Dasani
Coca-Cola
Company
Coca-Cola
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Dasani, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
22 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
153 DMAs
46 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
5 DMAs
|
Brand Insights
Brand Insights reveal Dasani’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Dasani shows challenging performance with -24.8% average growth across 41 markets (26.2% avg brand interest), with positive growth in 2 of 41 markets
Top performing markets for Dasani demonstrate exceptional results in Idaho (+23.5% growth, 42.0% brand interest, +8.0% brand interest change) and New Mexico (+22.5% growth, 49.0% brand interest, +9.0% brand interest change)
Dasani has 2 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Dasani include Idaho (+23.5% growth, 42.0% brand interest) and New Mexico (+22.5% growth, 49.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water leads category performance with 18.8% average brand interest growth, particularly strong in Alabama (+21.4%, 17.0% brand interest), Arizona (+21.4%, 34.0% brand interest), and California (+26.7%, 38.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 29.1% with consistent performance across 23 markets
Fiji Water shows strong momentum with 6.7% average brand interest growth across key markets: Arkansas (+144.4% growth, +13.0% brand interest), New Mexico (+88.9% growth, +24.0% brand interest), and Mississippi (+85.7% growth, +12.0% brand interest)
Fiji Water captured additional brand interest in 21 markets, averaging +6.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Dasani in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | -22.2% | +5.0% |
| Houston TX | 2,266,381 | 29.0% | -17.1% | +11.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 22.0% | -24.1% | +4.8% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | -26.3% | -3.5% |
| Phoenix AZ | 1,818,040 | 23.0% | -32.4% | -8.0% |
| Detroit MI | 1,646,663 | 21.0% | -34.4% | +0.0% |
| Charlotte NC | 1,124,890 | 24.0% | -31.4% | +9.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 23.0% | -42.5% | -4.2% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbia SC | N/A | 100.0% | +108.3% | +177.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 39.0% | +8.3% | +85.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 50.0% | +92.3% | +150.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 60.0% | +25.0% | +62.2% |
High Growth Priority
Large markets showing strong consistent growth
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 20.0% | -13.0% | +17.7% |
| Chicago IL | 3,081,097 | 22.0% | -26.7% | +15.8% |
| Philadelphia PA | 2,642,616 | 24.0% | -4.0% | +20.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | -26.5% | +19.1% |
| Seattle-Tacoma WA | 1,798,974 | 25.0% | -32.4% | +31.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 28.0% | -30.0% | +12.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | -19.4% | +38.1% |
| Denver CO | 1,523,659 | 29.0% | -25.6% | +31.8% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 47.0% | +0.0% | +0.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 100.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 100.0% | +0.0% | +0.0% |
| Sioux Falls(Mitchell) SD | 235,093 | 100.0% | +0.0% | +0.0% |
| Montgomery (Selma) AL | 211,769 | 100.0% | +0.0% | +0.0% |
| Jackson MS | N/A | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
153
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 14.0% | -67.4% | -53.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | -35.7% | +0.0% |
| Las Vegas NV | 739,704 | 12.0% | -58.6% | -42.9% |
| Albuquerque-Santa Fe NM | 612,638 | 0.0% | -100.0% | -100.0% |
| Providence RI-New Bedford MA | 564,315 | 0.0% | -100.0% | -100.0% |
| Buffalo NY | 537,294 | 0.0% | -100.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 0.0% | -100.0% | -100.0% |
| Albany-Schenectady-Troy NY | 491,946 | 0.0% | -100.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 16.0% | -44.8% | -20.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | -21.7% | -18.2% |
| Indianapolis IN | 1,026,188 | 28.0% | -36.4% | -12.5% |
| Nashville TN | 993,259 | 21.0% | -34.4% | -12.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 24.0% | -44.2% | -17.2% |
Brand Insights
Brand Insights for Dasani in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Dasani shows challenging performance with -36.7% average growth across 89 markets (23.3% avg brand interest), with positive growth in 13 of 89 markets
Top performing markets for Dasani demonstrate exceptional results in Waco-Temple-Bryan TX (+185.7% growth, 100.0% brand interest, +65.0% brand interest change), Columbia SC (+108.3% growth, 100.0% brand interest, +52.0% brand interest change), and Harrisburg-Lancaster-Lebanon-York PA (+100.0% growth, 34.0% brand interest, +17.0% brand interest change)
Dasani has 9 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 75 declining markets
Notable high-growth markets for Dasani include Cleveland-Akron (Canton) OH (+65.0% growth, 33.0% brand interest), Columbia SC (+108.3% growth, 100.0% brand interest), and Columbus OH (+35.3% growth, 23.0% brand interest)
Dasani maintains strong brand interest positions in key markets: Baton Rouge LA (43.0% brand interest, -57.0% change), Birmingham AL (50.0% brand interest, -2.0% change), and Harlingen-Weslaco-Brownsville-McAllen TX (52.0% brand interest, -9.0% change)
Dasani shows positive brand interest momentum in 13 markets, notably in Cleveland-Akron (Canton) OH (+13.0% brand interest), Columbia SC (+52.0% brand interest), Columbus OH (+6.0% brand interest)
Dasani demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cleveland-Akron (Canton) OH (+65.0% growth, +13.0% gain, 33.0% current brand interest), Columbia SC (+108.3% growth, +52.0% gain, 100.0% current brand interest), and Columbus OH (+35.3% growth, +6.0% gain, 23.0% current brand interest)
Dasani successfully defends strong market positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 33.0% brand interest, +65.0% growth), Columbia SC (maintained 100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (maintained 50.0% brand interest, +92.3% growth)
In large markets, Dasani shows significant decline with notable brand interest: Atlanta GA (-67.4% decline, 14.0% brand interest) and Baltimore MD (-10.7% decline, 25.0% brand interest)
In medium markets, Dasani shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-100.0% decline, 0.0% brand interest) and Albuquerque-Santa Fe NM (-100.0% decline, 0.0% brand interest)
Dasani maintains dominant market position with >35% brand interest in key markets: Baton Rouge LA (43.0% brand interest, -57.0% change) and Birmingham AL (50.0% brand interest, -3.9% change)
Dasani achieves significant brand interest gains in Cleveland-Akron (Canton) OH (+13.0% brand interest growth, now at 33.0%) and Columbia SC (+52.0% brand interest growth, now at 100.0%)
Dasani shows accelerating brand interest growth in Cleveland-Akron (Canton) OH (+65.0% growth, 33.0% brand interest) and Columbia SC (+108.3% growth, 100.0% brand interest)
Dasani maintains stable brand interest performance in mature markets: Birmingham AL (-3.9% decline, 50.0% brand interest) and Philadelphia PA (-4.0% decline, 24.0% brand interest)
Dasani faces growth challenges in historically strong markets: Baton Rouge LA (-57.0% decline, 43.0% brand interest) and Birmingham AL (-3.9% decline, 50.0% brand interest)
Dasani performance in major markets: Atlanta GA (-67.4% decline, 14.0% brand interest, 2.7M TVHH), Baltimore MD (-10.7% decline, 25.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-26.3% decline, 28.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Dasani performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Mountain Valley Spring Water shows market leadership with 11.4% average brand interest growth and notable strength in Baltimore MD (+15.6%, 37.0% brand interest), Boston MA-Manchester NH (+50.0%, 30.0% brand interest), and Cincinnati OH (+79.2%, 43.0% brand interest)
In high-growth markets, Mountain Valley Spring Water maintains an average brand interest of 35.3% with consistent performance across 32 markets
Mountain Valley Spring Water shows strong momentum with 11.4% average brand interest growth across key markets: Providence RI-New Bedford MA (+227.8% growth, +41.0% brand interest), Fresno-Visalia CA (+162.5% growth, +26.0% brand interest), and Hartford & New Haven CT (+131.2% growth, +21.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 41 markets, averaging +10.0% brand interest growth in key growth markets
Aquafina maintains market dominance with an average 43.7% brand interest across key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +65.4% growth), Pittsburgh PA (35.0% brand interest, +94.4% growth), and Honolulu HI (53.0% brand interest, +10.4% growth)
Dasani maintains market dominance with an average 57.2% brand interest across key markets: Cleveland-Akron (Canton) OH (33.0% brand interest, +65.0% growth), Columbia SC (100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (50.0% brand interest, +92.3% growth)
Fiji Water maintains market dominance with an average 45.4% brand interest across key markets: Albany-Schenectady-Troy NY (57.0% brand interest, +96.5% growth), Atlanta GA (35.0% brand interest, +66.7% growth), and Charlotte NC (34.0% brand interest, +70.0% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.2% brand interest across key markets: Baltimore MD (37.0% brand interest, +15.6% growth), Cincinnati OH (43.0% brand interest, +79.2% growth), and Columbus OH (35.0% brand interest, +52.2% growth)
Aquafina dominates in 37 of 54 key battleground markets against Dasani, notably in Charlotte NC (20.0% vs 24.0% brand interest), Cincinnati OH (0.0% vs 24.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 33.0% brand interest)
Fiji Water dominates in 33 of 54 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 34.0% brand interest), Cincinnati OH (0.0% vs 33.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 30.0% brand interest)
Mountain Valley Spring Water dominates in 37 of 48 key battleground markets against Aquafina, notably in Charlotte NC (20.0% vs 22.0% brand interest), Cincinnati OH (0.0% vs 43.0% brand interest), and Cleveland-Akron (Canton) OH (13.0% vs 24.0% brand interest)
Fiji Water dominates in 48 of 59 key battleground markets against Dasani, notably in Albany-Schenectady-Troy NY (0.0% vs 57.0% brand interest), Atlanta GA (14.0% vs 35.0% brand interest), and Austin TX (25.0% vs 20.0% brand interest)
Mountain Valley Spring Water dominates in 45 of 54 key battleground markets against Dasani, notably in Atlanta GA (14.0% vs 21.0% brand interest), Austin TX (25.0% vs 35.0% brand interest), and Baltimore MD (25.0% vs 37.0% brand interest)
Mountain Valley Spring Water dominates in 31 of 49 key battleground markets against Fiji Water, notably in Baltimore MD (25.0% vs 37.0% brand interest), Boston MA-Manchester NH (24.0% vs 30.0% brand interest), and Cleveland-Akron (Canton) OH (30.0% vs 24.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 43.0% brand interest, +65.4% growth), Atlanta GA (maintained 30.0% brand interest, +76.5% growth), and Birmingham AL (maintained 27.0% brand interest, +42.1% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 33.0% brand interest, +65.0% growth), Columbia SC (maintained 100.0% brand interest, +108.3% growth), and Greensboro-High Point-Winston Salem NC (maintained 50.0% brand interest, +92.3% growth)