Bank of America
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Bank of America, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
16 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
3 States
|
|
Monitor & Maintain
|
All other markets
|
156 DMAs
47 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
13 DMAs
|
Brand Insights
Brand Insights reveal Bank of America’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Bank of America shows challenging performance with -4.3% average growth across 51 markets (28.8% avg brand interest), with positive growth in 2 of 51 markets
Bank of America has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 36 declining markets
Bank of America maintains strong brand interest positions in key markets: Alabama (53.0% brand interest, -2.0% change), Alaska (47.0% brand interest, -5.0% change), and Arizona (36.0% brand interest, -1.0% change)
Bank of America successfully defends strong market positions while maintaining brand interest growth in California (maintained 30.0% brand interest, +0.0% decline), Georgia (maintained 39.0% brand interest, +0.0% decline), and North Dakota (maintained 53.0% brand interest, +0.0% decline)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo maintains market dominance with an average 46.4% brand interest across key markets: Arkansas (45.0% brand interest, +2.3% growth), California (40.0% brand interest, +2.6% growth), and Colorado (50.0% brand interest, +2.0% growth)
Chase maintains market dominance with an average 42.1% brand interest across key markets: Alaska (39.0% brand interest, +18.2% growth), Florida (34.0% brand interest, +3.0% growth), and Kansas (40.0% brand interest, +2.6% growth)
Wells Fargo dominates in 38 of 50 key battleground markets against Bank of America, notably in Alaska (14.0% vs 47.0% brand interest), Connecticut (38.0% vs 19.0% brand interest), and Hawaii (59.0% vs 16.0% brand interest)
Chase dominates in 23 of 46 key battleground markets against Wells Fargo, notably in Alaska (14.0% vs 39.0% brand interest), Connecticut (38.0% vs 43.0% brand interest), and Hawaii (59.0% vs 25.0% brand interest)
Investment Recommendations
Strategic recommendations for Bank of America in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 32.0% | -11.1% | +6.7% |
| Jacksonville FL | 671,993 | 31.0% | -11.4% | -3.1% |
| Memphis TN | 547,706 | 25.0% | +8.7% | -43.2% |
| Fresno-Visalia CA | 539,002 | 34.0% | -2.9% | +3.0% |
| Ft. Myers-Naples FL | 525,402 | 31.0% | -6.1% | -6.1% |
| Wilkes Barre-Scranton PA | 501,832 | 41.0% | -4.7% | +115.8% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 44.0% | -4.4% | +109.5% |
| Knoxville TN | 475,703 | 20.0% | -4.8% | -42.9% |
Emerging Market
Smaller markets showing strong growth potential
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lake Charles LA | 84,941 | 16.0% | +14.3% | +60.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 26.0% | +30.0% | +13.0% |
| Greenwood-Greenville MS | 52,998 | 26.0% | +23.8% | +8.3% |
| St. Joseph MO | 38,607 | 26.0% | +30.0% | +4.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tucson (Sierra Vista) AZ | 416,976 | 38.0% | +5.6% | +65.2% |
| Spokane WA | 409,624 | 30.0% | +7.1% | +20.0% |
| Madison WI | 386,495 | 23.0% | +15.0% | +35.3% |
| Waco-Temple-Bryan TX | 346,477 | 31.0% | +6.9% | +34.8% |
| Reno NV | 260,899 | 45.0% | +4.7% | +80.0% |
| Ft. Wayne IN | 242,556 | 14.0% | +7.7% | +7.7% |
| Macon GA | 213,027 | 41.0% | +5.1% | +28.1% |
High Growth Priority
Large markets showing strong consistent growth
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 42.0% | -2.3% | +50.0% |
| Phoenix AZ | 1,818,040 | 34.0% | -2.9% | +47.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 64.0% | -3.0% | +611.1% |
| Denver CO | 1,523,659 | 38.0% | -2.6% | +192.3% |
| Charlotte NC | 1,124,890 | 42.0% | +0.0% | +20.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 40.0% | +5.3% | +29.0% |
| Salt Lake City UT | 975,902 | 40.0% | -2.4% | +207.7% |
| San Antonio TX | 900,609 | 30.0% | -6.3% | +15.4% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 27.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 28.0% | +0.0% | +3.7% |
| Charleston-Huntington WV | 363,503 | 14.0% | -6.7% | -6.7% |
| Chattanooga TN | 341,284 | 32.0% | -3.0% | -5.9% |
| Palm Springs CA | 142,979 | 32.0% | -3.0% | -5.9% |
| Gainesville FL | 118,040 | 33.0% | +0.0% | +0.0% |
| Portland OR | N/A | 28.0% | -6.7% | +0.0% |
Monitor & Maintain
All other markets
156
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +0.0% | -48.2% |
| Chicago IL | 3,081,097 | 7.0% | -12.5% | -70.8% |
| Atlanta GA | 2,277,873 | 38.0% | +2.7% | +11.8% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | -12.5% | -88.1% |
| Detroit MI | 1,646,663 | 6.0% | +0.0% | -81.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 9.0% | +0.0% | -35.7% |
| St. Louis MO | 1,066,886 | 14.0% | +0.0% | -69.6% |
| Indianapolis IN | 1,026,188 | 9.0% | +12.5% | -35.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | -3.6% | -12.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | +4.2% | -16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -3.6% | -34.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | +0.0% | -15.2% |
| Seattle-Tacoma WA | 1,798,974 | 20.0% | -4.8% | -47.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | -3.3% | -14.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 27.0% | -3.6% | -18.2% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 26.0% | -7.1% | -25.7% |
Brand Insights
Brand Insights for Bank of America in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Bank of America shows challenging performance with -2.8% average growth across 208 markets (30.4% avg brand interest), with positive growth in 54 of 208 markets
Top performing markets for Bank of America demonstrate exceptional results in Elmira NY (+31.6% growth, 25.0% brand interest, +6.0% brand interest change), Quincy IL-Hannibal MO-Keokuk IA (+30.0% growth, 26.0% brand interest, +6.0% brand interest change), and St. Joseph MO (+30.0% growth, 26.0% brand interest, +6.0% brand interest change)
Bank of America has 10 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 113 declining markets
Notable high-growth markets for Bank of America include Bowling Green KY (+18.8% growth, 19.0% brand interest), Champaign & Springfield-Decatur IL (+16.7% growth, 14.0% brand interest), and Elmira NY (+31.6% growth, 25.0% brand interest)
Bank of America maintains strong brand interest positions in key markets: Amarillo TX (41.0% brand interest, -1.0% change), Anchorage AK (48.0% brand interest, -1.0% change), and Augusta GA (48.0% brand interest, -5.0% change)
Bank of America shows positive brand interest momentum in 54 markets, notably in Bowling Green KY (+3.0% brand interest), Champaign & Springfield-Decatur IL (+2.0% brand interest), Elmira NY (+6.0% brand interest)
Bank of America demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+31.6% growth, +6.0% gain, 25.0% current brand interest), Greenwood-Greenville MS (+23.8% growth, +5.0% gain, 26.0% current brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+30.0% growth, +6.0% gain, 26.0% current brand interest)
Bank of America successfully defends strong market positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 26.0% brand interest, +23.8% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 26.0% brand interest, +30.0% growth), and St. Joseph MO (maintained 26.0% brand interest, +30.0% growth)
In large markets, Bank of America shows slight decline with notable brand interest: Boston MA-Manchester NH (-12.5% decline, 7.0% brand interest) and Chicago IL (-12.5% decline, 7.0% brand interest)
In medium markets, Bank of America shows slight decline with notable brand interest: Birmingham AL (-3.5% decline, 55.0% brand interest) and Buffalo NY (-8.3% decline, 11.0% brand interest)
In small markets, Bank of America shows slight decline with moderate brand interest: Alexandria LA (-33.3% decline, 10.0% brand interest) and Alpena MI (-94.4% decline, 1.0% brand interest)
Bank of America maintains dominant market position with >35% brand interest in key markets: Amarillo TX (41.0% brand interest, -2.4% change) and Anchorage AK (48.0% brand interest, -2.0% change)
Bank of America achieves significant brand interest gains in Elmira NY (+6.0% brand interest growth, now at 25.0%) and Greenwood-Greenville MS (+5.0% brand interest growth, now at 26.0%)
Bank of America shows accelerating brand interest growth in Bowling Green KY (+18.8% growth, 19.0% brand interest) and Champaign & Springfield-Decatur IL (+16.7% growth, 14.0% brand interest)
Bank of America demonstrates emerging brand interest strength in Bowling Green KY (+18.8% growth, 19.0% brand interest) and Champaign & Springfield-Decatur IL (+16.7% growth, 14.0% brand interest)
Bank of America maintains stable brand interest performance in mature markets: Amarillo TX (-2.4% decline, 41.0% brand interest) and Anchorage AK (-2.0% decline, 48.0% brand interest)
Competitive Insights
Competitive Insights showcase how Bank of America performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Chase leads category performance with 2.8% average brand interest growth, particularly strong in Alexandria LA (+16.7%, 14.0% brand interest), Alpena MI (+72.7%, 38.0% brand interest), and Bakersfield CA (+16.0%, 29.0% brand interest)
In high-growth markets, Chase maintains an average brand interest of 22.9% with consistent performance across 14 markets
Wells Fargo maintains market dominance with an average 48.3% brand interest across key markets: North Platte NE (39.0% brand interest, +30.0% growth), Ottumwa IA-Kirksville MO (48.0% brand interest, +17.1% growth), and Springfield-Holyoke MA (38.0% brand interest, +18.8% growth)
Bank of America maintains market dominance with an average 47.8% brand interest across key markets: Atlanta GA (38.0% brand interest, +2.7% growth), Bakersfield CA (33.0% brand interest, +3.1% growth), and Chico-Redding CA (37.0% brand interest, +2.8% growth)
Chase maintains market dominance with an average 37.6% brand interest across key markets: Alpena MI (38.0% brand interest, +72.7% growth), Fairbanks AK (37.0% brand interest, +15.6% growth), and Jacksonville FL (40.0% brand interest, +21.2% growth)
Wells Fargo dominates in 114 of 195 key battleground markets against Bank of America, notably in Albany GA (34.0% vs 40.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 52.0% brand interest)
Chase dominates in 109 of 195 key battleground markets against Wells Fargo, notably in Albany GA (34.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 37.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 27.0% brand interest)
Chase dominates in 129 of 196 key battleground markets against Bank of America, notably in Alexandria LA (10.0% vs 14.0% brand interest), Alpena MI (1.0% vs 38.0% brand interest), and Amarillo TX (41.0% vs 22.0% brand interest)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 39.0% brand interest, +30.0% growth), Ottumwa IA-Kirksville MO (maintained 48.0% brand interest, +17.1% growth), and Roanoke-Lynchburg VA (maintained 27.0% brand interest, +17.4% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 26.0% brand interest, +23.8% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 26.0% brand interest, +30.0% growth), and St. Joseph MO (maintained 26.0% brand interest, +30.0% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 38.0% brand interest, +72.7% growth), Bakersfield CA (maintained 29.0% brand interest, +16.0% growth), and Fairbanks AK (maintained 37.0% brand interest, +15.6% growth)
Bank of America emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Bowling Green KY (+18.8% vs -3.3% growth), Champaign & Springfield-Decatur IL (+16.7% vs -2.9% growth), and Elmira NY (+31.6% vs -7.3% growth)
Chase emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Great Falls MT (-7.1% vs -15.4% growth), Alexandria LA (+16.7% vs +4.1% growth), and Alpena MI (+72.7% vs +1.7% growth)
Wells Fargo emerges as competitive challenger to Bank of America with superior brand interest growth rates in Augusta GA (+22.2% vs -9.4% growth), Columbia SC (+15.0% vs -6.5% growth), and North Platte NE (+30.0% vs -15.1% growth)
Chase emerges as competitive challenger to Bank of America with superior brand interest growth rates in North Platte NE (-5.9% vs -15.1% growth), Bakersfield CA (+16.0% vs +3.1% growth), and Cheyenne WY-Scottsbluff NE (+18.2% vs +0.0% growth)
Wells Fargo emerges as competitive challenger to Chase with superior brand interest growth rates in Augusta GA (+22.2% vs +3.5% growth), Columbia SC (+15.0% vs +0.0% growth), and Springfield-Holyoke MA (+18.8% vs -8.8% growth)