Audi Q5
Audi
Company
Audi
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Audi Q5, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
23 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
14 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
27 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
22 States
|
|
Monitor & Maintain
|
All other markets
|
123 DMAs
26 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Audi Q5’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Audi Q5 shows challenging performance with -6.7% average growth across 51 markets (32.9% avg brand interest), with positive growth in 8 of 51 markets
Top performing markets for Audi Q5 demonstrate exceptional results in Mississippi (+18.2% growth, 39.0% brand interest, +6.0% brand interest change), Kansas (+11.8% growth, 38.0% brand interest, +4.0% brand interest change), and Wyoming (+10.9% growth, 51.0% brand interest, +5.0% brand interest change)
Audi Q5 has 1 market with high growth (>15%), 3 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Audi Q5 include Mississippi (+18.2% growth, 39.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Audi Q5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Audi Q5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus NX demonstrates category dominance with 16.1% average brand interest growth, showing exceptional performance in Alabama (+60.0%, 8.0% brand interest), Arizona (+16.7%, 7.0% brand interest), and Arkansas (+33.3%, 8.0% brand interest)
In high-growth markets, Lexus NX maintains an average brand interest of 9.2% with consistent performance across 16 markets
Volvo XC60 shows strong momentum with 7.8% average brand interest growth across key markets: North Dakota (+41.7% growth, +15.0% brand interest), Louisiana (+23.1% growth, +6.0% brand interest), and Vermont (+22.9% growth, +8.0% brand interest)
Volvo XC60 captured additional brand interest in 30 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Audi Q5 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 30.0% | -6.3% | +3.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | -3.5% | -6.7% |
| Boston MA-Manchester NH | 2,206,762 | 30.0% | -6.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 37.0% | -2.6% | -7.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 31.0% | -11.4% | -3.1% |
| Denver CO | 1,523,659 | 33.0% | +3.1% | -5.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 28.0% | -9.7% | -6.7% |
| Indianapolis IN | 1,026,188 | 31.0% | -8.8% | +10.7% |
Emerging Market
Smaller markets showing strong growth potential
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 35.0% | +12.9% | +75.0% |
| Corpus Christi TX | 177,217 | 53.0% | +10.4% | +32.5% |
| Chico-Redding CA | 160,565 | 42.0% | +27.3% | +35.5% |
| Columbus-Tupelo-West Point MS | 160,242 | 63.0% | +103.2% | +90.9% |
| Medford-Klamath Falls OR | 155,635 | 56.0% | +33.3% | +115.4% |
| Rockford IL | 154,224 | 39.0% | +30.0% | +21.9% |
| Topeka KS | 147,365 | 73.0% | +82.5% | +143.3% |
| Wichita Falls TX & Lawton OK | 132,252 | 92.0% | +53.3% | +130.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 516,962 | 31.0% | +3.3% | +6.9% |
| Tulsa OK | 462,154 | 31.0% | +10.7% | +10.7% |
| Wichita-Hutchinson KS | 388,977 | 39.0% | +5.4% | +14.7% |
| Flint-Saginaw-Bay City MI | 375,743 | 46.0% | +15.0% | +76.9% |
| Shreveport LA | 317,492 | 32.0% | +3.2% | +23.1% |
| Baton Rouge LA | 300,475 | 31.0% | +10.7% | +3.3% |
| Greenville-New Bern-Washington NC | 259,522 | 41.0% | +10.8% | +5.1% |
| Springfield-Holyoke MA | 224,757 | 31.0% | +6.9% | +14.8% |
High Growth Priority
Large markets showing strong consistent growth
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | -2.7% | +38.5% |
| Los Angeles CA | 4,962,377 | 32.0% | +0.0% | +39.1% |
| Philadelphia PA | 2,642,616 | 33.0% | -5.7% | +17.9% |
| Atlanta GA | 2,277,873 | 31.0% | +6.9% | +19.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 29.0% | -9.4% | +16.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 30.0% | -3.2% | +15.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 33.0% | +3.1% | +32.0% |
| Detroit MI | 1,646,663 | 34.0% | -2.9% | +17.2% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 28.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +0.0% | +6.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 32.0% | +3.2% | +3.2% |
| Tucson (Sierra Vista) AZ | 416,976 | 35.0% | +6.1% | +0.0% |
| Chattanooga TN | 341,284 | 34.0% | -2.9% | -2.9% |
| Monroe LA-El Dorado AR | 147,849 | 48.0% | -4.0% | +0.0% |
| Odessa-Midland TX | 136,170 | 47.0% | -4.1% | -4.1% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
123
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 30.0% | +0.0% | +20.0% |
| Albany-Schenectady-Troy NY | 491,946 | 41.0% | +0.0% | +41.4% |
| Little Rock-Pine Bluff AR | 490,561 | 37.0% | +0.0% | +42.3% |
| Knoxville TN | 475,703 | 35.0% | +2.9% | +40.0% |
| Dayton OH | 418,047 | 33.0% | -8.3% | +22.2% |
| Honolulu HI | 411,655 | 36.0% | -2.7% | +111.8% |
| Spokane WA | 409,624 | 29.0% | -25.6% | -14.7% |
| Des Moines-Ames IA | 401,464 | 25.0% | -34.2% | -24.2% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salt Lake City UT | 975,902 | 28.0% | -6.7% | -24.3% |
| San Antonio TX | 900,609 | 27.0% | -12.9% | -15.6% |
Brand Insights
Brand Insights for Audi Q5 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Audi Q5 shows challenging performance with -8.0% average growth across 192 markets (36.6% avg brand interest), with positive growth in 47 of 192 markets
Top performing markets for Audi Q5 demonstrate exceptional results in Lafayette IN (+187.9% growth, 95.0% brand interest, +62.0% brand interest change), Lake Charles LA (+108.3% growth, 100.0% brand interest, +52.0% brand interest change), and Columbus-Tupelo-West Point MS (+103.2% growth, 63.0% brand interest, +32.0% brand interest change)
Audi Q5 has 19 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 131 declining markets
Notable high-growth markets for Audi Q5 include Abilene-Sweetwater TX (+61.0% growth, 95.0% brand interest), Alexandria LA (+48.9% growth, 67.0% brand interest), and Bowling Green KY (+72.4% growth, 100.0% brand interest)
Audi Q5 maintains strong brand interest positions in key markets: Albany GA (45.0% brand interest, -4.0% change), Albuquerque-Santa Fe NM (36.0% brand interest, -3.0% change), and Amarillo TX (36.0% brand interest, -1.0% change)
Audi Q5 shows positive brand interest momentum in 47 markets, notably in Abilene-Sweetwater TX (+36.0% brand interest), Alexandria LA (+22.0% brand interest), Bowling Green KY (+42.0% brand interest)
Audi Q5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+61.0% growth, +36.0% gain, 95.0% current brand interest), Alexandria LA (+48.9% growth, +22.0% gain, 67.0% current brand interest), and Bowling Green KY (+72.4% growth, +42.0% gain, 100.0% current brand interest)
Audi Q5 successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 95.0% brand interest, +61.0% growth), Alexandria LA (maintained 67.0% brand interest, +48.9% growth), and Bowling Green KY (maintained 100.0% brand interest, +72.4% growth)
In large markets, Audi Q5 shows slight decline with moderate brand interest: Baltimore MD (-6.2% decline, 30.0% brand interest) and Boston MA-Manchester NH (-6.2% decline, 30.0% brand interest)
In medium markets, Audi Q5 shows significant decline with moderate brand interest: Albuquerque-Santa Fe NM (-7.7% decline, 36.0% brand interest) and Austin TX (-3.1% decline, 31.0% brand interest)
In small markets, Audi Q5 shows significant decline with moderate brand interest: Albany GA (-8.2% decline, 45.0% brand interest) and Amarillo TX (-2.7% decline, 36.0% brand interest)
Audi Q5 maintains dominant market position with >35% brand interest in key markets: Albany GA (45.0% brand interest, -8.2% change) and Albuquerque-Santa Fe NM (36.0% brand interest, -7.7% change)
Audi Q5 achieves significant brand interest gains in Abilene-Sweetwater TX (+36.0% brand interest growth, now at 95.0%) and Alexandria LA (+22.0% brand interest growth, now at 67.0%)
Audi Q5 shows accelerating brand interest growth in Abilene-Sweetwater TX (+61.0% growth, 95.0% brand interest) and Alexandria LA (+48.9% growth, 67.0% brand interest)
Audi Q5 maintains stable brand interest performance in mature markets: Amarillo TX (-2.7% decline, 36.0% brand interest) and Augusta GA (-2.9% decline, 33.0% brand interest)
Audi Q5 faces growth challenges in historically strong markets: Albany GA (-8.2% decline, 45.0% brand interest) and Albuquerque-Santa Fe NM (-7.7% decline, 36.0% brand interest)
Competitive Insights
Competitive Insights showcase how Audi Q5 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Audi Q5 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Audi Q5 can focus its competitive strategy.
Volvo XC60 shows market leadership with 10.2% average brand interest growth and notable strength in Albuquerque-Santa Fe NM (+20.8%, 29.0% brand interest), Alexandria LA (+26.9%, 33.0% brand interest), and Amarillo TX (+34.5%, 39.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 40.4% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 10.2% average brand interest growth across key markets: Joplin MO-Pittsburg KS (+170.3% growth, +63.0% brand interest), Butte-Bozeman MT (+108.3% growth, +52.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+93.9% growth, +46.0% brand interest)
Volvo XC60 captured additional brand interest in 102 markets, averaging +8.1% brand interest growth in key growth markets
Lexus NX shows strong momentum with 8.5% average brand interest growth across key markets: Omaha NE (+175.0% growth, +7.0% brand interest), Fresno-Visalia CA (+166.7% growth, +5.0% brand interest), and Bend OR (+162.5% growth, +13.0% brand interest)
Lexus NX captured additional brand interest in 58 markets, averaging +2.6% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 43.4% brand interest across key markets: Alexandria LA (33.0% brand interest, +26.9% growth), Amarillo TX (39.0% brand interest, +34.5% growth), and Boise ID (45.0% brand interest, +36.4% growth)
Audi Q5 maintains market dominance with an average 47.9% brand interest across key markets: Abilene-Sweetwater TX (95.0% brand interest, +61.0% growth), Alexandria LA (67.0% brand interest, +48.9% growth), and Bowling Green KY (100.0% brand interest, +72.4% growth)
Mercedes-Benz GLC maintains market dominance with an average 41.8% brand interest across key markets: Albany GA (53.0% brand interest, +82.8% growth), Beaumont-Port Arthur TX (35.0% brand interest, +34.6% growth), and Biloxi-Gulfport MS (45.0% brand interest, +221.4% growth)
Volvo XC60 dominates in 128 of 168 key battleground markets against Audi Q5, notably in Abilene-Sweetwater TX (5.0% vs 95.0% brand interest), Albany GA (2.0% vs 45.0% brand interest), and Albany-Schenectady-Troy NY (27.0% vs 41.0% brand interest)
Volvo XC60 dominates in 60 of 113 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 9.0% brand interest), and Bend OR (40.0% vs 21.0% brand interest)
Volvo XC60 dominates in 102 of 139 key battleground markets against BMW X3, notably in Albany-Schenectady-Troy NY (27.0% vs 10.0% brand interest), Austin TX (26.0% vs 14.0% brand interest), and Bend OR (40.0% vs 0.0% brand interest)
Volvo XC60 dominates in 98 of 150 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (2.0% vs 53.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 12.0% brand interest), and Austin TX (26.0% vs 20.0% brand interest)
Lexus NX dominates in 73 of 113 key battleground markets against Audi Q5, notably in Albuquerque-Santa Fe NM (36.0% vs 7.0% brand interest), Augusta GA (33.0% vs 0.0% brand interest), and Austin TX (31.0% vs 9.0% brand interest)
Audi Q5 dominates in 72 of 141 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (36.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 24.0% brand interest), and Augusta GA (33.0% vs 18.0% brand interest)
Mercedes-Benz GLC dominates in 88 of 156 key battleground markets against Audi Q5, notably in Albany GA (45.0% vs 53.0% brand interest), Albuquerque-Santa Fe NM (36.0% vs 11.0% brand interest), and Amarillo TX (36.0% vs 1.0% brand interest)