Integrate Reese's Pieces's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Reese's Pieces, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
11 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
|
|
Monitor & Maintain
|
All other markets
|
193 DMAs
39 States
|
Brand Insights
Brand Insights reveal Reese's Pieces’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Reese's Pieces shows challenging performance with -0.7% average growth across 48 markets (3.3% avg brand interest), with positive growth in 18 of 48 markets
Reese's Pieces has 18 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Reese's Pieces include Connecticut (+66.7% growth, 5.0% brand interest), Delaware (+25.0% growth, 5.0% brand interest), and Indiana (+33.3% growth, 4.0% brand interest)
Reese's Pieces shows positive brand interest momentum in 18 markets, notably in Connecticut (+2.0% brand interest), Delaware (+1.0% brand interest), Indiana (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Skittles demonstrates category dominance with 11.2% average brand interest growth, showing exceptional performance in Georgia (+21.7%, 28.0% brand interest), Idaho (+25.0%, 25.0% brand interest), and Illinois (+21.1%, 23.0% brand interest)
In high-growth markets, Skittles maintains an average brand interest of 23.3% with consistent performance across 16 markets
Skittles shows strong momentum with 11.2% average brand interest growth across key markets: New Hampshire (+53.3% growth, +8.0% brand interest), Pennsylvania (+33.3% growth, +6.0% brand interest), and New Jersey (+26.3% growth, +5.0% brand interest)
Skittles captured additional brand interest in 34 markets, averaging +3.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Reese's Pieces in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 6.0% | +50.0% | +100.0% |
| Memphis TN | 547,706 | 4.0% | +33.3% | +33.3% |
| Tulsa OK | 462,154 | 5.0% | +25.0% | +66.7% |
| Dayton OH | 418,047 | 5.0% | +25.0% | +25.0% |
| Madison WI | 386,495 | 12.0% | +500.0% | +200.0% |
| Waco-Temple-Bryan TX | 346,477 | 13.0% | +550.0% | +160.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 11.0% | +266.7% | +266.7% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +333.3% | +333.3% |
| Atlanta GA | 2,277,873 | 14.0% | +366.7% | +366.7% |
| Houston TX | 2,266,381 | 15.0% | +275.0% | +400.0% |
| San Antonio TX | 900,609 | 13.0% | +333.3% | +333.3% |
| Austin TX | 831,742 | 12.0% | +300.0% | +140.0% |
| Milwaukee WI | 765,170 | 15.0% | +400.0% | +400.0% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Augusta GA | 240,635 | 13.0% | +0.0% | +0.0% |
| Wausau-Rhinelander WI | 160,633 | 13.0% | +0.0% | +0.0% |
| Beaumont-Port Arthur TX | 143,616 | 16.0% | +0.0% | +0.0% |
| Odessa-Midland TX | 136,170 | 15.0% | +0.0% | +0.0% |
| Albany GA | N/A | 21.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
193
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 4.0% | +33.3% | +33.3% |
| Los Angeles CA | 4,962,377 | 3.0% | -25.0% | -25.0% |
| Chicago IL | 3,081,097 | 2.0% | +0.0% | -33.3% |
| Philadelphia PA | 2,642,616 | 3.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 3.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 3.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 4.0% | +33.3% | +33.3% |
| Phoenix AZ | 1,818,040 | 4.0% | +33.3% | +0.0% |
Brand Insights
Brand Insights for Reese's Pieces in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Reese's Pieces shows strong performance with 20.6% average growth across 114 markets (3.8% avg brand interest), with positive growth in 39 of 114 markets
Reese's Pieces has 39 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 49 declining markets
Notable high-growth markets for Reese's Pieces include Atlanta GA (+366.7% growth, 14.0% brand interest), Austin TX (+300.0% growth, 12.0% brand interest), and Baltimore MD (+33.3% growth, 4.0% brand interest)
Reese's Pieces shows positive brand interest momentum in 39 markets, notably in Atlanta GA (+11.0% brand interest), Austin TX (+9.0% brand interest), Baltimore MD (+1.0% brand interest)
Reese's Pieces achieves significant brand interest gains in Atlanta GA (+11.0% brand interest growth, now at 14.0%) and Austin TX (+9.0% brand interest growth, now at 12.0%)
Reese's Pieces shows accelerating brand interest growth in Atlanta GA (+366.7% growth, 14.0% brand interest) and Austin TX (+300.0% growth, 12.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Atlanta GA (+366.7% growth, 14.0% brand interest) and Austin TX (+300.0% growth, 12.0% brand interest)
Reese's Pieces performance in major markets: Los Angeles CA (-25.0% decline, 3.0% brand interest, 5.8M TVHH), Nashville TN (-25.0% decline, 3.0% brand interest, 1.2M TVHH), and San Diego CA (-25.0% decline, 3.0% brand interest, 1.1M TVHH)
Reese's Pieces shows positive brand interest growth in markets representing 42.2% of total TVHH coverage
Reese's Pieces shows strong performance with 34.7% average growth across 70 markets (4.5% avg brand interest), with positive growth in 27 of 70 markets
Reese's Pieces has 27 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Reese's Pieces include Atlanta GA (+366.7% growth, 14.0% brand interest), Austin TX (+140.0% growth, 12.0% brand interest), and Baltimore MD (+33.3% growth, 4.0% brand interest)
Reese's Pieces shows positive brand interest momentum in 27 markets, notably in Atlanta GA (+11.0% brand interest), Austin TX (+7.0% brand interest), Baltimore MD (+1.0% brand interest)
Reese's Pieces achieves significant brand interest gains in Atlanta GA (+11.0% brand interest growth, now at 14.0%) and Austin TX (+7.0% brand interest growth, now at 12.0%)
Reese's Pieces shows accelerating brand interest growth in Atlanta GA (+366.7% growth, 14.0% brand interest) and Austin TX (+140.0% growth, 12.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Atlanta GA (+366.7% growth, 14.0% brand interest) and Austin TX (+140.0% growth, 12.0% brand interest)
Competitive Insights
Competitive Insights showcase how Reese's Pieces performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Reese's Pieces demonstrates category dominance with 20.6% average brand interest growth, showing exceptional performance in Atlanta GA (+366.7%, 14.0% brand interest), Austin TX (+300.0%, 12.0% brand interest), and Baltimore MD (+33.3%, 4.0% brand interest)
In high-growth markets, Reese's Pieces maintains an average brand interest of 7.6% with consistent performance across 39 markets
Kit Kat shows strong momentum with 10.2% average brand interest growth across key markets: Macon GA (+233.3% growth, +21.0% brand interest), Laredo TX (+200.0% growth, +24.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+170.0% growth, +17.0% brand interest)
Kit Kat captured additional brand interest in 85 markets, averaging +5.9% brand interest growth in key growth markets
Snickers shows strong momentum with 18.8% average brand interest growth across key markets: Abilene-Sweetwater TX (+455.6% growth, +82.0% brand interest), Lubbock TX (+441.7% growth, +53.0% brand interest), and Charleston SC (+258.3% growth, +31.0% brand interest)
Snickers captured additional brand interest in 95 markets, averaging +10.5% brand interest growth in key growth markets
Reese's Pieces shows strong momentum with 20.6% average brand interest growth across key markets: Charleston SC (+600.0% growth, +12.0% brand interest), Waco-Temple-Bryan TX (+550.0% growth, +11.0% brand interest), and Madison WI (+500.0% growth, +10.0% brand interest)
Reese's Pieces captured additional brand interest in 39 markets, averaging +4.5% brand interest growth in key growth markets
Kit Kat maintains market dominance with an average 33.3% brand interest across key markets: Columbia SC (33.0% brand interest, +120.0% growth), Corpus Christi TX (31.0% brand interest, +158.3% growth), and Laredo TX (36.0% brand interest, +200.0% growth)
M&M's maintains market dominance with an average 58.2% brand interest across key markets: Bend OR (58.0% brand interest, +26.1% growth), Billings, MT (68.0% brand interest, +65.8% growth), and Biloxi-Gulfport MS (59.0% brand interest, +18.0% growth)
Skittles maintains market dominance with an average 42.2% brand interest across key markets: Alexandria LA (100.0% brand interest, +75.4% growth), Billings, MT (32.0% brand interest, +100.0% growth), and Biloxi-Gulfport MS (41.0% brand interest, +24.2% growth)
Snickers maintains market dominance with an average 45.9% brand interest across key markets: Abilene-Sweetwater TX (100.0% brand interest, +455.6% growth), Albany GA (35.0% brand interest, +45.8% growth), and Atlanta GA (40.0% brand interest, +166.7% growth)
Kit Kat dominates in 110 of 170 key battleground markets against M&M's, notably in Amarillo TX (11.0% vs 46.0% brand interest), Bangor ME (13.0% vs 49.0% brand interest), and Bend OR (0.0% vs 58.0% brand interest)
Skittles dominates in 93 of 166 key battleground markets against Kit Kat, notably in Amarillo TX (11.0% vs 29.0% brand interest), Bangor ME (13.0% vs 21.0% brand interest), and Billings, MT (0.0% vs 32.0% brand interest)
Snickers dominates in 88 of 153 key battleground markets against Kit Kat, notably in Abilene-Sweetwater TX (0.0% vs 100.0% brand interest), Amarillo TX (11.0% vs 14.0% brand interest), and Bangor ME (13.0% vs 17.0% brand interest)
Reese's Pieces dominates in 56 of 112 key battleground markets against Kit Kat, notably in Cedar Rapids-Waterloo-Iowa City & Dubuque IA (10.0% vs 0.0% brand interest), Chattanooga TN (11.0% vs 0.0% brand interest), and Chico-Redding CA (13.0% vs 0.0% brand interest)