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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hilton, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
10 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
30 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
17 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Monitor & Maintain
|
All other markets
|
111 DMAs
49 States
|
Brand Insights
Brand Insights reveal Hilton’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hilton shows challenging performance with -5.2% average growth across 51 markets (28.1% avg brand interest), with positive growth in 4 of 51 markets
Hilton has 1 market with high growth (>15%), 2 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Hilton include Montana (+15.8% growth, 22.0% brand interest)
Hilton maintains strong brand interest positions in key markets: California (30.0% brand interest, -4.0% change), Connecticut (37.0% brand interest, -2.0% change), and Delaware (31.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt leads category performance with 6.8% average brand interest growth, particularly strong in Hawaii (+19.2%, 31.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 31.0% with consistent performance across 1 market
Hyatt shows strong momentum with 6.8% average brand interest growth across key markets: Hawaii (+19.2% growth, +5.0% brand interest), Ohio (+14.9% growth, +7.0% brand interest), and California (+14.3% growth, +6.0% brand interest)
Hyatt captured additional brand interest in 33 markets, averaging +4.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hilton in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 22.0% | -4.4% | +69.2% |
| Providence RI-New Bedford MA | 564,315 | 32.0% | -13.5% | +190.9% |
| Fresno-Visalia CA | 539,002 | 25.0% | -3.9% | +150.0% |
| Ft. Myers-Naples FL | 525,402 | 36.0% | -2.7% | +260.0% |
| Richmond-Petersburg VA | 516,962 | 31.0% | -8.8% | +138.5% |
| Wilkes Barre-Scranton PA | 501,832 | 25.0% | -3.9% | +108.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 22.0% | -12.0% | +37.5% |
| Albany-Schenectady-Troy NY | 491,946 | 26.0% | -7.1% | +100.0% |
Emerging Market
Smaller markets showing strong growth potential
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 26.0% | +85.7% | +116.7% |
| La Crosse-Eau Claire WI | 192,704 | 18.0% | +50.0% | +50.0% |
| Columbus-Tupelo-West Point MS | 160,242 | 21.0% | +31.3% | +50.0% |
| Salisbury MD | 157,650 | 27.0% | +80.0% | +92.9% |
| Rockford IL | 154,224 | 20.0% | +25.0% | +81.8% |
| Duluth MN-Superior WI | 148,546 | 18.0% | +38.5% | +50.0% |
| Monroe LA-El Dorado AR | 147,849 | 18.0% | +28.6% | +20.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 20.0% | +66.7% | +81.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 28.0% | +100.0% | +115.4% |
| New Orleans LA | 584,044 | 28.0% | +100.0% | +100.0% |
| Memphis TN | 547,706 | 23.0% | +15.0% | +27.8% |
| Knoxville TN | 475,703 | 24.0% | +50.0% | +71.4% |
| Lexington KY | 434,265 | 28.0% | +86.7% | +115.4% |
| Honolulu HI | 411,655 | 43.0% | +152.9% | +186.7% |
| Wichita-Hutchinson KS | 388,977 | 26.0% | +4.0% | +116.7% |
| Portland-Auburn ME | 364,761 | 24.0% | +84.6% | +118.2% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | -5.3% | +260.0% |
| Los Angeles CA | 4,962,377 | 32.0% | -5.9% | +220.0% |
| Chicago IL | 3,081,097 | 34.0% | +142.9% | +183.3% |
| Philadelphia PA | 2,642,616 | 33.0% | -10.8% | +266.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +3.1% | +153.9% |
| Atlanta GA | 2,277,873 | 31.0% | -11.4% | +158.3% |
| Houston TX | 2,266,381 | 32.0% | -3.0% | +166.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | +160.0% | +200.0% |
Monitor & Maintain
All other markets
111
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 24.0% | +0.0% | +100.0% |
| Albuquerque-Santa Fe NM | 612,638 | 22.0% | +0.0% | +83.3% |
| Buffalo NY | 537,294 | 25.0% | +0.0% | +108.3% |
| Dayton OH | 418,047 | 30.0% | -6.3% | +100.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 26.0% | -3.7% | +116.7% |
| Spokane WA | 409,624 | 23.0% | +0.0% | +155.6% |
| Des Moines-Ames IA | 401,464 | 28.0% | -6.7% | +115.4% |
| Green Bay-Appleton WI | 400,512 | 20.0% | -9.1% | +66.7% |
Brand Insights
Brand Insights for Hilton in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hilton shows strong performance with 11.3% average growth across 209 markets (24.7% avg brand interest), with positive growth in 64 of 209 markets
Top performing markets for Hilton demonstrate exceptional results in Butte-Bozeman MT (+177.8% growth, 25.0% brand interest, +16.0% brand interest change), Baltimore MD (+176.9% growth, 36.0% brand interest, +23.0% brand interest change), and Washington DC (Hagerstown MD) (+160.0% growth, 39.0% brand interest, +24.0% brand interest change)
Hilton has 49 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 127 declining markets
Notable high-growth markets for Hilton include Alexandria LA (+64.3% growth, 23.0% brand interest), Baltimore MD (+176.9% growth, 36.0% brand interest), and Bangor ME (+46.1% growth, 19.0% brand interest)
Hilton maintains strong brand interest positions in key markets: Atlanta GA (31.0% brand interest, -4.0% change), Austin TX (30.0% brand interest, -3.0% change), and Charlotte NC (31.0% brand interest, -2.0% change)
Hilton shows positive brand interest momentum in 64 markets, notably in Alexandria LA (+9.0% brand interest), Baltimore MD (+23.0% brand interest), Bangor ME (+6.0% brand interest)
Hilton demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+64.3% growth, +9.0% gain, 23.0% current brand interest), Baltimore MD (+176.9% growth, +23.0% gain, 36.0% current brand interest), and Baton Rouge LA (+75.0% growth, +12.0% gain, 28.0% current brand interest)
Hilton successfully defends strong market positions while maintaining brand interest growth in Baltimore MD (maintained 36.0% brand interest, +176.9% growth), Baton Rouge LA (maintained 28.0% brand interest, +75.0% growth), and Charleston-Huntington WV (maintained 27.0% brand interest, +125.0% growth)
In large markets, Hilton shows strong growth with moderate brand interest: Atlanta GA (-11.4% decline, 31.0% brand interest) and Charlotte NC (-6.1% decline, 31.0% brand interest)
In medium markets, Hilton shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (-7.1% decline, 26.0% brand interest) and Austin TX (-9.1% decline, 30.0% brand interest)
Hilton maintains dominant market position with >35% brand interest in key markets: Ft. Myers-Naples FL (36.0% brand interest, -2.7% change) and Miami-Ft. Lauderdale FL (35.0% brand interest, -5.4% change)
Hilton achieves significant brand interest gains in Alexandria LA (+9.0% brand interest growth, now at 23.0%) and Baltimore MD (+23.0% brand interest growth, now at 36.0%)
Hilton shows accelerating brand interest growth in Alexandria LA (+64.3% growth, 23.0% brand interest) and Baltimore MD (+176.9% growth, 36.0% brand interest)
Hilton demonstrates emerging brand interest strength in Bangor ME (+46.1% growth, 19.0% brand interest) and Billings, MT (+46.1% growth, 19.0% brand interest)
Hilton maintains stable brand interest performance in mature markets: Bakersfield CA (-3.6% decline, 27.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-4.8% decline, 20.0% brand interest)
Hilton faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-7.1% decline, 26.0% brand interest) and Atlanta GA (-11.4% decline, 31.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hilton performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Hyatt leads category performance with 106.4% average brand interest growth, particularly strong in Alpena MI (+23.5%, 100.0% brand interest), Baltimore MD (+542.9%, 45.0% brand interest), and Baton Rouge LA (+783.3%, 53.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 55.4% with consistent performance across 37 markets
Hilton shows strong momentum with 11.3% average brand interest growth across key markets: Butte-Bozeman MT (+177.8% growth, +16.0% brand interest), Baltimore MD (+176.9% growth, +23.0% brand interest), and Washington DC (Hagerstown MD) (+160.0% growth, +24.0% brand interest)
Hilton captured additional brand interest in 55 markets, averaging +9.0% brand interest growth in key growth markets
Hyatt shows strong momentum with 106.4% average brand interest growth across key markets: La Crosse-Eau Claire WI (+983.3% growth, +59.0% brand interest), Minot-Bismarck-Dickinson(Williston) ND (+983.3% growth, +59.0% brand interest), and Terre Haute IN (+983.3% growth, +59.0% brand interest)
Hyatt captured additional brand interest in 141 markets, averaging +13.0% brand interest growth in key growth markets
Hilton maintains market dominance with an average 36.0% brand interest across key markets: Baltimore MD (36.0% brand interest, +176.9% growth), Chicago IL (34.0% brand interest, +142.9% growth), and Honolulu HI (43.0% brand interest, +152.9% growth)
Hyatt maintains market dominance with an average 56.9% brand interest across key markets: Alpena MI (100.0% brand interest, +23.5% growth), Baltimore MD (45.0% brand interest, +542.9% growth), and Baton Rouge LA (53.0% brand interest, +783.3% growth)
Hilton dominates in 161 of 206 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 26.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 22.0% brand interest)
Hyatt dominates in 178 of 183 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 62.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 57.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 61.0% brand interest)
Airbnb dominates in 126 of 197 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 5.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 5.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 6.0% brand interest)
Hyatt dominates in 172 of 185 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 62.0% brand interest), Albany GA (23.0% vs 62.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 57.0% brand interest)
Airbnb dominates in 115 of 203 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 5.0% brand interest), Albany GA (23.0% vs 2.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 5.0% brand interest)
Hyatt dominates in 138 of 179 key battleground markets against Airbnb, notably in Casper-Riverton WY (63.0% vs 6.0% brand interest), Eureka CA (71.0% vs 4.0% brand interest), and Portland OR (59.0% vs 8.0% brand interest)
Hilton successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 36.0% brand interest, +176.9% growth), Baton Rouge LA (maintained 28.0% brand interest, +75.0% growth), and Charleston-Huntington WV (maintained 27.0% brand interest, +125.0% growth)
Hyatt successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +23.5% growth), Baltimore MD (maintained 45.0% brand interest, +542.9% growth), and Baton Rouge LA (maintained 53.0% brand interest, +783.3% growth)