Expedia
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Expedia, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
88 DMAs
26 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
65 DMAs
14 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
34 DMAs
3 States
|
Brand Insights
Brand Insights reveal Expedia’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Expedia shows stable performance with 4.0% average growth across 51 markets (48.0% avg brand interest), with positive growth in 44 of 51 markets
Top performing markets for Expedia demonstrate exceptional results in Utah (+11.6% growth, 48.0% brand interest, +5.0% change) and Wisconsin (+10.6% growth, 52.0% brand interest, +5.0% change)
Expedia has 0 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 4 declining markets
Expedia demonstrates strong market momentum with combined growth and brand interest gains in key markets: Utah (+11.6% growth, +5.0% gain, 48.0% current brand interest) and Wisconsin (+10.6% growth, +5.0% gain, 52.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia dominates head-to-head competition against Booking.com in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 11.0% brand interest), and Idaho (48.0% vs 9.0% brand interest)
Expedia dominates head-to-head competition against Priceline in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 14.0% brand interest), and Idaho (48.0% vs 20.0% brand interest)
Expedia dominates head-to-head competition against Kayak in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 11.0% brand interest), Connecticut (52.0% vs 18.0% brand interest), and Idaho (48.0% vs 18.0% brand interest)
Expedia dominates head-to-head competition against Orbitz in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 4.0% brand interest), Connecticut (52.0% vs 5.0% brand interest), and Idaho (48.0% vs 5.0% brand interest)
Investment Recommendations
Strategic recommendations for Expedia in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
88
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 53.0% | +3.9% | +6.0% |
| Philadelphia PA | 2,642,616 | 54.0% | +0.0% | +8.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 47.0% | +4.4% | +2.2% |
| Atlanta GA | 2,277,873 | 45.0% | +4.7% | +7.1% |
| Houston TX | 2,266,381 | 52.0% | +2.0% | +8.3% |
| Boston MA-Manchester NH | 2,206,762 | 53.0% | +3.9% | +6.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 48.0% | +4.4% | +2.1% |
| Phoenix AZ | 1,818,040 | 50.0% | +4.2% | +6.4% |
High Growth Priority
Large markets showing strong consistent growth
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 50.0% | +8.7% | +8.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 49.0% | +6.5% | +6.5% |
| Baltimore MD | 977,058 | 44.0% | +7.3% | +7.3% |
| Kansas City MO | 866,618 | 48.0% | +6.7% | +9.1% |
| Jacksonville FL | 671,993 | 43.0% | +10.3% | +7.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 45.0% | +7.1% | +12.5% |
| Louisville KY | 612,910 | 46.0% | +7.0% | +7.0% |
| Providence RI-New Bedford MA | 564,315 | 51.0% | +6.3% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 53.0% | +0.0% | +3.9% |
| Los Angeles CA | 4,962,377 | 53.0% | +1.9% | -1.9% |
| Seattle-Tacoma WA | 1,798,974 | 58.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 42.0% | +0.0% | -2.3% |
| Portland OR | 1,086,232 | 49.0% | +0.0% | +2.1% |
| Pittsburgh PA | 998,699 | 45.0% | +0.0% | +2.3% |
| Austin TX | 831,742 | 47.0% | +2.2% | -2.1% |
| Memphis TN | 547,706 | 39.0% | +0.0% | -2.5% |
Turnaround Priority
Markets requiring immediate attention / improvement
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 42.0% | -2.3% | +0.0% |
| San Diego CA | 940,959 | 49.0% | -2.0% | +4.3% |
| Columbus OH | 865,632 | 44.0% | -2.2% | +4.8% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 45.0% | -2.2% | +0.0% |
| Birmingham AL | 651,287 | 39.0% | -9.3% | -4.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 42.0% | -2.3% | +2.4% |
| Roanoke-Lynchburg VA | 387,932 | 43.0% | -4.4% | -2.3% |
| Huntsville-Decatur (Florence) AL | 350,515 | 43.0% | -2.3% | +2.4% |
Brand Insights
Brand Insights for Expedia in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Expedia shows stable performance with 5.0% average growth across 209 markets (48.0% avg brand interest), with positive growth in 140 of 209 markets
Top performing markets for Expedia demonstrate exceptional results in Zanesville OH (+92.3% growth, 100.0% brand interest, +48.0% change), North Platte NE (+85.2% growth, 100.0% brand interest, +46.0% change), and Juneau AK (+68.6% growth, 59.0% brand interest, +24.0% change)
Expedia has 18 markets with high growth (>15%), 60 markets with moderate growth (5-15%), 87 stable markets (0-5%), and 44 declining markets
Notable high-growth markets for Expedia include Abilene-Sweetwater TX (+23.1% growth, 48.0% brand interest), Albany GA (+22.9% growth, 43.0% brand interest), and Amarillo TX (+19.5% growth, 49.0% brand interest)
Expedia demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+23.1% growth, +9.0% gain, 48.0% current brand interest), Albany GA (+22.9% growth, +8.0% gain, 43.0% current brand interest), and Amarillo TX (+19.5% growth, +8.0% gain, 49.0% current brand interest)
Expedia successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 48.0% brand interest, +23.1% growth), Albany GA (maintained 43.0% brand interest, +22.9% growth), and Amarillo TX (maintained 49.0% brand interest, +19.5% growth)
In large markets, Expedia shows steady growth with moderate brand interest: Columbus OH (-2.2% growth, 44.0% brand interest) and San Diego CA (-2.0% growth, 49.0% brand interest)
In medium markets, Expedia shows steady growth with moderate brand interest: Birmingham AL (-9.3% growth, 39.0% brand interest) and Harrisburg-Lancaster-Lebanon-York PA (-2.2% growth, 45.0% brand interest)
In small markets, Expedia shows strong growth with moderate brand interest: Anchorage AK (-4.5% growth, 42.0% brand interest) and Beaumont-Port Arthur TX (-18.5% growth, 44.0% brand interest)
Expedia achieves significant brand interest gains in Abilene-Sweetwater TX (+9.0% brand interest growth, now at 48.0%) and Albany GA (+8.0% brand interest growth, now at 43.0%)
Expedia shows accelerating brand interest growth in Abilene-Sweetwater TX (+23.1% growth, 48.0% brand interest) and Albany GA (+22.9% growth, 43.0% brand interest)
Expedia maintains stable brand interest performance in mature markets: Anchorage AK (-4.5% growth, 42.0% brand interest) and Binghamton NY (-2.0% growth, 49.0% brand interest)
Expedia faces growth challenges in historically strong markets: Anchorage AK (-4.5% growth, 42.0% brand interest) and Beaumont-Port Arthur TX (-18.5% growth, 44.0% brand interest)
Expedia performance in major markets: Columbus OH (-2.2% growth, 44.0% brand interest, 1.0M TVHH), San Diego CA (-2.0% growth, 49.0% brand interest, 1.1M TVHH), and Washington DC (Hagerstown MD) (-2.3% growth, 42.0% brand interest, 2.6M TVHH)
Expedia shows positive brand interest growth in markets representing 69.5% of total TVHH coverage
Expedia maintains strong brand interest positions (>30% share) in key markets: Anchorage AK (42.0% brand interest, -2.0% change), Beaumont-Port Arthur TX (44.0% brand interest, -10.0% change), and Bend OR (44.0% brand interest, -4.0% change)
Competitive Insights
Competitive Insights showcase how Expedia performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Booking.com demonstrates category leadership at dma level with 5.5% average brand interest growth, showing exceptional performance in Amarillo TX (+15.8%, 22.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Beaumont-Port Arthur TX (+53.3%, 23.0% brand interest)
In high-growth dma markets, Booking.com maintains an average brand interest of 16.8% with consistent performance across 48 markets
Booking.com shows strong momentum with 5.5% average brand interest growth across key dma markets: Great Falls MT (+100.0% growth, +9.0% brand interest), Watertown NY (+100.0% growth, +10.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +18.0% brand interest)
Booking.com captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Booking.com outperforms Expedia with 33.9 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 38.0% brand interest, 22.8% growth), Bangor ME (gap: 42.0% brand interest, 33.7% growth), and Biloxi-Gulfport MS (gap: 33.0% brand interest, 29.5% growth)
In select markets, Expedia outperforms Booking.com despite weaker overall growth (+5.0% vs +5.5% overall): Bakersfield CA (Expedia leads: 55.0% share, +12.2% growth vs Booking.com: 17.0%, -10.5%), Bangor ME (Expedia leads: 52.0% share, +10.6% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Expedia leads: 47.0% share, +11.9% growth vs Booking.com: 14.0%, -17.6%)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-7.6% vs +5.5% overall): Bangor ME (Priceline leads: 16.0% share, -20.0% growth vs Booking.com: 10.0%, -23.1%), Biloxi-Gulfport MS (Priceline leads: 24.0% share, -7.7% growth vs Booking.com: 14.0%, -17.6%), and Boston MA-Manchester NH (Priceline: -9.1% growth vs Booking.com: -16.7% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-1.6% vs +5.5% overall): Bakersfield CA (Kayak: +9.1% growth vs Booking.com: -10.5% growth), Bangor ME (Kayak leads: 18.0% share, +5.9% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Kayak: +10.0% growth vs Booking.com: -17.6% growth)
In select markets, Orbitz outperforms Booking.com despite weaker overall growth (+0.2% vs +5.5% overall): Bangor ME (Orbitz: +33.3% growth vs Booking.com: -23.1% growth), Boston MA-Manchester NH (Orbitz: +0.0% growth vs Booking.com: -16.7% growth), and Burlington VT-Plattsburgh NY (Orbitz: +0.0% growth vs Booking.com: -15.4% growth)
Kayak demonstrates relative improvement against Priceline in select markets despite weaker overall momentum (-1.6% vs -7.6%): Albany GA (Kayak: +0.0% growth vs Priceline: -34.6% growth), Albany-Schenectady-Troy NY (Kayak leads: 17.0% share, -5.6% growth vs Priceline: 16.0%, -11.1%), and Alexandria LA (Kayak: +41.7% growth vs Priceline: -17.1% growth)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.6% vs -1.6% overall): Abilene-Sweetwater TX (Priceline leads: 25.0% share, -24.2% growth vs Kayak: 7.0%, -30.0%), Albuquerque-Santa Fe NM (Priceline leads: 19.0% share, -5.0% growth vs Kayak: 13.0%, -13.3%), and Baton Rouge LA (Priceline leads: 22.0% share, -8.3% growth vs Kayak: 10.0%, -16.7%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-7.6% vs +0.2% overall): Anchorage AK (Priceline leads: 21.0% share, +0.0% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Priceline leads: 23.0% share, -8.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Priceline: 20.0% share vs Orbitz: 3.0% share)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-1.6% vs +0.2% overall): Anchorage AK (Kayak leads: 20.0% share, +5.3% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Kayak leads: 13.0% share, +0.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Kayak leads: 12.0% share, +33.3% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 48.0% brand interest, +23.1% growth), Albany GA (maintained 43.0% brand interest, +22.9% growth), and Amarillo TX (maintained 49.0% brand interest, +19.5% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 30.0% brand interest, +50.0% growth), Bowling Green KY (maintained 27.0% brand interest, +68.8% growth), and Hattiesburg-Laurel MS (maintained 26.0% brand interest, +30.0% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 41.0% brand interest, +36.7% growth), Lima OH (maintained 44.0% brand interest, +22.2% growth), and Terre Haute IN (maintained 27.0% brand interest, +22.7% growth)