Volvo XC90
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC90, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
25 DMAs
38 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
48 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
37 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
88 DMAs
11 States
|
Brand Insights
Brand Insights reveal Volvo XC90’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC90 shows strong performance with 18.1% average growth across 51 markets (17.2% avg brand interest), with positive growth in 48 of 51 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Florida (+13.6% growth, 25.0% brand interest, +3.0% brand interest change) and Louisiana (+13.6% growth, 25.0% brand interest, +3.0% brand interest change)
Volvo XC90 has 31 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Volvo XC90 include Arizona (+17.6% growth, 20.0% brand interest), California (+22.2% growth, 22.0% brand interest), and Delaware (+43.8% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 leads category performance with 18.1% average brand interest growth, particularly strong in Arizona (+17.6%, 20.0% brand interest), California (+22.2%, 22.0% brand interest), and Delaware (+43.8%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 17.5% with consistent performance across 31 markets
Volvo XC90 shows strong momentum with 18.1% average brand interest growth across key markets: Vermont (+120.0% growth, +6.0% brand interest), Delaware (+43.8% growth, +7.0% brand interest), and South Dakota (+38.5% growth, +5.0% brand interest)
Volvo XC90 captured additional brand interest in 48 markets, averaging +2.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Volvo XC90 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 210,103 | 22.0% | +15.8% | +4.8% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 15.0% | +15.4% | +15.4% |
| Wilmington NC | 186,609 | 18.0% | +50.0% | +28.6% |
| Corpus Christi TX | 177,217 | 21.0% | +16.7% | +31.3% |
| Wausau-Rhinelander WI | 160,633 | 16.0% | +100.0% | +14.3% |
| Chico-Redding CA | 160,565 | 17.0% | +88.9% | +30.8% |
| Salisbury MD | 157,650 | 24.0% | +50.0% | +84.6% |
| Rockford IL | 154,224 | 22.0% | +22.2% | +37.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 17.0% | +21.4% | +13.3% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 17.0% | +21.4% | +41.7% |
| Louisville KY | 612,910 | 16.0% | +6.7% | +45.5% |
| New Orleans LA | 584,044 | 29.0% | +31.8% | +26.1% |
| Providence RI-New Bedford MA | 564,315 | 18.0% | +20.0% | +38.5% |
| Memphis TN | 547,706 | 26.0% | +8.3% | +8.3% |
| Fresno-Visalia CA | 539,002 | 23.0% | +35.3% | +15.0% |
| Buffalo NY | 537,294 | 20.0% | +33.3% | +17.7% |
High Growth Priority
Large markets showing strong consistent growth
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | +22.2% | +10.0% |
| Los Angeles CA | 4,962,377 | 24.0% | +9.1% | +14.3% |
| Chicago IL | 3,081,097 | 19.0% | +26.7% | +18.8% |
| Philadelphia PA | 2,642,616 | 20.0% | +33.3% | +17.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | +17.7% | +5.3% |
| Atlanta GA | 2,277,873 | 23.0% | +21.1% | +15.0% |
| Houston TX | 2,266,381 | 24.0% | +26.3% | +14.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +26.7% | +5.6% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | +6.3% | +6.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | +6.7% | +6.7% |
| St. Louis MO | 1,066,886 | 16.0% | +6.7% | +0.0% |
| Cincinnati OH | 810,849 | 17.0% | +6.3% | +6.3% |
| Milwaukee WI | 765,170 | 16.0% | +0.0% | -5.9% |
| Omaha NE | 384,022 | 12.0% | +0.0% | +0.0% |
| Syracuse NY | 330,353 | 16.0% | +0.0% | +6.7% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 19.0% | +5.6% | +0.0% |
Monitor & Maintain
All other markets
88
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Kansas City MO | 866,618 | 14.0% | +7.7% | +7.7% |
| Albuquerque-Santa Fe NM | 612,638 | 12.0% | +0.0% | +20.0% |
| Little Rock-Pine Bluff AR | 490,561 | 16.0% | +0.0% | +23.1% |
| Honolulu HI | 411,655 | 12.0% | +9.1% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 9.0% | +12.5% | -10.0% |
| Wichita-Hutchinson KS | 388,977 | 14.0% | +16.7% | -6.7% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 23.0% | +9.5% | -11.5% |
| Chattanooga TN | 341,284 | 15.0% | +0.0% | +50.0% |
Brand Insights
Brand Insights for Volvo XC90 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC90 shows strong performance with 15.3% average growth across 181 markets (18.1% avg brand interest), with positive growth in 141 of 181 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Yuma AZ-El Centro CA (+93.3% growth, 29.0% brand interest, +14.0% brand interest change), Lafayette IN (+83.3% growth, 33.0% brand interest, +15.0% brand interest change), and Jackson TN (+80.0% growth, 27.0% brand interest, +12.0% brand interest change)
Volvo XC90 has 99 markets with high growth (>15%), 40 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 29 declining markets
Notable high-growth markets for Volvo XC90 include Albany-Schenectady-Troy NY (+33.3% growth, 16.0% brand interest), Amarillo TX (+40.0% growth, 14.0% brand interest), and Atlanta GA (+21.1% growth, 23.0% brand interest)
Volvo XC90 maintains strong brand interest positions in key markets: Alexandria LA (37.0% brand interest, -1.0% change), Greenwood-Greenville MS (50.0% brand interest, +11.0% change), and Jonesboro AR (34.0% brand interest, +5.0% change)
Volvo XC90 shows positive brand interest momentum in 141 markets, notably in Albany-Schenectady-Troy NY (+4.0% brand interest), Amarillo TX (+4.0% brand interest), Atlanta GA (+4.0% brand interest)
Volvo XC90 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Atlanta GA (+21.1% growth, +4.0% gain, 23.0% current brand interest), Baton Rouge LA (+28.6% growth, +6.0% gain, 27.0% current brand interest), and Beaumont-Port Arthur TX (+47.4% growth, +9.0% gain, 28.0% current brand interest)
Volvo XC90 successfully defends strong market positions while maintaining brand interest growth in Baton Rouge LA (maintained 27.0% brand interest, +28.6% growth), Beaumont-Port Arthur TX (maintained 28.0% brand interest, +47.4% growth), and Birmingham AL (maintained 26.0% brand interest, +23.8% growth)
Volvo XC90 maintains dominant market position with >35% brand interest in key markets: Alexandria LA (37.0% brand interest, -2.6% change) and Greenwood-Greenville MS (50.0% brand interest, +28.2% change)
Volvo XC90 achieves significant brand interest gains in Baton Rouge LA (+6.0% brand interest growth, now at 27.0%) and Beaumont-Port Arthur TX (+9.0% brand interest growth, now at 28.0%)
Volvo XC90 shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+33.3% growth, 16.0% brand interest) and Amarillo TX (+40.0% growth, 14.0% brand interest)
Volvo XC90 demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+33.3% growth, 16.0% brand interest) and Amarillo TX (+40.0% growth, 14.0% brand interest)
Volvo XC90 maintains stable brand interest performance in mature markets: Alexandria LA (-2.6% decline, 37.0% brand interest) and Hattiesburg-Laurel MS (-4.0% decline, 24.0% brand interest)
Volvo XC90 faces growth challenges in historically strong markets: Alexandria LA (-2.6% decline, 37.0% brand interest) and Lake Charles LA (-6.5% decline, 29.0% brand interest)
Volvo XC90 performance in major markets: Atlanta GA (+21.1% growth, 23.0% brand interest, 2.7M TVHH), Baltimore MD (+16.7% growth, 21.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+21.4% growth, 17.0% brand interest, 2.6M TVHH)
Volvo XC90 shows positive brand interest growth in markets representing 91.9% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Volvo XC90 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Volvo XC90 shows market leadership with 15.3% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+33.3%, 16.0% brand interest), Amarillo TX (+40.0%, 14.0% brand interest), and Atlanta GA (+21.1%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 19.8% with consistent performance across 99 markets
Volvo XC90 shows strong momentum with 15.3% average brand interest growth across key markets: Wausau-Rhinelander WI (+100.0% growth, +8.0% brand interest), Yuma AZ-El Centro CA (+93.3% growth, +14.0% brand interest), and Chico-Redding CA (+88.9% growth, +8.0% brand interest)
Volvo XC90 captured additional brand interest in 139 markets, averaging +3.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 39.1% brand interest across key markets: Bluefield-Beckley-Oak Hill WV (53.0% brand interest, +55.9% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (36.0% brand interest, +28.6% growth), and Charleston-Huntington WV (38.0% brand interest, +18.8% growth)
Mercedes-Benz GLE maintains market dominance with an average 39.8% brand interest across key markets: Alexandria LA (39.0% brand interest, +50.0% growth), Binghamton NY (43.0% brand interest, +43.3% growth), and Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +95.7% growth)
Audi Q7 maintains market dominance with an average 40.7% brand interest across key markets: Portland-Auburn ME (35.0% brand interest, +16.7% growth), Twin Falls ID (51.0% brand interest, +121.7% growth), and Burlington VT-Plattsburgh NY (36.0% brand interest, +9.1% growth)
Volvo XC90 maintains market dominance with an average 37.4% brand interest across key markets: Greenwood-Greenville MS (50.0% brand interest, +28.2% growth), Jonesboro AR (34.0% brand interest, +17.2% growth), and Lafayette IN (33.0% brand interest, +83.3% growth)
Lexus RX dominates in 93 of 170 key battleground markets against Mercedes-Benz GLE, notably in Abilene-Sweetwater TX (32.0% vs 30.0% brand interest), Albany GA (28.0% vs 23.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 32.0% brand interest)
BMW X5 dominates in 93 of 171 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 13.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 9.0% brand interest)
Lexus RX dominates in 93 of 173 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (32.0% vs 15.0% brand interest), Albany GA (28.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 178 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 16.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
BMW X5 dominates in 100 of 173 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 13.0% brand interest), and Anchorage AK (29.0% vs 19.0% brand interest)
Mercedes-Benz GLE dominates in 89 of 175 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (30.0% vs 15.0% brand interest), Albany GA (23.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (32.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 179 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 16.0% brand interest), and Anchorage AK (29.0% vs 11.0% brand interest)
BMW X5 dominates in 85 of 149 key battleground markets against Audi Q7, notably in Albany GA (10.0% vs 13.0% brand interest), Augusta GA (10.0% vs 11.0% brand interest), and Baton Rouge LA (11.0% vs 10.0% brand interest)