Integrate Airbnb's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Airbnb, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
211 DMAs
50 States
|
Brand Insights
Brand Insights reveal Airbnb’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Airbnb shows stable performance with 4.4% average growth across 51 markets (6.7% avg brand interest), with positive growth in 15 of 51 markets
Airbnb has 13 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 30 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for Airbnb include Arizona (+16.7% growth, 7.0% brand interest), Connecticut (+16.7% growth, 7.0% brand interest), and Georgia (+16.7% growth, 7.0% brand interest)
Airbnb shows positive brand interest momentum in 15 markets, notably in Arizona (+1.0% brand interest), Connecticut (+1.0% brand interest), Georgia (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt leads category performance with 6.8% average brand interest growth, particularly strong in Hawaii (+19.2%, 31.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 31.0% with consistent performance across 1 market
Hyatt shows strong momentum with 6.8% average brand interest growth across key markets: Hawaii (+19.2% growth, +5.0% brand interest), Ohio (+14.9% growth, +7.0% brand interest), and California (+14.3% growth, +6.0% brand interest)
Hyatt captured additional brand interest in 33 markets, averaging +4.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Airbnb in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | -10.0% | -80.4% |
| Los Angeles CA | 4,962,377 | 10.0% | +11.1% | -79.6% |
| Chicago IL | 3,081,097 | 12.0% | -70.0% | -72.7% |
| Philadelphia PA | 2,642,616 | 6.0% | -14.3% | -88.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | +0.0% | -83.0% |
| Atlanta GA | 2,277,873 | 7.0% | +0.0% | -86.3% |
| Houston TX | 2,266,381 | 8.0% | +0.0% | -83.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -77.8% | -79.5% |
Brand Insights
Brand Insights for Airbnb in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Airbnb shows challenging performance with -22.1% average growth across 204 markets (5.8% avg brand interest), with positive growth in 40 of 204 markets
Airbnb has 32 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 85 declining markets
Notable high-growth markets for Airbnb include Boise ID (+16.7% growth, 7.0% brand interest), Casper-Riverton WY (+20.0% growth, 6.0% brand interest), and Charlotte NC (+20.0% growth, 6.0% brand interest)
Airbnb shows positive brand interest momentum in 40 markets, notably in Boise ID (+1.0% brand interest), Casper-Riverton WY (+1.0% brand interest), Charlotte NC (+1.0% brand interest)
Airbnb shows accelerating brand interest growth in Boise ID (+16.7% growth, 7.0% brand interest) and Casper-Riverton WY (+20.0% growth, 6.0% brand interest)
Airbnb demonstrates emerging brand interest strength in Boise ID (+16.7% growth, 7.0% brand interest) and Casper-Riverton WY (+20.0% growth, 6.0% brand interest)
Airbnb performance in major markets: Baltimore MD (-81.0% decline, 8.0% brand interest, 1.1M TVHH), Chicago IL (-70.0% decline, 12.0% brand interest, 3.6M TVHH), and Indianapolis IN (-14.3% decline, 6.0% brand interest, 1.2M TVHH)
Airbnb shows positive brand interest growth in markets representing 20.8% of total TVHH coverage
Airbnb shows challenging performance with -89.9% average growth across 210 markets (5.6% avg brand interest), with positive growth in 0 of 210 markets
Airbnb has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 210 declining markets
Airbnb performance in major markets: Atlanta GA (-86.3% decline, 7.0% brand interest, 2.7M TVHH), Baltimore MD (-83.0% decline, 8.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-86.3% decline, 7.0% brand interest, 2.6M TVHH)
Airbnb shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Airbnb performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Hyatt leads category performance with 106.4% average brand interest growth, particularly strong in Alpena MI (+23.5%, 100.0% brand interest), Baltimore MD (+542.9%, 45.0% brand interest), and Baton Rouge LA (+783.3%, 53.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 55.4% with consistent performance across 37 markets
Hilton shows strong momentum with 11.3% average brand interest growth across key markets: Butte-Bozeman MT (+177.8% growth, +16.0% brand interest), Baltimore MD (+176.9% growth, +23.0% brand interest), and Washington DC (Hagerstown MD) (+160.0% growth, +24.0% brand interest)
Hilton captured additional brand interest in 55 markets, averaging +9.0% brand interest growth in key growth markets
Hyatt shows strong momentum with 106.4% average brand interest growth across key markets: La Crosse-Eau Claire WI (+983.3% growth, +59.0% brand interest), Minot-Bismarck-Dickinson(Williston) ND (+983.3% growth, +59.0% brand interest), and Terre Haute IN (+983.3% growth, +59.0% brand interest)
Hyatt captured additional brand interest in 141 markets, averaging +13.0% brand interest growth in key growth markets
Hilton maintains market dominance with an average 36.0% brand interest across key markets: Baltimore MD (36.0% brand interest, +176.9% growth), Chicago IL (34.0% brand interest, +142.9% growth), and Honolulu HI (43.0% brand interest, +152.9% growth)
Hyatt maintains market dominance with an average 56.9% brand interest across key markets: Alpena MI (100.0% brand interest, +23.5% growth), Baltimore MD (45.0% brand interest, +542.9% growth), and Baton Rouge LA (53.0% brand interest, +783.3% growth)
Hilton dominates in 161 of 206 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 26.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 22.0% brand interest)
Hyatt dominates in 178 of 183 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 62.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 57.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 61.0% brand interest)
Airbnb dominates in 126 of 197 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 5.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 5.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 6.0% brand interest)
Hyatt dominates in 172 of 185 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 62.0% brand interest), Albany GA (23.0% vs 62.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 57.0% brand interest)
Airbnb dominates in 115 of 203 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 5.0% brand interest), Albany GA (23.0% vs 2.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 5.0% brand interest)
Hyatt dominates in 138 of 179 key battleground markets against Airbnb, notably in Casper-Riverton WY (63.0% vs 6.0% brand interest), Eureka CA (71.0% vs 4.0% brand interest), and Portland OR (59.0% vs 8.0% brand interest)
Hilton successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 36.0% brand interest, +176.9% growth), Baton Rouge LA (maintained 28.0% brand interest, +75.0% growth), and Charleston-Huntington WV (maintained 27.0% brand interest, +125.0% growth)
Hyatt successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +23.5% growth), Baltimore MD (maintained 45.0% brand interest, +542.9% growth), and Baton Rouge LA (maintained 53.0% brand interest, +783.3% growth)