | +10.0% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 22.0% | +10.0% | +15.8% |
| Detroit MI | 1,646,663 | 14.0% | +16.7% | +16.7% |
| Charlotte NC | 1,124,890 | 16.0% | +14.3% | +6.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | +23.1% | +23.1% |
| St. Louis MO | 1,066,886 | 12.0% | +20.0% | +9.1% |
| Indianapolis IN | 1,026,188 | 15.0% | +15.4% | +15.4% |
| Nashville TN | 993,259 | 16.0% | +6.7% | +14.3% |
| Baltimore MD | 977,058 | 15.0% | +15.4% | +7.1% |
Maintain & Optimize
Stable markets with consistent performance
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +0.0% | -6.3% |
| Los Angeles CA | 4,962,377 | 15.0% | +0.0% | -6.3% |
| Philadelphia PA | 2,642,616 | 16.0% | -5.9% | -5.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +5.6% | +5.6% |
| Atlanta GA | 2,277,873 | 16.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 18.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 14.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 13.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
106
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | -7.1% | -7.1% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | +10.0% | +10.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | -7.7% | -7.7% |
| Phoenix AZ | 1,818,040 | 10.0% | -16.7% | -9.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 10.0% | +11.1% | +11.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 10.0% | +25.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +12.5% | +0.0% |
Brand Insights
Brand Insights for Allstate in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Allstate shows strong performance with 5.8% average growth across 207 markets (13.8% avg brand interest), with positive growth in 117 of 207 markets
Allstate has 42 markets with high growth (>15%), 75 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 38 declining markets
Notable high-growth markets for Allstate include Alexandria LA (+66.7% growth, 15.0% brand interest), Baltimore MD (+15.4% growth, 15.0% brand interest), and Bowling Green KY (+40.0% growth, 14.0% brand interest)
Allstate shows positive brand interest momentum in 117 markets, notably in Alexandria LA (+6.0% brand interest), Baltimore MD (+2.0% brand interest), Bowling Green KY (+4.0% brand interest)
Allstate maintains consistent performance with steady growth and stable brand interest across 36% of markets, exemplified by Albany GA (+8.3% growth, +1.0% brand interest), Baton Rouge LA (+6.7% growth, +1.0% brand interest), and Boise ID (+6.2% growth, +1.0% brand interest)
Allstate achieves significant brand interest gains in Alexandria LA (+6.0% brand interest growth, now at 15.0%) and Juneau AK (+5.0% brand interest growth, now at 15.0%)
Allstate shows accelerating brand interest growth in Alexandria LA (+66.7% growth, 15.0% brand interest) and Baltimore MD (+15.4% growth, 15.0% brand interest)
Allstate demonstrates emerging brand interest strength in Alexandria LA (+66.7% growth, 15.0% brand interest) and Baltimore MD (+15.4% growth, 15.0% brand interest)
Allstate performance in major markets: Philadelphia PA (-5.9% decline, 16.0% brand interest, 3.1M TVHH), Phoenix AZ (-16.7% decline, 10.0% brand interest, 2.1M TVHH), and San Francisco-Oakland-San Jose CA (-7.7% decline, 12.0% brand interest, 2.6M TVHH)
Allstate shows positive brand interest growth in markets representing 51.6% of total TVHH coverage
Allstate shows stable performance with 4.1% average growth across 204 markets (13.9% avg brand interest), with positive growth in 101 of 204 markets
Allstate has 36 markets with high growth (>15%), 65 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 48 declining markets
Notable high-growth markets for Allstate include Albany GA (+30.0% growth, 13.0% brand interest), Alexandria LA (+36.4% growth, 15.0% brand interest), and Bowling Green KY (+27.3% growth, 14.0% brand interest)
Allstate shows positive brand interest momentum in 101 markets, notably in Albany GA (+3.0% brand interest), Alexandria LA (+4.0% brand interest), Bowling Green KY (+3.0% brand interest)
Allstate maintains consistent performance with steady growth and stable brand interest across 32% of markets, exemplified by Abilene-Sweetwater TX (+8.3% growth, +1.0% brand interest), Augusta GA (+6.2% growth, +1.0% brand interest), and Baltimore MD (+7.1% growth, +1.0% brand interest)
Allstate achieves significant brand interest gains in Clarksburg-Weston WV (+5.0% brand interest growth, now at 13.0%) and Idaho Falls-Pocatello ID (+5.0% brand interest growth, now at 18.0%)
Competitive Insights
Competitive Insights showcase how Allstate performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Allstate demonstrates category dominance with 5.8% average brand interest growth, showing exceptional performance in Alexandria LA (+66.7%, 15.0% brand interest), Baltimore MD (+15.4%, 15.0% brand interest), and Bowling Green KY (+40.0%, 14.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 14.0% with consistent performance across 42 markets
Allstate shows strong momentum with 5.8% average brand interest growth across key markets: St. Joseph MO (+85.7% growth, +6.0% brand interest), Alexandria LA (+66.7% growth, +6.0% brand interest), and Zanesville OH (+58.3% growth, +7.0% brand interest)
Allstate captured additional brand interest in 116 markets, averaging +1.8% brand interest growth in key growth markets
Geico maintains market dominance with an average 33.2% brand interest across key markets: Baltimore MD (34.0% brand interest, +3.0% growth), Fresno-Visalia CA (31.0% brand interest, +3.3% growth), and Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth)
State Farm Insurance maintains market dominance with an average 38.2% brand interest across key markets: Butte-Bozeman MT (43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (43.0% brand interest, +22.9% growth), and Anchorage AK (38.0% brand interest, +2.7% growth)
Progressive maintains market dominance with an average 37.3% brand interest across key markets: Alpena MI (94.0% brand interest, +135.0% growth), Helena MT (48.0% brand interest, +20.0% growth), and Macon GA (33.0% brand interest, +17.9% growth)
State Farm Insurance dominates in 137 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 31.0% brand interest), Albany GA (16.0% vs 30.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 26.0% brand interest)
Progressive dominates in 135 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (16.0% vs 41.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 32.0% brand interest)
Allstate dominates in 151 of 190 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 13.0% brand interest), Albany GA (16.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 12.0% brand interest)
Progressive dominates in 91 of 182 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 41.0% brand interest), Alexandria LA (39.0% vs 31.0% brand interest), and Alpena MI (6.0% vs 94.0% brand interest)
Allstate dominates in 137 of 207 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 13.0% brand interest), Alexandria LA (39.0% vs 15.0% brand interest), and Amarillo TX (34.0% vs 18.0% brand interest)
Allstate dominates in 139 of 207 key battleground markets against Progressive, notably in Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), Alexandria LA (31.0% vs 15.0% brand interest), and Austin TX (34.0% vs 17.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 30.0% brand interest, +76.5% growth), Bakersfield CA (maintained 34.0% brand interest, +0.0% decline), and Baltimore MD (maintained 34.0% brand interest, +3.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (maintained 43.0% brand interest, +22.9% growth), and Abilene-Sweetwater TX (maintained 31.0% brand interest, +0.0% decline)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 94.0% brand interest, +135.0% growth), Helena MT (maintained 48.0% brand interest, +20.0% growth), and Macon GA (maintained 33.0% brand interest, +17.9% growth)