McDonald's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for McDonald's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
80 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
52 DMAs
19 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
73 DMAs
18 States
|
Brand Insights
Brand Insights reveal McDonald's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
McDonald's shows challenging performance with -0.3% average growth across 51 markets (64.2% avg brand interest), with positive growth in 16 of 51 markets
McDonald's has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 22 declining markets
McDonald's successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 69.0% brand interest, +3.0% growth), Arkansas (maintained 67.0% brand interest, +4.7% growth), and California (maintained 73.0% brand interest, +2.8% growth)
McDonald's achieves significant brand interest gains in Arkansas (+3.0% brand interest growth, now at 67.0%), New Hampshire (+3.0% brand interest growth, now at 67.0%), and Nevada (+4.0% brand interest growth, now at 69.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Burger King demonstrates category leadership at state level with 10.1% average brand interest growth, showing exceptional performance in Alabama (+17.6%, 20.0% brand interest), Arizona (+18.8%, 19.0% brand interest), and California (+16.7%, 14.0% brand interest)
In high-growth state markets, Burger King maintains an average brand interest of 16.9% with consistent performance across 14 markets
Burger King shows strong momentum with 10.1% average brand interest growth across key state markets: Virginia (+23.1% growth, +3.0% brand interest), Utah (+22.2% growth, +2.0% brand interest), and South Dakota (+21.1% growth, +4.0% brand interest)
Burger King captured additional brand interest in 41 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for McDonald's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
80
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 75.0% | +4.2% | +1.4% |
| Chicago IL | 3,081,097 | 68.0% | +3.0% | +4.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 72.0% | +4.4% | +5.9% |
| Atlanta GA | 2,277,873 | 61.0% | +3.4% | +7.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 67.0% | +0.0% | +6.4% |
| Phoenix AZ | 1,818,040 | 65.0% | +3.2% | +1.6% |
| Seattle-Tacoma WA | 1,798,974 | 68.0% | +4.6% | +4.6% |
| Detroit MI | 1,646,663 | 62.0% | +0.0% | +5.1% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Champaign & Springfield-Decatur IL | 317,118 | 73.0% | +9.0% | +10.6% |
| Palm Springs CA | 142,979 | 75.0% | +10.3% | +5.6% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 70.0% | +6.1% | +9.4% |
| Bend OR | 77,622 | 76.0% | +7.0% | +7.0% |
| Victoria TX | 28,475 | 71.0% | +7.6% | +6.0% |
| Presque Isle ME | 23,953 | 89.0% | +14.1% | +15.6% |
Maintain & Optimize
Stable markets with consistent performance
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 62.0% | +0.0% | +3.3% |
| Houston TX | 2,266,381 | 70.0% | +0.0% | +4.5% |
| Boston MA-Manchester NH | 2,206,762 | 63.0% | +1.6% | +1.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 70.0% | +0.0% | +2.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 61.0% | +0.0% | +1.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 71.0% | +1.4% | +4.4% |
| Indianapolis IN | 1,026,188 | 62.0% | +0.0% | +3.3% |
| San Antonio TX | 900,609 | 73.0% | +2.8% | +1.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
73
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 61.0% | -6.2% | +1.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 64.0% | -1.5% | +3.2% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 57.0% | -3.4% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 63.0% | -1.6% | +3.3% |
| St. Louis MO | 1,066,886 | 69.0% | -1.4% | -1.4% |
| Nashville TN | 993,259 | 61.0% | -3.2% | -1.6% |
| Baltimore MD | 977,058 | 64.0% | -1.5% | +3.2% |
| Milwaukee WI | 765,170 | 70.0% | -1.4% | +0.0% |
Brand Insights
Brand Insights for McDonald's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
McDonald's shows challenging performance with -0.1% average growth across 210 markets (63.3% avg brand interest), with positive growth in 78 of 210 markets
Top performing markets for McDonald's demonstrate exceptional results in Presque Isle ME (+14.1% growth, 89.0% brand interest, +11.0% change) and Palm Springs CA (+10.3% growth, 75.0% brand interest, +7.0% change)
McDonald's has 0 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 107 stable markets (0-5%), and 87 declining markets
McDonald's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Palm Springs CA (+10.3% growth, +7.0% gain, 75.0% current brand interest) and Presque Isle ME (+14.1% growth, +11.0% gain, 89.0% current brand interest)
McDonald's successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +1.6% growth), Anchorage AK (maintained 68.0% brand interest, +3.0% growth), and Atlanta GA (maintained 61.0% brand interest, +3.4% growth)
In large markets, McDonald's shows modest growth with high brand interest: Atlanta GA (+3.4% growth, 61.0% brand interest) and Boston MA-Manchester NH (+1.6% growth, 63.0% brand interest)
In medium markets, McDonald's shows modest growth with high brand interest: Austin TX (+2.8% growth, 74.0% brand interest) and Cincinnati OH (+0.0% growth, 61.0% brand interest)
McDonald's achieves significant brand interest gains in Chico-Redding CA (+3.0% brand interest growth, now at 64.0%), Dallas-Ft. Worth TX (+3.0% brand interest growth, now at 72.0%), and Eugene OR (+3.0% brand interest growth, now at 68.0%)
McDonald's maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.9% growth, 68.0% brand interest) and Albany-Schenectady-Troy NY (-1.6% growth, 62.0% brand interest)
McDonald's faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.9% growth, 68.0% brand interest) and Albany-Schenectady-Troy NY (-1.6% growth, 62.0% brand interest)
McDonald's performance in major markets: Baltimore MD (-1.5% growth, 64.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-3.4% growth, 57.0% brand interest, 1.6M TVHH), and Nashville TN (-3.2% growth, 61.0% brand interest, 1.2M TVHH)
McDonald's shows positive brand interest growth in markets representing 42.4% of total TVHH coverage
McDonald's maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (68.0% brand interest, -2.0% change), Albany-Schenectady-Troy NY (62.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (66.0% brand interest, -1.0% change)
McDonald's achieves significant brand interest gains in Amarillo TX (+1.0% brand interest), Anchorage AK (+2.0% brand interest), and Atlanta GA (+2.0% brand interest)
McDonald's maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (62.0% brand interest, 1.6% decline), Albuquerque-Santa Fe NM (66.0% brand interest, 1.5% decline), and Baltimore MD (64.0% brand interest, 1.5% decline)
McDonald's shows stable performance with 2.5% average growth across 210 markets (63.3% avg brand interest), with positive growth in 151 of 210 markets
Competitive Insights
Competitive Insights showcase how McDonald's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
Burger King demonstrates category leadership at dma level with 9.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+35.7%, 19.0% brand interest), Alpena MI (+75.0%, 14.0% brand interest), and Augusta GA (+26.7%, 19.0% brand interest)
In high-growth dma markets, Burger King maintains an average brand interest of 17.2% with consistent performance across 52 markets
Burger King shows strong momentum with 9.5% average brand interest growth across key dma markets: Alpena MI (+75.0% growth, +6.0% brand interest), Helena MT (+60.0% growth, +9.0% brand interest), and Wheeling WV-Steubenville OH (+38.5% growth, +5.0% brand interest)
Burger King captured additional brand interest in 148 dma markets, averaging +2.1% brand interest growth in key growth dma
In direct competition, Burger King outperforms McDonald's with 46.7 percentage point brand interest advantage across 210 shared markets: Alexandria LA (gap: 37.0% brand interest, 15.2% growth), Amarillo TX (gap: 50.0% brand interest, 14.9% growth), and Bangor ME (gap: 53.0% brand interest, 9.3% growth)
In select markets, Wendy's outperforms Burger King despite weaker overall growth (-6.8% vs +9.5% overall): Amarillo TX (Wendy's leads: 24.0% share, +4.3% growth vs Burger King: 13.0%, -13.3%)
In select markets, McDonald's outperforms Burger King despite weaker overall growth (-0.1% vs +9.5% overall): Alexandria LA (McDonald's leads: 56.0% share, +5.7% growth vs Burger King: 19.0%, -9.5%) and Bangor ME (McDonald's leads: 68.0% share, +3.0% growth vs Burger King: 15.0%, -6.2%)
In select markets, McDonald's outperforms Wendy's despite weaker overall growth (-0.1% vs -6.8% overall): Alexandria LA (McDonald's leads: 56.0% share, +5.7% growth vs Wendy's: 25.0%, -3.9%)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Eureka CA (maintained 24.0% brand interest, +20.0% growth), Helena MT (maintained 24.0% brand interest, +60.0% growth), and Jonesboro AR (maintained 24.0% brand interest, +26.3% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Wausau-Rhinelander WI (maintained 21.0% brand interest, +50.0% growth), Amarillo TX (maintained 24.0% brand interest, +4.3% growth), and Casper-Riverton WY (maintained 31.0% brand interest, +3.3% growth)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +1.6% growth), Anchorage AK (maintained 68.0% brand interest, +3.0% growth), and Atlanta GA (maintained 61.0% brand interest, +3.4% growth)
Wendy's maintains strong brand interest position in key markets: Nashville TN (23.0% brand interest, +4.5% growth), Pittsburgh PA (26.0% brand interest, +4.0% growth), and Philadelphia PA (23.0% brand interest, +9.5% growth)
McDonald's maintains strong brand interest position in key markets: Atlanta GA (61.0% brand interest, +3.4% growth), Austin TX (74.0% brand interest, +2.8% growth), and Boston MA-Manchester NH (63.0% brand interest, +1.6% growth)
McDonald's dominates head-to-head competition against Burger King in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Alexandria LA (56.0% vs 19.0% brand interest), Amarillo TX (63.0% vs 13.0% brand interest), and Bangor ME (68.0% vs 15.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (68.0% vs 13.0% brand interest), Alexandria LA (56.0% vs 25.0% brand interest), and Alpena MI (69.0% vs 17.0% brand interest)
Burger King emerges as competitive threat to Wendy's with superior growth momentum (+9.5% vs -6.8%) across contested markets: Abilene-Sweetwater TX (Burger King leads: 19.0% share, +35.7% growth vs Wendy's: 13.0%, -18.8%), Alpena MI (Burger King: +75.0% growth vs Wendy's: -26.1% growth), and Anchorage AK (Burger King: +7.1% growth vs Wendy's: -15.0% growth)