Snickers
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Snickers, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
25 DMAs
12 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
30 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
8 States
|
|
Monitor & Maintain
|
All other markets
|
107 DMAs
30 States
|
Brand Insights
Brand Insights reveal Snickers’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Snickers shows stable performance with 0.7% average growth across 51 markets (16.5% avg brand interest), with positive growth in 26 of 51 markets
Snickers has 5 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Snickers include Connecticut (+23.1% growth, 16.0% brand interest), Maine (+33.3% growth, 16.0% brand interest), and Mississippi (+17.6% growth, 20.0% brand interest)
Snickers shows positive brand interest momentum in 26 markets, notably in Connecticut (+3.0% brand interest), Maine (+4.0% brand interest), Mississippi (+3.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Skittles demonstrates category dominance with 11.2% average brand interest growth, showing exceptional performance in Georgia (+21.7%, 28.0% brand interest), Idaho (+25.0%, 25.0% brand interest), and Illinois (+21.1%, 23.0% brand interest)
In high-growth markets, Skittles maintains an average brand interest of 23.3% with consistent performance across 16 markets
Skittles shows strong momentum with 11.2% average brand interest growth across key markets: New Hampshire (+53.3% growth, +8.0% brand interest), Pennsylvania (+33.3% growth, +6.0% brand interest), and New Jersey (+26.3% growth, +5.0% brand interest)
Skittles captured additional brand interest in 34 markets, averaging +3.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Snickers in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 21.0% | +23.5% | +61.5% |
| Corpus Christi TX | 177,217 | 42.0% | +180.0% | +110.0% |
| Wausau-Rhinelander WI | 160,633 | 49.0% | +88.5% | +75.0% |
| Columbia-Jefferson City MO | 154,462 | 19.0% | +72.7% | +58.3% |
| Monroe LA-El Dorado AR | 147,849 | 20.0% | +25.0% | +42.9% |
| Lubbock TX | 145,733 | 65.0% | +441.7% | +261.1% |
| Palm Springs CA | 142,979 | 25.0% | +31.6% | +19.1% |
| Odessa-Midland TX | 136,170 | 49.0% | +172.2% | +122.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 19.0% | +5.6% | +11.8% |
| Buffalo NY | 537,294 | 16.0% | +33.3% | +33.3% |
| Wilkes Barre-Scranton PA | 501,832 | 17.0% | +21.4% | +30.8% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 19.0% | +18.8% | +46.2% |
| Albany-Schenectady-Troy NY | 491,946 | 16.0% | +45.5% | +60.0% |
| Little Rock-Pine Bluff AR | 490,561 | 17.0% | +6.3% | +21.4% |
| Knoxville TN | 475,703 | 20.0% | +33.3% | +42.9% |
| Lexington KY | 434,265 | 18.0% | +38.5% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +15.4% | +7.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 41.0% | +141.2% | +156.3% |
| Atlanta GA | 2,277,873 | 40.0% | +166.7% | +166.7% |
| Houston TX | 2,266,381 | 41.0% | +156.3% | +173.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +0.0% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | +13.3% | +21.4% |
| Phoenix AZ | 1,818,040 | 17.0% | +6.3% | +13.3% |
| Detroit MI | 1,646,663 | 17.0% | +13.3% | +30.8% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 16.0% | +6.7% | +6.7% |
| Chicago IL | 3,081,097 | 17.0% | +0.0% | +6.3% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +0.0% | -6.3% |
| Nashville TN | 993,259 | 16.0% | +6.7% | +6.7% |
| Salt Lake City UT | 975,902 | 17.0% | +6.3% | +6.3% |
| Jacksonville FL | 671,993 | 15.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 15.0% | -6.3% | +0.0% |
Monitor & Maintain
All other markets
107
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 14.0% | +0.0% | +7.7% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | +7.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 13.0% | -7.1% | -7.1% |
| Indianapolis IN | 1,026,188 | 14.0% | -12.5% | +0.0% |
| Pittsburgh PA | 998,699 | 14.0% | +0.0% | +7.7% |
| Oklahoma City OK | 631,839 | 15.0% | +7.1% | -6.3% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 15.0% | -6.3% | +15.4% |
| Albuquerque-Santa Fe NM | 612,638 | 17.0% | -5.6% | +30.8% |
Brand Insights
Brand Insights for Snickers in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Snickers shows strong performance with 18.8% average growth across 187 markets (19.7% avg brand interest), with positive growth in 96 of 187 markets
Top performing markets for Snickers demonstrate exceptional results in Abilene-Sweetwater TX (+455.6% growth, 100.0% brand interest, +82.0% brand interest change), Lubbock TX (+441.7% growth, 65.0% brand interest, +53.0% brand interest change), and Charleston SC (+258.3% growth, 43.0% brand interest, +31.0% brand interest change)
Snickers has 63 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 67 declining markets
Notable high-growth markets for Snickers include Abilene-Sweetwater TX (+455.6% growth, 100.0% brand interest), Albany GA (+45.8% growth, 35.0% brand interest), and Albany-Schenectady-Troy NY (+45.5% growth, 16.0% brand interest)
Snickers maintains strong brand interest positions in key markets: Duluth MN-Superior WI (33.0% brand interest, -6.0% change), Abilene-Sweetwater TX (100.0% brand interest, +82.0% change), and Albany GA (35.0% brand interest, +11.0% change)
Snickers shows positive brand interest momentum in 96 markets, notably in Abilene-Sweetwater TX (+82.0% brand interest), Albany GA (+11.0% brand interest), Albany-Schenectady-Troy NY (+5.0% brand interest)
Snickers demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+455.6% growth, +82.0% gain, 100.0% current brand interest), Albany GA (+45.8% growth, +11.0% gain, 35.0% current brand interest), and Atlanta GA (+166.7% growth, +25.0% gain, 40.0% current brand interest)
Snickers successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +455.6% growth), Albany GA (maintained 35.0% brand interest, +45.8% growth), and Atlanta GA (maintained 40.0% brand interest, +166.7% growth)
Snickers maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (100.0% brand interest, +455.6% change) and Albany GA (35.0% brand interest, +45.8% change)
Snickers achieves significant brand interest gains in Abilene-Sweetwater TX (+82.0% brand interest growth, now at 100.0%) and Albany GA (+11.0% brand interest growth, now at 35.0%)
Snickers shows accelerating brand interest growth in Abilene-Sweetwater TX (+455.6% growth, 100.0% brand interest) and Albany GA (+45.8% growth, 35.0% brand interest)
Snickers demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+45.5% growth, 16.0% brand interest) and Bangor ME (+21.4% growth, 17.0% brand interest)
Snickers maintains stable brand interest performance in mature markets: Clarksburg-Weston WV (-4.8% decline, 20.0% brand interest) and La Crosse-Eau Claire WI (+4.8% growth, 22.0% brand interest)
Snickers performance in major markets: Baltimore MD (-6.7% decline, 14.0% brand interest, 1.1M TVHH), Indianapolis IN (-12.5% decline, 14.0% brand interest, 1.2M TVHH), and Minneapolis-St. Paul MN (-18.2% decline, 18.0% brand interest, 1.8M TVHH)
Snickers shows positive brand interest growth in markets representing 58.8% of total TVHH coverage
Snickers shows strong performance with 28.9% average growth across 166 markets (20.1% avg brand interest), with positive growth in 111 of 166 markets
Competitive Insights
Competitive Insights showcase how Snickers performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Reese's Pieces demonstrates category dominance with 20.6% average brand interest growth, showing exceptional performance in Atlanta GA (+366.7%, 14.0% brand interest), Austin TX (+300.0%, 12.0% brand interest), and Baltimore MD (+33.3%, 4.0% brand interest)
In high-growth markets, Reese's Pieces maintains an average brand interest of 7.6% with consistent performance across 39 markets
Kit Kat shows strong momentum with 10.2% average brand interest growth across key markets: Macon GA (+233.3% growth, +21.0% brand interest), Laredo TX (+200.0% growth, +24.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+170.0% growth, +17.0% brand interest)
Kit Kat captured additional brand interest in 85 markets, averaging +5.9% brand interest growth in key growth markets
Snickers shows strong momentum with 18.8% average brand interest growth across key markets: Abilene-Sweetwater TX (+455.6% growth, +82.0% brand interest), Lubbock TX (+441.7% growth, +53.0% brand interest), and Charleston SC (+258.3% growth, +31.0% brand interest)
Snickers captured additional brand interest in 95 markets, averaging +10.5% brand interest growth in key growth markets
Reese's Pieces shows strong momentum with 20.6% average brand interest growth across key markets: Charleston SC (+600.0% growth, +12.0% brand interest), Waco-Temple-Bryan TX (+550.0% growth, +11.0% brand interest), and Madison WI (+500.0% growth, +10.0% brand interest)
Reese's Pieces captured additional brand interest in 39 markets, averaging +4.5% brand interest growth in key growth markets
Kit Kat maintains market dominance with an average 33.3% brand interest across key markets: Columbia SC (33.0% brand interest, +120.0% growth), Corpus Christi TX (31.0% brand interest, +158.3% growth), and Laredo TX (36.0% brand interest, +200.0% growth)
M&M's maintains market dominance with an average 58.2% brand interest across key markets: Bend OR (58.0% brand interest, +26.1% growth), Billings, MT (68.0% brand interest, +65.8% growth), and Biloxi-Gulfport MS (59.0% brand interest, +18.0% growth)
Skittles maintains market dominance with an average 42.2% brand interest across key markets: Alexandria LA (100.0% brand interest, +75.4% growth), Billings, MT (32.0% brand interest, +100.0% growth), and Biloxi-Gulfport MS (41.0% brand interest, +24.2% growth)
Snickers maintains market dominance with an average 45.9% brand interest across key markets: Abilene-Sweetwater TX (100.0% brand interest, +455.6% growth), Albany GA (35.0% brand interest, +45.8% growth), and Atlanta GA (40.0% brand interest, +166.7% growth)
Kit Kat dominates in 110 of 170 key battleground markets against M&M's, notably in Amarillo TX (11.0% vs 46.0% brand interest), Bangor ME (13.0% vs 49.0% brand interest), and Bend OR (0.0% vs 58.0% brand interest)
Skittles dominates in 93 of 166 key battleground markets against Kit Kat, notably in Amarillo TX (11.0% vs 29.0% brand interest), Bangor ME (13.0% vs 21.0% brand interest), and Billings, MT (0.0% vs 32.0% brand interest)
Snickers dominates in 88 of 153 key battleground markets against Kit Kat, notably in Abilene-Sweetwater TX (0.0% vs 100.0% brand interest), Amarillo TX (11.0% vs 14.0% brand interest), and Bangor ME (13.0% vs 17.0% brand interest)
Reese's Pieces dominates in 56 of 112 key battleground markets against Kit Kat, notably in Cedar Rapids-Waterloo-Iowa City & Dubuque IA (10.0% vs 0.0% brand interest), Chattanooga TN (11.0% vs 0.0% brand interest), and Chico-Redding CA (13.0% vs 0.0% brand interest)