Fiji Water
Company
Fiji Water
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Fiji Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
10 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
25 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
7 States
|
|
Monitor & Maintain
|
All other markets
|
149 DMAs
33 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
13 DMAs
|
Brand Insights
Brand Insights reveal Fiji Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fiji Water shows strong performance with 6.7% average growth across 42 markets (25.3% avg brand interest), with positive growth in 23 of 42 markets
Top performing markets for Fiji Water demonstrate exceptional results in New Mexico (+88.9% growth, 51.0% brand interest, +24.0% brand interest change), Mississippi (+85.7% growth, 26.0% brand interest, +12.0% brand interest change), and West Virginia (+61.9% growth, 34.0% brand interest, +13.0% brand interest change)
Fiji Water has 14 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Fiji Water include Arkansas (+144.4% growth, 22.0% brand interest), Iowa (+32.3% growth, 41.0% brand interest), and Kentucky (+20.0% growth, 30.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water leads category performance with 18.8% average brand interest growth, particularly strong in Alabama (+21.4%, 17.0% brand interest), Arizona (+21.4%, 34.0% brand interest), and California (+26.7%, 38.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 29.1% with consistent performance across 23 markets
Fiji Water shows strong momentum with 6.7% average brand interest growth across key markets: Arkansas (+144.4% growth, +13.0% brand interest), New Mexico (+88.9% growth, +24.0% brand interest), and Mississippi (+85.7% growth, +12.0% brand interest)
Fiji Water captured additional brand interest in 21 markets, averaging +6.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Fiji Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,563,558 | 26.0% | -7.1% | +8.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 30.0% | -21.1% | +0.0% |
| Oklahoma City OK | 631,839 | 26.0% | +0.0% | -29.7% |
| Louisville KY | 612,910 | 32.0% | +33.3% | -13.5% |
| Fresno-Visalia CA | 539,002 | 35.0% | -10.3% | +52.2% |
| Richmond-Petersburg VA | 516,962 | 36.0% | +0.0% | -5.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 50.0% | +127.3% | +150.0% |
| New Orleans LA | 584,044 | 37.0% | +76.2% | +2.8% |
| Memphis TN | 547,706 | 29.0% | +20.8% | +31.8% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 40.0% | +53.9% | +5.3% |
| Little Rock-Pine Bluff AR | 490,561 | 15.0% | +7.1% | +7.1% |
| Tucson (Sierra Vista) AZ | 416,976 | 100.0% | +156.4% | +85.2% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 48.0% | +23.1% | +108.7% |
High Growth Priority
Large markets showing strong consistent growth
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | +15.4% | +0.0% |
| Los Angeles CA | 4,962,377 | 26.0% | -7.1% | +13.0% |
| Chicago IL | 3,081,097 | 28.0% | +16.7% | -12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 26.0% | +13.0% | -7.1% |
| Atlanta GA | 2,277,873 | 35.0% | +66.7% | +45.8% |
| Houston TX | 2,266,381 | 27.0% | +22.7% | +12.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 33.0% | +17.9% | +26.9% |
| Seattle-Tacoma WA | 1,798,974 | 30.0% | +57.9% | -9.1% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 23.0% | +4.6% | +4.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 26.0% | +4.0% | +4.0% |
| Albuquerque-Santa Fe NM | 612,638 | 100.0% | +0.0% | +0.0% |
| Baton Rouge LA | 300,475 | 28.0% | +0.0% | +0.0% |
| Johnstown-Altoona PA | 241,655 | 100.0% | +0.0% | +0.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 49.0% | +0.0% | +0.0% |
| Corpus Christi TX | 177,217 | 100.0% | +0.0% | +0.0% |
| Duluth MN-Superior WI | 148,546 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
149
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Birmingham AL | 651,287 | 0.0% | -100.0% | -100.0% |
| Providence RI-New Bedford MA | 564,315 | 41.0% | +127.8% | +0.0% |
| Buffalo NY | 537,294 | 0.0% | +0.0% | -100.0% |
| Ft. Myers-Naples FL | 525,402 | 26.0% | +0.0% | +8.3% |
| Wilkes Barre-Scranton PA | 501,832 | 0.0% | -100.0% | -100.0% |
| Albany-Schenectady-Troy NY | 491,946 | 57.0% | +96.6% | +0.0% |
| Knoxville TN | 475,703 | 42.0% | +0.0% | +7.7% |
| Tulsa OK | 462,154 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 25.0% | -13.8% | -13.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 29.0% | -3.3% | -17.1% |
| Boston MA-Manchester NH | 2,206,762 | 24.0% | -4.0% | -25.0% |
| Detroit MI | 1,646,663 | 23.0% | -4.2% | -14.8% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | -6.9% | -12.9% |
| Pittsburgh PA | 998,699 | 23.0% | -20.7% | -32.4% |
| Baltimore MD | 977,058 | 25.0% | -7.4% | -13.8% |
| Austin TX | 831,742 | 20.0% | +0.0% | -20.0% |
Brand Insights
Brand Insights for Fiji Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fiji Water shows stable performance with 3.8% average growth across 69 markets (27.7% avg brand interest), with positive growth in 38 of 69 markets
Top performing markets for Fiji Water demonstrate exceptional results in Tucson (Sierra Vista) AZ (+156.4% growth, 100.0% brand interest, +61.0% brand interest change), Providence RI-New Bedford MA (+127.8% growth, 41.0% brand interest, +23.0% brand interest change), and Greensboro-High Point-Winston Salem NC (+127.3% growth, 50.0% brand interest, +28.0% brand interest change)
Fiji Water has 28 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Fiji Water include Albany-Schenectady-Troy NY (+96.5% growth, 57.0% brand interest), Atlanta GA (+66.7% growth, 35.0% brand interest), and Charlotte NC (+70.0% growth, 34.0% brand interest)
Fiji Water maintains strong brand interest positions in key markets: Champaign & Springfield-Decatur IL (53.0% brand interest, -47.0% change), Cleveland-Akron (Canton) OH (30.0% brand interest, -8.0% change), and Fresno-Visalia CA (35.0% brand interest, -4.0% change)
Fiji Water shows positive brand interest momentum in 38 markets, notably in Albany-Schenectady-Troy NY (+28.0% brand interest), Atlanta GA (+14.0% brand interest), Charlotte NC (+14.0% brand interest)
Fiji Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+96.5% growth, +28.0% gain, 57.0% current brand interest), Atlanta GA (+66.7% growth, +14.0% gain, 35.0% current brand interest), and Charlotte NC (+70.0% growth, +14.0% gain, 34.0% current brand interest)
Fiji Water successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 57.0% brand interest, +96.5% growth), Atlanta GA (maintained 35.0% brand interest, +66.7% growth), and Charlotte NC (maintained 34.0% brand interest, +70.0% growth)
In large markets, Fiji Water shows strong growth with notable brand interest: Baltimore MD (-7.4% decline, 25.0% brand interest) and Boston MA-Manchester NH (-4.0% decline, 24.0% brand interest)
In medium markets, Fiji Water shows strong growth with notable brand interest: Birmingham AL (-100.0% decline, 0.0% brand interest) and Fresno-Visalia CA (-10.3% decline, 35.0% brand interest)
In small markets, Fiji Water shows significant decline with notable brand interest: Champaign & Springfield-Decatur IL (-47.0% decline, 53.0% brand interest) and Columbus GA (-100.0% decline, 0.0% brand interest)
Fiji Water maintains dominant market position with >35% brand interest in key markets: Champaign & Springfield-Decatur IL (53.0% brand interest, -47.0% change) and Fresno-Visalia CA (35.0% brand interest, -10.3% change)
Fiji Water achieves significant brand interest gains in Albany-Schenectady-Troy NY (+28.0% brand interest growth, now at 57.0%) and Atlanta GA (+14.0% brand interest growth, now at 35.0%)
Fiji Water shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+96.5% growth, 57.0% brand interest) and Atlanta GA (+66.7% growth, 35.0% brand interest)
Fiji Water maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-4.0% decline, 24.0% brand interest) and Detroit MI (-4.2% decline, 23.0% brand interest)
Fiji Water faces growth challenges in historically strong markets: Champaign & Springfield-Decatur IL (-47.0% decline, 53.0% brand interest) and Cleveland-Akron (Canton) OH (-21.1% decline, 30.0% brand interest)
Competitive Insights
Competitive Insights showcase how Fiji Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Mountain Valley Spring Water shows market leadership with 11.4% average brand interest growth and notable strength in Baltimore MD (+15.6%, 37.0% brand interest), Boston MA-Manchester NH (+50.0%, 30.0% brand interest), and Cincinnati OH (+79.2%, 43.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 35.3% with consistent performance across 32 markets
Mountain Valley Spring Water shows strong momentum with 11.4% average brand interest growth across key markets: Providence RI-New Bedford MA (+227.8% growth, +41.0% brand interest), Fresno-Visalia CA (+162.5% growth, +26.0% brand interest), and Hartford & New Haven CT (+131.2% growth, +21.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 41 markets, averaging +10.0% brand interest growth in key growth markets
Aquafina maintains market dominance with an average 43.7% brand interest across key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +65.4% growth), Pittsburgh PA (35.0% brand interest, +94.4% growth), and Honolulu HI (53.0% brand interest, +10.4% growth)
Dasani maintains market dominance with an average 57.2% brand interest across key markets: Cleveland-Akron (Canton) OH (33.0% brand interest, +65.0% growth), Columbia SC (100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (50.0% brand interest, +92.3% growth)
Fiji Water maintains market dominance with an average 45.4% brand interest across key markets: Albany-Schenectady-Troy NY (57.0% brand interest, +96.5% growth), Atlanta GA (35.0% brand interest, +66.7% growth), and Charlotte NC (34.0% brand interest, +70.0% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.2% brand interest across key markets: Baltimore MD (37.0% brand interest, +15.6% growth), Cincinnati OH (43.0% brand interest, +79.2% growth), and Columbus OH (35.0% brand interest, +52.2% growth)
Aquafina dominates in 37 of 54 key battleground markets against Dasani, notably in Charlotte NC (20.0% vs 24.0% brand interest), Cincinnati OH (0.0% vs 24.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 33.0% brand interest)
Fiji Water dominates in 33 of 54 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 34.0% brand interest), Cincinnati OH (0.0% vs 33.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 30.0% brand interest)
Mountain Valley Spring Water dominates in 37 of 48 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 22.0% brand interest), Cincinnati OH (0.0% vs 43.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 24.0% brand interest)
Fiji Water dominates in 48 of 59 key battleground markets against Dasani, notably in Albany-Schenectady-Troy NY (0.0% vs 57.0% brand interest), Atlanta GA (14.0% vs 35.0% brand interest), and Austin TX (25.0% vs 20.0% brand interest)
Mountain Valley Spring Water dominates in 45 of 54 key battleground markets against Dasani, notably in Atlanta GA (14.0% vs 21.0% brand interest), Austin TX (25.0% vs 35.0% brand interest), and Baltimore MD (25.0% vs 37.0% brand interest)
Mountain Valley Spring Water dominates in 31 of 49 key battleground markets against Fiji Water, notably in Baltimore MD (25.0% vs 37.0% brand interest), Boston MA-Manchester NH (24.0% vs 30.0% brand interest), and Cleveland-Akron (Canton) OH (30.0% vs 24.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 43.0% brand interest, +65.4% growth), Atlanta GA (maintained 30.0% brand interest, +76.5% growth), and Birmingham AL (maintained 27.0% brand interest, +42.1% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 33.0% brand interest, +65.0% growth), Columbia SC (maintained 100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (maintained 50.0% brand interest, +92.3% growth)