BMW X5
BMW
Company
BMW
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for BMW X5, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
6 States
|
|
Monitor & Maintain
|
All other markets
|
168 DMAs
40 States
|
Brand Insights
Brand Insights reveal BMW X5’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X5 shows stable performance with 3.8% average growth across 51 markets (11.7% avg brand interest), with positive growth in 20 of 51 markets
BMW X5 has 5 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for BMW X5 include Alaska (+35.7% growth, 19.0% brand interest), Georgia (+22.2% growth, 11.0% brand interest), and Montana (+28.6% growth, 18.0% brand interest)
BMW X5 shows positive brand interest momentum in 20 markets, notably in Alaska (+5.0% brand interest), Georgia (+2.0% brand interest), Montana (+4.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 leads category performance with 18.1% average brand interest growth, particularly strong in Arizona (+17.6%, 20.0% brand interest), California (+22.2%, 22.0% brand interest), and Delaware (+43.8%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 17.5% with consistent performance across 31 markets
Volvo XC90 shows strong momentum with 18.1% average brand interest growth across key markets: Vermont (+120.0% growth, +6.0% brand interest), Delaware (+43.8% growth, +7.0% brand interest), and South Dakota (+38.5% growth, +5.0% brand interest)
Volvo XC90 captured additional brand interest in 48 markets, averaging +2.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for BMW X5 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monterey-Salinas CA | 197,948 | 11.0% | +57.1% | +22.2% |
| Wausau-Rhinelander WI | 160,633 | 23.0% | +35.3% | +53.3% |
| Columbia-Jefferson City MO | 154,462 | 14.0% | +55.6% | +16.7% |
| Butte-Bozeman MT | 69,267 | 31.0% | +82.4% | +63.2% |
| Utica NY | N/A | 16.0% | +77.8% | +6.7% |
| Columbus GA | N/A | 11.0% | +120.0% | +22.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 11.0% | +10.0% | +10.0% |
| Memphis TN | 547,706 | 11.0% | +10.0% | +10.0% |
| Wilkes Barre-Scranton PA | 501,832 | 14.0% | +7.7% | +27.3% |
| Albany-Schenectady-Troy NY | 491,946 | 13.0% | +18.2% | +8.3% |
| Little Rock-Pine Bluff AR | 490,561 | 10.0% | +42.9% | +25.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 10.0% | +42.9% | +11.1% |
| Omaha NE | 384,022 | 14.0% | +27.3% | +55.6% |
| Syracuse NY | 330,353 | 16.0% | +33.3% | +23.1% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 12.0% | +9.1% | -14.3% |
| Philadelphia PA | 2,642,616 | 12.0% | +9.1% | -7.7% |
| Denver CO | 1,523,659 | 13.0% | +18.2% | -7.1% |
| Hartford & New Haven CT | 862,036 | 12.0% | +9.1% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 13.0% | +18.2% | +8.3% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 13.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 11.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 17.0% | +6.3% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 12.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 13.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 13.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 13.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 14.0% | +0.0% | -6.7% |
Monitor & Maintain
All other markets
168
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +10.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 8.0% | +14.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +11.1% | -9.1% |
| Atlanta GA | 2,277,873 | 11.0% | +22.2% | -8.3% |
| Houston TX | 2,266,381 | 10.0% | +11.1% | -9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 11.0% | +10.0% | -8.3% |
| Boston MA-Manchester NH | 2,206,762 | 13.0% | +0.0% | -7.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 11.0% | +10.0% | +0.0% |
Brand Insights
Brand Insights for BMW X5 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X5 shows challenging performance with -2.5% average growth across 173 markets (10.8% avg brand interest), with positive growth in 67 of 173 markets
Top performing markets for BMW X5 demonstrate exceptional results in Elmira NY (+114.3% growth, 30.0% brand interest, +16.0% brand interest change) and Butte-Bozeman MT (+82.3% growth, 31.0% brand interest, +14.0% brand interest change)
BMW X5 has 33 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 39 stable markets (0-5%), and 67 declining markets
Notable high-growth markets for BMW X5 include Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest), Albuquerque-Santa Fe NM (+28.6% growth, 9.0% brand interest), and Amarillo TX (+42.9% growth, 10.0% brand interest)
BMW X5 maintains strong brand interest positions in key markets: Butte-Bozeman MT (31.0% brand interest, +14.0% change) and Elmira NY (30.0% brand interest, +16.0% change)
BMW X5 shows positive brand interest momentum in 67 markets, notably in Albany-Schenectady-Troy NY (+2.0% brand interest), Albuquerque-Santa Fe NM (+2.0% brand interest), Amarillo TX (+3.0% brand interest)
BMW X5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+82.3% growth, +14.0% gain, 31.0% current brand interest), Elmira NY (+114.3% growth, +16.0% gain, 30.0% current brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+50.0% growth, +8.0% gain, 24.0% current brand interest)
BMW X5 achieves significant brand interest gains in Anchorage AK (+5.0% brand interest growth, now at 19.0%) and Binghamton NY (+8.0% brand interest growth, now at 16.0%)
BMW X5 shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest) and Albuquerque-Santa Fe NM (+28.6% growth, 9.0% brand interest)
BMW X5 demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest) and Albuquerque-Santa Fe NM (+28.6% growth, 9.0% brand interest)
BMW X5 performance in major markets: Charlotte NC (-9.1% decline, 10.0% brand interest, 1.3M TVHH), Indianapolis IN (-14.3% decline, 12.0% brand interest, 1.2M TVHH), and Minneapolis-St. Paul MN (-7.7% decline, 12.0% brand interest, 1.8M TVHH)
BMW X5 shows positive brand interest growth in markets representing 51.3% of total TVHH coverage
BMW X5 shows challenging performance with -7.9% average growth across 159 markets (11.3% avg brand interest), with positive growth in 36 of 159 markets
Top performing markets for BMW X5 demonstrate exceptional results in Butte-Bozeman MT (+63.2% growth, 31.0% brand interest, +12.0% brand interest change) and Duluth MN-Superior WI (+52.9% growth, 26.0% brand interest, +9.0% brand interest change)
BMW X5 has 22 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for BMW X5 include Butte-Bozeman MT (+63.2% growth, 31.0% brand interest), Charleston-Huntington WV (+20.0% growth, 6.0% brand interest), and Columbia-Jefferson City MO (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights showcase how BMW X5 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Volvo XC90 shows market leadership with 15.3% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+33.3%, 16.0% brand interest), Amarillo TX (+40.0%, 14.0% brand interest), and Atlanta GA (+21.1%, 23.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 19.8% with consistent performance across 99 markets
Volvo XC90 shows strong momentum with 15.3% average brand interest growth across key markets: Wausau-Rhinelander WI (+100.0% growth, +8.0% brand interest), Yuma AZ-El Centro CA (+93.3% growth, +14.0% brand interest), and Chico-Redding CA (+88.9% growth, +8.0% brand interest)
Volvo XC90 captured additional brand interest in 139 markets, averaging +3.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 39.1% brand interest across key markets: Bluefield-Beckley-Oak Hill WV (53.0% brand interest, +55.9% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (36.0% brand interest, +28.6% growth), and Charleston-Huntington WV (38.0% brand interest, +18.8% growth)
Mercedes-Benz GLE maintains market dominance with an average 39.8% brand interest across key markets: Alexandria LA (39.0% brand interest, +50.0% growth), Binghamton NY (43.0% brand interest, +43.3% growth), and Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +95.7% growth)
Audi Q7 maintains market dominance with an average 40.7% brand interest across key markets: Portland-Auburn ME (35.0% brand interest, +16.7% growth), Twin Falls ID (51.0% brand interest, +121.7% growth), and Burlington VT-Plattsburgh NY (36.0% brand interest, +9.1% growth)
Volvo XC90 maintains market dominance with an average 37.4% brand interest across key markets: Greenwood-Greenville MS (50.0% brand interest, +28.2% growth), Jonesboro AR (34.0% brand interest, +17.2% growth), and Lafayette IN (33.0% brand interest, +83.3% growth)
Lexus RX dominates in 93 of 170 key battleground markets against Mercedes-Benz GLE, notably in Abilene-Sweetwater TX (32.0% vs 30.0% brand interest), Albany GA (28.0% vs 23.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 32.0% brand interest)
BMW X5 dominates in 93 of 171 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 13.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 9.0% brand interest)
Lexus RX dominates in 93 of 173 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (32.0% vs 15.0% brand interest), Albany GA (28.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (21.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 178 key battleground markets against Lexus RX, notably in Albany GA (28.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 16.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
BMW X5 dominates in 100 of 173 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 13.0% brand interest), and Anchorage AK (29.0% vs 19.0% brand interest)
Mercedes-Benz GLE dominates in 89 of 175 key battleground markets against Audi Q7, notably in Abilene-Sweetwater TX (30.0% vs 15.0% brand interest), Albany GA (23.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (32.0% vs 18.0% brand interest)
Volvo XC90 dominates in 145 of 179 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (23.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (32.0% vs 16.0% brand interest), and Anchorage AK (29.0% vs 11.0% brand interest)
BMW X5 dominates in 85 of 149 key battleground markets against Audi Q7, notably in Albany GA (10.0% vs 13.0% brand interest), Augusta GA (10.0% vs 11.0% brand interest), and Baton Rouge LA (11.0% vs 10.0% brand interest)