BMW X3
BMW
Company
BMW
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for BMW X3, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
12 States
|
|
Monitor & Maintain
|
All other markets
|
187 DMAs
32 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
12 DMAs
|
Brand Insights
Brand Insights reveal BMW X3’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X3 shows challenging performance with -8.9% average growth across 49 markets (12.6% avg brand interest), with positive growth in 10 of 49 markets
BMW X3 has 5 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 29 declining markets
Notable high-growth markets for BMW X3 include New Hampshire (+25.0% growth, 10.0% brand interest), New Jersey (+15.4% growth, 15.0% brand interest), and Rhode Island (+18.2% growth, 13.0% brand interest)
BMW X3 shows positive brand interest momentum in 10 markets, notably in New Hampshire (+2.0% brand interest), New Jersey (+2.0% brand interest), Rhode Island (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For BMW X3, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For BMW X3, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus NX demonstrates category dominance with 16.1% average brand interest growth, showing exceptional performance in Alabama (+60.0%, 8.0% brand interest), Arizona (+16.7%, 7.0% brand interest), and Arkansas (+33.3%, 8.0% brand interest)
In high-growth markets, Lexus NX maintains an average brand interest of 9.2% with consistent performance across 16 markets
Volvo XC60 shows strong momentum with 7.8% average brand interest growth across key markets: North Dakota (+41.7% growth, +15.0% brand interest), Louisiana (+23.1% growth, +6.0% brand interest), and Vermont (+22.9% growth, +8.0% brand interest)
Volvo XC60 captured additional brand interest in 30 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for BMW X3 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 21.0% | +5.0% | -36.4% |
| Lexington KY | 434,265 | 23.0% | +9.5% | -34.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 14.0% | +16.7% | +7.7% |
| Springfield-Holyoke MA | 224,757 | 15.0% | +15.4% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 900,609 | 17.0% | +6.3% | +13.3% |
| Cincinnati OH | 810,849 | 16.0% | +14.3% | -48.4% |
| Milwaukee WI | 765,170 | 16.0% | +33.3% | -56.8% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 16.0% | +14.3% | -48.4% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 14.0% | +27.3% | -60.0% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 14.0% | -6.7% | -6.7% |
| Sioux City IA | 132,124 | 93.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
187
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | -6.7% | -60.0% |
| Philadelphia PA | 2,642,616 | 14.0% | +0.0% | -57.6% |
| Houston TX | 2,266,381 | 16.0% | -15.8% | -5.9% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | -15.4% | -63.3% |
| Phoenix AZ | 1,818,040 | 13.0% | -7.1% | -7.1% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | -7.7% | -61.3% |
| Detroit MI | 1,646,663 | 11.0% | +10.0% | -67.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 12.0% | +0.0% | -62.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | -5.6% | -46.9% |
| Chicago IL | 3,081,097 | 15.0% | +0.0% | -50.0% |
| Atlanta GA | 2,277,873 | 15.0% | -16.7% | -51.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | -6.3% | -51.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | +0.0% | -35.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 16.0% | +0.0% | -51.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 15.0% | -11.8% | -54.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 17.0% | -5.6% | -48.5% |
Brand Insights
Brand Insights for BMW X3 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X3 shows challenging performance with -13.1% average growth across 141 markets (12.4% avg brand interest), with positive growth in 42 of 141 markets
Top performing markets for BMW X3 demonstrate exceptional results in Bakersfield CA (+25.0% growth, 25.0% brand interest, +5.0% brand interest change)
BMW X3 has 21 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 79 declining markets
Notable high-growth markets for BMW X3 include Amarillo TX (+33.3% growth, 24.0% brand interest), Bakersfield CA (+25.0% growth, 25.0% brand interest), and Boise ID (+20.0% growth, 12.0% brand interest)
BMW X3 shows positive brand interest momentum in 42 markets, notably in Amarillo TX (+6.0% brand interest), Bakersfield CA (+5.0% brand interest), Boise ID (+2.0% brand interest)
BMW X3 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+33.3% growth, +6.0% gain, 24.0% current brand interest) and Bakersfield CA (+25.0% growth, +5.0% gain, 25.0% current brand interest)
BMW X3 achieves significant brand interest gains in Amarillo TX (+6.0% brand interest growth, now at 24.0%) and Bakersfield CA (+5.0% brand interest growth, now at 25.0%)
BMW X3 shows accelerating brand interest growth in Amarillo TX (+33.3% growth, 24.0% brand interest) and Bakersfield CA (+25.0% growth, 25.0% brand interest)
BMW X3 demonstrates emerging brand interest strength in Boise ID (+20.0% growth, 12.0% brand interest) and Charleston-Huntington WV (+15.4% growth, 15.0% brand interest)
BMW X3 maintains stable brand interest performance in mature markets: Chico-Redding CA (+0.0% decline, 21.0% brand interest) and Fresno-Visalia CA (+5.0% growth, 21.0% brand interest)
BMW X3 performance in major markets: Atlanta GA (-16.7% decline, 15.0% brand interest, 2.7M TVHH), Baltimore MD (-12.5% decline, 14.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-15.4% decline, 11.0% brand interest, 2.6M TVHH)
BMW X3 shows positive brand interest growth in markets representing 20.5% of total TVHH coverage
BMW X3 shows challenging performance with -67.3% average growth across 184 markets (10.2% avg brand interest), with positive growth in 6 of 184 markets
BMW X3 has 3 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 1 stable market (0-5%), and 177 declining markets
Notable high-growth markets for BMW X3 include Harlingen-Weslaco-Brownsville-McAllen TX (+22.2% growth, 11.0% brand interest), Springfield-Holyoke MA (+25.0% growth, 15.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+41.7% growth, 17.0% brand interest)
BMW X3 maintains strong brand interest positions in key markets: Yuma AZ-El Centro CA (31.0% brand interest, -51.0% change)
Competitive Insights
Competitive Insights showcase how BMW X3 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where BMW X3 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where BMW X3 can focus its competitive strategy.
Volvo XC60 shows market leadership with 10.2% average brand interest growth and notable strength in Albuquerque-Santa Fe NM (+20.8%, 29.0% brand interest), Alexandria LA (+26.9%, 33.0% brand interest), and Amarillo TX (+34.5%, 39.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 40.4% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 10.2% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+170.3% growth, +63.0% brand interest), Butte-Bozeman MT (+108.3% growth, +52.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+93.9% growth, +46.0% brand interest)
Volvo XC60 captured additional brand interest in 102 markets, averaging +8.1% brand interest growth in key growth markets
Lexus NX shows strong momentum with 8.5% average brand interest growth across key markets: Omaha NE (+175.0% growth, +7.0% brand interest), Fresno-Visalia CA (+166.7% growth, +5.0% brand interest), and Bend OR (+162.5% growth, +13.0% brand interest)
Lexus NX captured additional brand interest in 58 markets, averaging +2.6% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 43.4% brand interest across key markets: Alexandria LA (33.0% brand interest, +26.9% growth), Amarillo TX (39.0% brand interest, +34.5% growth), and Boise ID (45.0% brand interest, +36.4% growth)
Audi Q5 maintains market dominance with an average 47.9% brand interest across key markets: Abilene-Sweetwater TX (95.0% brand interest, +61.0% growth), Alexandria LA (67.0% brand interest, +48.9% growth), and Bowling Green KY (100.0% brand interest, +72.4% growth)
Mercedes-Benz GLC maintains market dominance with an average 41.8% brand interest across key markets: Albany GA (53.0% brand interest, +82.8% growth), Beaumont-Port Arthur TX (35.0% brand interest, +34.6% growth), and Biloxi-Gulfport MS (45.0% brand interest, +221.4% growth)
Volvo XC60 dominates in 128 of 168 key battleground markets against Audi Q5, notably in Abilene-Sweetwater TX (5.0% vs 95.0% brand interest), Albany GA (2.0% vs 45.0% brand interest), and Albany-Schenectady-Troy NY (27.0% vs 41.0% brand interest)
Volvo XC60 dominates in 60 of 113 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 9.0% brand interest), and Bend OR (40.0% vs 21.0% brand interest)
Volvo XC60 dominates in 102 of 139 key battleground markets against BMW X3, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 14.0% brand interest), and Bend OR (40.0% vs 0.0% brand interest)
Volvo XC60 dominates in 98 of 150 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (2.0% vs 53.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 12.0% brand interest), and Austin TX (26.0% vs 20.0% brand interest)
Lexus NX dominates in 73 of 113 key battleground markets against Audi Q5, notably in Albuquerque-Santa Fe NM (36.0% vs 7.0% brand interest), Augusta GA (33.0% vs 0.0% brand interest), and Austin TX (31.0% vs 9.0% brand interest)
Audi Q5 dominates in 72 of 141 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (36.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 24.0% brand interest), and Augusta GA (33.0% vs 18.0% brand interest)
Mercedes-Benz GLC dominates in 88 of 156 key battleground markets against Audi Q5, notably in Albany GA (45.0% vs 53.0% brand interest), Albuquerque-Santa Fe NM (36.0% vs 11.0% brand interest), and Amarillo TX (36.0% vs 1.0% brand interest)