Mountain Valley Spring Water
Company
Mountain Valley Spring Water
Industry
Bottled Water
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Investment Recommendations
Targeted investment recommendations for Mountain Valley Spring Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
27 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
138 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
25 DMAs
7 States
|
Brand Insights
Brand Insights reveal Mountain Valley Spring Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mountain Valley Spring Water shows strong performance with 33.9% average growth across 51 markets (25.6% avg brand interest), with positive growth in 33 of 51 markets
Top performing markets for Mountain Valley Spring Water demonstrate exceptional results in Wisconsin (+188.9% growth, 26.0% brand interest, +17.0% change), Connecticut (+154.6% growth, 28.0% brand interest, +17.0% change), and Michigan (+128.6% growth, 32.0% brand interest, +18.0% change)
Mountain Valley Spring Water has 28 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Alabama (+28.6% growth, 18.0% brand interest), Arizona (+28.6% growth, 36.0% brand interest), and Arkansas (+32.1% growth, 70.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water demonstrates category leadership at state level with 33.9% average brand interest growth, showing exceptional performance in Alabama (+28.6%, 18.0% brand interest), Arizona (+28.6%, 36.0% brand interest), and Arkansas (+32.1%, 70.0% brand interest)
In high-growth state markets, Mountain Valley Spring Water maintains an average brand interest of 36.1% with consistent performance across 28 markets
Fiji Water shows strong momentum with 16.1% average brand interest growth across key state markets: Kentucky (+135.7% growth, +19.0% brand interest), Utah (+120.0% growth, +18.0% brand interest), and Mississippi (+100.0% growth, +23.0% brand interest)
Fiji Water captured additional brand interest in 23 state markets, averaging +9.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Mountain Valley Spring Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Austin TX | 831,742 | 38.0% | -5.0% | +26.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 34.0% | +0.0% | +41.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 42.0% | +0.0% | +68.0% |
| Albuquerque-Santa Fe NM | 612,638 | 46.0% | +0.0% | +109.1% |
| Providence RI-New Bedford MA | 564,315 | 57.0% | +0.0% | +42.5% |
| Buffalo NY | 537,294 | 52.0% | +0.0% | +48.6% |
| Ft. Myers-Naples FL | 525,402 | 32.0% | +0.0% | +28.0% |
| Little Rock-Pine Bluff AR | 490,561 | 68.0% | -16.1% | +17.2% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 35.0% | +12.9% | +9.4% |
| Los Angeles CA | 4,962,377 | 40.0% | +21.2% | +0.0% |
| Chicago IL | 3,081,097 | 32.0% | +28.0% | +18.5% |
| Philadelphia PA | 2,642,616 | 37.0% | +32.1% | +23.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 34.0% | +9.7% | +13.3% |
| Atlanta GA | 2,277,873 | 31.0% | +63.2% | +14.8% |
| Houston TX | 2,266,381 | 31.0% | +10.7% | +3.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | +36.4% | +30.4% |
Maintain & Optimize
Stable markets with consistent performance
138
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 33.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 0.0% | +0.0% | +0.0% |
| Louisville KY | 612,910 | 26.0% | +0.0% | +0.0% |
| New Orleans LA | 584,044 | 34.0% | +0.0% | -2.9% |
| Wilkes Barre-Scranton PA | 501,832 | 0.0% | +0.0% | +0.0% |
| Knoxville TN | 475,703 | 0.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 34.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 18.0% | -5.3% | -21.7% |
| Indianapolis IN | 1,026,188 | 19.0% | -24.0% | -20.8% |
| Pittsburgh PA | 998,699 | 0.0% | -100.0% | -100.0% |
| San Diego CA | 940,959 | 28.0% | +0.0% | -24.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 29.0% | -17.1% | -3.3% |
| Memphis TN | 547,706 | 21.0% | -27.6% | -32.3% |
| Fresno-Visalia CA | 539,002 | 31.0% | +0.0% | -11.4% |
| Richmond-Petersburg VA | 516,962 | 0.0% | -100.0% | -100.0% |
Brand Insights
Brand Insights for Mountain Valley Spring Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mountain Valley Spring Water shows strong performance with 13.0% average growth across 208 markets (12.0% avg brand interest), with positive growth in 54 of 208 markets
Top performing markets for Mountain Valley Spring Water demonstrate exceptional results in Cincinnati OH (+140.0% growth, 36.0% brand interest, +21.0% change), Detroit MI (+137.5% growth, 38.0% brand interest, +22.0% change), and Columbus OH (+111.8% growth, 36.0% brand interest, +19.0% change)
Mountain Valley Spring Water has 47 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 141 stable markets (0-5%), and 13 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Albuquerque-Santa Fe NM (+100.0% growth, 46.0% brand interest), Atlanta GA (+63.2% growth, 31.0% brand interest), and Bakersfield CA (+100.0% growth, 100.0% brand interest)
Mountain Valley Spring Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+100.0% growth, +46.0% gain, 46.0% current brand interest), Atlanta GA (+63.2% growth, +12.0% gain, 31.0% current brand interest), and Bakersfield CA (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Mountain Valley Spring Water successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +100.0% growth), Atlanta GA (maintained 31.0% brand interest, +63.2% growth), and Bakersfield CA (maintained 100.0% brand interest, +100.0% growth)
In large markets, Mountain Valley Spring Water shows strong growth with notable brand interest: Atlanta GA (+63.2% growth, 31.0% brand interest) and Baltimore MD (+87.0% growth, 43.0% brand interest)
In medium markets, Mountain Valley Spring Water shows strong growth with notable brand interest: Albuquerque-Santa Fe NM (+100.0% growth, 46.0% brand interest) and Buffalo NY (+100.0% growth, 52.0% brand interest)
Mountain Valley Spring Water maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +100.0% growth), Bakersfield CA (100.0% brand interest, +100.0% growth), and Baltimore MD (43.0% brand interest, +87.0% growth)
Mountain Valley Spring Water achieves significant brand interest gains in Albuquerque-Santa Fe NM (+46.0% brand interest growth, now at 46.0%), Atlanta GA (+12.0% brand interest growth, now at 31.0%), and Bakersfield CA (+100.0% brand interest growth, now at 100.0%)
Mountain Valley Spring Water shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+100.0% growth, 46.0% brand interest) and Atlanta GA (+63.2% growth, 31.0% brand interest)
Mountain Valley Spring Water maintains stable brand interest performance in mature markets: Austin TX (-5.0% growth, 38.0% brand interest) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+0.0% growth, 100.0% brand interest)
Mountain Valley Spring Water faces growth challenges in historically strong markets: Austin TX (-5.0% growth, 38.0% brand interest) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (-17.1% growth, 29.0% brand interest)
Mountain Valley Spring Water performance in major markets: Indianapolis IN (-24.0% growth, 19.0% brand interest, 1.2M TVHH), Pittsburgh PA (-100.0% growth, 0.0% brand interest, 1.2M TVHH), and Seattle-Tacoma WA (-5.3% growth, 18.0% brand interest, 2.1M TVHH)
Mountain Valley Spring Water shows positive brand interest growth in markets representing 65.4% of total TVHH coverage
Mountain Valley Spring Water maintains strong brand interest positions (>30% share) in key markets: Austin TX (38.0% brand interest, -2.0% change), Greenville-Spartanburg SC-Asheville NC-Anderson SC (29.0% brand interest, -6.0% change), and Little Rock-Pine Bluff AR (68.0% brand interest, -13.0% change)
Competitive Insights
Competitive Insights showcase how Mountain Valley Spring Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Mountain Valley Spring Water demonstrates category leadership at dma level with 13.0% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+100.0%, 46.0% brand interest), Atlanta GA (+63.2%, 31.0% brand interest), and Bakersfield CA (+100.0%, 100.0% brand interest)
In high-growth dma markets, Mountain Valley Spring Water maintains an average brand interest of 41.9% with consistent performance across 47 markets
Mountain Valley Spring Water shows strong momentum with 13.0% average brand interest growth across key dma markets: Cincinnati OH (+140.0% growth, +21.0% brand interest), Detroit MI (+137.5% growth, +22.0% brand interest), and Columbus OH (+111.8% growth, +19.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 54 dma markets, averaging +23.9% brand interest growth in key growth dma
In direct competition, Mountain Valley Spring Water outperforms Fiji Water with 23.0 percentage point brand interest advantage across 208 shared markets: Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 100.0% growth), Austin TX (gap: 16.0% brand interest, 9.8% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (gap: 13.0% brand interest, 21.3% growth)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-3.6% vs -13.3% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Dasani: -15.4% growth), and Colorado Springs-Pueblo CO (Aquafina leads: 52.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-3.6% vs +3.0% overall): Birmingham AL (Aquafina leads: 29.0% share, +100.0% growth vs Fiji Water: 0.0%, -100.0%) and Fresno-Visalia CA (Aquafina: +14.8% growth vs Fiji Water: -13.6% growth)
In select markets, Dasani outperforms Fiji Water despite weaker overall growth (-13.3% vs +3.0% overall): Birmingham AL (Dasani leads: 71.0% share, +9.2% growth vs Fiji Water: 0.0%, -100.0%) and Ft. Myers-Naples FL (Dasani leads: 39.0% share, +18.2% growth vs Fiji Water: 0.0%, -100.0%)
In select markets, Aquafina outperforms Evian despite weaker overall growth (-3.6% vs +0.5% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Evian: 0.0%, +0.0%) and Austin TX (Aquafina leads: 18.0% share, +38.5% growth vs Evian: 0.0%, +0.0%)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-3.6% vs +13.0% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Mountain Valley Spring Water: -5.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (Aquafina: +81.2% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Dasani outperforms Mountain Valley Spring Water despite weaker overall growth (-13.3% vs +13.0% overall): Greenville-Spartanburg SC-Asheville NC-Anderson SC (Dasani: +13.0% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (+3.0% vs +13.0% overall): Austin TX (Fiji Water: +4.8% growth vs Mountain Valley Spring Water: -5.0% growth) and Little Rock-Pine Bluff AR (Fiji Water: +100.0% growth vs Mountain Valley Spring Water: -16.1% growth)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 29.0% brand interest, +100.0% growth), and Colorado Springs-Pueblo CO (maintained 52.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Columbia SC (maintained 100.0% brand interest, +78.6% growth), Ft. Myers-Naples FL (maintained 39.0% brand interest, +18.2% growth), and Greensboro-High Point-Winston Salem NC (maintained 58.0% brand interest, +20.8% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 100.0% brand interest, +100.0% growth), Buffalo NY (maintained 48.0% brand interest, +100.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 100.0% brand interest, +100.0% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +100.0% growth), Atlanta GA (maintained 31.0% brand interest, +63.2% growth), and Bakersfield CA (maintained 100.0% brand interest, +100.0% growth)