Wells Fargo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wells Fargo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
14 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
|
|
Monitor & Maintain
|
All other markets
|
133 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
9 DMAs
|
Brand Insights
Brand Insights reveal Wells Fargo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wells Fargo shows stable performance with 2.3% average growth across 51 markets (43.8% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for Wells Fargo demonstrate exceptional results in Montana (+13.8% growth, 33.0% brand interest, +4.0% brand interest change), South Dakota (+12.5% growth, 27.0% brand interest, +3.0% brand interest change), and Virginia (+10.7% growth, 31.0% brand interest, +3.0% brand interest change)
Wells Fargo has 0 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 30 stable markets (0-5%), and 8 declining markets
Wells Fargo maintains strong brand interest positions in key markets: Connecticut (38.0% brand interest, -2.0% change), Hawaii (59.0% brand interest, -1.0% change), and Missouri (43.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo maintains market dominance with an average 46.4% brand interest across key markets: Arkansas (45.0% brand interest, +2.3% growth), California (40.0% brand interest, +2.6% growth), and Colorado (50.0% brand interest, +2.0% growth)
Chase maintains market dominance with an average 42.1% brand interest across key markets: Alaska (39.0% brand interest, +18.2% growth), Florida (34.0% brand interest, +3.0% growth), and Kansas (40.0% brand interest, +2.6% growth)
Wells Fargo dominates in 38 of 50 key battleground markets against Bank of America, notably in Alaska (14.0% vs 47.0% brand interest), Connecticut (38.0% vs 19.0% brand interest), and Hawaii (59.0% vs 16.0% brand interest)
Chase dominates in 23 of 46 key battleground markets against Wells Fargo, notably in Alaska (14.0% vs 39.0% brand interest), Connecticut (38.0% vs 43.0% brand interest), and Hawaii (59.0% vs 25.0% brand interest)
Investment Recommendations
Strategic recommendations for Wells Fargo in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salt Lake City UT | 975,902 | 47.0% | -4.1% | +4.4% |
| Las Vegas NV | 739,704 | 37.0% | +5.7% | -5.1% |
| Louisville KY | 612,910 | 74.0% | -2.6% | +516.7% |
| Albuquerque-Santa Fe NM | 612,638 | 21.0% | -8.7% | -62.5% |
| New Orleans LA | 584,044 | 76.0% | -1.3% | +533.3% |
| Providence RI-New Bedford MA | 564,315 | 35.0% | -2.8% | +337.5% |
| Fresno-Visalia CA | 539,002 | 35.0% | -2.8% | +2.9% |
| Richmond-Petersburg VA | 516,962 | 24.0% | +9.1% | -53.9% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Jackson TN | 87,355 | 50.0% | +13.6% | +92.3% |
| Eureka CA | 52,063 | 49.0% | +11.4% | +16.7% |
| Ottumwa IA-Kirksville MO | 39,381 | 48.0% | +17.1% | +4.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 537,294 | 48.0% | +4.4% | +300.0% |
| Ft. Myers-Naples FL | 525,402 | 39.0% | +11.4% | +21.9% |
| Lexington KY | 434,265 | 70.0% | +4.5% | +438.5% |
| Wichita-Hutchinson KS | 388,977 | 39.0% | +8.3% | +56.0% |
| Portland-Auburn ME | 364,761 | 46.0% | +7.0% | +283.3% |
| Colorado Springs-Pueblo CO | 327,871 | 46.0% | +4.6% | +2.2% |
| Shreveport LA | 317,492 | 62.0% | +5.1% | +158.3% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 55.0% | +3.8% | +150.0% |
High Growth Priority
Large markets showing strong consistent growth
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 58.0% | +0.0% | +262.5% |
| Los Angeles CA | 4,962,377 | 42.0% | +2.4% | +50.0% |
| Chicago IL | 3,081,097 | 71.0% | +2.9% | +914.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 44.0% | -4.4% | +63.0% |
| Houston TX | 2,266,381 | 47.0% | +4.4% | +51.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 34.0% | +3.0% | +17.2% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | +0.0% | +414.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 42.0% | +0.0% | +44.8% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 38.0% | +5.6% | +2.7% |
| Tucson (Sierra Vista) AZ | 416,976 | 39.0% | -4.9% | +0.0% |
| Chattanooga TN | 341,284 | 34.0% | +0.0% | +0.0% |
| Chico-Redding CA | 160,565 | 37.0% | +2.8% | +0.0% |
| Odessa-Midland TX | 136,170 | 40.0% | +5.3% | -2.4% |
| Wichita Falls TX & Lawton OK | 132,252 | 44.0% | -2.2% | +0.0% |
| Laredo TX | 69,845 | 38.0% | +5.6% | -2.6% |
| Alpena MI | 14,646 | 61.0% | +1.7% | +0.0% |
Monitor & Maintain
All other markets
133
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 977,058 | 32.0% | +6.7% | +10.3% |
| Oklahoma City OK | 631,839 | 59.0% | +0.0% | +391.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 19.0% | -9.5% | -64.2% |
| Memphis TN | 547,706 | 36.0% | +0.0% | +44.0% |
| Dayton OH | 418,047 | 74.0% | -2.6% | +640.0% |
| Honolulu HI | 411,655 | 57.0% | -5.0% | +200.0% |
| Spokane WA | 409,624 | 41.0% | -10.9% | +20.6% |
| Des Moines-Ames IA | 401,464 | 25.0% | +0.0% | -59.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 33.0% | +6.5% | -28.3% |
| Atlanta GA | 2,277,873 | 29.0% | +0.0% | -27.5% |
| Charlotte NC | 1,124,890 | 20.0% | -4.8% | -58.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 30.0% | +3.5% | -31.8% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 23.0% | +0.0% | -53.1% |
| Jacksonville FL | 671,993 | 29.0% | -9.4% | -23.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 38.0% | +0.0% | -19.2% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 26.0% | +4.0% | -43.5% |
Brand Insights
Brand Insights for Wells Fargo in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wells Fargo shows stable performance with 1.0% average growth across 209 markets (44.8% avg brand interest), with positive growth in 103 of 209 markets
Top performing markets for Wells Fargo demonstrate exceptional results in North Platte NE (+30.0% growth, 39.0% brand interest, +9.0% brand interest change), Springfield-Holyoke MA (+18.8% growth, 38.0% brand interest, +6.0% brand interest change), and Roanoke-Lynchburg VA (+17.4% growth, 27.0% brand interest, +4.0% brand interest change)
Wells Fargo has 6 markets with high growth (>15%), 38 markets with moderate growth (5-15%), 91 stable markets (0-5%), and 74 declining markets
Notable high-growth markets for Wells Fargo include Augusta GA (+22.2% growth, 22.0% brand interest), Columbia SC (+15.0% growth, 23.0% brand interest), and North Platte NE (+30.0% growth, 39.0% brand interest)
Wells Fargo maintains strong brand interest positions in key markets: Albany GA (34.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (51.0% brand interest, -1.0% change), and Amarillo TX (37.0% brand interest, -1.0% change)
Wells Fargo shows positive brand interest momentum in 103 markets, notably in Augusta GA (+4.0% brand interest), Columbia SC (+3.0% brand interest), North Platte NE (+9.0% brand interest)
Wells Fargo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Augusta GA (+22.2% growth, +4.0% gain, 22.0% current brand interest), North Platte NE (+30.0% growth, +9.0% gain, 39.0% current brand interest), and Ottumwa IA-Kirksville MO (+17.1% growth, +7.0% gain, 48.0% current brand interest)
Wells Fargo successfully defends strong market positions while maintaining brand interest growth in North Platte NE (maintained 39.0% brand interest, +30.0% growth), Ottumwa IA-Kirksville MO (maintained 48.0% brand interest, +17.1% growth), and Roanoke-Lynchburg VA (maintained 27.0% brand interest, +17.4% growth)
In large markets, Wells Fargo shows steady growth with moderate brand interest: Charlotte NC (-4.8% decline, 20.0% brand interest) and Dallas-Ft. Worth TX (-4.3% decline, 44.0% brand interest)
In medium markets, Wells Fargo shows steady growth with moderate brand interest: Albany-Schenectady-Troy NY (-1.9% decline, 51.0% brand interest) and Albuquerque-Santa Fe NM (-8.7% decline, 21.0% brand interest)
In small markets, Wells Fargo shows steady growth with moderate brand interest: Albany GA (-2.9% decline, 34.0% brand interest) and Amarillo TX (-2.6% decline, 37.0% brand interest)
Wells Fargo maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (51.0% brand interest, -1.9% change) and Amarillo TX (37.0% brand interest, -2.6% change)
Wells Fargo achieves significant brand interest gains in North Platte NE (+9.0% brand interest growth, now at 39.0%) and Ottumwa IA-Kirksville MO (+7.0% brand interest growth, now at 48.0%)
Wells Fargo shows accelerating brand interest growth in Augusta GA (+22.2% growth, 22.0% brand interest) and North Platte NE (+30.0% growth, 39.0% brand interest)
Wells Fargo maintains stable brand interest performance in mature markets: Albany GA (-2.9% decline, 34.0% brand interest) and Albany-Schenectady-Troy NY (-1.9% decline, 51.0% brand interest)
Wells Fargo faces growth challenges in historically strong markets: Albany GA (-2.9% decline, 34.0% brand interest) and Albany-Schenectady-Troy NY (-1.9% decline, 51.0% brand interest)
Competitive Insights
Competitive Insights showcase how Wells Fargo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Chase leads category performance with 2.8% average brand interest growth, particularly strong in Alexandria LA (+16.7%, 14.0% brand interest), Alpena MI (+72.7%, 38.0% brand interest), and Bakersfield CA (+16.0%, 29.0% brand interest)
In high-growth markets, Chase maintains an average brand interest of 22.9% with consistent performance across 14 markets
Wells Fargo maintains market dominance with an average 48.3% brand interest across key markets: North Platte NE (39.0% brand interest, +30.0% growth), Ottumwa IA-Kirksville MO (48.0% brand interest, +17.1% growth), and Springfield-Holyoke MA (38.0% brand interest, +18.8% growth)
Bank of America maintains market dominance with an average 47.8% brand interest across key markets: Atlanta GA (38.0% brand interest, +2.7% growth), Bakersfield CA (33.0% brand interest, +3.1% growth), and Chico-Redding CA (37.0% brand interest, +2.8% growth)
Chase maintains market dominance with an average 37.6% brand interest across key markets: Alpena MI (38.0% brand interest, +72.7% growth), Fairbanks AK (37.0% brand interest, +15.6% growth), and Jacksonville FL (40.0% brand interest, +21.2% growth)
Wells Fargo dominates in 114 of 195 key battleground markets against Bank of America, notably in Albany GA (34.0% vs 40.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 52.0% brand interest)
Chase dominates in 109 of 195 key battleground markets against Wells Fargo, notably in Albany GA (34.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 37.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 27.0% brand interest)
Chase dominates in 129 of 196 key battleground markets against Bank of America, notably in Alexandria LA (10.0% vs 14.0% brand interest), Alpena MI (1.0% vs 38.0% brand interest), and Amarillo TX (41.0% vs 22.0% brand interest)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 39.0% brand interest, +30.0% growth), Ottumwa IA-Kirksville MO (maintained 48.0% brand interest, +17.1% growth), and Roanoke-Lynchburg VA (maintained 27.0% brand interest, +17.4% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 26.0% brand interest, +23.8% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 26.0% brand interest, +30.0% growth), and St. Joseph MO (maintained 26.0% brand interest, +30.0% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 38.0% brand interest, +72.7% growth), Bakersfield CA (maintained 29.0% brand interest, +16.0% growth), and Fairbanks AK (maintained 37.0% brand interest, +15.6% growth)
Bank of America emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Bowling Green KY (+18.8% vs -3.3% growth), Champaign & Springfield-Decatur IL (+16.7% vs -2.9% growth), and Elmira NY (+31.6% vs -7.3% growth)
Chase emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Great Falls MT (-7.1% vs -15.4% growth), Alexandria LA (+16.7% vs +4.1% growth), and Alpena MI (+72.7% vs +1.7% growth)
Wells Fargo emerges as competitive challenger to Bank of America with superior brand interest growth rates in Augusta GA (+22.2% vs -9.4% growth), Columbia SC (+15.0% vs -6.5% growth), and North Platte NE (+30.0% vs -15.1% growth)
Chase emerges as competitive challenger to Bank of America with superior brand interest growth rates in North Platte NE (-5.9% vs -15.1% growth), Bakersfield CA (+16.0% vs +3.1% growth), and Cheyenne WY-Scottsbluff NE (+18.2% vs +0.0% growth)
Wells Fargo emerges as competitive challenger to Chase with superior brand interest growth rates in Augusta GA (+22.2% vs +3.5% growth), Columbia SC (+15.0% vs +0.0% growth), and Springfield-Holyoke MA (+18.8% vs -8.8% growth)