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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chewy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
31 DMAs
17 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
35 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
34 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
38 DMAs
15 States
|
|
Monitor & Maintain
|
All other markets
|
70 DMAs
18 States
|
Brand Insights
Brand Insights reveal Chewy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chewy shows strong performance with 7.0% average growth across 51 markets (25.7% avg brand interest), with positive growth in 39 of 51 markets
Top performing markets for Chewy demonstrate exceptional results in Iowa (+20.8% growth, 29.0% brand interest, +5.0% brand interest change), North Carolina (+20.8% growth, 29.0% brand interest, +5.0% brand interest change), and North Dakota (+19.1% growth, 25.0% brand interest, +4.0% brand interest change)
Chewy has 8 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Chewy include Arizona (+15.8% growth, 22.0% brand interest), Hawaii (+33.3% growth, 4.0% brand interest), and Iowa (+20.8% growth, 29.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy leads category performance with 7.0% average brand interest growth, particularly strong in Arizona (+15.8%, 22.0% brand interest), Hawaii (+33.3%, 4.0% brand interest), and Iowa (+20.8%, 29.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 22.0% with consistent performance across 8 markets
Chewy shows strong momentum with 7.0% average brand interest growth across key markets: Hawaii (+33.3% growth, +1.0% brand interest), Nevada (+21.1% growth, +4.0% brand interest), and Iowa (+20.8% growth, +5.0% brand interest)
Chewy captured additional brand interest in 28 markets, averaging +2.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Chewy in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albany-Schenectady-Troy NY | 491,946 | 34.0% | -2.9% | -2.9% |
| Little Rock-Pine Bluff AR | 490,561 | 22.0% | +0.0% | -4.4% |
| Knoxville TN | 475,703 | 31.0% | -3.1% | -6.1% |
Emerging Market
Smaller markets showing strong growth potential
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 26.0% | +13.0% | +13.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 28.0% | +12.0% | +16.7% |
| Monterey-Salinas CA | 197,948 | 28.0% | +16.7% | +3.7% |
| Amarillo TX | 167,518 | 19.0% | +11.8% | +11.8% |
| Chico-Redding CA | 160,565 | 25.0% | +19.1% | +4.2% |
| Monroe LA-El Dorado AR | 147,849 | 30.0% | +42.9% | +7.1% |
| Topeka KS | 147,365 | 26.0% | +18.2% | +13.0% |
| Sioux City IA | 132,124 | 31.0% | +14.8% | +19.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 33.0% | +22.2% | +13.8% |
| Louisville KY | 612,910 | 41.0% | +10.8% | +5.1% |
| Albuquerque-Santa Fe NM | 612,638 | 28.0% | +16.7% | +16.7% |
| Providence RI-New Bedford MA | 564,315 | 28.0% | +7.7% | +7.7% |
| Memphis TN | 547,706 | 20.0% | +5.3% | +5.3% |
| Fresno-Visalia CA | 539,002 | 16.0% | +23.1% | +14.3% |
| Ft. Myers-Naples FL | 525,402 | 33.0% | +10.0% | +10.0% |
| Richmond-Petersburg VA | 516,962 | 27.0% | +8.0% | +8.0% |
High Growth Priority
Large markets showing strong consistent growth
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 29.0% | +11.5% | +7.4% |
| Los Angeles CA | 4,962,377 | 18.0% | +5.9% | +12.5% |
| Chicago IL | 3,081,097 | 22.0% | +10.0% | +15.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 24.0% | +20.0% | +20.0% |
| Atlanta GA | 2,277,873 | 24.0% | +9.1% | +14.3% |
| Houston TX | 2,266,381 | 20.0% | +33.3% | +42.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +13.6% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 32.0% | +10.3% | +10.3% |
Maintain & Optimize
Stable markets with consistent performance
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 33.0% | +3.1% | +3.1% |
| Jacksonville FL | 671,993 | 29.0% | +3.6% | +0.0% |
| Birmingham AL | 651,287 | 23.0% | +0.0% | +4.6% |
| Oklahoma City OK | 631,839 | 17.0% | -5.6% | +0.0% |
| New Orleans LA | 584,044 | 18.0% | +5.9% | +0.0% |
| Buffalo NY | 537,294 | 33.0% | +3.1% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 43.0% | +2.4% | +4.9% |
| Green Bay-Appleton WI | 400,512 | 25.0% | -3.9% | +0.0% |
Monitor & Maintain
All other markets
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 28.0% | +7.7% | +7.7% |
| Detroit MI | 1,646,663 | 28.0% | +7.7% | +7.7% |
| Denver CO | 1,523,659 | 24.0% | +0.0% | +9.1% |
| Hartford & New Haven CT | 862,036 | 28.0% | +7.7% | +3.7% |
| Milwaukee WI | 765,170 | 28.0% | +7.7% | +3.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 35.0% | +6.1% | +9.4% |
| Dayton OH | 418,047 | 38.0% | +2.7% | +11.8% |
| Honolulu HI | 411,655 | 4.0% | +33.3% | +0.0% |
Brand Insights
Brand Insights for Chewy in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chewy shows strong performance with 7.8% average growth across 208 markets (27.8% avg brand interest), with positive growth in 147 of 208 markets
Top performing markets for Chewy demonstrate exceptional results in Ottumwa IA-Kirksville MO (+76.2% growth, 37.0% brand interest, +16.0% brand interest change), Greenwood-Greenville MS (+66.7% growth, 65.0% brand interest, +26.0% brand interest change), and Monroe LA-El Dorado AR (+42.9% growth, 30.0% brand interest, +9.0% brand interest change)
Chewy has 44 markets with high growth (>15%), 80 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Chewy include Albuquerque-Santa Fe NM (+16.7% growth, 28.0% brand interest), Alexandria LA (+38.5% growth, 18.0% brand interest), and Augusta GA (+22.2% growth, 22.0% brand interest)
Chewy maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (34.0% brand interest, -1.0% change), Bangor ME (39.0% brand interest, -3.0% change), and Burlington VT-Plattsburgh NY (42.0% brand interest, -1.0% change)
Chewy shows positive brand interest momentum in 147 markets, notably in Albuquerque-Santa Fe NM (+4.0% brand interest), Alexandria LA (+5.0% brand interest), Augusta GA (+4.0% brand interest)
Chewy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+16.7% growth, +4.0% gain, 28.0% current brand interest), Augusta GA (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Austin TX (+25.0% growth, +5.0% gain, 25.0% current brand interest)
Chewy successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 28.0% brand interest, +16.7% growth), Charleston-Huntington WV (maintained 35.0% brand interest, +16.7% growth), and Charlotte NC (maintained 26.0% brand interest, +18.2% growth)
In large markets, Chewy shows strong growth with notable brand interest: Charlotte NC (+18.2% growth, 26.0% brand interest) and Dallas-Ft. Worth TX (+20.0% growth, 24.0% brand interest)
In medium markets, Chewy shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (-2.9% decline, 34.0% brand interest) and Knoxville TN (-3.1% decline, 31.0% brand interest)
In small markets, Chewy shows strong growth with notable brand interest: Bangor ME (-7.1% decline, 39.0% brand interest) and Biloxi-Gulfport MS (-11.1% decline, 16.0% brand interest)
Chewy maintains consistent performance with steady growth and stable brand interest across 33% of markets, exemplified by St. Louis MO (+15.0% growth, +3.0% brand interest), Atlanta GA (+9.1% growth, +2.0% brand interest), and Baton Rouge LA (+5.9% growth, +1.0% brand interest)
Chewy maintains dominant market position with >35% brand interest in key markets: Bangor ME (39.0% brand interest, -7.1% change) and Burlington VT-Plattsburgh NY (42.0% brand interest, -2.3% change)
Chewy achieves significant brand interest gains in Alexandria LA (+5.0% brand interest growth, now at 18.0%) and Austin TX (+5.0% brand interest growth, now at 25.0%)
Chewy shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+16.7% growth, 28.0% brand interest) and Alexandria LA (+38.5% growth, 18.0% brand interest)
Chewy demonstrates emerging brand interest strength in Alexandria LA (+38.5% growth, 18.0% brand interest) and Fresno-Visalia CA (+23.1% growth, 16.0% brand interest)
Competitive Insights
Competitive Insights showcase how Chewy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Chewy leads category performance with 7.8% average brand interest growth, particularly strong in Albuquerque-Santa Fe NM (+16.7%, 28.0% brand interest), Alexandria LA (+38.5%, 18.0% brand interest), and Augusta GA (+22.2%, 22.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 27.8% with consistent performance across 44 markets
Chewy shows strong momentum with 7.8% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+76.2% growth, +16.0% brand interest), Greenwood-Greenville MS (+66.7% growth, +26.0% brand interest), and Monroe LA-El Dorado AR (+42.9% growth, +9.0% brand interest)
Chewy captured additional brand interest in 123 markets, averaging +3.6% brand interest growth in key growth markets
Petco maintains market dominance with an average 41.6% brand interest across key markets: Helena MT (38.0% brand interest, +18.8% growth), Anchorage AK (58.0% brand interest, +3.6% growth), and Bakersfield CA (39.0% brand interest, +2.6% growth)
PetSmart maintains market dominance with an average 49.7% brand interest across key markets: Albany-Schenectady-Troy NY (44.0% brand interest, +4.8% growth), Biloxi-Gulfport MS (67.0% brand interest, +4.7% growth), and Birmingham AL (55.0% brand interest, +3.8% growth)
Chewy maintains market dominance with an average 36.8% brand interest across key markets: Charleston-Huntington WV (35.0% brand interest, +16.7% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +26.9% growth), and Cincinnati OH (32.0% brand interest, +18.5% growth)
Petco dominates in 107 of 192 key battleground markets against PetSmart, notably in Abilene-Sweetwater TX (33.0% vs 49.0% brand interest), Albany GA (6.0% vs 65.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 44.0% brand interest)
Chewy dominates in 150 of 193 key battleground markets against Petco, notably in Abilene-Sweetwater TX (33.0% vs 18.0% brand interest), Albany GA (6.0% vs 29.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 34.0% brand interest)
Chewy dominates in 152 of 202 key battleground markets against PetSmart, notably in Albuquerque-Santa Fe NM (46.0% vs 28.0% brand interest), Alexandria LA (48.0% vs 18.0% brand interest), and Amarillo TX (53.0% vs 19.0% brand interest)
Petco successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 38.0% brand interest, +18.8% growth), Salisbury MD (maintained 28.0% brand interest, +16.7% growth), and Amarillo TX (maintained 28.0% brand interest, +0.0% decline)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Abilene-Sweetwater TX (maintained 49.0% brand interest, +0.0% decline), and Albany GA (maintained 65.0% brand interest, +0.0% decline)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 28.0% brand interest, +16.7% growth), Charleston-Huntington WV (maintained 35.0% brand interest, +16.7% growth), and Charlotte NC (maintained 26.0% brand interest, +18.2% growth)
PetSmart emerges as competitive challenger to Petco with superior brand interest growth rates in Bangor ME (+15.4% vs -3.1% growth), Eureka CA (+60.0% vs -16.1% growth), and Johnstown-Altoona PA (+22.2% vs -3.6% growth)
Chewy emerges as competitive challenger to Petco with superior brand interest growth rates in Alexandria LA (+38.5% vs -2.9% growth), Augusta GA (+22.2% vs -3.1% growth), and Austin TX (+25.0% vs +6.7% growth)
Petco emerges as competitive challenger to PetSmart with superior brand interest growth rates in Binghamton NY (-3.6% vs -8.6% growth), Charlottesville VA (+26.7% vs -13.5% growth), and Columbus-Tupelo-West Point MS (+31.2% vs -9.0% growth)