Evian
Danone
Company
Danone
Industry
Bottled Water
Related Brands
Integrate Evian's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Evian, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
211 DMAs
50 States
|
Brand Insights
Brand Insights reveal Evian’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Evian shows challenging performance with -100.0% average growth across 2 markets (0.0% avg brand interest), with positive growth in 0 of 2 markets
Evian has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 2 declining markets
Evian performance in major markets: Cleveland-Akron (Canton) OH (-100.0% decline, 0.0% brand interest, 1.6M TVHH)
Evian shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water leads category performance with 18.8% average brand interest growth, particularly strong in Alabama (+21.4%, 17.0% brand interest), Arizona (+21.4%, 34.0% brand interest), and California (+26.7%, 38.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 29.1% with consistent performance across 23 markets
Fiji Water shows strong momentum with 6.7% average brand interest growth across key markets: Arkansas (+144.4% growth, +13.0% brand interest), New Mexico (+88.9% growth, +24.0% brand interest), and Mississippi (+85.7% growth, +12.0% brand interest)
Fiji Water captured additional brand interest in 21 markets, averaging +6.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Evian in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 0.0% | +0.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 0.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 0.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 0.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 0.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 0.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 0.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 0.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Evian in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Evian shows challenging performance with -100.0% average growth across 2 markets (0.0% avg brand interest), with positive growth in 0 of 2 markets
Evian has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 2 declining markets
Evian performance in major markets: Cleveland-Akron (Canton) OH (-100.0% decline, 0.0% brand interest, 1.6M TVHH)
Evian shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Evian performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Mountain Valley Spring Water shows market leadership with 11.4% average brand interest growth and notable strength in Baltimore MD (+15.6%, 37.0% brand interest), Boston MA-Manchester NH (+50.0%, 30.0% brand interest), and Cincinnati OH (+79.2%, 43.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 35.3% with consistent performance across 32 markets
Mountain Valley Spring Water shows strong momentum with 11.4% average brand interest growth across key markets: Providence RI-New Bedford MA (+227.8% growth, +41.0% brand interest), Fresno-Visalia CA (+162.5% growth, +26.0% brand interest), and Hartford & New Haven CT (+131.2% growth, +21.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 41 markets, averaging +10.0% brand interest growth in key growth markets
Aquafina maintains market dominance with an average 43.7% brand interest across key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +65.4% growth), Pittsburgh PA (35.0% brand interest, +94.4% growth), and Honolulu HI (53.0% brand interest, +10.4% growth)
Dasani maintains market dominance with an average 57.2% brand interest across key markets: Cleveland-Akron (Canton) OH (33.0% brand interest, +65.0% growth), Columbia SC (100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (50.0% brand interest, +92.3% growth)
Fiji Water maintains market dominance with an average 45.4% brand interest across key markets: Albany-Schenectady-Troy NY (57.0% brand interest, +96.5% growth), Atlanta GA (35.0% brand interest, +66.7% growth), and Charlotte NC (34.0% brand interest, +70.0% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.2% brand interest across key markets: Baltimore MD (37.0% brand interest, +15.6% growth), Cincinnati OH (43.0% brand interest, +79.2% growth), and Columbus OH (35.0% brand interest, +52.2% growth)
Aquafina dominates in 37 of 54 key battleground markets against Dasani, notably in Charlotte NC (20.0% vs 24.0% brand interest), Cincinnati OH (0.0% vs 24.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 33.0% brand interest)
Fiji Water dominates in 33 of 54 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 34.0% brand interest), Cincinnati OH (0.0% vs 33.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 30.0% brand interest)
Mountain Valley Spring Water dominates in 37 of 48 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 22.0% brand interest), Cincinnati OH (0.0% vs 43.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 24.0% brand interest)
Fiji Water dominates in 48 of 59 key battleground markets against Dasani, notably in Albany-Schenectady-Troy NY (0.0% vs 57.0% brand interest), Atlanta GA (14.0% vs 35.0% brand interest), and Austin TX (25.0% vs 20.0% brand interest)
Mountain Valley Spring Water dominates in 45 of 54 key battleground markets against Dasani, notably in Atlanta GA (14.0% vs 21.0% brand interest), Austin TX (25.0% vs 35.0% brand interest), and Baltimore MD (25.0% vs 37.0% brand interest)
Mountain Valley Spring Water dominates in 31 of 49 key battleground markets against Fiji Water, notably in Baltimore MD (25.0% vs 37.0% brand interest), Boston MA-Manchester NH (24.0% vs 30.0% brand interest), and Cleveland-Akron (Canton) OH (30.0% vs 24.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 43.0% brand interest, +65.4% growth), Atlanta GA (maintained 30.0% brand interest, +76.5% growth), and Birmingham AL (maintained 27.0% brand interest, +42.1% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 33.0% brand interest, +65.0% growth), Columbia SC (maintained 100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (maintained 50.0% brand interest, +92.3% growth)