Burger King
Integrate Burger King's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Burger King, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
5 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
3 States
|
|
Monitor & Maintain
|
All other markets
|
167 DMAs
46 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
9 DMAs
|
Brand Insights
Brand Insights reveal Burger King’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Burger King shows challenging performance with -19.0% average growth across 51 markets (16.1% avg brand interest), with positive growth in 9 of 51 markets
Burger King has 4 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 42 declining markets
Notable high-growth markets for Burger King include Hawaii (+16.7% growth, 14.0% brand interest), North Dakota (+35.7% growth, 19.0% brand interest), and South Dakota (+35.3% growth, 23.0% brand interest)
Burger King shows positive brand interest momentum in 9 markets, notably in Hawaii (+2.0% brand interest), North Dakota (+5.0% brand interest), South Dakota (+6.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
McDonald's leads category performance with 350.1% average brand interest growth, particularly strong in Alabama (+222.2%, 58.0% brand interest), Alaska (+466.7%, 68.0% brand interest), and Arizona (+333.3%, 65.0% brand interest)
In high-growth markets, McDonald's maintains an average brand interest of 64.3% with consistent performance across 51 markets
McDonald's shows strong momentum with 350.1% average brand interest growth across key markets: District of Columbia (+563.6% growth, +62.0% brand interest), Oklahoma (+563.6% growth, +62.0% brand interest), and Hawaii (+533.3% growth, +64.0% brand interest)
McDonald's captured additional brand interest in 51 markets, averaging +49.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Burger King in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 21.0% | -4.6% | -4.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 20.0% | -13.0% | +11.1% |
| Buffalo NY | 537,294 | 22.0% | +15.8% | -8.3% |
| Wilkes Barre-Scranton PA | 501,832 | 22.0% | +4.8% | -4.4% |
| Albany-Schenectady-Troy NY | 491,946 | 21.0% | +16.7% | -4.6% |
Emerging Market
Smaller markets showing strong growth potential
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Rockford IL | 154,224 | 20.0% | +17.7% | +5.3% |
| Dothan AL | 89,769 | 18.0% | +20.0% | +12.5% |
| Rapid City SD | 89,726 | 19.0% | +26.7% | +5.6% |
| Utica NY | N/A | 24.0% | +33.3% | +9.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 17.0% | +13.3% | +6.3% |
| Portland-Auburn ME | 364,761 | 21.0% | +23.5% | +10.5% |
| South Bend-Elkhart IN | 279,718 | 22.0% | +10.0% | +4.8% |
| Florence-Myrtle Beach SC | 273,785 | 21.0% | +5.0% | +10.5% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +14.3% | -20.0% |
| Seattle-Tacoma WA | 1,798,974 | 19.0% | -5.0% | +26.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 26.0% | +4.0% | +52.9% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 977,058 | 19.0% | +5.6% | -5.0% |
| Birmingham AL | 651,287 | 17.0% | -5.6% | -5.6% |
| Ft. Myers-Naples FL | 525,402 | 19.0% | +5.6% | +0.0% |
| Des Moines-Ames IA | 401,464 | 16.0% | +0.0% | +6.7% |
| Flint-Saginaw-Bay City MI | 375,743 | 17.0% | -5.6% | +0.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 20.0% | +0.0% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 16.0% | +0.0% | -5.9% |
| Shreveport LA | 317,492 | 21.0% | -4.6% | +0.0% |
Monitor & Maintain
All other markets
167
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 12.0% | -25.0% | -7.7% |
| Chicago IL | 3,081,097 | 15.0% | -21.1% | +0.0% |
| Philadelphia PA | 2,642,616 | 16.0% | -30.4% | -5.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | -33.3% | +0.0% |
| Atlanta GA | 2,277,873 | 16.0% | -38.5% | -5.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | -30.0% | -12.5% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | -22.7% | -5.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 17.0% | -26.1% | -5.6% |
Turnaround Priority
Markets requiring immediate attention and improvement
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | -22.7% | -10.5% |
| Houston TX | 2,266,381 | 16.0% | -5.9% | -15.8% |
| Phoenix AZ | 1,818,040 | 16.0% | -20.0% | -15.8% |
| Detroit MI | 1,646,663 | 15.0% | -34.8% | -16.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 15.0% | -6.3% | -16.7% |
| Indianapolis IN | 1,026,188 | 16.0% | -30.4% | -11.1% |
| Las Vegas NV | 739,704 | 15.0% | +0.0% | -16.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 16.0% | -27.3% | -15.8% |
Brand Insights
Brand Insights for Burger King in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Burger King shows challenging performance with -11.0% average growth across 208 markets (17.4% avg brand interest), with positive growth in 49 of 208 markets
Top performing markets for Burger King demonstrate exceptional results in Columbus GA (+16.0% growth, 29.0% brand interest, +4.0% brand interest change)
Burger King has 32 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 141 declining markets
Notable high-growth markets for Burger King include Albany-Schenectady-Troy NY (+16.7% growth, 21.0% brand interest), Baton Rouge LA (+31.2% growth, 21.0% brand interest), and Buffalo NY (+15.8% growth, 22.0% brand interest)
Burger King maintains strong brand interest positions in key markets: Columbus OH (34.0% brand interest, +0.0% change)
Burger King shows positive brand interest momentum in 49 markets, notably in Albany-Schenectady-Troy NY (+3.0% brand interest), Baton Rouge LA (+5.0% brand interest), Buffalo NY (+3.0% brand interest)
Burger King demonstrates strong market momentum with combined growth and brand interest gains in key markets: Baton Rouge LA (+31.2% growth, +5.0% gain, 21.0% current brand interest), Chico-Redding CA (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Columbus GA (+16.0% growth, +4.0% gain, 29.0% current brand interest)
Burger King successfully defends strong market positions while maintaining brand interest growth in Columbus GA (maintained 29.0% brand interest, +16.0% growth), Albany GA (maintained 26.0% brand interest, +4.0% growth), and Cleveland-Akron (Canton) OH (maintained 26.0% brand interest, +4.0% growth)
Burger King achieves significant brand interest gains in Baton Rouge LA (+5.0% brand interest growth, now at 21.0%) and Duluth MN-Superior WI (+8.0% brand interest growth, now at 18.0%)
Burger King shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+16.7% growth, 21.0% brand interest) and Baton Rouge LA (+31.2% growth, 21.0% brand interest)
Burger King demonstrates emerging brand interest strength in Dothan AL (+20.0% growth, 18.0% brand interest) and Duluth MN-Superior WI (+80.0% growth, 18.0% brand interest)
Burger King maintains stable brand interest performance in mature markets: Binghamton NY (-4.5% decline, 21.0% brand interest) and Columbia SC (-4.2% decline, 23.0% brand interest)
Burger King performance in major markets: Atlanta GA (-38.5% decline, 16.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-22.7% decline, 17.0% brand interest, 2.6M TVHH), and Charlotte NC (-32.0% decline, 17.0% brand interest, 1.3M TVHH)
Burger King shows positive brand interest growth in markets representing 14.6% of total TVHH coverage
Burger King shows challenging performance with -3.1% average growth across 208 markets (17.4% avg brand interest), with positive growth in 38 of 208 markets
Top performing markets for Burger King demonstrate exceptional results in Columbus OH (+183.3% growth, 34.0% brand interest, +22.0% brand interest change), Zanesville OH (+107.1% growth, 29.0% brand interest, +15.0% brand interest change), and Cleveland-Akron (Canton) OH (+52.9% growth, 26.0% brand interest, +9.0% brand interest change)
Competitive Insights
Competitive Insights showcase how Burger King performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
McDonald's demonstrates category dominance with 301.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+360.0%, 69.0% brand interest), Albany GA (+85.2%, 50.0% brand interest), and Albany-Schenectady-Troy NY (+238.9%, 61.0% brand interest)
In high-growth markets, McDonald's maintains an average brand interest of 62.3% with consistent performance across 197 markets
McDonald's shows strong momentum with 301.3% average brand interest growth across key markets: Presque Isle ME (+900.0% growth, +72.0% brand interest), Alpena MI (+777.8% growth, +70.0% brand interest), and San Diego CA (+660.0% growth, +66.0% brand interest)
McDonald's captured additional brand interest in 205 markets, averaging +45.0% brand interest growth in key growth markets
McDonald's maintains market dominance with an average 63.3% brand interest across key markets: Abilene-Sweetwater TX (69.0% brand interest, +360.0% growth), Albany GA (50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (61.0% brand interest, +238.9% growth)
Wendy's maintains market dominance with an average 76.5% brand interest across key markets: Anchorage AK (68.0% brand interest, +1.5% growth), Charlottesville VA (68.0% brand interest, +1.5% growth), and Fairbanks AK (70.0% brand interest, +4.5% growth)
McDonald's dominates in 205 of 208 key battleground markets against Burger King, notably in Cleveland-Akron (Canton) OH (16.0% vs 26.0% brand interest), Abilene-Sweetwater TX (69.0% vs 18.0% brand interest), and Albany GA (50.0% vs 26.0% brand interest)
McDonald's dominates in 205 of 209 key battleground markets against Wendy's, notably in Cleveland-Akron (Canton) OH (16.0% vs 58.0% brand interest), Juneau AK (0.0% vs 100.0% brand interest), and Abilene-Sweetwater TX (69.0% vs 13.0% brand interest)
Burger King dominates in 190 of 208 key battleground markets against Wendy's, notably in Albuquerque-Santa Fe NM (17.0% vs 18.0% brand interest), Alexandria LA (20.0% vs 25.0% brand interest), and Alpena MI (0.0% vs 21.0% brand interest)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 69.0% brand interest, +360.0% growth), Albany GA (maintained 50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (maintained 61.0% brand interest, +238.9% growth)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Columbus GA (maintained 29.0% brand interest, +16.0% growth), Albany GA (maintained 26.0% brand interest, +4.0% growth), and Cleveland-Akron (Canton) OH (maintained 26.0% brand interest, +4.0% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 68.0% brand interest, +1.5% growth), Charleston SC (maintained 64.0% brand interest, +0.0% decline), and Charlottesville VA (maintained 68.0% brand interest, +1.5% growth)
McDonald's emerges as competitive challenger to Burger King with superior brand interest growth rates in Anchorage AK (+15.4% vs -15.0% growth), Dayton OH (+23.1% vs -8.0% growth), and Fairbanks AK (+16.7% vs -23.8% growth)
McDonald's emerges as competitive challenger to Wendy's with superior brand interest growth rates in Anchorage AK (+15.4% vs +1.5% growth), Dayton OH (+23.1% vs -1.6% growth), and Fairbanks AK (+16.7% vs +4.5% growth)
Burger King emerges as competitive challenger to Wendy's with superior brand interest growth rates in Albuquerque-Santa Fe NM (-10.5% vs -72.7% growth), Alexandria LA (-20.0% vs -53.7% growth), and Amarillo TX (-43.5% vs -61.9% growth)
McDonald's demonstrates competitive strength with 193 high brand interest markets and 197 high-growth markets, notably in Abilene-Sweetwater TX (69.0% brand interest, +360.0% growth), Albany GA (50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (61.0% brand interest, +238.9% growth)