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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for PetSmart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
46 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
88 DMAs
42 States
|
|
Monitor & Maintain
|
All other markets
|
57 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
4 DMAs
|
Brand Insights
Brand Insights reveal PetSmart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PetSmart shows challenging performance with -2.8% average growth across 51 markets (41.7% avg brand interest), with positive growth in 10 of 51 markets
PetSmart has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 34 declining markets
PetSmart maintains strong brand interest positions in key markets: Alabama (58.0% brand interest, -1.0% change), Arizona (53.0% brand interest, -3.0% change), and Arkansas (42.0% brand interest, -3.0% change)
PetSmart shows positive brand interest momentum in 10 markets, notably in California (+1.0% brand interest), Maine (+1.0% brand interest), Massachusetts (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy leads category performance with 7.0% average brand interest growth, particularly strong in Arizona (+15.8%, 22.0% brand interest), Hawaii (+33.3%, 4.0% brand interest), and Iowa (+20.8%, 29.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 22.0% with consistent performance across 8 markets
Chewy shows strong momentum with 7.0% average brand interest growth across key markets: Hawaii (+33.3% growth, +1.0% brand interest), Nevada (+21.1% growth, +4.0% brand interest), and Iowa (+20.8% growth, +5.0% brand interest)
Chewy captured additional brand interest in 28 markets, averaging +2.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for PetSmart in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | -3.0% | +0.0% |
| Chicago IL | 3,081,097 | 47.0% | +2.2% | -4.1% |
| Philadelphia PA | 2,642,616 | 47.0% | -2.1% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 49.0% | -2.0% | -3.9% |
| Atlanta GA | 2,277,873 | 55.0% | -3.5% | -1.8% |
| Houston TX | 2,266,381 | 46.0% | -4.2% | -6.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 47.0% | -6.0% | +2.2% |
| Boston MA-Manchester NH | 2,206,762 | 33.0% | -5.7% | +6.5% |
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wausau-Rhinelander WI | 160,633 | 37.0% | +12.1% | +27.6% |
| Bangor ME | 120,853 | 30.0% | +15.4% | +20.0% |
| Wheeling WV-Steubenville OH | 108,851 | 22.0% | +37.5% | +29.4% |
| Watertown NY | 79,271 | 13.0% | +30.0% | +30.0% |
| Grand Junction-Montrose CO | 66,615 | 44.0% | +10.0% | +10.0% |
| Eureka CA | 52,063 | 8.0% | +60.0% | +33.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albany-Schenectady-Troy NY | 491,946 | 44.0% | +4.8% | +4.8% |
| Knoxville TN | 475,703 | 54.0% | +3.9% | +5.9% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 58.0% | +7.4% | +7.4% |
| Shreveport LA | 317,492 | 61.0% | +7.0% | +7.0% |
| Greenville-New Bern-Washington NC | 259,522 | 60.0% | +3.5% | +1.7% |
| Johnstown-Altoona PA | 241,655 | 11.0% | +22.2% | +22.2% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 54.0% | +5.9% | +3.9% |
| Sioux Falls(Mitchell) SD | 235,093 | 51.0% | +4.1% | +6.3% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 28.0% | +12.0% | +12.0% |
Maintain & Optimize
Stable markets with consistent performance
88
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 41.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 49.0% | +0.0% | +4.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 38.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 55.0% | +3.8% | +0.0% |
| New Orleans LA | 584,044 | 46.0% | +2.2% | +2.2% |
| Buffalo NY | 537,294 | 46.0% | +2.2% | +2.2% |
| Wilkes Barre-Scranton PA | 501,832 | 37.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 47.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 42.0% | -4.6% | -8.7% |
| Honolulu HI | 411,655 | 26.0% | -3.7% | +8.3% |
| Wichita-Hutchinson KS | 388,977 | 34.0% | +0.0% | +9.7% |
| Charleston-Huntington WV | 363,503 | 35.0% | -7.9% | +2.9% |
| Chattanooga TN | 341,284 | 40.0% | -11.1% | -9.1% |
| Baton Rouge LA | 300,475 | 44.0% | -10.2% | -6.4% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 39.0% | -9.3% | +0.0% |
| Boise ID | 280,534 | 35.0% | -7.9% | -7.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 977,058 | 42.0% | -4.6% | -8.7% |
| San Antonio TX | 900,609 | 45.0% | -10.0% | -10.0% |
| Austin TX | 831,742 | 43.0% | -14.0% | -10.4% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 44.0% | -18.5% | -10.2% |
Brand Insights
Brand Insights for PetSmart in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PetSmart shows challenging performance with -2.6% average growth across 204 markets (44.2% avg brand interest), with positive growth in 51 of 204 markets
Top performing markets for PetSmart demonstrate exceptional results in Bangor ME (+15.4% growth, 30.0% brand interest, +4.0% brand interest change), Wausau-Rhinelander WI (+12.1% growth, 37.0% brand interest, +4.0% brand interest change), and Hartford & New Haven CT (+12.0% growth, 28.0% brand interest, +3.0% brand interest change)
PetSmart has 5 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 131 declining markets
Notable high-growth markets for PetSmart include Bangor ME (+15.4% growth, 30.0% brand interest), Eureka CA (+60.0% growth, 8.0% brand interest), and Johnstown-Altoona PA (+22.2% growth, 11.0% brand interest)
PetSmart maintains strong brand interest positions in key markets: Albuquerque-Santa Fe NM (46.0% brand interest, -2.0% change), Alexandria LA (48.0% brand interest, -4.0% change), and Amarillo TX (53.0% brand interest, -2.0% change)
PetSmart shows positive brand interest momentum in 51 markets, notably in Bangor ME (+4.0% brand interest), Eureka CA (+3.0% brand interest), Johnstown-Altoona PA (+2.0% brand interest)
PetSmart demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+15.4% growth, +4.0% gain, 30.0% current brand interest), Wheeling WV-Steubenville OH (+37.5% growth, +6.0% gain, 22.0% current brand interest), and Wausau-Rhinelander WI (+12.1% growth, +4.0% gain, 37.0% current brand interest)
PetSmart successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Abilene-Sweetwater TX (maintained 49.0% brand interest, +0.0% decline), and Albany GA (maintained 65.0% brand interest, +0.0% decline)
In large markets, PetSmart shows slight decline with moderate brand interest: Atlanta GA (-3.5% decline, 55.0% brand interest) and Baltimore MD (-4.5% decline, 42.0% brand interest)
In medium markets, PetSmart shows slight decline with moderate brand interest: Albuquerque-Santa Fe NM (-4.2% decline, 46.0% brand interest) and Austin TX (-14.0% decline, 43.0% brand interest)
In small markets, PetSmart shows slight decline with moderate brand interest: Alexandria LA (-7.7% decline, 48.0% brand interest) and Amarillo TX (-3.6% decline, 53.0% brand interest)
PetSmart maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (46.0% brand interest, -4.2% change) and Alexandria LA (48.0% brand interest, -7.7% change)
PetSmart achieves significant brand interest gains in Wheeling WV-Steubenville OH (+6.0% brand interest growth, now at 22.0%)
PetSmart shows accelerating brand interest growth in Bangor ME (+15.4% growth, 30.0% brand interest) and Eureka CA (+60.0% growth, 8.0% brand interest)
PetSmart demonstrates emerging brand interest strength in Eureka CA (+60.0% growth, 8.0% brand interest) and Johnstown-Altoona PA (+22.2% growth, 11.0% brand interest)
PetSmart maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.2% decline, 46.0% brand interest) and Amarillo TX (-3.6% decline, 53.0% brand interest)
Competitive Insights
Competitive Insights showcase how PetSmart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Chewy leads category performance with 7.8% average brand interest growth, particularly strong in Albuquerque-Santa Fe NM (+16.7%, 28.0% brand interest), Alexandria LA (+38.5%, 18.0% brand interest), and Augusta GA (+22.2%, 22.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 27.8% with consistent performance across 44 markets
Chewy shows strong momentum with 7.8% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+76.2% growth, +16.0% brand interest), Greenwood-Greenville MS (+66.7% growth, +26.0% brand interest), and Monroe LA-El Dorado AR (+42.9% growth, +9.0% brand interest)
Chewy captured additional brand interest in 123 markets, averaging +3.6% brand interest growth in key growth markets
Petco maintains market dominance with an average 41.6% brand interest across key markets: Helena MT (38.0% brand interest, +18.8% growth), Anchorage AK (58.0% brand interest, +3.6% growth), and Bakersfield CA (39.0% brand interest, +2.6% growth)
PetSmart maintains market dominance with an average 49.7% brand interest across key markets: Albany-Schenectady-Troy NY (44.0% brand interest, +4.8% growth), Biloxi-Gulfport MS (67.0% brand interest, +4.7% growth), and Birmingham AL (55.0% brand interest, +3.8% growth)
Chewy maintains market dominance with an average 36.8% brand interest across key markets: Charleston-Huntington WV (35.0% brand interest, +16.7% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +26.9% growth), and Cincinnati OH (32.0% brand interest, +18.5% growth)
Petco dominates in 107 of 192 key battleground markets against PetSmart, notably in Abilene-Sweetwater TX (33.0% vs 49.0% brand interest), Albany GA (6.0% vs 65.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 44.0% brand interest)
Chewy dominates in 150 of 193 key battleground markets against Petco, notably in Abilene-Sweetwater TX (33.0% vs 18.0% brand interest), Albany GA (6.0% vs 29.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 34.0% brand interest)
Chewy dominates in 152 of 202 key battleground markets against PetSmart, notably in Albuquerque-Santa Fe NM (46.0% vs 28.0% brand interest), Alexandria LA (48.0% vs 18.0% brand interest), and Amarillo TX (53.0% vs 19.0% brand interest)
Petco successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 38.0% brand interest, +18.8% growth), Salisbury MD (maintained 28.0% brand interest, +16.7% growth), and Amarillo TX (maintained 28.0% brand interest, +0.0% decline)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Abilene-Sweetwater TX (maintained 49.0% brand interest, +0.0% decline), and Albany GA (maintained 65.0% brand interest, +0.0% decline)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 28.0% brand interest, +16.7% growth), Charleston-Huntington WV (maintained 35.0% brand interest, +16.7% growth), and Charlotte NC (maintained 26.0% brand interest, +18.2% growth)
PetSmart emerges as competitive challenger to Petco with superior brand interest growth rates in Bangor ME (+15.4% vs -3.1% growth), Eureka CA (+60.0% vs -16.1% growth), and Johnstown-Altoona PA (+22.2% vs -3.6% growth)
Chewy emerges as competitive challenger to Petco with superior brand interest growth rates in Alexandria LA (+38.5% vs -2.9% growth), Augusta GA (+22.2% vs -3.1% growth), and Austin TX (+25.0% vs +6.7% growth)
Petco emerges as competitive challenger to PetSmart with superior brand interest growth rates in Binghamton NY (-3.6% vs -8.6% growth), Charlottesville VA (+26.7% vs -13.5% growth), and Columbus-Tupelo-West Point MS (+31.2% vs -9.0% growth)