Integrate Petco's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Petco, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
31 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
69 DMAs
35 States
|
|
Monitor & Maintain
|
All other markets
|
82 DMAs
14 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
7 DMAs
|
Brand Insights
Brand Insights reveal Petco’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Petco shows challenging performance with -0.4% average growth across 51 markets (32.6% avg brand interest), with positive growth in 17 of 51 markets
Petco has 0 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 20 declining markets
Petco maintains strong brand interest positions in key markets: California (40.0% brand interest, -2.0% change), Colorado (30.0% brand interest, -2.0% change), and Illinois (30.0% brand interest, -1.0% change)
Petco shows positive brand interest momentum in 17 markets, notably in Alaska (+1.0% brand interest), Connecticut (+1.0% brand interest), Hawaii (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy leads category performance with 7.0% average brand interest growth, particularly strong in Arizona (+15.8%, 22.0% brand interest), Hawaii (+33.3%, 4.0% brand interest), and Iowa (+20.8%, 29.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 22.0% with consistent performance across 8 markets
Chewy shows strong momentum with 7.0% average brand interest growth across key markets: Hawaii (+33.3% growth, +1.0% brand interest), Nevada (+21.1% growth, +4.0% brand interest), and Iowa (+20.8% growth, +5.0% brand interest)
Chewy captured additional brand interest in 28 markets, averaging +2.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Petco in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 39.0% | -4.9% | -4.9% |
| Los Angeles CA | 4,962,377 | 41.0% | -2.4% | -4.7% |
| Chicago IL | 3,081,097 | 31.0% | -8.8% | -3.1% |
| Philadelphia PA | 2,642,616 | 25.0% | -3.9% | -7.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 27.0% | -10.0% | -6.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +0.0% | -3.5% |
| Phoenix AZ | 1,818,040 | 24.0% | -4.0% | -4.0% |
| Seattle-Tacoma WA | 1,798,974 | 40.0% | +0.0% | -4.8% |
Emerging Market
Smaller markets showing strong growth potential
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monterey-Salinas CA | 197,948 | 21.0% | +23.5% | +10.5% |
| Wichita Falls TX & Lawton OK | 132,252 | 40.0% | +14.3% | +8.1% |
| Panama City FL | 128,095 | 7.0% | +16.7% | +16.7% |
| Terre Haute IN | 118,890 | 9.0% | +80.0% | +50.0% |
| Clarksburg-Weston WV | 84,830 | 25.0% | +19.1% | +31.6% |
| Bend OR | 77,622 | 42.0% | +10.5% | +13.5% |
| Marquette MI | 74,545 | 8.0% | +33.3% | +14.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Myers-Naples FL | 525,402 | 26.0% | +4.0% | +4.0% |
| Omaha NE | 384,022 | 34.0% | +6.3% | +3.0% |
| Chattanooga TN | 341,284 | 34.0% | +3.0% | +3.0% |
| El Paso TX | 315,971 | 33.0% | +6.5% | +6.5% |
| Burlington VT-Plattsburgh NY | 306,170 | 25.0% | +8.7% | +8.7% |
| Baton Rouge LA | 300,475 | 38.0% | +11.8% | +5.6% |
| Florence-Myrtle Beach SC | 273,785 | 31.0% | +3.3% | +10.7% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 25.0% | +8.7% | +4.2% |
| Charlotte NC | 1,124,890 | 20.0% | +11.1% | +5.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 25.0% | +8.7% | +8.7% |
| Indianapolis IN | 1,026,188 | 24.0% | +26.3% | +4.4% |
| Nashville TN | 993,259 | 25.0% | +8.7% | +4.2% |
| San Antonio TX | 900,609 | 37.0% | +8.8% | +8.8% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 25.0% | +8.7% | +4.2% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 29.0% | +11.5% | +3.6% |
Maintain & Optimize
Stable markets with consistent performance
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 32.0% | +3.2% | +3.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 39.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 30.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 32.0% | +6.7% | +3.2% |
| Cincinnati OH | 810,849 | 17.0% | +0.0% | -5.6% |
| Jacksonville FL | 671,993 | 26.0% | +4.0% | +4.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 15.0% | -6.3% | -6.3% |
| Memphis TN | 547,706 | 43.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
82
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 30.0% | +7.1% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 28.0% | -9.7% | -9.7% |
| Des Moines-Ames IA | 401,464 | 31.0% | -8.8% | -8.8% |
| Wichita-Hutchinson KS | 388,977 | 41.0% | -6.8% | -8.9% |
| Madison WI | 386,495 | 13.0% | +0.0% | -13.3% |
| Flint-Saginaw-Bay City MI | 375,743 | 5.0% | -28.6% | -16.7% |
| Portland-Auburn ME | 364,761 | 31.0% | -3.1% | -8.8% |
| Toledo OH | 360,723 | 20.0% | -9.1% | -4.8% |
Turnaround Priority
Markets requiring immediate attention and improvement
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 21.0% | +0.0% | -8.7% |
| Houston TX | 2,266,381 | 34.0% | -8.1% | -8.1% |
| Boston MA-Manchester NH | 2,206,762 | 35.0% | -2.8% | -12.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 38.0% | -2.6% | -13.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 28.0% | -6.7% | -9.7% |
| Hartford & New Haven CT | 862,036 | 44.0% | -10.2% | -8.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 27.0% | -6.9% | -10.0% |
Brand Insights
Brand Insights for Petco in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Petco shows challenging performance with -1.2% average growth across 203 markets (30.0% avg brand interest), with positive growth in 64 of 203 markets
Top performing markets for Petco demonstrate exceptional results in Clarksburg-Weston WV (+19.1% growth, 25.0% brand interest, +4.0% brand interest change), Helena MT (+18.8% growth, 38.0% brand interest, +6.0% brand interest change), and Salisbury MD (+16.7% growth, 28.0% brand interest, +4.0% brand interest change)
Petco has 11 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 101 declining markets
Notable high-growth markets for Petco include Charlottesville VA (+26.7% growth, 19.0% brand interest), Clarksburg-Weston WV (+19.1% growth, 25.0% brand interest), and Columbus-Tupelo-West Point MS (+31.2% growth, 21.0% brand interest)
Petco maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (33.0% brand interest, -2.0% change), Alexandria LA (34.0% brand interest, -1.0% change), and Augusta GA (31.0% brand interest, -1.0% change)
Petco shows positive brand interest momentum in 64 markets, notably in Charlottesville VA (+4.0% brand interest), Clarksburg-Weston WV (+4.0% brand interest), Columbus-Tupelo-West Point MS (+5.0% brand interest)
Petco demonstrates strong market momentum with combined growth and brand interest gains in key markets: Clarksburg-Weston WV (+19.1% growth, +4.0% gain, 25.0% current brand interest), Columbus-Tupelo-West Point MS (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Helena MT (+18.8% growth, +6.0% gain, 38.0% current brand interest)
Petco successfully defends strong market positions while maintaining brand interest growth in Helena MT (maintained 38.0% brand interest, +18.8% growth), Salisbury MD (maintained 28.0% brand interest, +16.7% growth), and Amarillo TX (maintained 28.0% brand interest, +0.0% decline)
In large markets, Petco shows slight decline with moderate brand interest: Baltimore MD (-2.9% decline, 34.0% brand interest) and Boston MA-Manchester NH (-2.8% decline, 35.0% brand interest)
In medium markets, Petco shows slight decline with notable brand interest: Albany-Schenectady-Troy NY (-4.3% decline, 22.0% brand interest) and Albuquerque-Santa Fe NM (-7.1% decline, 26.0% brand interest)
In small markets, Petco shows slight decline with moderate brand interest: Abilene-Sweetwater TX (-5.7% decline, 33.0% brand interest) and Albany GA (-33.3% decline, 6.0% brand interest)
Petco maintains dominant market position with >35% brand interest in key markets: Beaumont-Port Arthur TX (38.0% brand interest, -9.5% change) and Boston MA-Manchester NH (35.0% brand interest, -2.8% change)
Petco achieves significant brand interest gains in Columbus-Tupelo-West Point MS (+5.0% brand interest growth, now at 21.0%) and Helena MT (+6.0% brand interest growth, now at 38.0%)
Petco shows accelerating brand interest growth in Charlottesville VA (+26.7% growth, 19.0% brand interest) and Clarksburg-Weston WV (+19.1% growth, 25.0% brand interest)
Petco demonstrates emerging brand interest strength in Charlottesville VA (+26.7% growth, 19.0% brand interest) and Lafayette IN (+100.0% growth, 14.0% brand interest)
Petco maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.3% decline, 22.0% brand interest) and Alexandria LA (-2.9% decline, 34.0% brand interest)
Competitive Insights
Competitive Insights showcase how Petco performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Chewy leads category performance with 7.8% average brand interest growth, particularly strong in Albuquerque-Santa Fe NM (+16.7%, 28.0% brand interest), Alexandria LA (+38.5%, 18.0% brand interest), and Augusta GA (+22.2%, 22.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 27.8% with consistent performance across 44 markets
Chewy shows strong momentum with 7.8% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+76.2% growth, +16.0% brand interest), Greenwood-Greenville MS (+66.7% growth, +26.0% brand interest), and Monroe LA-El Dorado AR (+42.9% growth, +9.0% brand interest)
Chewy captured additional brand interest in 123 markets, averaging +3.6% brand interest growth in key growth markets
Petco maintains market dominance with an average 41.6% brand interest across key markets: Helena MT (38.0% brand interest, +18.8% growth), Anchorage AK (58.0% brand interest, +3.6% growth), and Bakersfield CA (39.0% brand interest, +2.6% growth)
PetSmart maintains market dominance with an average 49.7% brand interest across key markets: Albany-Schenectady-Troy NY (44.0% brand interest, +4.8% growth), Biloxi-Gulfport MS (67.0% brand interest, +4.7% growth), and Birmingham AL (55.0% brand interest, +3.8% growth)
Chewy maintains market dominance with an average 36.8% brand interest across key markets: Charleston-Huntington WV (35.0% brand interest, +16.7% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +26.9% growth), and Cincinnati OH (32.0% brand interest, +18.5% growth)
Petco dominates in 107 of 192 key battleground markets against PetSmart, notably in Abilene-Sweetwater TX (33.0% vs 49.0% brand interest), Albany GA (6.0% vs 65.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 44.0% brand interest)
Chewy dominates in 150 of 193 key battleground markets against Petco, notably in Abilene-Sweetwater TX (33.0% vs 18.0% brand interest), Albany GA (6.0% vs 29.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 34.0% brand interest)
Chewy dominates in 152 of 202 key battleground markets against PetSmart, notably in Albuquerque-Santa Fe NM (46.0% vs 28.0% brand interest), Alexandria LA (48.0% vs 18.0% brand interest), and Amarillo TX (53.0% vs 19.0% brand interest)
Petco successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 38.0% brand interest, +18.8% growth), Salisbury MD (maintained 28.0% brand interest, +16.7% growth), and Amarillo TX (maintained 28.0% brand interest, +0.0% decline)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Abilene-Sweetwater TX (maintained 49.0% brand interest, +0.0% decline), and Albany GA (maintained 65.0% brand interest, +0.0% decline)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 28.0% brand interest, +16.7% growth), Charleston-Huntington WV (maintained 35.0% brand interest, +16.7% growth), and Charlotte NC (maintained 26.0% brand interest, +18.2% growth)
PetSmart emerges as competitive challenger to Petco with superior brand interest growth rates in Bangor ME (+15.4% vs -3.1% growth), Eureka CA (+60.0% vs -16.1% growth), and Johnstown-Altoona PA (+22.2% vs -3.6% growth)
Chewy emerges as competitive challenger to Petco with superior brand interest growth rates in Alexandria LA (+38.5% vs -2.9% growth), Augusta GA (+22.2% vs -3.1% growth), and Austin TX (+25.0% vs +6.7% growth)
Petco emerges as competitive challenger to PetSmart with superior brand interest growth rates in Binghamton NY (-3.6% vs -8.6% growth), Charlottesville VA (+26.7% vs -13.5% growth), and Columbus-Tupelo-West Point MS (+31.2% vs -9.0% growth)