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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hyatt, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
11 DMAs
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
37 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
|
|
Monitor & Maintain
|
All other markets
|
18 DMAs
24 States
|
Brand Insights
Brand Insights reveal Hyatt’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyatt shows strong performance with 6.8% average growth across 51 markets (53.8% avg brand interest), with positive growth in 47 of 51 markets
Top performing markets for Hyatt demonstrate exceptional results in Hawaii (+19.2% growth, 31.0% brand interest, +5.0% brand interest change), Ohio (+14.9% growth, 54.0% brand interest, +7.0% brand interest change), and California (+14.3% growth, 48.0% brand interest, +6.0% brand interest change)
Hyatt has 1 market with high growth (>15%), 33 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Hyatt include Hawaii (+19.2% growth, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt leads category performance with 6.8% average brand interest growth, particularly strong in Hawaii (+19.2%, 31.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 31.0% with consistent performance across 1 market
Hyatt shows strong momentum with 6.8% average brand interest growth across key markets: Hawaii (+19.2% growth, +5.0% brand interest), Ohio (+14.9% growth, +7.0% brand interest), and California (+14.3% growth, +6.0% brand interest)
Hyatt captured additional brand interest in 33 markets, averaging +4.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hyatt in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 56.0% | +522.2% | +700.0% |
| Monterey-Salinas CA | 197,948 | 50.0% | +11.1% | +400.0% |
| Corpus Christi TX | 177,217 | 60.0% | +11.1% | +900.0% |
| Salisbury MD | 157,650 | 49.0% | +345.5% | +444.4% |
| Palm Springs CA | 142,979 | 37.0% | +15.6% | +362.5% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 52.0% | +642.9% | +766.7% |
| Lake Charles LA | 84,941 | 61.0% | +916.7% | +916.7% |
| Charlottesville VA | 83,258 | 53.0% | +17.8% | +783.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 59.0% | +3.5% | +883.3% |
| Louisville KY | 612,910 | 52.0% | +766.7% | +940.0% |
| New Orleans LA | 584,044 | 52.0% | +642.9% | +766.7% |
| Providence RI-New Bedford MA | 564,315 | 53.0% | +12.8% | +960.0% |
| Memphis TN | 547,706 | 53.0% | +783.3% | +960.0% |
| Fresno-Visalia CA | 539,002 | 56.0% | +3.7% | +833.3% |
| Ft. Myers-Naples FL | 525,402 | 46.0% | +7.0% | +557.1% |
| Tulsa OK | 462,154 | 58.0% | +9.4% | +728.6% |
High Growth Priority
Large markets showing strong consistent growth
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 45.0% | +9.8% | +462.5% |
| Los Angeles CA | 4,962,377 | 48.0% | +9.1% | +433.3% |
| Chicago IL | 3,081,097 | 43.0% | +258.3% | +290.9% |
| Philadelphia PA | 2,642,616 | 51.0% | +15.9% | +920.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 46.0% | +2.2% | +557.1% |
| Atlanta GA | 2,277,873 | 49.0% | +11.4% | +716.7% |
| Houston TX | 2,266,381 | 49.0% | +6.5% | +600.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 41.0% | +412.5% | +485.7% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenwood-Greenville MS | 52,998 | 67.0% | +0.0% | +0.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 75.0% | -2.6% | +0.0% |
| St. Joseph MO | 38,607 | 66.0% | +3.1% | +0.0% |
| Zanesville OH | 28,849 | 76.0% | -3.8% | +0.0% |
| Helena MT | 27,557 | 67.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 66.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 97.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wichita-Hutchinson KS | 388,977 | 55.0% | +0.0% | +816.7% |
| Colorado Springs-Pueblo CO | 327,871 | 52.0% | +0.0% | +766.7% |
| Bakersfield CA | 210,103 | 54.0% | +3.9% | +575.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 50.0% | +6.4% | +614.3% |
| Chico-Redding CA | 160,565 | 64.0% | +1.6% | +966.7% |
| Topeka KS | 147,365 | 57.0% | -3.4% | +850.0% |
| Bend OR | 77,622 | 63.0% | +1.6% | +800.0% |
| Lima OH | 58,548 | 61.0% | +8.9% | +0.0% |
Brand Insights
Brand Insights for Hyatt in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyatt shows strong performance with 106.4% average growth across 185 markets (57.2% avg brand interest), with positive growth in 174 of 185 markets
Top performing markets for Hyatt demonstrate exceptional results in La Crosse-Eau Claire WI (+983.3% growth, 65.0% brand interest, +59.0% brand interest change), Minot-Bismarck-Dickinson(Williston) ND (+983.3% growth, 65.0% brand interest, +59.0% brand interest change), and Terre Haute IN (+983.3% growth, 65.0% brand interest, +59.0% brand interest change)
Hyatt has 37 markets with high growth (>15%), 104 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Hyatt include Alpena MI (+23.5% growth, 100.0% brand interest), Baltimore MD (+542.9% growth, 45.0% brand interest), and Baton Rouge LA (+783.3% growth, 53.0% brand interest)
Hyatt maintains strong brand interest positions in key markets: Casper-Riverton WY (63.0% brand interest, -3.0% change), Eureka CA (71.0% brand interest, -2.0% change), and Ottumwa IA-Kirksville MO (75.0% brand interest, -2.0% change)
Hyatt shows positive brand interest momentum in 174 markets, notably in Alpena MI (+19.0% brand interest), Baltimore MD (+38.0% brand interest), Baton Rouge LA (+47.0% brand interest)
Hyatt demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+23.5% growth, +19.0% gain, 100.0% current brand interest), Baltimore MD (+542.9% growth, +38.0% gain, 45.0% current brand interest), and Baton Rouge LA (+783.3% growth, +47.0% gain, 53.0% current brand interest)
Hyatt successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +23.5% growth), Baltimore MD (maintained 45.0% brand interest, +542.9% growth), and Baton Rouge LA (maintained 53.0% brand interest, +783.3% growth)
In large markets, Hyatt shows strong growth with moderate brand interest: Baltimore MD (+542.9% growth, 45.0% brand interest) and Chicago IL (+258.3% growth, 43.0% brand interest)
In medium markets, Hyatt shows strong growth with high brand interest: Cincinnati OH (+940.0% growth, 52.0% brand interest) and Lexington KY (+800.0% growth, 54.0% brand interest)
In small markets, Hyatt shows strong growth with high brand interest: Casper-Riverton WY (-4.5% decline, 63.0% brand interest) and Eureka CA (-2.7% decline, 71.0% brand interest)
Hyatt maintains dominant market position with >35% brand interest in key markets: Casper-Riverton WY (63.0% brand interest, -4.5% change) and Eureka CA (71.0% brand interest, -2.7% change)
Hyatt achieves significant brand interest gains in Alpena MI (+19.0% brand interest growth, now at 100.0%) and Baltimore MD (+38.0% brand interest growth, now at 45.0%)
Hyatt shows accelerating brand interest growth in Alpena MI (+23.5% growth, 100.0% brand interest) and Baltimore MD (+542.9% growth, 45.0% brand interest)
Hyatt maintains stable brand interest performance in mature markets: Casper-Riverton WY (-4.5% decline, 63.0% brand interest) and Eureka CA (-2.7% decline, 71.0% brand interest)
Hyatt faces growth challenges in historically strong markets: Casper-Riverton WY (-4.5% decline, 63.0% brand interest) and Eureka CA (-2.7% decline, 71.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hyatt performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Hyatt leads category performance with 106.4% average brand interest growth, particularly strong in Alpena MI (+23.5%, 100.0% brand interest), Baltimore MD (+542.9%, 45.0% brand interest), and Baton Rouge LA (+783.3%, 53.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 55.4% with consistent performance across 37 markets
Hilton shows strong momentum with 11.3% average brand interest growth across key markets: Butte-Bozeman MT (+177.8% growth, +16.0% brand interest), Baltimore MD (+176.9% growth, +23.0% brand interest), and Washington DC (Hagerstown MD) (+160.0% growth, +24.0% brand interest)
Hilton captured additional brand interest in 55 markets, averaging +9.0% brand interest growth in key growth markets
Hyatt shows strong momentum with 106.4% average brand interest growth across key markets: La Crosse-Eau Claire WI (+983.3% growth, +59.0% brand interest), Minot-Bismarck-Dickinson(Williston) ND (+983.3% growth, +59.0% brand interest), and Terre Haute IN (+983.3% growth, +59.0% brand interest)
Hyatt captured additional brand interest in 141 markets, averaging +13.0% brand interest growth in key growth markets
Hilton maintains market dominance with an average 36.0% brand interest across key markets: Baltimore MD (36.0% brand interest, +176.9% growth), Chicago IL (34.0% brand interest, +142.9% growth), and Honolulu HI (43.0% brand interest, +152.9% growth)
Hyatt maintains market dominance with an average 56.9% brand interest across key markets: Alpena MI (100.0% brand interest, +23.5% growth), Baltimore MD (45.0% brand interest, +542.9% growth), and Baton Rouge LA (53.0% brand interest, +783.3% growth)
Hilton dominates in 161 of 206 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 26.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 22.0% brand interest)
Hyatt dominates in 178 of 183 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 62.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 57.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 61.0% brand interest)
Airbnb dominates in 126 of 197 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 5.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 5.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 6.0% brand interest)
Hyatt dominates in 172 of 185 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 62.0% brand interest), Albany GA (23.0% vs 62.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 57.0% brand interest)
Airbnb dominates in 115 of 203 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 5.0% brand interest), Albany GA (23.0% vs 2.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 5.0% brand interest)
Hyatt dominates in 138 of 179 key battleground markets against Airbnb, notably in Casper-Riverton WY (63.0% vs 6.0% brand interest), Eureka CA (71.0% vs 4.0% brand interest), and Portland OR (59.0% vs 8.0% brand interest)
Hilton successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 36.0% brand interest, +176.9% growth), Baton Rouge LA (maintained 28.0% brand interest, +75.0% growth), and Charleston-Huntington WV (maintained 27.0% brand interest, +125.0% growth)
Hyatt successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +23.5% growth), Baltimore MD (maintained 45.0% brand interest, +542.9% growth), and Baton Rouge LA (maintained 53.0% brand interest, +783.3% growth)