Wells Fargo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wells Fargo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
153 DMAs
38 States
|
Brand Insights
Brand Insights reveal Wells Fargo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wells Fargo shows challenging performance with -1.8% average growth across 51 markets (28.9% avg brand interest), with positive growth in 8 of 51 markets
Wells Fargo has 0 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 30 declining markets
Wells Fargo successfully defends strong market positions while maintaining brand interest growth in Georgia (maintained 38.0% brand interest, +2.7% growth), Maryland (maintained 25.0% brand interest, +0.0% growth), and North Carolina (maintained 43.0% brand interest, +0.0% growth)
In small markets, Wells Fargo shows slight decline with notable brand interest: Alabama (-6.9% growth, 54.0% brand interest) and Alaska (-4.0% growth, 48.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chase dominates head-to-head competition against Bank of America in 34 of 38 shared state markets, with superior brand interest in key battlegrounds: District of Columbia (44.0% vs 35.0% brand interest), Idaho (40.0% vs 15.0% brand interest), and Illinois (68.0% vs 23.0% brand interest)
Chase demonstrates competitive strength with 46 high brand interest state markets and 0 high-growth state markets, notably in Arkansas (42.0% brand interest, -2.3% growth), Hawaii (58.0% brand interest, -1.7% growth), and Kentucky (72.0% brand interest, -1.4% growth)
Bank of America demonstrates competitive strength with 28 high brand interest state markets and 1 high-growth state market, notably in District of Columbia (35.0% brand interest, -2.8% growth), Georgia (32.0% brand interest, -5.9% growth), and Maine (41.0% brand interest, -2.4% growth)
Wells Fargo maintains validated market dominance (>35% brand interest) across 16 key markets where it leads all competitors: Alabama (54.0% brand interest, validated dominance), Alaska (48.0% brand interest, validated dominance), and Idaho (45.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for Wells Fargo in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | +8.7% | -7.4% |
| Cincinnati OH | 810,849 | 12.0% | +9.1% | +0.0% |
| Jacksonville FL | 671,993 | 34.0% | +6.3% | -12.8% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 11.0% | +10.0% | +0.0% |
| Tulsa OK | 462,154 | 14.0% | -6.7% | +16.7% |
| Champaign & Springfield-Decatur IL | 317,118 | 14.0% | +7.7% | -6.7% |
| Burlington VT-Plattsburgh NY | 306,170 | 15.0% | +7.1% | -11.8% |
| Evansville IN | 247,342 | 17.0% | +6.3% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 8.0% | +14.3% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 10.0% | +11.1% | +0.0% |
| Indianapolis IN | 1,026,188 | 9.0% | +12.5% | +0.0% |
| Hartford & New Haven CT | 862,036 | 20.0% | +11.1% | -4.8% |
| New Orleans LA | 584,044 | 12.0% | +9.1% | +9.1% |
| Albany-Schenectady-Troy NY | 491,946 | 12.0% | +20.0% | +9.1% |
| Little Rock-Pine Bluff AR | 490,561 | 18.0% | +12.5% | -10.0% |
| Dayton OH | 418,047 | 11.0% | +10.0% | +10.0% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 13.0% | +0.0% | +0.0% |
| Columbus OH | 865,632 | 8.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 30.0% | +3.5% | -3.2% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 50.0% | +0.0% | -2.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 10.0% | +0.0% | +0.0% |
| Syracuse NY | 330,353 | 12.0% | +0.0% | +0.0% |
| South Bend-Elkhart IN | 279,718 | 13.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 20.0% | +5.3% | -4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
153
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +0.0% | -12.5% |
| Los Angeles CA | 4,962,377 | 27.0% | +0.0% | -3.6% |
| Philadelphia PA | 2,642,616 | 40.0% | -4.8% | -11.1% |
| Atlanta GA | 2,277,873 | 35.0% | -5.4% | -7.9% |
| Houston TX | 2,266,381 | 27.0% | +3.9% | -6.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -7.1% | -13.3% |
| Boston MA-Manchester NH | 2,206,762 | 6.0% | -14.3% | -14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | -7.1% | -10.3% |
Brand Insights
Brand Insights for Wells Fargo in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wells Fargo shows challenging performance with -1.5% average growth across 210 markets (30.1% avg brand interest), with positive growth in 52 of 210 markets
Top performing markets for Wells Fargo demonstrate exceptional results in Erie PA (+31.2% growth, 21.0% brand interest, +5.0% change), Elmira NY (+27.8% growth, 23.0% brand interest, +5.0% change), and Greenwood-Greenville MS (+18.2% growth, 26.0% brand interest, +4.0% change)
Wells Fargo has 9 markets with high growth (>15%), 26 markets with moderate growth (5-15%), 69 stable markets (0-5%), and 106 declining markets
Notable high-growth markets for Wells Fargo include Albany-Schenectady-Troy NY (+20.0% growth, 12.0% brand interest), Binghamton NY (+20.0% growth, 18.0% brand interest), and Bowling Green KY (+18.8% growth, 19.0% brand interest)
Wells Fargo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+27.8% growth, +5.0% gain, 23.0% current brand interest), Erie PA (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Greenwood-Greenville MS (+18.2% growth, +4.0% gain, 26.0% current brand interest)
Wells Fargo successfully defends strong market positions while maintaining brand interest growth in Elmira NY (maintained 23.0% brand interest, +27.8% growth), Erie PA (maintained 21.0% brand interest, +31.2% growth), and Greenwood-Greenville MS (maintained 26.0% brand interest, +18.2% growth)
In large markets, Wells Fargo shows slight decline with notable brand interest: Atlanta GA (-5.4% growth, 35.0% brand interest) and Baltimore MD (-7.4% growth, 25.0% brand interest)
In medium markets, Wells Fargo shows slight decline with notable brand interest: Birmingham AL (-5.1% growth, 56.0% brand interest) and Buffalo NY (-8.3% growth, 11.0% brand interest)
In small markets, Wells Fargo shows slight decline with moderate brand interest: Albany GA (-2.4% growth, 40.0% brand interest) and Alexandria LA (-33.3% growth, 10.0% brand interest)
Wells Fargo achieves significant brand interest gains in Elmira NY (+5.0% brand interest growth, now at 23.0%) and Erie PA (+5.0% brand interest growth, now at 21.0%)
Wells Fargo shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+20.0% growth, 12.0% brand interest) and Binghamton NY (+20.0% growth, 18.0% brand interest)
Wells Fargo demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+20.0% growth, 12.0% brand interest) and Binghamton NY (+20.0% growth, 18.0% brand interest)
Wells Fargo maintains stable brand interest performance in mature markets: Albany GA (-2.4% growth, 40.0% brand interest) and Amarillo TX (-2.4% growth, 40.0% brand interest)
Wells Fargo faces growth challenges in historically strong markets: Albany GA (-2.4% growth, 40.0% brand interest) and Amarillo TX (-2.4% growth, 40.0% brand interest)
Wells Fargo performance in major markets: Atlanta GA (-5.4% growth, 35.0% brand interest, 2.7M TVHH), Baltimore MD (-7.4% growth, 25.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-14.3% growth, 6.0% brand interest, 2.6M TVHH)
Wells Fargo shows positive brand interest growth in markets representing 22.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Wells Fargo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Chase demonstrates category leadership at dma level with 1.6% average brand interest growth, showing exceptional performance in Augusta GA (+22.2%, 22.0% brand interest) and Fairbanks AK (+20.0%, 18.0% brand interest)
In high-growth dma markets, Chase maintains an average brand interest of 20.0% with consistent performance across 2 markets
In direct competition, Chase outperforms Bank of America with 24.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 20.0% brand interest, 9.8% growth), Albany-Schenectady-Troy NY (gap: 12.0% brand interest, 13.0% growth), and Albuquerque-Santa Fe NM (gap: 2.0% brand interest, 4.2% growth)
In select markets, Wells Fargo outperforms Bank of America despite weaker overall growth (-1.5% vs +0.5% overall): Augusta GA (Wells Fargo leads: 48.0% share, -2.0% growth vs Bank of America: 30.0%, -9.1%), Austin TX (Wells Fargo leads: 28.0% share, +0.0% growth vs Bank of America: 26.0%, -7.1%), and Beaumont-Port Arthur TX (Wells Fargo leads: 34.0% share, -2.9% growth vs Bank of America: 17.0%, -5.6%)
In select markets, Wells Fargo outperforms Chase despite weaker overall growth (-1.5% vs +1.6% overall): Abilene-Sweetwater TX (Wells Fargo: +8.3% growth vs Chase: -6.0% growth), Albany-Schenectady-Troy NY (Wells Fargo: +20.0% growth vs Chase: -7.4% growth), and Albuquerque-Santa Fe NM (Wells Fargo leads: 52.0% share, +2.0% growth vs Chase: 23.0%, -4.2%)
In select markets, Bank of America outperforms Chase despite weaker overall growth (+0.5% vs +1.6% overall): Abilene-Sweetwater TX (Bank of America: +3.9% growth vs Chase: -6.0% growth), Albany-Schenectady-Troy NY (Bank of America: +5.6% growth vs Chase: -7.4% growth), and Albuquerque-Santa Fe NM (Bank of America leads: 25.0% share, +0.0% growth vs Chase: 23.0%, -4.2%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 26.0% brand interest, +18.2% growth), Albuquerque-Santa Fe NM (maintained 52.0% brand interest, +2.0% growth), and Austin TX (maintained 28.0% brand interest, +0.0% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Jonesboro AR (maintained 47.0% brand interest, +17.5% growth), Presque Isle ME (maintained 51.0% brand interest, +27.5% growth), and Watertown NY (maintained 29.0% brand interest, +26.1% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 35.0% brand interest, +0.0% growth), Alpena MI (maintained 100.0% brand interest, +0.0% growth), and Atlanta GA (maintained 29.0% brand interest, +0.0% growth)
Wells Fargo maintains strong brand interest position in key markets: Houston TX (27.0% brand interest, +3.9% growth), West Palm Beach-Ft. Pierce FL (30.0% brand interest, +3.5% growth), and Dallas-Ft. Worth TX (25.0% brand interest, +8.7% growth)
Bank of America maintains strong brand interest position in key markets: Baltimore MD (44.0% brand interest, +2.3% growth), Charlotte NC (39.0% brand interest, +2.6% growth), and Hartford & New Haven CT (48.0% brand interest, +4.3% growth)
Chase maintains strong brand interest position in key markets: Austin TX (46.0% brand interest, +4.5% growth), Baltimore MD (31.0% brand interest, +3.3% growth), and Chicago IL (70.0% brand interest, +2.9% growth)
Wells Fargo dominates head-to-head competition against Bank of America in 82 of 131 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (40.0% vs 25.0% brand interest), Amarillo TX (40.0% vs 23.0% brand interest), and Augusta GA (48.0% vs 30.0% brand interest)
Chase dominates head-to-head competition against Bank of America in 152 of 172 shared DMA markets, with superior brand interest in key battlegrounds: Austin TX (46.0% vs 26.0% brand interest), Beaumont-Port Arthur TX (49.0% vs 17.0% brand interest), and Binghamton NY (58.0% vs 24.0% brand interest)
Chase demonstrates competitive strength with 190 high brand interest dma markets and 2 high-growth dma markets, notably in Abilene-Sweetwater TX (47.0% brand interest, -6.0% growth), Albany-Schenectady-Troy NY (50.0% brand interest, -7.4% growth), and Amarillo TX (37.0% brand interest, -2.6% growth)
Wells Fargo demonstrates competitive strength with 116 high brand interest dma markets and 9 high-growth dma markets, notably in Albany GA (40.0% brand interest, -2.4% growth), Amarillo TX (40.0% brand interest, -2.4% growth), and Anchorage AK (48.0% brand interest, -4.0% growth)