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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chase, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
14 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
16 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
4 DMAs
5 States
|
|
Monitor & Maintain
|
All other markets
|
149 DMAs
44 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
17 DMAs
|
Brand Insights
Brand Insights reveal Chase’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chase shows stable performance with 2.2% average growth across 51 markets (27.4% avg brand interest), with positive growth in 22 of 51 markets
Top performing markets for Chase demonstrate exceptional results in Alaska (+18.2% growth, 39.0% brand interest, +6.0% brand interest change)
Chase has 3 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Chase include Alaska (+18.2% growth, 39.0% brand interest), Minnesota (+22.2% growth, 11.0% brand interest), and Mississippi (+15.8% growth, 22.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo maintains market dominance with an average 46.4% brand interest across key markets: Arkansas (45.0% brand interest, +2.3% growth), California (40.0% brand interest, +2.6% growth), and Colorado (50.0% brand interest, +2.0% growth)
Chase maintains market dominance with an average 42.1% brand interest across key markets: Alaska (39.0% brand interest, +18.2% growth), Florida (34.0% brand interest, +3.0% growth), and Kansas (40.0% brand interest, +2.6% growth)
Wells Fargo dominates in 38 of 50 key battleground markets against Bank of America, notably in Alaska (14.0% vs 47.0% brand interest), Connecticut (38.0% vs 19.0% brand interest), and Hawaii (59.0% vs 16.0% brand interest)
Chase dominates in 23 of 46 key battleground markets against Wells Fargo, notably in Alaska (14.0% vs 39.0% brand interest), Connecticut (38.0% vs 43.0% brand interest), and Hawaii (59.0% vs 25.0% brand interest)
Investment Recommendations
Strategic recommendations for Chase in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 25.0% | -3.9% | -3.9% |
| Seattle-Tacoma WA | 1,798,974 | 38.0% | +0.0% | -5.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 35.0% | +6.1% | -7.9% |
| Oklahoma City OK | 631,839 | 28.0% | -6.7% | -51.7% |
| Memphis TN | 547,706 | 39.0% | -4.9% | +25.8% |
| Fresno-Visalia CA | 539,002 | 31.0% | +6.9% | -6.1% |
| Buffalo NY | 537,294 | 41.0% | -2.4% | -8.9% |
| Ft. Myers-Naples FL | 525,402 | 30.0% | -6.3% | -14.3% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Jonesboro AR | 73,449 | 45.0% | +12.5% | +32.4% |
| Fairbanks AK | 32,241 | 37.0% | +15.6% | +208.3% |
| Juneau AK | 22,882 | 43.0% | +13.2% | +514.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 32.0% | +3.2% | +100.0% |
| Albuquerque-Santa Fe NM | 612,638 | 27.0% | +8.0% | +35.0% |
| Providence RI-New Bedford MA | 564,315 | 59.0% | +5.4% | +84.4% |
| Roanoke-Lynchburg VA | 387,932 | 22.0% | +10.0% | +10.0% |
| Chattanooga TN | 341,284 | 34.0% | +3.0% | +6.3% |
| Savannah GA | 321,334 | 33.0% | +6.5% | +50.0% |
| Florence-Myrtle Beach SC | 273,785 | 32.0% | +6.7% | +68.4% |
| Augusta GA | 240,635 | 30.0% | +3.5% | +66.7% |
High Growth Priority
Large markets showing strong consistent growth
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 33.0% | -2.9% | +26.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | +0.0% | +30.0% |
| Boston MA-Manchester NH | 2,206,762 | 57.0% | +1.8% | +67.7% |
| Denver CO | 1,523,659 | 12.0% | +9.1% | -73.9% |
| Charlotte NC | 1,124,890 | 38.0% | +2.7% | +123.5% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 30.0% | -9.1% | +20.0% |
| St. Louis MO | 1,066,886 | 44.0% | +0.0% | +12.8% |
| Baltimore MD | 977,058 | 43.0% | -4.4% | +53.6% |
Maintain & Optimize
Stable markets with consistent performance
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 35.0% | +2.9% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 36.0% | +2.9% | +2.9% |
| Portland-Auburn ME | 364,761 | 43.0% | -6.5% | -2.3% |
| Harrisonburg VA | 84,057 | 28.0% | +3.7% | +0.0% |
Monitor & Maintain
All other markets
149
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +0.0% | -54.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +0.0% | -81.6% |
| Indianapolis IN | 1,026,188 | 14.0% | -17.7% | -81.8% |
| Nashville TN | 993,259 | 41.0% | +7.9% | +2.5% |
| Kansas City MO | 866,618 | 42.0% | +0.0% | +7.7% |
| Louisville KY | 612,910 | 16.0% | +23.1% | -78.7% |
| New Orleans LA | 584,044 | 13.0% | +8.3% | -82.9% |
| Little Rock-Pine Bluff AR | 490,561 | 41.0% | +2.5% | +7.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 28.0% | +0.0% | -50.9% |
| Los Angeles CA | 4,962,377 | 31.0% | +0.0% | -24.4% |
| Chicago IL | 3,081,097 | 22.0% | -4.4% | -68.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | +3.3% | -27.9% |
| Houston TX | 2,266,381 | 26.0% | -7.1% | -38.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 30.0% | +0.0% | -21.1% |
| Phoenix AZ | 1,818,040 | 23.0% | -4.2% | -45.2% |
| Detroit MI | 1,646,663 | 31.0% | +3.3% | -50.8% |
Brand Insights
Brand Insights for Chase in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chase shows stable performance with 2.8% average growth across 209 markets (24.9% avg brand interest), with positive growth in 99 of 209 markets
Top performing markets for Chase demonstrate exceptional results in Alpena MI (+72.7% growth, 38.0% brand interest, +16.0% brand interest change), Marquette MI (+23.8% growth, 26.0% brand interest, +5.0% brand interest change), and Jacksonville FL (+21.2% growth, 40.0% brand interest, +7.0% brand interest change)
Chase has 14 markets with high growth (>15%), 56 markets with moderate growth (5-15%), 82 stable markets (0-5%), and 57 declining markets
Notable high-growth markets for Chase include Alexandria LA (+16.7% growth, 14.0% brand interest), Alpena MI (+72.7% growth, 38.0% brand interest), and Bakersfield CA (+16.0% growth, 29.0% brand interest)
Chase maintains strong brand interest positions in key markets: Atlanta GA (33.0% brand interest, -1.0% change), Baltimore MD (43.0% brand interest, -2.0% change), and Buffalo NY (41.0% brand interest, -1.0% change)
Chase shows positive brand interest momentum in 99 markets, notably in Alexandria LA (+2.0% brand interest), Alpena MI (+16.0% brand interest), Bakersfield CA (+4.0% brand interest)
Chase demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+72.7% growth, +16.0% gain, 38.0% current brand interest), Bakersfield CA (+16.0% growth, +4.0% gain, 29.0% current brand interest), and Fairbanks AK (+15.6% growth, +5.0% gain, 37.0% current brand interest)
Chase successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 38.0% brand interest, +72.7% growth), Bakersfield CA (maintained 29.0% brand interest, +16.0% growth), and Fairbanks AK (maintained 37.0% brand interest, +15.6% growth)
In large markets, Chase shows steady growth with moderate brand interest: Atlanta GA (-2.9% decline, 33.0% brand interest) and Baltimore MD (-4.4% decline, 43.0% brand interest)
In medium markets, Chase shows steady growth with notable brand interest: Austin TX (-10.3% decline, 26.0% brand interest) and Buffalo NY (-2.4% decline, 41.0% brand interest)
Chase maintains dominant market position with >35% brand interest in key markets: Baltimore MD (43.0% brand interest, -4.4% change) and Buffalo NY (41.0% brand interest, -2.4% change)
Chase achieves significant brand interest gains in Alpena MI (+16.0% brand interest growth, now at 38.0%) and Fairbanks AK (+5.0% brand interest growth, now at 37.0%)
Chase shows accelerating brand interest growth in Alexandria LA (+16.7% growth, 14.0% brand interest) and Alpena MI (+72.7% growth, 38.0% brand interest)
Chase demonstrates emerging brand interest strength in Alexandria LA (+16.7% growth, 14.0% brand interest) and Cheyenne WY-Scottsbluff NE (+18.2% growth, 13.0% brand interest)
Chase maintains stable brand interest performance in mature markets: Atlanta GA (-2.9% decline, 33.0% brand interest) and Baltimore MD (-4.4% decline, 43.0% brand interest)
Chase faces growth challenges in historically strong markets: Atlanta GA (-2.9% decline, 33.0% brand interest) and Austin TX (-10.3% decline, 26.0% brand interest)
Competitive Insights
Competitive Insights showcase how Chase performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Chase leads category performance with 2.8% average brand interest growth, particularly strong in Alexandria LA (+16.7%, 14.0% brand interest), Alpena MI (+72.7%, 38.0% brand interest), and Bakersfield CA (+16.0%, 29.0% brand interest)
In high-growth markets, Chase maintains an average brand interest of 22.9% with consistent performance across 14 markets
Wells Fargo maintains market dominance with an average 48.3% brand interest across key markets: North Platte NE (39.0% brand interest, +30.0% growth), Ottumwa IA-Kirksville MO (48.0% brand interest, +17.1% growth), and Springfield-Holyoke MA (38.0% brand interest, +18.8% growth)
Bank of America maintains market dominance with an average 47.8% brand interest across key markets: Atlanta GA (38.0% brand interest, +2.7% growth), Bakersfield CA (33.0% brand interest, +3.1% growth), and Chico-Redding CA (37.0% brand interest, +2.8% growth)
Chase maintains market dominance with an average 37.6% brand interest across key markets: Alpena MI (38.0% brand interest, +72.7% growth), Fairbanks AK (37.0% brand interest, +15.6% growth), and Jacksonville FL (40.0% brand interest, +21.2% growth)
Wells Fargo dominates in 114 of 195 key battleground markets against Bank of America, notably in Albany GA (34.0% vs 40.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 52.0% brand interest)
Chase dominates in 109 of 195 key battleground markets against Wells Fargo, notably in Albany GA (34.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 37.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 27.0% brand interest)
Chase dominates in 129 of 196 key battleground markets against Bank of America, notably in Alexandria LA (10.0% vs 14.0% brand interest), Alpena MI (1.0% vs 38.0% brand interest), and Amarillo TX (41.0% vs 22.0% brand interest)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 39.0% brand interest, +30.0% growth), Ottumwa IA-Kirksville MO (maintained 48.0% brand interest, +17.1% growth), and Roanoke-Lynchburg VA (maintained 27.0% brand interest, +17.4% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 26.0% brand interest, +23.8% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 26.0% brand interest, +30.0% growth), and St. Joseph MO (maintained 26.0% brand interest, +30.0% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 38.0% brand interest, +72.7% growth), Bakersfield CA (maintained 29.0% brand interest, +16.0% growth), and Fairbanks AK (maintained 37.0% brand interest, +15.6% growth)
Bank of America emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Bowling Green KY (+18.8% vs -3.3% growth), Champaign & Springfield-Decatur IL (+16.7% vs -2.9% growth), and Elmira NY (+31.6% vs -7.3% growth)
Chase emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Great Falls MT (-7.1% vs -15.4% growth), Alexandria LA (+16.7% vs +4.1% growth), and Alpena MI (+72.7% vs +1.7% growth)
Wells Fargo emerges as competitive challenger to Bank of America with superior brand interest growth rates in Augusta GA (+22.2% vs -9.4% growth), Columbia SC (+15.0% vs -6.5% growth), and North Platte NE (+30.0% vs -15.1% growth)
Chase emerges as competitive challenger to Bank of America with superior brand interest growth rates in North Platte NE (-5.9% vs -15.1% growth), Bakersfield CA (+16.0% vs +3.1% growth), and Cheyenne WY-Scottsbluff NE (+18.2% vs +0.0% growth)
Wells Fargo emerges as competitive challenger to Chase with superior brand interest growth rates in Augusta GA (+22.2% vs +3.5% growth), Columbia SC (+15.0% vs +0.0% growth), and Springfield-Holyoke MA (+18.8% vs -8.8% growth)