Wendy's
Integrate Wendy's's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wendy's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
26 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
170 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
11 DMAs
|
Brand Insights
Brand Insights reveal Wendy's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wendy's shows challenging performance with -69.0% average growth across 51 markets (19.7% avg brand interest), with positive growth in 0 of 51 markets
Wendy's has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Wendy's faces growth challenges in historically strong markets: Mississippi (-49.1% decline, 29.0% brand interest) and Montana (-58.5% decline, 27.0% brand interest)
Wendy's shows challenging performance with -4.5% average growth across 51 markets (19.7% avg brand interest), with positive growth in 7 of 51 markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
McDonald's leads category performance with 350.1% average brand interest growth, particularly strong in Alabama (+222.2%, 58.0% brand interest), Alaska (+466.7%, 68.0% brand interest), and Arizona (+333.3%, 65.0% brand interest)
In high-growth markets, McDonald's maintains an average brand interest of 64.3% with consistent performance across 51 markets
McDonald's shows strong momentum with 350.1% average brand interest growth across key markets: District of Columbia (+563.6% growth, +62.0% brand interest), Oklahoma (+563.6% growth, +62.0% brand interest), and Hawaii (+533.3% growth, +64.0% brand interest)
McDonald's captured additional brand interest in 51 markets, averaging +49.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Wendy's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | -65.6% | -4.6% |
| Philadelphia PA | 2,642,616 | 24.0% | -60.7% | +0.0% |
| Atlanta GA | 2,277,873 | 23.0% | -61.0% | -4.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 20.0% | -70.2% | -4.8% |
| Denver CO | 1,523,659 | 25.0% | -59.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 23.0% | -64.1% | +0.0% |
| Charlotte NC | 1,124,890 | 24.0% | -60.7% | -4.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 21.0% | -67.2% | -4.6% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 67.0% | +0.0% | +235.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 58.0% | +0.0% | +141.7% |
| Birmingham AL | 651,287 | 19.0% | -71.2% | +18.8% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Juneau AK | 22,882 | 100.0% | +6.4% | +0.0% |
Monitor & Maintain
All other markets
170
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 14.0% | -81.1% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | -75.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | -82.9% | -14.3% |
| Phoenix AZ | 1,818,040 | 18.0% | -72.3% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 13.0% | -81.4% | -18.8% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | -79.4% | -6.7% |
| St. Louis MO | 1,066,886 | 16.0% | -77.1% | +0.0% |
| San Diego CA | 940,959 | 13.0% | -82.2% | -13.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 17.0% | -74.6% | -15.0% |
| Houston TX | 2,266,381 | 15.0% | -77.6% | -11.8% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | -68.3% | -9.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 21.0% | -66.1% | -8.7% |
| Detroit MI | 1,646,663 | 20.0% | -67.7% | -13.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 19.0% | -67.8% | -13.6% |
| Baltimore MD | 977,058 | 16.0% | -75.0% | -15.8% |
| Kansas City MO | 866,618 | 19.0% | -72.9% | -9.5% |
Brand Insights
Brand Insights for Wendy's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wendy's shows challenging performance with -63.6% average growth across 210 markets (23.0% avg brand interest), with positive growth in 4 of 210 markets
Wendy's has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 10 stable markets (0-5%), and 199 declining markets
Wendy's maintains strong brand interest positions in key markets: Billings, MT (31.0% brand interest, -27.0% change), Casper-Riverton WY (32.0% brand interest, -25.0% change), and Columbia SC (61.0% brand interest, -1.0% change)
Wendy's shows positive brand interest momentum in 4 markets, notably in Anchorage AK (+1.0% brand interest), Charlottesville VA (+1.0% brand interest), Fairbanks AK (+3.0% brand interest)
Wendy's successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 68.0% brand interest, +1.5% growth), Charleston SC (maintained 64.0% brand interest, +0.0% decline), and Charlottesville VA (maintained 68.0% brand interest, +1.5% growth)
In medium markets, Wendy's shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-71.9% decline, 18.0% brand interest) and Albuquerque-Santa Fe NM (-72.7% decline, 18.0% brand interest)
Wendy's maintains dominant market position with >35% brand interest in key markets: Columbia SC (61.0% brand interest, -1.6% change) and Columbus OH (54.0% brand interest, -1.8% change)
Wendy's achieves significant brand interest gains in Juneau AK (+6.0% brand interest growth, now at 100.0%)
Wendy's maintains stable brand interest performance in mature markets: Columbia SC (-1.6% decline, 61.0% brand interest) and Columbus OH (-1.8% decline, 54.0% brand interest)
Wendy's faces growth challenges in historically strong markets: Billings, MT (-46.5% decline, 31.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-50.0% decline, 28.0% brand interest)
Wendy's performance in major markets: Atlanta GA (-61.0% decline, 23.0% brand interest, 2.7M TVHH), Baltimore MD (-75.0% decline, 16.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-68.2% decline, 20.0% brand interest, 2.6M TVHH)
Wendy's shows positive brand interest growth in markets representing 0.3% of total TVHH coverage
Wendy's shows strong performance with 12.1% average growth across 207 markets (22.8% avg brand interest), with positive growth in 61 of 207 markets
Top performing markets for Wendy's demonstrate exceptional results in Oklahoma City OK (+317.6% growth, 71.0% brand interest, +54.0% brand interest change), Fairbanks AK (+288.9% growth, 70.0% brand interest, +52.0% brand interest change), and Tulsa OK (+273.7% growth, 71.0% brand interest, +52.0% brand interest change)
Wendy's has 25 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 43 stable markets (0-5%), and 110 declining markets
Notable high-growth markets for Wendy's include Anchorage AK (+240.0% growth, 68.0% brand interest), Birmingham AL (+18.8% growth, 19.0% brand interest), and Burlington VT-Plattsburgh NY (+38.5% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights showcase how Wendy's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
McDonald's demonstrates category dominance with 301.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+360.0%, 69.0% brand interest), Albany GA (+85.2%, 50.0% brand interest), and Albany-Schenectady-Troy NY (+238.9%, 61.0% brand interest)
In high-growth markets, McDonald's maintains an average brand interest of 62.3% with consistent performance across 197 markets
McDonald's shows strong momentum with 301.3% average brand interest growth across key markets: Presque Isle ME (+900.0% growth, +72.0% brand interest), Alpena MI (+777.8% growth, +70.0% brand interest), and San Diego CA (+660.0% growth, +66.0% brand interest)
McDonald's captured additional brand interest in 205 markets, averaging +45.0% brand interest growth in key growth markets
McDonald's maintains market dominance with an average 63.3% brand interest across key markets: Abilene-Sweetwater TX (69.0% brand interest, +360.0% growth), Albany GA (50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (61.0% brand interest, +238.9% growth)
Wendy's maintains market dominance with an average 76.5% brand interest across key markets: Anchorage AK (68.0% brand interest, +1.5% growth), Charlottesville VA (68.0% brand interest, +1.5% growth), and Fairbanks AK (70.0% brand interest, +4.5% growth)
McDonald's dominates in 205 of 208 key battleground markets against Burger King, notably in Cleveland-Akron (Canton) OH (16.0% vs 26.0% brand interest), Abilene-Sweetwater TX (69.0% vs 18.0% brand interest), and Albany GA (50.0% vs 26.0% brand interest)
McDonald's dominates in 205 of 209 key battleground markets against Wendy's, notably in Cleveland-Akron (Canton) OH (16.0% vs 58.0% brand interest), Juneau AK (0.0% vs 100.0% brand interest), and Abilene-Sweetwater TX (69.0% vs 13.0% brand interest)
Burger King dominates in 190 of 208 key battleground markets against Wendy's, notably in Albuquerque-Santa Fe NM (17.0% vs 18.0% brand interest), Alexandria LA (20.0% vs 25.0% brand interest), and Alpena MI (0.0% vs 21.0% brand interest)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 69.0% brand interest, +360.0% growth), Albany GA (maintained 50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (maintained 61.0% brand interest, +238.9% growth)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Columbus GA (maintained 29.0% brand interest, +16.0% growth), Albany GA (maintained 26.0% brand interest, +4.0% growth), and Cleveland-Akron (Canton) OH (maintained 26.0% brand interest, +4.0% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 68.0% brand interest, +1.5% growth), Charleston SC (maintained 64.0% brand interest, +0.0% decline), and Charlottesville VA (maintained 68.0% brand interest, +1.5% growth)
McDonald's emerges as competitive challenger to Burger King with superior brand interest growth rates in Anchorage AK (+15.4% vs -15.0% growth), Dayton OH (+23.1% vs -8.0% growth), and Fairbanks AK (+16.7% vs -23.8% growth)
McDonald's emerges as competitive challenger to Wendy's with superior brand interest growth rates in Anchorage AK (+15.4% vs +1.5% growth), Dayton OH (+23.1% vs -1.6% growth), and Fairbanks AK (+16.7% vs +4.5% growth)
Burger King emerges as competitive challenger to Wendy's with superior brand interest growth rates in Albuquerque-Santa Fe NM (-10.5% vs -72.7% growth), Alexandria LA (-20.0% vs -53.7% growth), and Amarillo TX (-43.5% vs -61.9% growth)
McDonald's demonstrates competitive strength with 193 high brand interest markets and 197 high-growth markets, notably in Abilene-Sweetwater TX (69.0% brand interest, +360.0% growth), Albany GA (50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (61.0% brand interest, +238.9% growth)