Mercedes-Benz GLE
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLE, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
33 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
11 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
11 States
|
|
Monitor & Maintain
|
All other markets
|
123 DMAs
39 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
22 DMAs
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLE’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLE shows challenging performance with -4.2% average growth across 51 markets (27.7% avg brand interest), with positive growth in 8 of 51 markets
Top performing markets for Mercedes-Benz GLE demonstrate exceptional results in Wyoming (+13.8% growth, 33.0% brand interest, +4.0% brand interest change)
Mercedes-Benz GLE has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 33 declining markets
Mercedes-Benz GLE maintains strong brand interest positions in key markets: Colorado (30.0% brand interest, -2.0% change), Illinois (32.0% brand interest, -1.0% change), and Missouri (30.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 leads category performance with 18.1% average brand interest growth, particularly strong in Arizona (+17.6%, 20.0% brand interest), California (+22.2%, 22.0% brand interest), and Delaware (+43.8%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 17.5% with consistent performance across 31 markets
Volvo XC90 shows strong momentum with 18.1% average brand interest growth across key markets: Vermont (+120.0% growth, +6.0% brand interest), Delaware (+43.8% growth, +7.0% brand interest), and South Dakota (+38.5% growth, +5.0% brand interest)
Volvo XC90 captured additional brand interest in 48 markets, averaging +2.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLE in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 31.0% | -6.1% | -6.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | -15.2% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | -9.7% | -3.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | -6.5% | -6.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 27.0% | -3.6% | -6.9% |
| Denver CO | 1,523,659 | 30.0% | -6.3% | -6.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 27.0% | +0.0% | -6.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 29.0% | +3.6% | -3.3% |
Emerging Market
Smaller markets showing strong growth potential
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 29.0% | +31.8% | +20.8% |
| Columbus-Tupelo-West Point MS | 160,242 | 27.0% | +42.1% | +8.0% |
| Lubbock TX | 145,733 | 34.0% | +41.7% | +30.8% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 40.0% | +33.3% | +21.2% |
| Binghamton NY | 113,033 | 43.0% | +43.3% | +34.4% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 45.0% | +95.7% | +25.0% |
| Rapid City SD | 89,726 | 43.0% | +48.3% | +7.5% |
| Grand Junction-Montrose CO | 66,615 | 40.0% | +100.0% | +42.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 31.0% | +14.8% | +6.9% |
| Champaign & Springfield-Decatur IL | 317,118 | 34.0% | +3.0% | +13.3% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 32.0% | +6.7% | +14.3% |
| Eugene OR | 213,214 | 30.0% | +3.5% | +11.1% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 739,704 | 29.0% | +11.5% | +3.6% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 27.0% | +8.0% | -10.0% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 23.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 28.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 29.0% | -6.5% | -6.5% |
| Portland-Auburn ME | 364,761 | 26.0% | -3.7% | +4.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 33.0% | +0.0% | +6.5% |
| Colorado Springs-Pueblo CO | 327,871 | 33.0% | +6.5% | -5.7% |
| Boise ID | 280,534 | 32.0% | +3.2% | +0.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 27.0% | +3.9% | +0.0% |
Monitor & Maintain
All other markets
123
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 765,170 | 30.0% | +7.1% | +3.5% |
| Knoxville TN | 475,703 | 29.0% | +7.4% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 23.0% | -17.9% | -20.7% |
| Honolulu HI | 411,655 | 30.0% | +0.0% | -11.8% |
| Spokane WA | 409,624 | 29.0% | -9.4% | -17.1% |
| Des Moines-Ames IA | 401,464 | 26.0% | -13.3% | -13.3% |
| Wichita-Hutchinson KS | 388,977 | 28.0% | +16.7% | -9.7% |
| Roanoke-Lynchburg VA | 387,932 | 26.0% | -7.1% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 29.0% | +0.0% | -9.4% |
| Chicago IL | 3,081,097 | 30.0% | -9.1% | -9.1% |
| Philadelphia PA | 2,642,616 | 27.0% | -18.2% | -12.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 24.0% | -11.1% | -11.1% |
| Atlanta GA | 2,277,873 | 25.0% | -10.7% | -10.7% |
| Houston TX | 2,266,381 | 24.0% | -7.7% | -11.1% |
| Phoenix AZ | 1,818,040 | 29.0% | +0.0% | -12.1% |
| Seattle-Tacoma WA | 1,798,974 | 29.0% | -3.3% | -14.7% |
Brand Insights
Brand Insights for Mercedes-Benz GLE in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLE shows challenging performance with -2.0% average growth across 197 markets (28.9% avg brand interest), with positive growth in 63 of 197 markets
Top performing markets for Mercedes-Benz GLE demonstrate exceptional results in Eureka CA (+138.1% growth, 100.0% brand interest, +58.0% brand interest change), Lima OH (+112.8% growth, 100.0% brand interest, +53.0% brand interest change), and Grand Junction-Montrose CO (+100.0% growth, 40.0% brand interest, +20.0% brand interest change)
Mercedes-Benz GLE has 22 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 38 stable markets (0-5%), and 113 declining markets
Notable high-growth markets for Mercedes-Benz GLE include Alexandria LA (+50.0% growth, 39.0% brand interest), Binghamton NY (+43.3% growth, 43.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+95.7% growth, 45.0% brand interest)
Mercedes-Benz GLE maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (30.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (32.0% brand interest, -1.0% change), and Charlottesville VA (30.0% brand interest, -2.0% change)
Mercedes-Benz GLE shows positive brand interest momentum in 63 markets, notably in Alexandria LA (+13.0% brand interest), Binghamton NY (+13.0% brand interest), Bluefield-Beckley-Oak Hill WV (+22.0% brand interest)
Mercedes-Benz GLE demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+50.0% growth, +13.0% gain, 39.0% current brand interest), Binghamton NY (+43.3% growth, +13.0% gain, 43.0% current brand interest), and Bluefield-Beckley-Oak Hill WV (+95.7% growth, +22.0% gain, 45.0% current brand interest)
Mercedes-Benz GLE successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 39.0% brand interest, +50.0% growth), Binghamton NY (maintained 43.0% brand interest, +43.3% growth), and Bluefield-Beckley-Oak Hill WV (maintained 45.0% brand interest, +95.7% growth)
In large markets, Mercedes-Benz GLE shows slight decline with notable brand interest: Atlanta GA (-10.7% decline, 25.0% brand interest) and Baltimore MD (-3.7% decline, 26.0% brand interest)
In medium markets, Mercedes-Benz GLE shows slight decline with notable brand interest: Albany-Schenectady-Troy NY (-3.0% decline, 32.0% brand interest) and Birmingham AL (-4.5% decline, 21.0% brand interest)
In small markets, Mercedes-Benz GLE shows slight decline with notable brand interest: Abilene-Sweetwater TX (-3.2% decline, 30.0% brand interest) and Albany GA (-4.2% decline, 23.0% brand interest)
Mercedes-Benz GLE maintains dominant market position with >35% brand interest in key markets: Columbia-Jefferson City MO (35.0% brand interest, -10.3% change) and Medford-Klamath Falls OR (38.0% brand interest, -13.6% change)
Mercedes-Benz GLE achieves significant brand interest gains in Alexandria LA (+13.0% brand interest growth, now at 39.0%) and Binghamton NY (+13.0% brand interest growth, now at 43.0%)
Mercedes-Benz GLE shows accelerating brand interest growth in Alexandria LA (+50.0% growth, 39.0% brand interest) and Binghamton NY (+43.3% growth, 43.0% brand interest)
Mercedes-Benz GLE maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-3.2% decline, 30.0% brand interest) and Albany GA (-4.2% decline, 23.0% brand interest)
Mercedes-Benz GLE faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-3.2% decline, 30.0% brand interest) and Albany-Schenectady-Troy NY (-3.0% decline, 32.0% brand interest)
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLE performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
Volvo XC90 shows market leadership with 15.3% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+33.3%, 16.0% brand interest), Amarillo TX (+40.0%, 14.0% brand interest), and Atlanta GA (+21.1%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 19.8% with consistent performance across 99 markets
Volvo XC90 shows strong momentum with 15.3% average brand interest growth across key markets: Wausau-Rhinelander WI (+100.0% growth, +8.0% brand interest), Yuma AZ-El Centro CA (+93.3% growth, +14.0% brand interest), and Chico-Redding CA (+88.9% growth, +8.0% brand interest)
Volvo XC90 captured additional brand interest in 139 markets, averaging +3.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 39.1% brand interest across key markets: Bluefield-Beckley-Oak Hill WV (53.0% brand interest, +55.9% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (36.0% brand interest, +28.6% growth), and Charleston-Huntington WV (38.0% brand interest, +18.8% growth)
Mercedes-Benz GLE maintains market dominance with an average 39.8% brand interest across key markets: Alexandria LA (39.0% brand interest, +50.0% growth), Binghamton NY (43.0% brand interest, +43.3% growth), and Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +95.7% growth)
Audi Q7 maintains market dominance with an average 40.7% brand interest across key markets: Portland-Auburn ME (35.0% brand interest, +16.7% growth), Twin Falls ID (51.0% brand interest, +121.7% growth), and Burlington VT-Plattsburgh NY (36.0% brand interest, +9.1% growth)
Volvo XC90 maintains market dominance with an average 37.4% brand interest across key markets: Greenwood-Greenville MS (50.0% brand interest, +28.2% growth), Jonesboro AR (34.0% brand interest, +17.2% growth), and Lafayette IN (33.0% brand interest, +83.3% growth)
Lexus RX dominates in 93 of 170 key battleground markets against Mercedes-Benz GLE, notably in Abilene-Sweetwater TX (32.0% vs 30.0% brand interest), Albany GA (28.0% vs 23.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 32.0% brand interest)
BMW X5 dominates in 93 of 171 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 13.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 9.0% brand interest)
Lexus RX dominates in 93 of 173 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (32.0% vs 15.0% brand interest), Albany GA (28.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 178 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 16.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
BMW X5 dominates in 100 of 173 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 13.0% brand interest), and Anchorage AK (29.0% vs 19.0% brand interest)
Mercedes-Benz GLE dominates in 89 of 175 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (30.0% vs 15.0% brand interest), Albany GA (23.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (32.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 179 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 16.0% brand interest), and Anchorage AK (29.0% vs 11.0% brand interest)
BMW X5 dominates in 85 of 149 key battleground markets against Audi Q7, notably in Albany GA (10.0% vs 13.0% brand interest), Augusta GA (10.0% vs 11.0% brand interest), and Baton Rouge LA (11.0% vs 10.0% brand interest)