Progressive
Company
Progressive
Industry
Insurance
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Progressive, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
23 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
21 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
21 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
13 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
41 DMAs
17 States
|
|
Monitor & Maintain
|
All other markets
|
92 DMAs
29 States
|
Brand Insights
Brand Insights reveal Progressive’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Progressive shows stable performance with 1.1% average growth across 51 markets (33.5% avg brand interest), with positive growth in 23 of 51 markets
Top performing markets for Progressive demonstrate exceptional results in Nebraska (+13.8% growth, 33.0% brand interest, +4.0% brand interest change), Kentucky (+10.3% growth, 32.0% brand interest, +3.0% brand interest change), and Georgia (+10.0% growth, 33.0% brand interest, +3.0% brand interest change)
Progressive has 0 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 17 declining markets
Progressive maintains strong brand interest positions in key markets: Colorado (31.0% brand interest, -2.0% change), Connecticut (34.0% brand interest, -2.0% change), and Iowa (37.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate leads category performance with 4.8% average brand interest growth, particularly strong in Arkansas (+15.4%, 15.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Kansas (+15.4%, 15.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 13.4% with consistent performance across 7 markets
State Farm Insurance maintains market dominance with an average 36.1% brand interest across key markets: District of Columbia (33.0% brand interest, +43.5% growth), Alabama (44.0% brand interest, +2.3% growth), and Arizona (34.0% brand interest, +3.0% growth)
Progressive maintains market dominance with an average 36.3% brand interest across key markets: Florida (36.0% brand interest, +2.9% growth), Indiana (36.0% brand interest, +2.9% growth), and Minnesota (42.0% brand interest, +2.4% growth)
Investment Recommendations
Strategic recommendations for Progressive in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 22.0% | -4.4% | +4.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | -9.7% | -3.5% |
| Houston TX | 2,266,381 | 34.0% | -2.9% | +6.3% |
| Phoenix AZ | 1,818,040 | 32.0% | -3.0% | +3.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 34.0% | -2.9% | +0.0% |
| Detroit MI | 1,646,663 | 45.0% | -4.3% | +2.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 41.0% | -6.8% | +5.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 25.0% | -7.4% | +4.2% |
Emerging Market
Smaller markets showing strong growth potential
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus-Tupelo-West Point MS | 160,242 | 34.0% | +13.3% | +17.2% |
| Beaumont-Port Arthur TX | 143,616 | 38.0% | +11.8% | +8.6% |
| Rapid City SD | 89,726 | 37.0% | +12.1% | +15.6% |
| Harrisonburg VA | 84,057 | 31.0% | +14.8% | +10.7% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 37.0% | +23.3% | +27.6% |
| Charlottesville VA | 83,258 | 25.0% | +13.6% | +4.2% |
| Grand Junction-Montrose CO | 66,615 | 35.0% | +12.9% | +6.1% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 36.0% | +12.5% | +12.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 32.0% | +6.7% | +6.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 29.0% | +7.4% | +11.5% |
| Louisville KY | 612,910 | 31.0% | +3.3% | +14.8% |
| Albuquerque-Santa Fe NM | 612,638 | 32.0% | +3.2% | +3.2% |
| Memphis TN | 547,706 | 29.0% | +7.4% | +11.5% |
| Little Rock-Pine Bluff AR | 490,561 | 30.0% | +3.5% | +11.1% |
| Tucson (Sierra Vista) AZ | 416,976 | 34.0% | +3.0% | +6.3% |
| Des Moines-Ames IA | 401,464 | 38.0% | +5.6% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | +4.4% | +14.3% |
| Los Angeles CA | 4,962,377 | 26.0% | +0.0% | +13.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -3.7% | +13.0% |
| Boston MA-Manchester NH | 2,206,762 | 41.0% | -4.7% | +17.1% |
| Seattle-Tacoma WA | 1,798,974 | 33.0% | +3.1% | +22.2% |
| Denver CO | 1,523,659 | 34.0% | +3.0% | +13.3% |
| Indianapolis IN | 1,026,188 | 33.0% | -5.7% | +13.8% |
| Pittsburgh PA | 998,699 | 27.0% | +3.9% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 40.0% | +0.0% | +5.3% |
| Charlotte NC | 1,124,890 | 32.0% | +0.0% | +6.7% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 29.0% | +0.0% | +3.6% |
| Richmond-Petersburg VA | 516,962 | 30.0% | +0.0% | +3.5% |
| Tulsa OK | 462,154 | 33.0% | +0.0% | +3.1% |
| Madison WI | 386,495 | 38.0% | -2.6% | -2.6% |
| Omaha NE | 384,022 | 32.0% | +3.2% | +0.0% |
Monitor & Maintain
All other markets
92
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 31.0% | +3.3% | +10.7% |
| Atlanta GA | 2,277,873 | 31.0% | +6.9% | +10.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 41.0% | +5.1% | +7.9% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 32.0% | +0.0% | +10.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 30.0% | +7.1% | +11.1% |
| Nashville TN | 993,259 | 30.0% | +0.0% | +7.1% |
| Salt Lake City UT | 975,902 | 40.0% | +5.3% | +11.1% |
| San Diego CA | 940,959 | 22.0% | +0.0% | +10.0% |
Brand Insights
Brand Insights for Progressive in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Progressive shows stable performance with 1.8% average growth across 209 markets (33.8% avg brand interest), with positive growth in 88 of 209 markets
Top performing markets for Progressive demonstrate exceptional results in Alpena MI (+135.0% growth, 94.0% brand interest, +54.0% brand interest change), North Platte NE (+48.1% growth, 40.0% brand interest, +13.0% brand interest change), and Victoria TX (+28.6% growth, 54.0% brand interest, +12.0% brand interest change)
Progressive has 11 markets with high growth (>15%), 45 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 78 declining markets
Notable high-growth markets for Progressive include Alpena MI (+135.0% growth, 94.0% brand interest), Helena MT (+20.0% growth, 48.0% brand interest), and Macon GA (+17.9% growth, 33.0% brand interest)
Progressive maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (33.0% brand interest, -1.0% change), Alexandria LA (31.0% brand interest, -5.0% change), and Austin TX (34.0% brand interest, -1.0% change)
Progressive shows positive brand interest momentum in 88 markets, notably in Alpena MI (+54.0% brand interest), Helena MT (+8.0% brand interest), Macon GA (+5.0% brand interest)
Progressive demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+135.0% growth, +54.0% gain, 94.0% current brand interest), Helena MT (+20.0% growth, +8.0% gain, 48.0% current brand interest), and Macon GA (+17.9% growth, +5.0% gain, 33.0% current brand interest)
Progressive successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 94.0% brand interest, +135.0% growth), Helena MT (maintained 48.0% brand interest, +20.0% growth), and Macon GA (maintained 33.0% brand interest, +17.9% growth)
In large markets, Progressive shows slight decline with moderate brand interest: Baltimore MD (-7.7% decline, 24.0% brand interest) and Boston MA-Manchester NH (-4.7% decline, 41.0% brand interest)
In medium markets, Progressive shows steady growth with moderate brand interest: Albany-Schenectady-Troy NY (-2.9% decline, 33.0% brand interest) and Austin TX (-2.9% decline, 34.0% brand interest)
In small markets, Progressive shows steady growth with moderate brand interest: Alexandria LA (-13.9% decline, 31.0% brand interest) and Bend OR (-2.6% decline, 38.0% brand interest)
Progressive maintains dominant market position with >35% brand interest in key markets: Bend OR (38.0% brand interest, -2.6% change) and Boston MA-Manchester NH (41.0% brand interest, -4.7% change)
Progressive achieves significant brand interest gains in Alpena MI (+54.0% brand interest growth, now at 94.0%) and Helena MT (+8.0% brand interest growth, now at 48.0%)
Progressive shows accelerating brand interest growth in Alpena MI (+135.0% growth, 94.0% brand interest) and Helena MT (+20.0% growth, 48.0% brand interest)
Progressive maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.9% decline, 33.0% brand interest) and Austin TX (-2.9% decline, 34.0% brand interest)
Progressive faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.9% decline, 33.0% brand interest) and Alexandria LA (-13.9% decline, 31.0% brand interest)
Competitive Insights
Competitive Insights showcase how Progressive performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Allstate demonstrates category dominance with 5.8% average brand interest growth, showing exceptional performance in Alexandria LA (+66.7%, 15.0% brand interest), Baltimore MD (+15.4%, 15.0% brand interest), and Bowling Green KY (+40.0%, 14.0% brand interest)
In high-growth markets, Allstate maintains an average brand interest of 14.0% with consistent performance across 42 markets
Allstate shows strong momentum with 5.8% average brand interest growth across key markets: St. Joseph MO (+85.7% growth, +6.0% brand interest), Alexandria LA (+66.7% growth, +6.0% brand interest), and Zanesville OH (+58.3% growth, +7.0% brand interest)
Allstate captured additional brand interest in 116 markets, averaging +1.8% brand interest growth in key growth markets
Geico maintains market dominance with an average 33.2% brand interest across key markets: Baltimore MD (34.0% brand interest, +3.0% growth), Fresno-Visalia CA (31.0% brand interest, +3.3% growth), and Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth)
State Farm Insurance maintains market dominance with an average 38.2% brand interest across key markets: Butte-Bozeman MT (43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (43.0% brand interest, +22.9% growth), and Anchorage AK (38.0% brand interest, +2.7% growth)
Progressive maintains market dominance with an average 37.3% brand interest across key markets: Alpena MI (94.0% brand interest, +135.0% growth), Helena MT (48.0% brand interest, +20.0% growth), and Macon GA (33.0% brand interest, +17.9% growth)
State Farm Insurance dominates in 137 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 31.0% brand interest), Albany GA (16.0% vs 30.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 26.0% brand interest)
Progressive dominates in 135 of 198 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (16.0% vs 41.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 32.0% brand interest)
Allstate dominates in 151 of 190 key battleground markets against Geico, notably in Abilene-Sweetwater TX (20.0% vs 13.0% brand interest), Albany GA (16.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 12.0% brand interest)
Progressive dominates in 91 of 182 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 41.0% brand interest), Alexandria LA (39.0% vs 31.0% brand interest), and Alpena MI (6.0% vs 94.0% brand interest)
Allstate dominates in 137 of 207 key battleground markets against State Farm Insurance, notably in Albany GA (30.0% vs 13.0% brand interest), Alexandria LA (39.0% vs 15.0% brand interest), and Amarillo TX (34.0% vs 18.0% brand interest)
Allstate dominates in 139 of 207 key battleground markets against Progressive, notably in Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), Alexandria LA (31.0% vs 15.0% brand interest), and Austin TX (34.0% vs 17.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 30.0% brand interest, +76.5% growth), Bakersfield CA (maintained 34.0% brand interest, +0.0% decline), and Baltimore MD (maintained 34.0% brand interest, +3.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 43.0% brand interest, +19.4% growth), Greenwood-Greenville MS (maintained 43.0% brand interest, +22.9% growth), and Abilene-Sweetwater TX (maintained 31.0% brand interest, +0.0% decline)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 94.0% brand interest, +135.0% growth), Helena MT (maintained 48.0% brand interest, +20.0% growth), and Macon GA (maintained 33.0% brand interest, +17.9% growth)