Category | Description | Markets |
---|---|---|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
1 State
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
22 DMAs
9 States
|
Monitor & Maintain
|
All other markets
|
169 DMAs
40 States
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Peoria-Bloomington IL | 210,894 | 20.0% | +33.3% | +5.3% |
Rockford IL | 154,224 | 17.0% | +21.4% | +112.5% |
Monroe LA-El Dorado AR | 147,849 | 19.0% | +58.3% | +26.7% |
Topeka KS | 147,365 | 17.0% | +13.3% | +6.3% |
Erie PA | 129,557 | 24.0% | +41.2% | +20.0% |
Twin Falls ID | 62,110 | 51.0% | +121.7% | +88.9% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Wilkes Barre-Scranton PA | 501,832 | 19.0% | +26.7% | +5.6% |
Toledo OH | 360,723 | 16.0% | +33.3% | +33.3% |
Syracuse NY | 330,353 | 22.0% | +29.4% | +4.8% |
Burlington VT-Plattsburgh NY | 306,170 | 36.0% | +9.1% | +9.1% |
Springfield-Holyoke MA | 224,757 | 18.0% | +5.9% | +5.9% |
Lansing MI | 221,663 | 16.0% | +33.3% | +45.5% |
Macon GA | 213,027 | 11.0% | +10.0% | +22.2% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Chicago IL | 3,081,097 | 13.0% | +8.3% | +0.0% |
Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +20.0% | +0.0% |
Cincinnati OH | 810,849 | 13.0% | +8.3% | +0.0% |
Jacksonville FL | 671,993 | 14.0% | +16.7% | +16.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Boston MA-Manchester NH | 2,206,762 | 19.0% | +5.6% | -5.0% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +0.0% |
Seattle-Tacoma WA | 1,798,974 | 16.0% | -5.9% | -5.9% |
Minneapolis-St. Paul MN | 1,563,558 | 16.0% | -5.9% | -5.9% |
Denver CO | 1,523,659 | 18.0% | +0.0% | +0.0% |
Cleveland-Akron (Canton) OH | 1,319,557 | 15.0% | +0.0% | -6.3% |
Pittsburgh PA | 998,699 | 17.0% | -5.6% | +6.3% |
Nashville TN | 993,259 | 14.0% | -6.7% | -6.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 11.0% | -8.3% | -8.3% |
Los Angeles CA | 4,962,377 | 8.0% | -11.1% | -11.1% |
Philadelphia PA | 2,642,616 | 15.0% | +7.1% | +0.0% |
Atlanta GA | 2,277,873 | 11.0% | +0.0% | -15.4% |
Houston TX | 2,266,381 | 9.0% | +0.0% | -10.0% |
Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +7.1% | -6.3% |
Phoenix AZ | 1,818,040 | 10.0% | -9.1% | -9.1% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 10.0% | +0.0% | -9.1% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | +0.0% | -16.7% |
Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 17.0% | +0.0% | -19.1% |
Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 17.0% | -5.6% | -19.1% |