McDonald's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for McDonald's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
66 DMAs
39 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
41 DMAs
|
|
Monitor & Maintain
|
All other markets
|
62 DMAs
11 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal McDonald's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
McDonald's shows strong performance with 350.1% average growth across 51 markets (64.3% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for McDonald's demonstrate exceptional results in District of Columbia (+563.6% growth, 73.0% brand interest, +62.0% brand interest change), Oklahoma (+563.6% growth, 73.0% brand interest, +62.0% brand interest change), and Hawaii (+533.3% growth, 76.0% brand interest, +64.0% brand interest change)
McDonald's has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for McDonald's include Alabama (+222.2% growth, 58.0% brand interest), Alaska (+466.7% growth, 68.0% brand interest), and Arizona (+333.3% growth, 65.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
McDonald's leads category performance with 350.1% average brand interest growth, particularly strong in Alabama (+222.2%, 58.0% brand interest), Alaska (+466.7%, 68.0% brand interest), and Arizona (+333.3%, 65.0% brand interest)
In high-growth markets, McDonald's maintains an average brand interest of 64.3% with consistent performance across 51 markets
McDonald's shows strong momentum with 350.1% average brand interest growth across key markets: District of Columbia (+563.6% growth, +62.0% brand interest), Oklahoma (+563.6% growth, +62.0% brand interest), and Hawaii (+533.3% growth, +64.0% brand interest)
McDonald's captured additional brand interest in 51 markets, averaging +49.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for McDonald's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 56.0% | +166.7% | +7.7% |
| Peoria-Bloomington IL | 210,894 | 71.0% | +491.7% | +2.9% |
| Monterey-Salinas CA | 197,948 | 65.0% | +261.1% | +3.2% |
| La Crosse-Eau Claire WI | 192,704 | 69.0% | +263.2% | +3.0% |
| Wilmington NC | 186,609 | 61.0% | +281.3% | +3.4% |
| Amarillo TX | 167,518 | 63.0% | +350.0% | +6.8% |
| Chico-Redding CA | 160,565 | 64.0% | +190.9% | +8.5% |
| Salisbury MD | 157,650 | 67.0% | +346.7% | +4.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 61.0% | +408.3% | +1.7% |
| Louisville KY | 612,910 | 67.0% | +415.4% | +6.4% |
| Albuquerque-Santa Fe NM | 612,638 | 65.0% | +333.3% | +1.6% |
| New Orleans LA | 584,044 | 61.0% | +281.3% | +3.4% |
| Providence RI-New Bedford MA | 564,315 | 58.0% | +205.3% | +3.6% |
| Memphis TN | 547,706 | 60.0% | +300.0% | +3.5% |
| Fresno-Visalia CA | 539,002 | 72.0% | +350.0% | +4.4% |
| Buffalo NY | 537,294 | 60.0% | +160.9% | +3.5% |
High Growth Priority
Large markets showing strong consistent growth
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 62.0% | +264.7% | +5.1% |
| Los Angeles CA | 4,962,377 | 74.0% | +640.0% | +1.4% |
| Chicago IL | 3,081,097 | 68.0% | +385.7% | +4.6% |
| Philadelphia PA | 2,642,616 | 60.0% | +275.0% | +1.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 70.0% | +600.0% | +0.0% |
| Atlanta GA | 2,277,873 | 61.0% | +306.7% | +3.4% |
| Houston TX | 2,266,381 | 69.0% | +331.3% | +7.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 66.0% | +407.7% | +4.8% |
Monitor & Maintain
All other markets
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 14.0% | +7.7% | -78.5% |
| Oklahoma City OK | 631,839 | 12.0% | +20.0% | -82.6% |
| Richmond-Petersburg VA | 516,962 | 16.0% | +14.3% | -74.2% |
| Wilkes Barre-Scranton PA | 501,832 | 57.0% | +171.4% | +0.0% |
| Tulsa OK | 462,154 | 12.0% | +0.0% | -82.4% |
| Lexington KY | 434,265 | 62.0% | +463.6% | +0.0% |
| Dayton OH | 418,047 | 16.0% | +23.1% | -74.2% |
| Green Bay-Appleton WI | 400,512 | 69.0% | +360.0% | -1.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 16.0% | -5.9% | -72.9% |
Brand Insights
Brand Insights for McDonald's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
McDonald's shows strong performance with 301.3% average growth across 209 markets (59.5% avg brand interest), with positive growth in 205 of 209 markets
Top performing markets for McDonald's demonstrate exceptional results in Presque Isle ME (+900.0% growth, 80.0% brand interest, +72.0% brand interest change), Alpena MI (+777.8% growth, 79.0% brand interest, +70.0% brand interest change), and San Diego CA (+660.0% growth, 76.0% brand interest, +66.0% brand interest change)
McDonald's has 197 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for McDonald's include Abilene-Sweetwater TX (+360.0% growth, 69.0% brand interest), Albany GA (+85.2% growth, 50.0% brand interest), and Albany-Schenectady-Troy NY (+238.9% growth, 61.0% brand interest)
McDonald's maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (69.0% brand interest, +54.0% change), Albany GA (50.0% brand interest, +23.0% change), and Albany-Schenectady-Troy NY (61.0% brand interest, +43.0% change)
McDonald's shows positive brand interest momentum in 205 markets, notably in Abilene-Sweetwater TX (+54.0% brand interest), Albany GA (+23.0% brand interest), Albany-Schenectady-Troy NY (+43.0% brand interest)
McDonald's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+360.0% growth, +54.0% gain, 69.0% current brand interest), Albany GA (+85.2% growth, +23.0% gain, 50.0% current brand interest), and Albany-Schenectady-Troy NY (+238.9% growth, +43.0% gain, 61.0% current brand interest)
McDonald's successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 69.0% brand interest, +360.0% growth), Albany GA (maintained 50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (maintained 61.0% brand interest, +238.9% growth)
In large markets, McDonald's shows strong growth with high brand interest: Cleveland-Akron (Canton) OH (-5.9% decline, 16.0% brand interest) and Atlanta GA (+306.7% growth, 61.0% brand interest)
In medium markets, McDonald's shows strong growth with high brand interest: Albany-Schenectady-Troy NY (+238.9% growth, 61.0% brand interest) and Albuquerque-Santa Fe NM (+333.3% growth, 65.0% brand interest)
In small markets, McDonald's shows strong growth with high brand interest: Juneau AK (-100.0% decline, 0.0% brand interest) and Abilene-Sweetwater TX (+360.0% growth, 69.0% brand interest)
McDonald's maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (69.0% brand interest, +360.0% change) and Albany GA (50.0% brand interest, +85.2% change)
McDonald's achieves significant brand interest gains in Abilene-Sweetwater TX (+54.0% brand interest growth, now at 69.0%) and Albany GA (+23.0% brand interest growth, now at 50.0%)
McDonald's shows accelerating brand interest growth in Abilene-Sweetwater TX (+360.0% growth, 69.0% brand interest) and Albany GA (+85.2% growth, 50.0% brand interest)
McDonald's demonstrates emerging brand interest strength in Anchorage AK (+15.4% growth, 15.0% brand interest) and Dayton OH (+23.1% growth, 16.0% brand interest)
McDonald's performance in major markets: Cleveland-Akron (Canton) OH (-5.9% decline, 16.0% brand interest, 1.6M TVHH), Atlanta GA (+306.7% growth, 61.0% brand interest, 2.7M TVHH), and Baltimore MD (+261.1% growth, 65.0% brand interest, 1.1M TVHH)
Competitive Insights
Competitive Insights showcase how McDonald's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
McDonald's demonstrates category dominance with 301.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+360.0%, 69.0% brand interest), Albany GA (+85.2%, 50.0% brand interest), and Albany-Schenectady-Troy NY (+238.9%, 61.0% brand interest)
In high-growth markets, McDonald's maintains an average brand interest of 62.3% with consistent performance across 197 markets
McDonald's shows strong momentum with 301.3% average brand interest growth across key markets: Presque Isle ME (+900.0% growth, +72.0% brand interest), Alpena MI (+777.8% growth, +70.0% brand interest), and San Diego CA (+660.0% growth, +66.0% brand interest)
McDonald's captured additional brand interest in 205 markets, averaging +45.0% brand interest growth in key growth markets
McDonald's maintains market dominance with an average 63.3% brand interest across key markets: Abilene-Sweetwater TX (69.0% brand interest, +360.0% growth), Albany GA (50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (61.0% brand interest, +238.9% growth)
Wendy's maintains market dominance with an average 76.5% brand interest across key markets: Anchorage AK (68.0% brand interest, +1.5% growth), Charlottesville VA (68.0% brand interest, +1.5% growth), and Fairbanks AK (70.0% brand interest, +4.5% growth)
McDonald's dominates in 205 of 208 key battleground markets against Burger King, notably in Cleveland-Akron (Canton) OH (16.0% vs 26.0% brand interest), Abilene-Sweetwater TX (69.0% vs 18.0% brand interest), and Albany GA (50.0% vs 26.0% brand interest)
McDonald's dominates in 205 of 209 key battleground markets against Wendy's, notably in Cleveland-Akron (Canton) OH (16.0% vs 58.0% brand interest), Juneau AK (0.0% vs 100.0% brand interest), and Abilene-Sweetwater TX (69.0% vs 13.0% brand interest)
Burger King dominates in 190 of 208 key battleground markets against Wendy's, notably in Albuquerque-Santa Fe NM (17.0% vs 18.0% brand interest), Alexandria LA (20.0% vs 25.0% brand interest), and Alpena MI (0.0% vs 21.0% brand interest)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 69.0% brand interest, +360.0% growth), Albany GA (maintained 50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (maintained 61.0% brand interest, +238.9% growth)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Columbus GA (maintained 29.0% brand interest, +16.0% growth), Albany GA (maintained 26.0% brand interest, +4.0% growth), and Cleveland-Akron (Canton) OH (maintained 26.0% brand interest, +4.0% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 68.0% brand interest, +1.5% growth), Charleston SC (maintained 64.0% brand interest, +0.0% decline), and Charlottesville VA (maintained 68.0% brand interest, +1.5% growth)
McDonald's emerges as competitive challenger to Burger King with superior brand interest growth rates in Anchorage AK (+15.4% vs -15.0% growth), Dayton OH (+23.1% vs -8.0% growth), and Fairbanks AK (+16.7% vs -23.8% growth)
McDonald's emerges as competitive challenger to Wendy's with superior brand interest growth rates in Anchorage AK (+15.4% vs +1.5% growth), Dayton OH (+23.1% vs -1.6% growth), and Fairbanks AK (+16.7% vs +4.5% growth)
Burger King emerges as competitive challenger to Wendy's with superior brand interest growth rates in Albuquerque-Santa Fe NM (-10.5% vs -72.7% growth), Alexandria LA (-20.0% vs -53.7% growth), and Amarillo TX (-43.5% vs -61.9% growth)
McDonald's demonstrates competitive strength with 193 high brand interest markets and 197 high-growth markets, notably in Abilene-Sweetwater TX (69.0% brand interest, +360.0% growth), Albany GA (50.0% brand interest, +85.2% growth), and Albany-Schenectady-Troy NY (61.0% brand interest, +238.9% growth)