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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Orbitz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
9 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
40 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
|
|
Monitor & Maintain
|
All other markets
|
141 DMAs
50 States
|
Brand Insights
Brand Insights reveal Orbitz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Orbitz shows challenging performance with -10.6% average growth across 51 markets (17.9% avg brand interest), with positive growth in 1 of 51 markets
Orbitz has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 47 declining markets
Orbitz maintains stable brand interest performance in mature markets: Idaho (-4.8% decline, 20.0% brand interest) and Nebraska (-4.5% decline, 21.0% brand interest)
Orbitz shows strong performance with 245.2% average growth across 51 markets (17.9% avg brand interest), with positive growth in 51 of 51 markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Booking.com shows strong momentum with 5.4% average brand interest growth across key markets: Vermont (+11.9% growth, +5.0% brand interest), Iowa (+11.4% growth, +5.0% brand interest), and Michigan (+10.9% growth, +5.0% brand interest)
Booking.com captured additional brand interest in 27 markets, averaging +3.6% brand interest growth in key growth markets
Booking.com maintains market dominance with an average 48.0% brand interest across key markets: Alaska (43.0% brand interest, +2.4% growth), California (51.0% brand interest, +2.0% growth), and Connecticut (51.0% brand interest, +2.0% growth)
Booking.com dominates in 31 of 51 key battleground markets against Expedia, notably in Connecticut (11.0% vs 51.0% brand interest), Florida (16.0% vs 48.0% brand interest), and Illinois (12.0% vs 50.0% brand interest)
Investment Recommendations
Strategic recommendations for Orbitz in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 24.0% | -4.0% | +500.0% |
| Louisville KY | 612,910 | 22.0% | -4.4% | +450.0% |
| Albuquerque-Santa Fe NM | 612,638 | 20.0% | -4.8% | +400.0% |
| New Orleans LA | 584,044 | 21.0% | -12.5% | +320.0% |
| Memphis TN | 547,706 | 29.0% | -3.3% | +625.0% |
| Buffalo NY | 537,294 | 22.0% | -12.0% | +266.7% |
| Little Rock-Pine Bluff AR | 490,561 | 22.0% | -24.1% | +450.0% |
| Tulsa OK | 462,154 | 25.0% | -7.4% | +316.7% |
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 11.0% | +10.0% | +120.0% |
| La Crosse-Eau Claire WI | 192,704 | 15.0% | +150.0% | +114.3% |
| Wausau-Rhinelander WI | 160,633 | 12.0% | +50.0% | +100.0% |
| Duluth MN-Superior WI | 148,546 | 21.0% | +250.0% | +250.0% |
| Elmira NY | 80,555 | 24.0% | +26.3% | +300.0% |
| Laredo TX | 69,845 | 16.0% | +33.3% | +220.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 400,512 | 16.0% | +166.7% | +128.6% |
| Madison WI | 386,495 | 14.0% | +133.3% | +100.0% |
| Charleston-Huntington WV | 363,503 | 20.0% | +5.3% | +300.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 23.0% | +9.5% | +475.0% |
| Greenville-New Bern-Washington NC | 259,522 | 24.0% | +4.4% | +380.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 20.0% | +5.3% | +233.3% |
| Lincoln & Hastings-Kearney NE | 247,903 | 20.0% | +11.1% | +233.3% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 18.0% | +5.9% | +157.1% |
High Growth Priority
Large markets showing strong consistent growth
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | -7.7% | +200.0% |
| Chicago IL | 3,081,097 | 14.0% | -12.5% | +133.3% |
| Philadelphia PA | 2,642,616 | 14.0% | -12.5% | +180.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | -16.7% | +400.0% |
| Atlanta GA | 2,277,873 | 23.0% | -14.8% | +360.0% |
| Houston TX | 2,266,381 | 18.0% | -14.3% | +350.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 12.0% | -25.0% | +140.0% |
| Phoenix AZ | 1,818,040 | 18.0% | -10.0% | +260.0% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 25.0% | +0.0% | +0.0% |
| Abilene-Sweetwater TX | 98,481 | 32.0% | -3.0% | +0.0% |
| Jackson TN | 87,355 | 26.0% | -3.7% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 22.0% | +0.0% | +0.0% |
| Eureka CA | 52,063 | 18.0% | +5.9% | +0.0% |
| Casper-Riverton WY | 47,932 | 20.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
141
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | -21.4% | +175.0% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | -8.3% | +83.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | -23.1% | +150.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 18.0% | -18.2% | +260.0% |
| Providence RI-New Bedford MA | 564,315 | 16.0% | +0.0% | +166.7% |
| Fresno-Visalia CA | 539,002 | 20.0% | +0.0% | +400.0% |
| Ft. Myers-Naples FL | 525,402 | 16.0% | -15.8% | +128.6% |
| Richmond-Petersburg VA | 516,962 | 19.0% | -9.5% | +216.7% |
Brand Insights
Brand Insights for Orbitz in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Orbitz shows challenging performance with -4.7% average growth across 207 markets (19.4% avg brand interest), with positive growth in 28 of 207 markets
Top performing markets for Orbitz demonstrate exceptional results in Mankato MN (+64.7% growth, 28.0% brand interest, +11.0% brand interest change), Fairbanks AK (+61.1% growth, 29.0% brand interest, +11.0% brand interest change), and Meridian MS (+57.9% growth, 30.0% brand interest, +11.0% brand interest change)
Orbitz has 15 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 157 declining markets
Notable high-growth markets for Orbitz include Dothan AL (+21.7% growth, 28.0% brand interest), Duluth MN-Superior WI (+250.0% growth, 21.0% brand interest), and Elmira NY (+26.3% growth, 24.0% brand interest)
Orbitz maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (32.0% brand interest, -1.0% change), Juneau AK (30.0% brand interest, -2.0% change), and Wichita Falls TX & Lawton OK (31.0% brand interest, -1.0% change)
Orbitz shows positive brand interest momentum in 28 markets, notably in Dothan AL (+5.0% brand interest), Duluth MN-Superior WI (+15.0% brand interest), Elmira NY (+5.0% brand interest)
Orbitz demonstrates strong market momentum with combined growth and brand interest gains in key markets: Dothan AL (+21.7% growth, +5.0% gain, 28.0% current brand interest), Duluth MN-Superior WI (+250.0% growth, +15.0% gain, 21.0% current brand interest), and Elmira NY (+26.3% growth, +5.0% gain, 24.0% current brand interest)
Orbitz successfully defends strong market positions while maintaining brand interest growth in Dothan AL (maintained 28.0% brand interest, +21.7% growth), Fairbanks AK (maintained 29.0% brand interest, +61.1% growth), and Lima OH (maintained 41.0% brand interest, +57.7% growth)
Orbitz maintains dominant market position with >35% brand interest in key markets: Lima OH (41.0% brand interest, +57.7% change)
Orbitz achieves significant brand interest gains in Dothan AL (+5.0% brand interest growth, now at 28.0%) and Duluth MN-Superior WI (+15.0% brand interest growth, now at 21.0%)
Orbitz shows accelerating brand interest growth in Dothan AL (+21.7% growth, 28.0% brand interest) and Duluth MN-Superior WI (+250.0% growth, 21.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Green Bay-Appleton WI (+166.7% growth, 16.0% brand interest) and La Crosse-Eau Claire WI (+150.0% growth, 15.0% brand interest)
Orbitz maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-3.0% decline, 32.0% brand interest) and Albuquerque-Santa Fe NM (-4.8% decline, 20.0% brand interest)
Orbitz faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-3.0% decline, 32.0% brand interest) and Alexandria LA (-18.2% decline, 27.0% brand interest)
Orbitz performance in major markets: Atlanta GA (-14.8% decline, 23.0% brand interest, 2.7M TVHH), Baltimore MD (-20.0% decline, 16.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-8.3% decline, 11.0% brand interest, 2.6M TVHH)
Orbitz shows positive brand interest growth in markets representing 6.5% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Orbitz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Booking.com leads category performance with 20.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.6%, 47.0% brand interest), Albany GA (+22.9%, 43.0% brand interest), and Amarillo TX (+16.7%, 49.0% brand interest)
In high-growth markets, Booking.com maintains an average brand interest of 56.8% with consistent performance across 31 markets
Booking.com shows strong momentum with 20.9% average brand interest growth across key markets: Minneapolis-St. Paul MN (+500.0% growth, +40.0% brand interest), Green Bay-Appleton WI (+433.3% growth, +39.0% brand interest), and Milwaukee WI (+422.2% growth, +38.0% brand interest)
Booking.com captured additional brand interest in 99 markets, averaging +9.3% brand interest growth in key growth markets
Expedia maintains market dominance with an average 36.0% brand interest across key markets: Greenwood-Greenville MS (39.0% brand interest, +18.2% growth), Albany GA (33.0% brand interest, +3.1% growth), and Meridian MS (36.0% brand interest, +5.9% growth)
Booking.com maintains market dominance with an average 49.5% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +30.6% growth), Albany GA (43.0% brand interest, +22.9% growth), and Amarillo TX (49.0% brand interest, +16.7% growth)
Booking.com dominates in 128 of 203 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (14.0% vs 48.0% brand interest), Bakersfield CA (17.0% vs 52.0% brand interest), and Bangor ME (10.0% vs 52.0% brand interest)
Expedia dominates in 100 of 178 key battleground markets against Priceline, notably in Bakersfield CA (17.0% vs 12.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Expedia dominates in 91 of 165 key battleground markets against Kayak, notably in Albany-Schenectady-Troy NY (14.0% vs 5.0% brand interest), Bakersfield CA (17.0% vs 3.0% brand interest), and Bangor ME (10.0% vs 4.0% brand interest)
Expedia dominates in 137 of 191 key battleground markets against Orbitz, notably in Bakersfield CA (17.0% vs 16.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Booking.com dominates in 133 of 198 key battleground markets against Priceline, notably in Anchorage AK (41.0% vs 21.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 8.0% brand interest), and Bend OR (44.0% vs 25.0% brand interest)
Booking.com dominates in 127 of 169 key battleground markets against Kayak, notably in Anchorage AK (41.0% vs 7.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 0.0% brand interest), and Bend OR (44.0% vs 6.0% brand interest)
Booking.com dominates in 174 of 207 key battleground markets against Orbitz, notably in Alexandria LA (52.0% vs 27.0% brand interest), Anchorage AK (41.0% vs 20.0% brand interest), and Beaumont-Port Arthur TX (46.0% vs 22.0% brand interest)
Kayak dominates in 87 of 169 key battleground markets against Priceline, notably in Albany-Schenectady-Troy NY (17.0% vs 5.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 5.0% brand interest), and Baltimore MD (16.0% vs 4.0% brand interest)
Priceline dominates in 120 of 184 key battleground markets against Orbitz, notably in Abilene-Sweetwater TX (1.0% vs 32.0% brand interest), Albany GA (6.0% vs 18.0% brand interest), and Albuquerque-Santa Fe NM (12.0% vs 20.0% brand interest)
Kayak dominates in 98 of 169 key battleground markets against Orbitz, notably in Amarillo TX (0.0% vs 19.0% brand interest), Atlanta GA (3.0% vs 23.0% brand interest), and Bakersfield CA (3.0% vs 16.0% brand interest)