Southwest Airlines
Company
Southwest Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Southwest Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
17 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
145 DMAs
48 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
25 DMAs
|
Brand Insights
Brand Insights reveal Southwest Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Southwest Airlines shows challenging performance with -3.1% average growth across 51 markets (22.2% avg brand interest), with positive growth in 12 of 51 markets
Southwest Airlines has 0 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 26 declining markets
Southwest Airlines maintains strong brand interest positions in key markets: Arizona (34.0% brand interest, -3.0% change), Louisiana (30.0% brand interest, -1.0% change), and Oklahoma (32.0% brand interest, -2.0% change)
Southwest Airlines shows positive brand interest momentum in 12 markets, notably in Indiana (+1.0% brand interest), Maryland (+1.0% brand interest), Nebraska (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 4.0% average brand interest growth, particularly strong in Alaska (+16.0%, 29.0% brand interest), Colorado (+15.4%, 15.0% brand interest), and Hawaii (+18.8%, 19.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 23.0% with consistent performance across 5 markets
American Airlines maintains market dominance with an average 36.4% brand interest across key markets: Connecticut (31.0% brand interest, +3.3% growth), South Carolina (44.0% brand interest, +2.3% growth), and Arizona (37.0% brand interest, +5.7% growth)
Delta Air Lines maintains market dominance with an average 42.7% brand interest across key markets: Georgia (68.0% brand interest, +3.0% growth), Kentucky (34.0% brand interest, +3.0% growth), and Massachusetts (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for Southwest Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | +4.2% | -7.4% |
| St. Louis MO | 1,066,886 | 52.0% | -1.9% | -3.7% |
| Nashville TN | 993,259 | 45.0% | -2.2% | -4.3% |
| Baltimore MD | 977,058 | 51.0% | -3.8% | -3.8% |
| Kansas City MO | 866,618 | 46.0% | +2.2% | -8.0% |
| Oklahoma City OK | 631,839 | 36.0% | -7.7% | -10.0% |
| Louisville KY | 612,910 | 30.0% | +3.5% | -9.1% |
| Albuquerque-Santa Fe NM | 612,638 | 45.0% | +2.3% | -10.0% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenwood-Greenville MS | 52,998 | 24.0% | +41.2% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 12.0% | +9.1% | -20.0% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 516,962 | 14.0% | +0.0% | -6.7% |
| Omaha NE | 384,022 | 41.0% | -2.4% | -6.8% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 28.0% | +0.0% | -6.7% |
| El Paso TX | 315,971 | 53.0% | +1.9% | -5.4% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 42.0% | +2.4% | -2.3% |
| Lincoln & Hastings-Kearney NE | 247,903 | 32.0% | +3.2% | -5.9% |
| Amarillo TX | 167,518 | 41.0% | +5.1% | -2.4% |
| Salisbury MD | 157,650 | 32.0% | +3.2% | -5.9% |
Monitor & Maintain
All other markets
145
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | -12.5% | -22.2% |
| Philadelphia PA | 2,642,616 | 11.0% | +10.0% | -15.4% |
| Atlanta GA | 2,277,873 | 13.0% | -7.1% | -23.5% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | -14.3% | -20.0% |
| Seattle-Tacoma WA | 1,798,974 | 14.0% | -6.7% | -17.7% |
| Detroit MI | 1,646,663 | 9.0% | +12.5% | -10.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | -18.2% | -30.8% |
| Charlotte NC | 1,124,890 | 7.0% | -12.5% | -12.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 25.0% | -3.9% | -10.7% |
| Chicago IL | 3,081,097 | 25.0% | +0.0% | -21.9% |
| Houston TX | 2,266,381 | 28.0% | -6.7% | -17.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | -9.5% | -20.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | +0.0% | -15.2% |
| Phoenix AZ | 1,818,040 | 35.0% | -7.9% | -10.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | -3.3% | -12.1% |
| Denver CO | 1,523,659 | 32.0% | -8.6% | -18.0% |
Brand Insights
Brand Insights for Southwest Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Southwest Airlines shows challenging performance with -3.6% average growth across 202 markets (22.0% avg brand interest), with positive growth in 46 of 202 markets
Top performing markets for Southwest Airlines demonstrate exceptional results in Ottumwa IA-Kirksville MO (+35.0% growth, 27.0% brand interest, +7.0% brand interest change)
Southwest Airlines has 3 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 102 declining markets
Notable high-growth markets for Southwest Airlines include Greenwood-Greenville MS (+41.2% growth, 24.0% brand interest), Missoula MT (+16.7% growth, 7.0% brand interest), and Ottumwa IA-Kirksville MO (+35.0% growth, 27.0% brand interest)
Southwest Airlines maintains strong brand interest positions in key markets: Austin TX (34.0% brand interest, -2.0% change), Baltimore MD (51.0% brand interest, -2.0% change), and Boise ID (32.0% brand interest, -3.0% change)
Southwest Airlines shows positive brand interest momentum in 46 markets, notably in Greenwood-Greenville MS (+7.0% brand interest), Missoula MT (+1.0% brand interest), Ottumwa IA-Kirksville MO (+7.0% brand interest)
Southwest Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Greenwood-Greenville MS (+41.2% growth, +7.0% gain, 24.0% current brand interest) and Ottumwa IA-Kirksville MO (+35.0% growth, +7.0% gain, 27.0% current brand interest)
Southwest Airlines successfully defends strong market positions while maintaining brand interest growth in Ottumwa IA-Kirksville MO (maintained 27.0% brand interest, +35.0% growth), Albany-Schenectady-Troy NY (maintained 37.0% brand interest, +2.8% growth), and Albuquerque-Santa Fe NM (maintained 45.0% brand interest, +2.3% growth)
In large markets, Southwest Airlines shows slight decline with notable brand interest: Atlanta GA (-7.1% decline, 13.0% brand interest) and Baltimore MD (-3.8% decline, 51.0% brand interest)
Southwest Airlines maintains dominant market position with >35% brand interest in key markets: Baltimore MD (51.0% brand interest, -3.8% change) and Chico-Redding CA (40.0% brand interest, -2.4% change)
Southwest Airlines achieves significant brand interest gains in Greenwood-Greenville MS (+7.0% brand interest growth, now at 24.0%) and Ottumwa IA-Kirksville MO (+7.0% brand interest growth, now at 27.0%)
Southwest Airlines shows accelerating brand interest growth in Greenwood-Greenville MS (+41.2% growth, 24.0% brand interest) and Missoula MT (+16.7% growth, 7.0% brand interest)
Southwest Airlines demonstrates emerging brand interest strength in Missoula MT (+16.7% growth, 7.0% brand interest) and Billings, MT (+11.1% growth, 10.0% brand interest)
Southwest Airlines maintains stable brand interest performance in mature markets: Baltimore MD (-3.8% decline, 51.0% brand interest) and Birmingham AL (-3.7% decline, 26.0% brand interest)
Southwest Airlines faces growth challenges in historically strong markets: Austin TX (-5.6% decline, 34.0% brand interest) and Baltimore MD (-3.8% decline, 51.0% brand interest)
Southwest Airlines performance in major markets: Atlanta GA (-7.1% decline, 13.0% brand interest, 2.7M TVHH), Baltimore MD (-3.8% decline, 51.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-14.3% decline, 12.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Southwest Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
Delta Air Lines shows market leadership with 5.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alpena MI (+44.9%, 100.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Delta Air Lines maintains an average brand interest of 20.9% with consistent performance across 24 markets
Delta Air Lines shows strong momentum with 5.3% average brand interest growth across key markets: North Platte NE (+70.0% growth, +7.0% brand interest), Lubbock TX (+50.0% growth, +2.0% brand interest), and Laredo TX (+45.5% growth, +5.0% brand interest)
Delta Air Lines captured additional brand interest in 86 markets, averaging +2.9% brand interest growth in key growth markets
American Airlines maintains market dominance with an average 38.3% brand interest across key markets: Joplin MO-Pittsburg KS (37.0% brand interest, +15.6% growth), Juneau AK (43.0% brand interest, +43.3% growth), and Meridian MS (34.0% brand interest, +30.8% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: North Platte NE (59.0% brand interest, +25.5% growth), Grand Junction-Montrose CO (36.0% brand interest, +2.9% growth), and Great Falls MT (31.0% brand interest, +3.3% growth)
Delta Air Lines maintains market dominance with an average 43.4% brand interest across key markets: Alpena MI (100.0% brand interest, +44.9% growth), Presque Isle ME (36.0% brand interest, +24.1% growth), and Watertown NY (33.0% brand interest, +17.9% growth)
Southwest Airlines maintains market dominance with an average 39.2% brand interest across key markets: Albany-Schenectady-Troy NY (37.0% brand interest, +2.8% growth), Albuquerque-Santa Fe NM (45.0% brand interest, +2.3% growth), and Columbia-Jefferson City MO (37.0% brand interest, +2.8% growth)
American Airlines dominates in 131 of 192 key battleground markets against United Airlines, notably in Abilene-Sweetwater TX (53.0% vs 16.0% brand interest), Amarillo TX (29.0% vs 23.0% brand interest), and Baton Rouge LA (29.0% vs 16.0% brand interest)
Delta Air Lines dominates in 111 of 185 key battleground markets against American Airlines, notably in Abilene-Sweetwater TX (53.0% vs 14.0% brand interest), Alpena MI (0.0% vs 100.0% brand interest), and Amarillo TX (29.0% vs 7.0% brand interest)
American Airlines dominates in 126 of 188 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (53.0% vs 17.0% brand interest), Amarillo TX (29.0% vs 41.0% brand interest), and Baton Rouge LA (29.0% vs 29.0% brand interest)
Delta Air Lines dominates in 154 of 193 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 55.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 23.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 12.0% brand interest)
Southwest Airlines dominates in 108 of 177 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 14.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 37.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 45.0% brand interest)
Delta Air Lines dominates in 140 of 192 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (23.0% vs 37.0% brand interest), Alexandria LA (32.0% vs 12.0% brand interest), and Austin TX (19.0% vs 34.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Joplin MO-Pittsburg KS (maintained 37.0% brand interest, +15.6% growth), and Juneau AK (maintained 43.0% brand interest, +43.3% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 59.0% brand interest, +25.5% growth), Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 26.0% brand interest, +4.0% growth)