Aquafina
Pepsi
Company
Pepsi
Industry
Bottled Water
Related Brands
Integrate Aquafina's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Aquafina, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
5 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
15 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
174 DMAs
44 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
9 DMAs
|
Brand Insights
Brand Insights reveal Aquafina’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Aquafina shows challenging performance with -3.4% average growth across 41 markets (18.4% avg brand interest), with positive growth in 15 of 41 markets
Top performing markets for Aquafina demonstrate exceptional results in Alabama (+73.3% growth, 26.0% brand interest, +11.0% brand interest change), Kansas (+70.0% growth, 34.0% brand interest, +14.0% brand interest change), and West Virginia (+61.9% growth, 34.0% brand interest, +13.0% brand interest change)
Aquafina has 11 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Aquafina include Alabama (+73.3% growth, 26.0% brand interest), Arizona (+28.6% growth, 18.0% brand interest), and Colorado (+27.3% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water leads category performance with 18.8% average brand interest growth, particularly strong in Alabama (+21.4%, 17.0% brand interest), Arizona (+21.4%, 34.0% brand interest), and California (+26.7%, 38.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 29.1% with consistent performance across 23 markets
Fiji Water shows strong momentum with 6.7% average brand interest growth across key markets: Arkansas (+144.4% growth, +13.0% brand interest), New Mexico (+88.9% growth, +24.0% brand interest), and Mississippi (+85.7% growth, +12.0% brand interest)
Fiji Water captured additional brand interest in 21 markets, averaging +6.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Aquafina in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 20.0% | -20.0% | -4.8% |
| Charlotte NC | 1,124,890 | 20.0% | -16.7% | +0.0% |
| Milwaukee WI | 765,170 | 23.0% | -8.0% | -4.2% |
| Ft. Myers-Naples FL | 525,402 | 21.0% | -8.7% | -8.7% |
| Albany-Schenectady-Troy NY | 491,946 | 43.0% | +65.4% | -33.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 22.0% | +29.4% | +22.2% |
High Growth Priority
Large markets showing strong consistent growth
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +27.3% | -39.1% |
| Atlanta GA | 2,277,873 | 30.0% | +76.5% | +57.9% |
| Phoenix AZ | 1,818,040 | 19.0% | +26.7% | +26.7% |
| Seattle-Tacoma WA | 1,798,974 | 28.0% | +33.3% | +3.7% |
| Denver CO | 1,523,659 | 30.0% | +42.9% | -9.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 22.0% | +10.0% | -18.5% |
| Indianapolis IN | 1,026,188 | 24.0% | +118.2% | +0.0% |
| Pittsburgh PA | 998,699 | 35.0% | +94.4% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 18.0% | +5.9% | -5.3% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | +5.9% | +0.0% |
| Knoxville TN | 475,703 | 58.0% | +0.0% | +0.0% |
| Chattanooga TN | 341,284 | 100.0% | +0.0% | +0.0% |
| Fargo-Valley City ND | 225,922 | 100.0% | +0.0% | +0.0% |
| Youngstown OH | 221,187 | 100.0% | +0.0% | +0.0% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
174
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +0.0% | -22.2% |
| Los Angeles CA | 4,962,377 | 13.0% | -7.1% | -35.0% |
| Philadelphia PA | 2,642,616 | 14.0% | -12.5% | -36.4% |
| Houston TX | 2,266,381 | 13.0% | -18.8% | -35.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 15.0% | +7.1% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 13.0% | -31.6% | -27.8% |
| St. Louis MO | 1,066,886 | 11.0% | -21.4% | -56.0% |
| Nashville TN | 993,259 | 21.0% | +5.0% | +10.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 18.0% | +0.0% | -18.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 20.0% | -9.1% | -28.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 16.0% | -11.1% | -36.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 25.0% | +4.2% | -24.2% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | -20.0% | -48.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 20.0% | -23.1% | -20.0% |
| Salt Lake City UT | 975,902 | 17.0% | -26.1% | -34.6% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 23.0% | -8.0% | -11.5% |
Brand Insights
Brand Insights for Aquafina in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Aquafina shows challenging performance with -24.3% average growth across 65 markets (14.4% avg brand interest), with positive growth in 23 of 65 markets
Top performing markets for Aquafina demonstrate exceptional results in Pittsburgh PA (+94.4% growth, 35.0% brand interest, +17.0% brand interest change), Atlanta GA (+76.5% growth, 30.0% brand interest, +13.0% brand interest change), and Albany-Schenectady-Troy NY (+65.4% growth, 43.0% brand interest, +17.0% brand interest change)
Aquafina has 15 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 39 declining markets
Notable high-growth markets for Aquafina include Albany-Schenectady-Troy NY (+65.4% growth, 43.0% brand interest), Atlanta GA (+76.5% growth, 30.0% brand interest), and Austin TX (+33.3% growth, 20.0% brand interest)
Aquafina maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +17.0% change), Atlanta GA (30.0% brand interest, +13.0% change), and Denver CO (30.0% brand interest, +9.0% change)
Aquafina shows positive brand interest momentum in 23 markets, notably in Albany-Schenectady-Troy NY (+17.0% brand interest), Atlanta GA (+13.0% brand interest), Austin TX (+5.0% brand interest)
Aquafina demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+65.4% growth, +17.0% gain, 43.0% current brand interest), Atlanta GA (+76.5% growth, +13.0% gain, 30.0% current brand interest), and Birmingham AL (+42.1% growth, +8.0% gain, 27.0% current brand interest)
Aquafina successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 43.0% brand interest, +65.4% growth), Atlanta GA (maintained 30.0% brand interest, +76.5% growth), and Birmingham AL (maintained 27.0% brand interest, +42.1% growth)
Aquafina maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +65.4% change) and Pittsburgh PA (35.0% brand interest, +94.4% change)
Aquafina achieves significant brand interest gains in Albany-Schenectady-Troy NY (+17.0% brand interest growth, now at 43.0%) and Atlanta GA (+13.0% brand interest growth, now at 30.0%)
Aquafina shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+65.4% growth, 43.0% brand interest) and Atlanta GA (+76.5% growth, 30.0% brand interest)
Aquafina demonstrates emerging brand interest strength in Dallas-Ft. Worth TX (+27.3% growth, 14.0% brand interest) and Phoenix AZ (+26.7% growth, 19.0% brand interest)
Aquafina maintains stable brand interest performance in mature markets: Minneapolis-St. Paul MN (+4.2% growth, 25.0% brand interest) and Nashville TN (+5.0% growth, 21.0% brand interest)
Aquafina performance in major markets: Charlotte NC (-16.7% decline, 20.0% brand interest, 1.3M TVHH), Cleveland-Akron (Canton) OH (-31.6% decline, 13.0% brand interest, 1.6M TVHH), and Detroit MI (-20.0% decline, 20.0% brand interest, 1.9M TVHH)
Aquafina shows positive brand interest growth in markets representing 37.4% of total TVHH coverage
Aquafina shows challenging performance with -32.0% average growth across 71 markets (16.4% avg brand interest), with positive growth in 15 of 71 markets
Competitive Insights
Competitive Insights showcase how Aquafina performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Mountain Valley Spring Water shows market leadership with 11.4% average brand interest growth and notable strength in Baltimore MD (+15.6%, 37.0% brand interest), Boston MA-Manchester NH (+50.0%, 30.0% brand interest), and Cincinnati OH (+79.2%, 43.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 35.3% with consistent performance across 32 markets
Mountain Valley Spring Water shows strong momentum with 11.4% average brand interest growth across key markets: Providence RI-New Bedford MA (+227.8% growth, +41.0% brand interest), Fresno-Visalia CA (+162.5% growth, +26.0% brand interest), and Hartford & New Haven CT (+131.2% growth, +21.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 41 markets, averaging +10.0% brand interest growth in key growth markets
Aquafina maintains market dominance with an average 43.7% brand interest across key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +65.4% growth), Pittsburgh PA (35.0% brand interest, +94.4% growth), and Honolulu HI (53.0% brand interest, +10.4% growth)
Dasani maintains market dominance with an average 57.2% brand interest across key markets: Cleveland-Akron (Canton) OH (33.0% brand interest, +65.0% growth), Columbia SC (100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (50.0% brand interest, +92.3% growth)
Fiji Water maintains market dominance with an average 45.4% brand interest across key markets: Albany-Schenectady-Troy NY (57.0% brand interest, +96.5% growth), Atlanta GA (35.0% brand interest, +66.7% growth), and Charlotte NC (34.0% brand interest, +70.0% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.2% brand interest across key markets: Baltimore MD (37.0% brand interest, +15.6% growth), Cincinnati OH (43.0% brand interest, +79.2% growth), and Columbus OH (35.0% brand interest, +52.2% growth)
Aquafina dominates in 37 of 54 key battleground markets against Dasani, notably in Charlotte NC (20.0% vs 24.0% brand interest), Cincinnati OH (0.0% vs 24.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 33.0% brand interest)
Fiji Water dominates in 33 of 54 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 34.0% brand interest), Cincinnati OH (0.0% vs 33.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 30.0% brand interest)
Mountain Valley Spring Water dominates in 37 of 48 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 22.0% brand interest), Cincinnati OH (0.0% vs 43.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 24.0% brand interest)
Fiji Water dominates in 48 of 59 key battleground markets against Dasani, notably in Albany-Schenectady-Troy NY (0.0% vs 57.0% brand interest), Atlanta GA (14.0% vs 35.0% brand interest), and Austin TX (25.0% vs 20.0% brand interest)
Mountain Valley Spring Water dominates in 45 of 54 key battleground markets against Dasani, notably in Atlanta GA (14.0% vs 21.0% brand interest), Austin TX (25.0% vs 35.0% brand interest), and Baltimore MD (25.0% vs 37.0% brand interest)
Mountain Valley Spring Water dominates in 31 of 49 key battleground markets against Fiji Water, notably in Baltimore MD (25.0% vs 37.0% brand interest), Boston MA-Manchester NH (24.0% vs 30.0% brand interest), and Cleveland-Akron (Canton) OH (30.0% vs 24.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 43.0% brand interest, +65.4% growth), Atlanta GA (maintained 30.0% brand interest, +76.5% growth), and Birmingham AL (maintained 27.0% brand interest, +42.1% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 33.0% brand interest, +65.0% growth), Columbia SC (maintained 100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (maintained 50.0% brand interest, +92.3% growth)