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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Fedex, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
22 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
17 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
69 DMAs
23 States
|
|
Monitor & Maintain
|
All other markets
|
69 DMAs
25 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Fedex’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fedex shows stable performance with 0.6% average growth across 51 markets (22.9% avg brand interest), with positive growth in 19 of 51 markets
Top performing markets for Fedex demonstrate exceptional results in Wyoming (+25.0% growth, 25.0% brand interest, +5.0% brand interest change)
Fedex has 2 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Fedex include West Virginia (+26.3% growth, 24.0% brand interest) and Wyoming (+25.0% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
USPS demonstrates category dominance with 84.5% average brand interest growth, showing exceptional performance in Alabama (+82.8%, 53.0% brand interest), Alaska (+261.1%, 65.0% brand interest), and Arizona (+85.2%, 50.0% brand interest)
In high-growth markets, USPS maintains an average brand interest of 50.8% with consistent performance across 51 markets
USPS shows strong momentum with 84.5% average brand interest growth across key markets: Alaska (+261.1% growth, +47.0% brand interest), Hawaii (+177.3% growth, +39.0% brand interest), and Vermont (+119.2% growth, +31.0% brand interest)
USPS captured additional brand interest in 51 markets, averaging +22.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Fedex in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 26.0% | +0.0% | -3.7% |
| Chicago IL | 3,081,097 | 26.0% | -3.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 24.0% | -4.0% | +4.4% |
| Detroit MI | 1,646,663 | 24.0% | -7.7% | +4.4% |
| Minneapolis-St. Paul MN | 1,563,558 | 23.0% | -4.2% | +9.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 26.0% | -3.7% | -3.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 23.0% | -4.2% | +0.0% |
| Indianapolis IN | 1,026,188 | 23.0% | -8.0% | -4.2% |
Emerging Market
Smaller markets showing strong growth potential
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monterey-Salinas CA | 197,948 | 25.0% | +13.6% | +8.7% |
| La Crosse-Eau Claire WI | 192,704 | 25.0% | +19.1% | +13.6% |
| Amarillo TX | 167,518 | 25.0% | +13.6% | +19.1% |
| Rockford IL | 154,224 | 24.0% | +14.3% | +9.1% |
| Topeka KS | 147,365 | 21.0% | +16.7% | +10.5% |
| Anchorage AK | 137,029 | 18.0% | +12.5% | +5.9% |
| Gainesville FL | 118,040 | 23.0% | +15.0% | +4.6% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 26.0% | +23.8% | +36.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 24.0% | +4.4% | +4.4% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 25.0% | +4.2% | +4.2% |
| Providence RI-New Bedford MA | 564,315 | 23.0% | +4.6% | +15.0% |
| Buffalo NY | 537,294 | 25.0% | +13.6% | +13.6% |
| Richmond-Petersburg VA | 516,962 | 24.0% | +4.4% | +9.1% |
| Wilkes Barre-Scranton PA | 501,832 | 20.0% | +5.3% | +11.1% |
| Albany-Schenectady-Troy NY | 491,946 | 22.0% | +4.8% | +4.8% |
| Charleston-Huntington WV | 363,503 | 21.0% | +23.5% | +23.5% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 26.0% | +8.3% | +4.0% |
| Houston TX | 2,266,381 | 28.0% | +7.7% | +21.7% |
| Phoenix AZ | 1,818,040 | 26.0% | +8.3% | +8.3% |
| Seattle-Tacoma WA | 1,798,974 | 24.0% | +0.0% | +14.3% |
| Denver CO | 1,523,659 | 26.0% | +8.3% | +4.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 27.0% | +8.0% | +12.5% |
| Pittsburgh PA | 998,699 | 26.0% | +8.3% | +8.3% |
| Salt Lake City UT | 975,902 | 25.0% | +13.6% | +8.7% |
Maintain & Optimize
Stable markets with consistent performance
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 24.0% | +4.4% | +4.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | +0.0% | +3.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | +4.0% | +4.0% |
| Nashville TN | 993,259 | 24.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 23.0% | +4.6% | +0.0% |
| Cincinnati OH | 810,849 | 26.0% | +0.0% | +4.0% |
| Milwaukee WI | 765,170 | 24.0% | +4.4% | +4.4% |
| Las Vegas NV | 739,704 | 25.0% | +4.2% | +0.0% |
Monitor & Maintain
All other markets
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 27.0% | +0.0% | +8.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +7.4% | +11.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 24.0% | +4.4% | +9.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 26.0% | +4.0% | +8.3% |
| Charlotte NC | 1,124,890 | 26.0% | +0.0% | +8.3% |
| St. Louis MO | 1,066,886 | 26.0% | +0.0% | +8.3% |
| Green Bay-Appleton WI | 400,512 | 19.0% | -9.5% | -5.0% |
| Wichita-Hutchinson KS | 388,977 | 22.0% | -8.3% | +22.2% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 21.0% | -12.5% | -8.7% |
Brand Insights
Brand Insights for Fedex in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fedex shows stable performance with 1.0% average growth across 210 markets (22.2% avg brand interest), with positive growth in 96 of 210 markets
Top performing markets for Fedex demonstrate exceptional results in Clarksburg-Weston WV (+31.6% growth, 25.0% brand interest, +6.0% brand interest change), Bluefield-Beckley-Oak Hill WV (+23.8% growth, 26.0% brand interest, +5.0% brand interest change), and Cheyenne WY-Scottsbluff NE (+19.1% growth, 25.0% brand interest, +4.0% brand interest change)
Fedex has 16 markets with high growth (>15%), 44 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 71 declining markets
Notable high-growth markets for Fedex include Abilene-Sweetwater TX (+15.0% growth, 23.0% brand interest), Bluefield-Beckley-Oak Hill WV (+23.8% growth, 26.0% brand interest), and Casper-Riverton WY (+26.3% growth, 24.0% brand interest)
Fedex maintains strong brand interest positions in key markets: Memphis TN (37.0% brand interest, -3.0% change)
Fedex shows positive brand interest momentum in 96 markets, notably in Abilene-Sweetwater TX (+3.0% brand interest), Bluefield-Beckley-Oak Hill WV (+5.0% brand interest), Casper-Riverton WY (+5.0% brand interest)
Fedex demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bluefield-Beckley-Oak Hill WV (+23.8% growth, +5.0% gain, 26.0% current brand interest), Casper-Riverton WY (+26.3% growth, +5.0% gain, 24.0% current brand interest), and Charleston-Huntington WV (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Fedex successfully defends strong market positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 26.0% brand interest, +23.8% growth), Atlanta GA (maintained 27.0% brand interest, +0.0% decline), and Charlotte NC (maintained 26.0% brand interest, +0.0% decline)
In large markets, Fedex shows steady growth with notable brand interest: Baltimore MD (-8.0% decline, 23.0% brand interest) and Boston MA-Manchester NH (-4.0% decline, 24.0% brand interest)
Fedex maintains dominant market position with >35% brand interest in key markets: Memphis TN (37.0% brand interest, -7.5% change)
Fedex achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+5.0% brand interest growth, now at 26.0%) and Casper-Riverton WY (+5.0% brand interest growth, now at 24.0%)
Fedex shows accelerating brand interest growth in Bluefield-Beckley-Oak Hill WV (+23.8% growth, 26.0% brand interest) and Casper-Riverton WY (+26.3% growth, 24.0% brand interest)
Fedex maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.3% decline, 22.0% brand interest) and Baton Rouge LA (-4.8% decline, 20.0% brand interest)
Fedex faces growth challenges in historically strong markets: Chicago IL (-3.7% decline, 26.0% brand interest) and Memphis TN (-7.5% decline, 37.0% brand interest)
Fedex performance in major markets: Baltimore MD (-8.0% decline, 23.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-4.0% decline, 24.0% brand interest, 2.6M TVHH), and Chicago IL (-3.7% decline, 26.0% brand interest, 3.6M TVHH)
Fedex shows positive brand interest growth in markets representing 45.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Fedex performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
USPS shows market leadership with 84.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+66.7%, 50.0% brand interest), Albany GA (+72.4%, 50.0% brand interest), and Albany-Schenectady-Troy NY (+96.3%, 53.0% brand interest)
In high-growth markets, USPS maintains an average brand interest of 51.3% with consistent performance across 210 markets
USPS shows strong momentum with 84.3% average brand interest growth across key markets: Juneau AK (+300.0% growth, +54.0% brand interest), Fairbanks AK (+225.0% growth, +45.0% brand interest), and Honolulu HI (+215.0% growth, +43.0% brand interest)
USPS captured additional brand interest in 210 markets, averaging +23.1% brand interest growth in key growth markets
USPS maintains market dominance with an average 51.3% brand interest across key markets: Abilene-Sweetwater TX (50.0% brand interest, +66.7% growth), Albany GA (50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (53.0% brand interest, +96.3% growth)
Fedex dominates in 209 of 210 key battleground markets against UPS, notably in Albany GA (20.0% vs 30.0% brand interest), Albuquerque-Santa Fe NM (22.0% vs 25.0% brand interest), and Alpena MI (15.0% vs 34.0% brand interest)
USPS dominates in 210 of 210 key battleground markets against Fedex, notably in Albany GA (20.0% vs 50.0% brand interest), Albuquerque-Santa Fe NM (22.0% vs 53.0% brand interest), and Alpena MI (15.0% vs 51.0% brand interest)
USPS dominates in 210 of 210 key battleground markets against UPS, notably in Abilene-Sweetwater TX (27.0% vs 50.0% brand interest), Albany GA (30.0% vs 50.0% brand interest), and Albany-Schenectady-Troy NY (25.0% vs 53.0% brand interest)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 26.0% brand interest, +23.8% growth), Atlanta GA (maintained 27.0% brand interest, +0.0% decline), and Charlotte NC (maintained 26.0% brand interest, +0.0% decline)
USPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 50.0% brand interest, +66.7% growth), Albany GA (maintained 50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +96.3% growth)
Fedex emerges as competitive challenger to UPS with superior brand interest growth rates in Albany GA (-16.7% vs -36.2% growth), Albuquerque-Santa Fe NM (-4.3% vs -51.0% growth), and Alpena MI (-25.0% vs -30.6% growth)
USPS demonstrates competitive strength with 210 high brand interest markets and 210 high-growth markets, notably in Abilene-Sweetwater TX (50.0% brand interest, +66.7% growth), Albany GA (50.0% brand interest, +72.4% growth), and Albany-Schenectady-Troy NY (53.0% brand interest, +96.3% growth)
UPS demonstrates competitive strength with 147 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (27.0% brand interest, -46.0% growth), Albany GA (30.0% brand interest, -36.2% growth), and Alpena MI (34.0% brand interest, -30.6% growth)
Major market competition: Fedex and UPS show significant brand interest performance differences in key markets: Baltimore MD (Fedex: -8.0%, UPS: -44.7%) and Boston MA-Manchester NH (Fedex: -4.0%, UPS: -41.3%)
Major market competition: Fedex and USPS show significant brand interest performance differences in key markets: Baltimore MD (Fedex: -8.0%, USPS: +82.1%) and Boston MA-Manchester NH (Fedex: -4.0%, USPS: +69.0%)
Major market competition: UPS and USPS show significant brand interest performance differences in key markets: Atlanta GA (UPS: -25.0%, USPS: +30.3%) and Baltimore MD (UPS: -44.7%, USPS: +82.1%)