United Airlines
Company
United Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for United Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
59 DMAs
18 States
|
|
Monitor & Maintain
|
All other markets
|
124 DMAs
32 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal United Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
United Airlines shows challenging performance with -4.8% average growth across 51 markets (19.7% avg brand interest), with positive growth in 7 of 51 markets
United Airlines has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 34 declining markets
United Airlines maintains strong brand interest positions in key markets: Colorado (38.0% brand interest, -2.0% change), Hawaii (30.0% brand interest, -1.0% change), and Illinois (35.0% brand interest, -1.0% change)
United Airlines shows positive brand interest momentum in 7 markets, notably in District of Columbia (+1.0% brand interest), Wyoming (+1.0% brand interest), Mississippi (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For United Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For United Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 4.0% average brand interest growth, particularly strong in Alaska (+16.0%, 29.0% brand interest), Colorado (+15.4%, 15.0% brand interest), and Hawaii (+18.8%, 19.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 23.0% with consistent performance across 5 markets
American Airlines maintains market dominance with an average 36.4% brand interest across key markets: Connecticut (31.0% brand interest, +3.3% growth), South Carolina (44.0% brand interest, +2.3% growth), and Arizona (37.0% brand interest, +5.7% growth)
Delta Air Lines maintains market dominance with an average 42.7% brand interest across key markets: Georgia (68.0% brand interest, +3.0% growth), Kentucky (34.0% brand interest, +3.0% growth), and Massachusetts (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for United Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | -5.9% | -3.0% |
| Los Angeles CA | 4,962,377 | 20.0% | -9.1% | -4.8% |
| Houston TX | 2,266,381 | 44.0% | -2.2% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 32.0% | -8.6% | -3.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 41.0% | -4.7% | +7.9% |
| Denver CO | 1,523,659 | 40.0% | -2.4% | +5.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 29.0% | -3.3% | -6.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 20.0% | -9.1% | +5.3% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Panama City FL | 128,095 | 11.0% | +22.2% | +10.0% |
| Twin Falls ID | 62,110 | 29.0% | +45.0% | +16.0% |
| Lima OH | 58,548 | 16.0% | +14.3% | +23.1% |
| Greenwood-Greenville MS | 52,998 | 10.0% | +25.0% | +11.1% |
| North Platte NE | 12,546 | 59.0% | +25.5% | +37.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 13.0% | +8.3% | +8.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 13.0% | +8.3% | +8.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 16.0% | +6.7% | +6.7% |
| Syracuse NY | 330,353 | 23.0% | +4.6% | +9.5% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 26.0% | +4.0% | +4.0% |
| Boise ID | 280,534 | 20.0% | +5.3% | +17.7% |
| South Bend-Elkhart IN | 279,718 | 25.0% | +4.2% | +13.6% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 36.0% | -2.7% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 19.0% | -5.0% | -5.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 15.0% | +0.0% | -6.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 12.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 15.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 15.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 17.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 12.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 18.0% | +5.9% | +0.0% |
Monitor & Maintain
All other markets
124
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | +0.0% | -11.1% |
| Atlanta GA | 2,277,873 | 6.0% | +0.0% | -14.3% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | -12.5% | -12.5% |
| Phoenix AZ | 1,818,040 | 11.0% | -8.3% | -8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 14.0% | -12.5% | -12.5% |
| Detroit MI | 1,646,663 | 8.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | -10.0% | -10.0% |
| Charlotte NC | 1,124,890 | 8.0% | -11.1% | -11.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +0.0% | -11.1% |
Brand Insights
Brand Insights for United Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
United Airlines shows challenging performance with -4.9% average growth across 203 markets (18.7% avg brand interest), with positive growth in 34 of 203 markets
Top performing markets for United Airlines demonstrate exceptional results in Twin Falls ID (+45.0% growth, 29.0% brand interest, +9.0% brand interest change) and North Platte NE (+25.5% growth, 59.0% brand interest, +12.0% brand interest change)
United Airlines has 5 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 119 declining markets
Notable high-growth markets for United Airlines include Bluefield-Beckley-Oak Hill WV (+45.5% growth, 16.0% brand interest), Greenwood-Greenville MS (+25.0% growth, 10.0% brand interest), and North Platte NE (+25.5% growth, 59.0% brand interest)
United Airlines maintains strong brand interest positions in key markets: Bend OR (38.0% brand interest, -3.0% change), Billings, MT (34.0% brand interest, -1.0% change), and Cheyenne WY-Scottsbluff NE (41.0% brand interest, -2.0% change)
United Airlines shows positive brand interest momentum in 34 markets, notably in Bluefield-Beckley-Oak Hill WV (+5.0% brand interest), Greenwood-Greenville MS (+2.0% brand interest), North Platte NE (+12.0% brand interest)
United Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: North Platte NE (+25.5% growth, +12.0% gain, 59.0% current brand interest) and Twin Falls ID (+45.0% growth, +9.0% gain, 29.0% current brand interest)
United Airlines successfully defends strong market positions while maintaining brand interest growth in North Platte NE (maintained 59.0% brand interest, +25.5% growth), Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 26.0% brand interest, +4.0% growth)
United Airlines maintains dominant market position with >35% brand interest in key markets: Bend OR (38.0% brand interest, -7.3% change) and Cheyenne WY-Scottsbluff NE (41.0% brand interest, -4.7% change)
United Airlines achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+5.0% brand interest growth, now at 16.0%) and North Platte NE (+12.0% brand interest growth, now at 59.0%)
United Airlines shows accelerating brand interest growth in Bluefield-Beckley-Oak Hill WV (+45.5% growth, 16.0% brand interest) and Greenwood-Greenville MS (+25.0% growth, 10.0% brand interest)
United Airlines demonstrates emerging brand interest strength in Bluefield-Beckley-Oak Hill WV (+45.5% growth, 16.0% brand interest) and Greenwood-Greenville MS (+25.0% growth, 10.0% brand interest)
United Airlines maintains stable brand interest performance in mature markets: Billings, MT (-2.9% decline, 34.0% brand interest) and Burlington VT-Plattsburgh NY (-3.6% decline, 27.0% brand interest)
United Airlines faces growth challenges in historically strong markets: Beaumont-Port Arthur TX (-9.4% decline, 29.0% brand interest) and Bend OR (-7.3% decline, 38.0% brand interest)
United Airlines performance in major markets: Boston MA-Manchester NH (-12.5% decline, 14.0% brand interest, 2.6M TVHH), Charlotte NC (-11.1% decline, 8.0% brand interest, 1.3M TVHH), and Chicago IL (-2.7% decline, 36.0% brand interest, 3.6M TVHH)
United Airlines shows positive brand interest growth in markets representing 8.3% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how United Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where United Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where United Airlines can focus its competitive strategy.
Delta Air Lines shows market leadership with 5.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alpena MI (+44.9%, 100.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Delta Air Lines maintains an average brand interest of 20.9% with consistent performance across 24 markets
Delta Air Lines shows strong momentum with 5.3% average brand interest growth across key markets: North Platte NE (+70.0% growth, +7.0% brand interest), Lubbock TX (+50.0% growth, +2.0% brand interest), and Laredo TX (+45.5% growth, +5.0% brand interest)
Delta Air Lines captured additional brand interest in 86 markets, averaging +2.9% brand interest growth in key growth markets
American Airlines maintains market dominance with an average 38.3% brand interest across key markets: Joplin MO-Pittsburg KS (37.0% brand interest, +15.6% growth), Juneau AK (43.0% brand interest, +43.3% growth), and Meridian MS (34.0% brand interest, +30.8% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: North Platte NE (59.0% brand interest, +25.5% growth), Grand Junction-Montrose CO (36.0% brand interest, +2.9% growth), and Great Falls MT (31.0% brand interest, +3.3% growth)
Delta Air Lines maintains market dominance with an average 43.4% brand interest across key markets: Alpena MI (100.0% brand interest, +44.9% growth), Presque Isle ME (36.0% brand interest, +24.1% growth), and Watertown NY (33.0% brand interest, +17.9% growth)
Southwest Airlines maintains market dominance with an average 39.2% brand interest across key markets: Albany-Schenectady-Troy NY (37.0% brand interest, +2.8% growth), Albuquerque-Santa Fe NM (45.0% brand interest, +2.3% growth), and Columbia-Jefferson City MO (37.0% brand interest, +2.8% growth)
American Airlines dominates in 131 of 192 key battleground markets against United Airlines, notably in Abilene-Sweetwater TX (53.0% vs 16.0% brand interest), Amarillo TX (29.0% vs 23.0% brand interest), and Baton Rouge LA (29.0% vs 16.0% brand interest)
Delta Air Lines dominates in 111 of 185 key battleground markets against American Airlines, notably in Abilene-Sweetwater TX (53.0% vs 14.0% brand interest), Alpena MI (0.0% vs 100.0% brand interest), and Amarillo TX (29.0% vs 7.0% brand interest)
American Airlines dominates in 126 of 188 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (53.0% vs 17.0% brand interest), Amarillo TX (29.0% vs 41.0% brand interest), and Baton Rouge LA (29.0% vs 29.0% brand interest)
Delta Air Lines dominates in 154 of 193 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 55.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 23.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 12.0% brand interest)
Southwest Airlines dominates in 108 of 177 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 14.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 37.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 45.0% brand interest)
Delta Air Lines dominates in 140 of 192 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (23.0% vs 37.0% brand interest), Alexandria LA (32.0% vs 12.0% brand interest), and Austin TX (19.0% vs 34.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Joplin MO-Pittsburg KS (maintained 37.0% brand interest, +15.6% growth), and Juneau AK (maintained 43.0% brand interest, +43.3% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 59.0% brand interest, +25.5% growth), Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 26.0% brand interest, +4.0% growth)