Lexus RX
Lexus
Company
Lexus
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus RX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
41 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
20 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
18 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
21 DMAs
12 States
|
|
Monitor & Maintain
|
All other markets
|
100 DMAs
35 States
|
Brand Insights
Brand Insights reveal Lexus RX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus RX shows challenging performance with -2.9% average growth across 51 markets (28.4% avg brand interest), with positive growth in 8 of 51 markets
Top performing markets for Lexus RX demonstrate exceptional results in Iowa (+13.3% growth, 34.0% brand interest, +4.0% brand interest change) and North Dakota (+11.1% growth, 30.0% brand interest, +3.0% brand interest change)
Lexus RX has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 30 declining markets
Lexus RX maintains strong brand interest positions in key markets: Arizona (30.0% brand interest, -2.0% change), Arkansas (32.0% brand interest, -1.0% change), and California (31.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 leads category performance with 18.1% average brand interest growth, particularly strong in Arizona (+17.6%, 20.0% brand interest), California (+22.2%, 22.0% brand interest), and Delaware (+43.8%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 17.5% with consistent performance across 31 markets
Volvo XC90 shows strong momentum with 18.1% average brand interest growth across key markets: Vermont (+120.0% growth, +6.0% brand interest), Delaware (+43.8% growth, +7.0% brand interest), and South Dakota (+38.5% growth, +5.0% brand interest)
Volvo XC90 captured additional brand interest in 48 markets, averaging +2.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lexus RX in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 25.0% | -7.4% | +4.2% |
| Los Angeles CA | 4,962,377 | 31.0% | -6.1% | +3.3% |
| Chicago IL | 3,081,097 | 26.0% | -10.3% | +8.3% |
| Philadelphia PA | 2,642,616 | 26.0% | -3.7% | +8.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 34.0% | -8.1% | +9.7% |
| Atlanta GA | 2,277,873 | 30.0% | -9.1% | +11.1% |
| Houston TX | 2,266,381 | 33.0% | -10.8% | +6.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -3.6% | +3.9% |
Emerging Market
Smaller markets showing strong growth potential
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wausau-Rhinelander WI | 160,633 | 36.0% | +38.5% | +24.1% |
| Chico-Redding CA | 160,565 | 33.0% | +26.9% | +6.5% |
| Columbus-Tupelo-West Point MS | 160,242 | 40.0% | +14.3% | +33.3% |
| Medford-Klamath Falls OR | 155,635 | 27.0% | +35.0% | +8.0% |
| Columbia-Jefferson City MO | 154,462 | 24.0% | +33.3% | +33.3% |
| Topeka KS | 147,365 | 39.0% | +25.8% | +8.3% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 36.0% | +16.1% | +80.0% |
| Odessa-Midland TX | 136,170 | 25.0% | +13.6% | +25.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 400,512 | 30.0% | +7.1% | +11.1% |
| Madison WI | 386,495 | 30.0% | +3.5% | +11.1% |
| Charleston-Huntington WV | 363,503 | 38.0% | +18.8% | +31.0% |
| Waco-Temple-Bryan TX | 346,477 | 33.0% | +17.9% | +37.5% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 24.0% | +4.4% | +20.0% |
| Chattanooga TN | 341,284 | 37.0% | +5.7% | +12.1% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 33.0% | +3.1% | +43.5% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 36.0% | +28.6% | +38.5% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | -3.3% | +20.8% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 33.0% | +0.0% | +13.8% |
| Charlotte NC | 1,124,890 | 28.0% | -3.5% | +12.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 31.0% | +0.0% | +19.2% |
| Indianapolis IN | 1,026,188 | 29.0% | +3.6% | +26.1% |
| Pittsburgh PA | 998,699 | 26.0% | +0.0% | +18.2% |
| Nashville TN | 993,259 | 34.0% | +3.0% | +13.3% |
| Salt Lake City UT | 975,902 | 29.0% | +0.0% | +16.0% |
Maintain & Optimize
Stable markets with consistent performance
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +0.0% | +4.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 29.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 33.0% | +0.0% | +3.1% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 31.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 17.0% | -5.6% | +6.3% |
| Lincoln & Hastings-Kearney NE | 247,903 | 41.0% | +5.1% | -2.4% |
| Augusta GA | 240,635 | 34.0% | -5.6% | +0.0% |
| Eugene OR | 213,214 | 27.0% | +0.0% | -3.6% |
Monitor & Maintain
All other markets
100
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 30.0% | +0.0% | +11.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 30.0% | +3.5% | +11.1% |
| Wilkes Barre-Scranton PA | 501,832 | 18.0% | -25.0% | -14.3% |
| Tulsa OK | 462,154 | 38.0% | +2.7% | +18.8% |
| Lexington KY | 434,265 | 38.0% | +2.7% | +8.6% |
| Dayton OH | 418,047 | 26.0% | -23.5% | -10.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 34.0% | -8.1% | -12.8% |
| Honolulu HI | 411,655 | 44.0% | +2.3% | +12.8% |
Brand Insights
Brand Insights for Lexus RX in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus RX shows challenging performance with -4.2% average growth across 198 markets (30.0% avg brand interest), with positive growth in 65 of 198 markets
Top performing markets for Lexus RX demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+140.0% growth, 96.0% brand interest, +56.0% brand interest change), Rapid City SD (+68.8% growth, 54.0% brand interest, +22.0% brand interest change), and Bluefield-Beckley-Oak Hill WV (+55.9% growth, 53.0% brand interest, +19.0% brand interest change)
Lexus RX has 28 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 111 declining markets
Notable high-growth markets for Lexus RX include Bangor ME (+27.8% growth, 23.0% brand interest), Bend OR (+35.3% growth, 23.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+55.9% growth, 53.0% brand interest)
Lexus RX maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (32.0% brand interest, -9.0% change), Albuquerque-Santa Fe NM (35.0% brand interest, -1.0% change), and Amarillo TX (34.0% brand interest, -9.0% change)
Lexus RX shows positive brand interest momentum in 65 markets, notably in Bangor ME (+5.0% brand interest), Bend OR (+6.0% brand interest), Bluefield-Beckley-Oak Hill WV (+19.0% brand interest)
Lexus RX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+27.8% growth, +5.0% gain, 23.0% current brand interest), Bend OR (+35.3% growth, +6.0% gain, 23.0% current brand interest), and Bluefield-Beckley-Oak Hill WV (+55.9% growth, +19.0% gain, 53.0% current brand interest)
Lexus RX successfully defends strong market positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 53.0% brand interest, +55.9% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 36.0% brand interest, +28.6% growth), and Charleston-Huntington WV (maintained 38.0% brand interest, +18.8% growth)
In large markets, Lexus RX shows slight decline with notable brand interest: Atlanta GA (-9.1% decline, 30.0% brand interest) and Baltimore MD (-6.5% decline, 29.0% brand interest)
In medium markets, Lexus RX shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-16.0% decline, 21.0% brand interest) and Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest)
In small markets, Lexus RX shows slight decline with moderate brand interest: Abilene-Sweetwater TX (-21.9% decline, 32.0% brand interest) and Albany GA (-15.2% decline, 28.0% brand interest)
Lexus RX maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (35.0% brand interest, -2.8% change) and Birmingham AL (35.0% brand interest, -10.3% change)
Lexus RX achieves significant brand interest gains in Bangor ME (+5.0% brand interest growth, now at 23.0%) and Bend OR (+6.0% brand interest growth, now at 23.0%)
Lexus RX shows accelerating brand interest growth in Bangor ME (+27.8% growth, 23.0% brand interest) and Bend OR (+35.3% growth, 23.0% brand interest)
Lexus RX maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest) and Boston MA-Manchester NH (-4.2% decline, 23.0% brand interest)
Lexus RX faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-21.9% decline, 32.0% brand interest) and Albany GA (-15.2% decline, 28.0% brand interest)
Competitive Insights
Competitive Insights showcase how Lexus RX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Volvo XC90 shows market leadership with 15.3% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+33.3%, 16.0% brand interest), Amarillo TX (+40.0%, 14.0% brand interest), and Atlanta GA (+21.1%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 19.8% with consistent performance across 99 markets
Volvo XC90 shows strong momentum with 15.3% average brand interest growth across key markets: Wausau-Rhinelander WI (+100.0% growth, +8.0% brand interest), Yuma AZ-El Centro CA (+93.3% growth, +14.0% brand interest), and Chico-Redding CA (+88.9% growth, +8.0% brand interest)
Volvo XC90 captured additional brand interest in 139 markets, averaging +3.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 39.1% brand interest across key markets: Bluefield-Beckley-Oak Hill WV (53.0% brand interest, +55.9% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (36.0% brand interest, +28.6% growth), and Charleston-Huntington WV (38.0% brand interest, +18.8% growth)
Mercedes-Benz GLE maintains market dominance with an average 39.8% brand interest across key markets: Alexandria LA (39.0% brand interest, +50.0% growth), Binghamton NY (43.0% brand interest, +43.3% growth), and Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +95.7% growth)
Audi Q7 maintains market dominance with an average 40.7% brand interest across key markets: Portland-Auburn ME (35.0% brand interest, +16.7% growth), Twin Falls ID (51.0% brand interest, +121.7% growth), and Burlington VT-Plattsburgh NY (36.0% brand interest, +9.1% growth)
Volvo XC90 maintains market dominance with an average 37.4% brand interest across key markets: Greenwood-Greenville MS (50.0% brand interest, +28.2% growth), Jonesboro AR (34.0% brand interest, +17.2% growth), and Lafayette IN (33.0% brand interest, +83.3% growth)
Lexus RX dominates in 93 of 170 key battleground markets against Mercedes-Benz GLE, notably in Abilene-Sweetwater TX (32.0% vs 30.0% brand interest), Albany GA (28.0% vs 23.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 32.0% brand interest)
BMW X5 dominates in 93 of 171 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 13.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 9.0% brand interest)
Lexus RX dominates in 93 of 173 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (32.0% vs 15.0% brand interest), Albany GA (28.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 178 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 16.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
BMW X5 dominates in 100 of 173 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 13.0% brand interest), and Anchorage AK (29.0% vs 19.0% brand interest)
Mercedes-Benz GLE dominates in 89 of 175 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (30.0% vs 15.0% brand interest), Albany GA (23.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (32.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 179 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 16.0% brand interest), and Anchorage AK (29.0% vs 11.0% brand interest)
BMW X5 dominates in 85 of 149 key battleground markets against Audi Q7, notably in Albany GA (10.0% vs 13.0% brand interest), Augusta GA (10.0% vs 11.0% brand interest), and Baton Rouge LA (11.0% vs 10.0% brand interest)