Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
12 DMAs
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
Monitor & Maintain
|
All other markets
|
159 DMAs
50 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Oklahoma City OK | 631,839 | 33.0% | +32.0% | -29.8% |
Greensboro-High Point-Winston Salem NC | 628,975 | 20.0% | +66.7% | -31.0% |
Louisville KY | 612,910 | 32.0% | +23.1% | -31.9% |
Albuquerque-Santa Fe NM | 612,638 | 60.0% | +27.7% | -13.0% |
New Orleans LA | 584,044 | 37.0% | +37.0% | -21.3% |
Memphis TN | 547,706 | 47.0% | +23.7% | -21.7% |
Buffalo NY | 537,294 | 34.0% | +54.6% | -12.8% |
Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 24.0% | +26.3% | -35.1% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Lima OH | 58,548 | 36.0% | +71.4% | +44.0% |
Ottumwa IA-Kirksville MO | 39,381 | 65.0% | +44.4% | +1.6% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 14.0% | +40.0% | -36.4% |
Los Angeles CA | 4,962,377 | 12.0% | +50.0% | -33.3% |
Chicago IL | 3,081,097 | 40.0% | +17.7% | -27.3% |
Dallas-Ft. Worth TX | 2,585,309 | 17.0% | +30.8% | -37.0% |
Atlanta GA | 2,277,873 | 16.0% | +45.5% | -36.0% |
Houston TX | 2,266,381 | 24.0% | +41.2% | -33.3% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 21.0% | +31.3% | -34.4% |
Phoenix AZ | 1,818,040 | 26.0% | +36.8% | -31.6% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Idaho Falls-Pocatello ID | 121,491 | 84.0% | +6.3% | -2.3% |
North Platte NE | 12,546 | 100.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Philadelphia PA | 2,642,616 | 10.0% | +66.7% | -37.5% |
Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | +50.0% | -35.7% |
Boston MA-Manchester NH | 2,206,762 | 10.0% | +42.9% | -37.5% |
Indianapolis IN | 1,026,188 | 10.0% | +42.9% | -37.5% |
San Diego CA | 940,959 | 8.0% | +60.0% | -33.3% |
Hartford & New Haven CT | 862,036 | 11.0% | +57.1% | -38.9% |
Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 3.0% | +50.0% | -40.0% |
Providence RI-New Bedford MA | 564,315 | 9.0% | +80.0% | -35.7% |